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Social Media Model Jobs (NOW HIRING)

Streetsense

Social Media Intern

Washington, DC · On-site

$20/hr

Our integrated model-spanning strategy, branding, marketing, and interior architecture - brings ... We're currently seeking a Social Media Intern to join our Agency team. This is an opportunity to ...

Odawa Casino

Social Media Specialist

Petoskey, MI

Social Media Specialist Reports To:Director of Marketing Department:Marketing Status:Exempt Job ... Conducts oneself in a positive and professional manner, acting as a role model for all Team Members.

Odawa Casino Resort

Social Media Specialist

Petoskey, MI · On-site

Social Media Specialist Reports To :Director of Marketing Department: Marketing Status: Exempt Job ... Conducts oneself in a positive and professional manner, acting as a role model for all Team Members.

Apply Early

Roku

Social Media Manager

Concord, MA · On-site +1

$110K - $117K/yr

As we transition from an agency model to an in-house team, this role will be central to building a ... The Social Media Manager will manage and grow social accounts across This Old House, Ask This Old ...

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David Yurman

Coordinator, Social Media

New York, NY · Hybrid

$30 - $32/hr

The Social Media Coordinator will be responsible for supporting David Yurman's Social Media ... The ability to balance creativity with data-driven thinking Location Tribeca, NY- Onsite Work Model:

CRADLES TO CRAYONS INC

Manager, Social Media

Newton, MA · On-site

$68K - $75K/yr

Model and lead a positive "One Cradles to Crayons" culture, underpinned by Cradles to Crayons' Cultural Values and related behaviors. * Manage and execute social media campaigns across platforms ...

CRADLES TO CRAYONS INC

Manager, Social Media

Newton, MA

$124K/yr

Model and lead a positive "One Cradlesto Crayons" culture, underpinned by Cradlesto Crayons' Cultural Values and related behaviors. * Manage and execute social media campaigns across platforms ...

King County, WA

Social Media Manager

Seattle, WA · On-site

$115K - $146K/yr

This role will develop social media strategy, create content, and support timely digital ... This team currently works in a hybrid model that includes three to four days in the office with ...

Roku

Social Media Manager

Concord, MA · On-site

$110K - $117K/yr

As we transition from an agency model to an in-house team, this role will be central to building a ... The Social Media Manager will manage and grow social accounts across This Old House, Ask This Old ...

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Social Media Model information

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How much do social media model jobs pay per hour?

As of Jul 3, 2026, the average hourly pay for social media model in the United States is $22.94, according to ZipRecruiter salary data. Most workers in this role earn between $20.19 and $24.04 per hour, depending on experience, location, and employer.

What does a typical day look like for a Social Media Model?

A typical day for a Social Media Model often involves planning, creating, and scheduling content such as photos and videos for various platforms, engaging with followers and responding to brand collaborations or partnership offers. You may spend time editing your content, keeping up with social media trends, and analyzing performance metrics to refine your strategy. Collaboration can include working with photographers, stylists, or marketing teams, either virtually or on-site. Flexibility is key, as your schedule may revolve around campaign deadlines, live events, or optimal posting times. This dynamic role combines creative self-expression with constant engagement and strategic thinking to grow your personal brand.

What are the key skills and qualifications needed to thrive in the Social Media Model position, and why are they important?

To thrive as a Social Media Model, you should have a strong personal brand, posing and presentation skills, and a solid understanding of social media platforms. Familiarity with photo and video editing software, analytics tools, and content management systems is often required. Creativity, adaptability, and effective communication are crucial soft skills for building and engaging an online audience. These skills help maximize reach, establish partnerships, and sustain a professional digital presence in a competitive market.

What is a Social Media Model job?

A Social Media Model is an individual who promotes brands, products, or personal content on social media platforms through photos, videos, and live streams. They collaborate with brands for sponsorships, endorsements, and affiliate marketing to engage audiences and influence purchasing decisions. This role requires creativity, consistency, and an understanding of social media trends to grow and maintain an online presence.

More about Social Media Model jobs
What cities are hiring for Social Media Model jobs? Cities with the most Social Media Model job openings:
What states have the most Social Media Model jobs? States with the most job openings for Social Media Model jobs include:
What job categories do people searching Social Media Model jobs look for? The top searched job categories for Social Media Model jobs are:
Social Media Model jobs near you
Infographic showing various Social Media Model job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 79% Full Time, 19% Part Time, and 1% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $47,714 per year, or $22.9 per hour.
Social Media Specialist

Social Media Specialist

Odawa Casino Resort

Petoskey, MI • On-site

Full-time

Posted 3 days ago

Job description

Description
Odawa Casino Resort
Job Description
Job Title:Social Media Specialist
Reports To:Director of Marketing
Department:Marketing
Status:Exempt
Job Code:MDSPC
Creation Date:06/10/2025
Revision Date:05/20/2026
Job Summary: As the primary owner of organic social media strategy, you will create and execute compelling content to drive engagement for our casinos, hotels, and amenities. Collaborating closely with the advertising team and marketing leadership, you'll ensure every post aligns with brand standards and paid campaigns. This role is essential for building a vibrant online community and maximizing the visibility of our events and promotions. This position will have access to confidential and proprietary information.
Primary Duties & Responsibilities:
  • Work closely with internal departments (e.g., Hotel, Food & Beverage, Entertainment, Player Development) to source and create timely, relevant, and accurate promotional content.
  • Support the coordination and execution of loyalty marketing efforts by creating engaging content that promotes CRM initiatives and player rewards.
  • Coordinate with the Digital & Traditional Advertising Marketing Specialist to ensure organic content supports and maximizes the effectiveness of paid social media and advertising campaigns.
  • Serve as the primary creator of high-quality, on-brand content, including photography, short-form video (reels/stories), graphics, and copy, for all social platforms.
  • Ensure a consistent and seamless brand voice and experience across organic social channels, websites, mobile apps, and advertising.
  • Collaborate with the Digital & Traditional Advertising Marketing Specialist and external agencies (AOR) to utilize and repurpose approved photo/video assets for organic social storytelling.
  • Manage and maintain a content library (Digital Asset Management) of social-first creative assets.
  • Identify and implement platform-specific trends, best practices, and new features to continuously optimize organic reach and engagement.
  • Actively monitor, listen, and respond to community feedback via social media platforms in a timely and professional manner. Fostering a positive online community and managing brand reputation.
  • Develop, implement, and manage the daily, weekly, and monthly organic content calendar across all primary social media channels (e.g., Facebook, Instagram, TikTok, YouTube).
  • Plan and execute live content captured during on-property events, promotions, and entertainment on various shifts to generate immediate, engaging content.
  • Ensure all content adheres to brand guidelines, graphic standards, gaming regulations and responsible gaming messaging.
  • Execute A/B testing on content formats, captions, and posting schedules. Use these data-driven insights to continuously refine our strategy, ensuring maximum reach and organic growth.
  • Utilize social media analytics tools (e.g., Meta Business Suite, platform-specific analytics) to derive actionable insights and inform future content strategy.
  • Provide regular reports on organic social performance to the Director of Marketing and the Digital & Traditional Advertising Marketing Specialist, highlighting successes and areas for optimization.
  • Ensure posts are appropriate, respectful and align with Odawa Casino's guidelines.
  • Differentiate the brand in a competitive gambling market through compelling storytelling and unique value propositions.
  • Track, analyze and report on key social media performance indicators (KPI's) such as engagement rate, reach, impressions, follower growth, and conversion metrics (e.g., link clicks to website/app).
  • Greet all guests and Team Members in a friendly, open manner.
  • Conducts oneself in a positive and professional manner, acting as a role model for all Team Members.
  • Maintain knowledge of all current and upcoming promotions and events at Odawa Casino Resort.
  • Attend all meetings & complete all training as required.

What Success Looks Like in This Role
A successful Social Media Specialist will:
  • Consistently deliver a steady cadence of high quality, on brand organic content across all primary platforms, aligned with the approved content calendar.
  • Capture timely, engaging live content during events, entertainment, and promotions, representing the brand professionally while on property.
  • Build and maintain a positive, active online community through timely, professional engagement and thoughtful reputation management.
  • Identify and implement platform specific trends, best practices, and new features that strengthen organic reach, engagement, and audience growth.
  • Collaborate seamlessly with the Digital & Traditional Advertising Marketing Specialist and internal departments to ensure organic content supports paid campaigns and accurately reflects promotions, events, and amenities.
  • Track, analyze, and report on key social media KPIs, turning data into actionable insights that inform future strategy and demonstrate measurable growth.
  • Uphold all brand guidelines, graphic standards, gaming regulations, and responsible gaming requirements across all social content.
  • Maintain an organized, up to date content library of social first creative assets that support efficient production and storytelling.

Upholds Odawa Casino Mission statement in all aspects of position:
Mission:
Bringing you the THRILL of the win and the FUN of the game, served with a side
of real-deal HOSPITALITY.
Values:
We create a culture that provides:
  1. Create the THRILL
  2. Lead with FUN
  3. Serve with Real-Deal HOSPITALITY
  4. One Team, One Experience
  5. Own the Moment
  6. Do What's Right - Always
  7. Level Up Every Day

Preference: Applies to Native Americans in accordance with applicable tribal law.
System Access: Microsoft Office Suite, Internet, and BrightSign
Minimum Qualifications:
  • Bachelor's degree in marketing, communications, digital media, or a related field, and a minimum of three (3+) years of direct experience managing social media and creating content for a business.
  • Equivalent experience in lieu of a degree will be considered for applicants with a minimum of six (6) years' prior experience in social media management, content creation, and community engagement, preferably in the hospitality/casino industry.
  • Must provide a digital portfolio that showcases organic social media strategy, content creation capabilities (video/photo/graphics), and engagement success.
  • Expert-level proficiency in managing content and engaging communities on major social media platforms (e.g., Facebook, Instagram, TikTok, YouTube).
  • Demonstrated ability to produce high-quality, original content using a variety of tools (e.g., mobile editing apps, Adobe Creative Suite, or similar).
  • Strong understanding of social media analytics and reporting best practices.
  • Exceptional written and verbal communication skills, with proven ability to develop a compelling brand voice.
  • Ability to work in a fast-paced environment and manage multiple priorities simultaneously, including quick-turn content creation.
  • Proficiency in:
    • Social Media Content Creation and Scheduling Tools (e.g., Meta Business Suite, Later, Hootsuite)
    • Social Media Analytics and Listening Tools
    • Video and Photo Editing Software/Apps (e.g., CapCut, Adobe Premiere Rush, Photoshop)
  • Must be flexible with shifts and days off to attend events for live content capture.
  • Must be able to obtain a gaming license in accordance with the regulations established by the LTBB Gaming Regulatory Commission and be able to serve in the position under any other applicable law.

Preference: Applies to Native Americans in accordance with applicable tribal law.

Apply