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Social Media Manager Jobs in Rochester, NH (NOW HIRING)

Colwen Hotels

Digital Marketing Manager

Portsmouth, NH · On-site

You will collaborate closely with Marketing Managers, Social Media Managers, Revenue Management, Sales, Operations, hotel teams, agencies, and technology partners to bring campaigns to life and ...

Best Version Media

Media Sales Representative

Berwick, ME · On-site

$47K - $97K/yr

Build powerful, multi-channel branding programs using our media suite, print, digital, social, websites, and reputation management. * Scale: Leverage our proven training and time-tested sales system ...

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Social Media Manager information

See Rochester, NH salary details

$24K

$63.6K

$107.4K

How much do social media manager jobs pay per year?

As of Sep 11, 2026, the average yearly pay for social media manager in Rochester, NH is $63,604.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,600.00 and $75,000.00 per year, depending on experience, location, and employer.

What does a Social Media Manager do?

A social media manager oversees the creation and posting of content for their clients or employer on social media accounts. In this career, your responsibilities involve working on social media marketing campaigns and developing promotions for a product, brand, or service. You may create strategies to encourage user interactions on social media platforms and develop methods for measuring the success of social media efforts based on user data. As a manager, your duties may also include managing other social media department staff.

What does a Social Media Manager do?

A Social Media Manager is responsible for creating, curating, and managing content across an organization's social media platforms. They develop strategies to increase brand awareness, engage with followers, and drive traffic to the company's website or other online presences. In addition, they monitor social media trends, analyze performance metrics, and adjust campaigns to optimize results. Social Media Managers often collaborate with marketing, PR, and creative teams to ensure consistent brand messaging. Their role is crucial in shaping a brand's online reputation and fostering community engagement.

What are the key skills and qualifications needed to thrive as a Social Media Manager?

To thrive as a Social Media Manager, you need expertise in digital marketing, content creation, brand strategy, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with social media platforms, scheduling tools like Hootsuite or Buffer, and analytics systems such as Google Analytics or native platform insights is crucial. Creativity, adaptability, strong written communication, and the ability to engage audiences are standout soft skills in this role. These skills are vital for building brand presence, fostering community engagement, and driving measurable business results through social platforms.

How does a Social Media Manager typically collaborate with other departments within a company?

A Social Media Manager frequently works alongside marketing, public relations, customer service, and product teams to ensure a unified brand message across all platforms. They coordinate campaigns, share feedback from online audiences, and align content strategies with broader business goals. Regular communication and cross-departmental meetings are common, allowing the Social Media Manager to gather insights, address customer concerns, and support product launches or events. This collaborative approach ensures that social media efforts are integrated and impactful.

What is the difference between Social Media Manager vs Content Strategist?

AspectSocial Media ManagerContent Strategist
Primary FocusManaging social media platforms, posting content, engaging audiencesPlanning, developing, and overseeing content strategies across channels
Skills & CertificationsSocial media tools, analytics, communication skillsContent creation, SEO, storytelling, analytics
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent teams, marketing departments, agencies
Industry UsageWidely used in marketing, advertising, PRUsed in marketing, branding, media

While both roles involve content, the Social Media Manager primarily handles social platforms and audience engagement, whereas the Content Strategist focuses on developing comprehensive content plans across multiple channels. Both roles require strong communication and analytical skills, but their day-to-day tasks and focus areas differ.

Do social media managers get paid well?

Social media managers typically earn competitive salaries that vary based on experience, location, and industry. Entry-level positions may start lower, while experienced managers with skills in analytics and content strategy can command higher pay, often supplemented by bonuses or benefits.

What qualifications do you need for a social media manager?

A social media manager typically needs a bachelor's degree in marketing, communications, or a related field. Relevant skills include proficiency with social media platforms, content creation, analytics tools, and strong communication abilities. Certifications in digital marketing or social media management can enhance qualifications.
More about Social Media Manager jobs

What are the most commonly searched types of Social Media jobs in Rochester, NH?

The most popular types of Social Media jobs in Rochester, NH are:

What job categories do people searching Social Media Manager jobs in Rochester, NH look for?

The top searched job categories for Social Media Manager jobs in Rochester, NH are:

What cities near Rochester, NH are hiring for Social Media Manager jobs?

Cities near Rochester, NH with the most Social Media Manager job openings:

Social Media Manager jobs near you
Infographic showing various Social Media Manager job openings in Rochester, NH as of August 2026, with employment types broken down into 82% Full Time, 10% Part Time, 4% Temporary, and 4% Contract. Highlights an 87% In-person, 4% Hybrid, and 9% Remote job distribution, with an average salary of $63,604 per year, or $30.6 per hour.

Bauer: Social Media Manager

Exeter, NH • On-site

Bauer Hockey/ Cascade Maverik Lacrosse
See more jobs at Bauer Hockey/ Cascade Maverik Lacrosseexternal

Full-time

Retirement

Posted 9 days ago

Job description

TEAMMATES WANTED
Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.
Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.
Purpose & Core Values:
Our purpose at Bauer is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always "we" and never "I". We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.
Want to join our team as a Social Media Manager?
The Social Media Manager will lead the Bauer Hockey brand across owned social channels and will turn brand campaigns, product launches, and athlete moments into social strategies that build brand affinity, drive product demand, and support sell-through. This role leads the social content newsroom and owns the content calendar, collaborating closely with Brand, Content/Creative, eCommerce, and Athlete Relations teams. The ideal candidate has a deep understanding of hockey culture at every level, from NHL & PWHL to youth/recreation, and knows how to turn product and athlete stories into content that performs.
Essential Job Functions & Responsibilities:
  • Own platform-specific publishing execution across Instagram, TikTok, X, YouTube/Shorts, and Facebook, including strategy, scheduling, posting, and day-to-day channel management, with a focus on audience growth, engagement, and brand consistency.
  • Collaborate with creative team on Bauer's social brand voice through copy, including captions, community responses, and channel copy across all platforms.
  • Lead the social content calendar and newsroom, including day-to-day planning and real-time response to trends, live moments, and fast-turnaround opportunistic content. Coordinate around product launches, athlete moments, and the hockey calendar (NHL & PWHL seasons, IIHF Worlds, NCAA Frozen Four, youth nationals, etc.), informing Creative and Marketing Operations early enough to streamline asset delivery.
  • Work closely with Creative and Production teams to shape asset creation, flag platform specs, format needs, and content gaps before production rather than adapting after the fact.
  • Translate social insights, trends, and channel needs into proactive content concepts and briefs for Creative and Production.
  • Partner closely with eCommerce, Paid Media, and Influencer teams to align organic content, campaigns, and promotions with product-launch and conversion goals - ensuring consistent, on-brand messaging across paid and owned channels and a cohesive consumer journey. Keep the social calendar in sync with other digital marketing channels.
  • Lead community management by monitoring sentiment and responding to consumer interactions across the hockey community (players, parents, coaches, retailers) in real time. Identify user-generated content opportunities, secure usage permissions, and escalate potential issues (e.g., product complaints or safety concerns) in partnership with Customer Service/Consumer Care.
  • Use social listening and analytics tools to track engagement, reach, and impressions on owned channels. Prepare weekly, monthly, and quarterly performance reports with strategic analysis for internal stakeholders. Collaborate with Paid Media and Influencer teams as needed for cross-channel reporting.
  • Oversee social channel maintenance, including profile updates, bio links, and platform info pages across all brand accounts.
  • Partner closely with Marketing Operations to align social planning with business priorities, campaign workflows, asset production timelines, budget + resource considerations, and cross-functional project management processes to ensure seamless execution and on-time delivery of initiatives
  • Stay ahead of platform algorithm and feature updates to keep content formats and strategy optimized.
  • Represent the brand on-site at key events (tournaments, product launches, NHL activations) as needed, including some evenings and weekends.
  • Foster a collaborative, inclusive team environment.

Qualifications:
  • BS or BA in Marketing, Communications, Advertising or related field- or equivalent years of relevant and related experience.
  • Minimum 5 years of experience in social media management at the corporate level.
  • Background knowledge in social strategy, content development, community management, and performance analytics.
  • Strong knowledge of Instagram, TikTok, X, YouTube, Facebook, and emerging social platforms.
  • Experience with social scheduling, analytics, and reporting tools (e.g., Sprinklr, Emplifi, Sprout, or similar).
  • Strong written and verbal communication skills, including social copywriting and brand voice development.
  • Experience in sports, outdoor, or performance-gear brands preferred. Strong understanding of hockey culture preferred.
  • Experience with Adobe Creative Suite (Photoshop, Premiere) or comparable editing tools (e.g., CapCut) preferred.
  • Demonstrated ability to manage cross-functional stakeholders and collaborate with creative teams.
  • Excellent interpersonal skills and ability to effectively communicate at all levels of the organization.
  • Ability to work in a fast-paced, dynamic environment.
  • Adjusts quickly to changing priorities, trends, and business needs.
  • Flexibility to work weekends, holidays, early mornings, and evenings as business needs require.
  • Travel as needed and/or required by essential job function.

Interested yet? Good. We are, too. We're pretty sure you'll want to know this position is eligible to participate in the Company's Annual incentive plan. We also offer one of the most generous benefits packages around including a 401(k) plan with employer match, paid parental leave, an employee discount program on apparel and gear, casual & hybrid work environment and a host of other perks we don't have room to mention here.
We are committed to employing a diverse workforce and are an equal opportunity employer.
We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.

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