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Social Media Instructor Jobs (NOW HIRING)

Madisoncollege

This position is responsible for instruction in the Marketing - Social Media program at the college ... Part-time Instructors are hired on a per course basis each semester, and teaching one semester does ...

William Paterson University

We're not only committed to social mobility for our students, but also for our employees. Your work ... Media Instructor in the Department of Art, College of Arts, Humanities and Social Sciences ...

CycleBar--Long Beach

Spin Instructor

Long Beach, CA · On-site

Top instructors are an absolutely critical success factor for a CycleBar ® studio. What is a ... See our "social media best practices" sheet for guidance. Team Expectations * Offer to sub when ...

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How much do social media instructor jobs pay per hour?

As of Jun 13, 2026, the average hourly pay for social media instructor in the United States is $22.94, according to ZipRecruiter salary data. Most workers in this role earn between $20.19 and $24.04 per hour, depending on experience, location, and employer.

What are some common challenges faced by Social Media Instructors when teaching diverse groups of learners?

Social Media Instructors often encounter challenges such as varying levels of digital literacy among students, rapidly changing platform algorithms, and keeping course content up-to-date with industry trends. Additionally, learners may have different goals—some focused on personal branding, others on business marketing—which requires instructors to balance practical examples to meet diverse needs. Effective instructors address these challenges by offering differentiated instruction, incorporating real-world case studies, and fostering a collaborative learning environment where students can share experiences.

What are the key skills and qualifications needed to thrive as a Social Media Instructor, and why are they important?

To thrive as a Social Media Instructor, you need expertise in social media platforms, content strategy, and digital marketing, typically backed by experience in the industry and a relevant degree or certifications. Familiarity with tools such as Hootsuite, Canva, analytics platforms, and learning management systems is commonly required. Strong communication, adaptability, and the ability to motivate and engage learners are essential soft skills. These abilities enable instructors to effectively teach up-to-date practices, foster student success, and adapt to the fast-changing social media landscape.

What does a Social Media Instructor do?

A Social Media Instructor teaches individuals or groups how to use social media platforms effectively for personal, educational, or business purposes. They design and deliver training sessions on topics such as content creation, audience engagement, analytics, and social media strategy. Social Media Instructors often stay updated on the latest trends and platform updates to ensure their students receive current and practical knowledge. Their role may include creating course materials, offering hands-on demonstrations, and providing feedback to help learners improve their social media skills.

What is the difference between Social Media Instructor vs Social Media Coach?

AspectSocial Media InstructorSocial Media Coach
CredentialsRelevant certifications, teaching experienceExperience in social media strategy, coaching certifications
Work EnvironmentClassroom, workshops, online coursesOne-on-one coaching, online sessions
Employer & Industry UsageEducational institutions, training companiesFreelance, consulting firms, personal branding
Search & Comparison IntentLearning social media skills, teaching rolesImproving social media performance, personalized guidance

While both roles focus on social media, a Social Media Instructor primarily teaches groups or individuals in educational settings, focusing on skill development. A Social Media Coach offers personalized guidance to improve social media strategies, often on a one-on-one basis. The choice depends on whether you're seeking formal instruction or tailored coaching to enhance your social media presence.

More about Social Media Instructor jobs
What job categories do people searching Social Media Instructor jobs look for? The top searched job categories for Social Media Instructor jobs are:
Social Media Instructor jobs near you
Infographic showing various Social Media Instructor job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 91% Full Time, 7% Part Time, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $47,714 per year, or $22.9 per hour.
Part time Business Social Media Instructor

Part time Business Social Media Instructor

Washtenaw Community College

Ann Arbor, MI • On-site

$14.75 - $18.75/hr

Full-time

Retirement

Posted 10 days ago

Job description

Posting Details
Posting Details (Default Section)
Posting Number:
0603579
Position Title:
Part time Business Social Media Instructor
Position is:
Part Time
Position Type:
Faculty Position (Full Time/Part Time)
Department/Ofc.:
Instruction
Position Description:
WCC is actively seeking two instructors for the upcoming Winter 2026 semester to teach in-person courses.
Why Join WCC?
  • A welcoming environment for our students, faculty & staff
  • WCC tuition waiver of 3 credit hours per semester
  • Retirement options and flexible schedules available
  • Great Discounts at WCC's Health & Fitness Center, Barnes & Noble Bookstore and more!
  • Check out our Part Time Benefits here

Washtenaw Community College (WCC) is currently accepting applications for part-time Business Instructors specializing in Social Media. Successful candidates will teach primarily on-campus Business (BMG) credit courses for the upcoming Winter 2025 semester.
• Social Media Storytelling
• Social Media Management
• Social Media Analytics
Essential Job Duties and Responsibilities:
• Establish and maintain environment conducive to student learning.
• Prepare for and instruct assigned course(s) through the use of appropriate learning experiences and materials which provide the opportunity to meet overall course objectives and program goals.
• Adhere to course syllabus and comply with Assessment of Student Academic Achievement.
• Evaluate student progress through day to day evaluation, written examinations and overall observation.
• Grade assignments in a meaningful way to promote continued student growth, returning graded assignments to students in a timely manner, and assigning final grades for all students, meeting or beating all institutional deadlines for completion.
• Actively support student success through guidance, advising and assisting individual students as needed.
• Participate in professional activities, which could include, but are not limited to, curriculum planning, examination development, textbook selection, program evaluation/revision and other professional planning activities.
• Participate in the Student Opinion Questionnaire (SOQ) process.
• Maintain levels of professional knowledge and expertise, including compliance training.
• Develop and implement comprehensive social media strategies to achieve business goals, including brand awareness, audience engagement, and lead generation.
• Craft and curate compelling storytelling content that resonates with target audiences, reflecting the brand's voice across platforms.
• Monitor, analyze, and report on key social media metrics to track performance, providing insights to optimize content and improve engagement.
• Conduct regular market research to stay up-to-date on industry trends and platform updates, adjusting strategies as necessary to maintain relevance.
• Manage and engage with the brand's online community, responding to comments, messages, and inquiries in a timely and professional manner.
• Utilize technology, including AI-enabled tools and software where appropriate, to support teaching, learning, student engagement, professional responsibilities, institutional service, and other responsibilities. Use such technologies in a manner consistent with academic standards, professional ethics, confidentiality requirements, and compliance with institutional policies, procedures, and applicable regulations.
• Perform other duties as assigned.
Hours/Schedule:
Schedules vary according to class schedules. The terms of employment are based on college enrollment and class enrollment.
Minimum Qualifications:
Minimum Required Knowledge, Skills and Abilities:
  • Master's degree in a relevant field, such as Communication, Marketing, Media Studies, or Digital Media preferred. A Bachelor's degree may be considered with a minimum of 2 years full-time work experience.
  • Demonstrated ability to use technology relevant to the discipline and faculty role, including the capacity to learn and appropriately utilize emerging AI-supported tools. Ability to evaluate the accuracy, reliability, and appropriateness of AI-generated content; maintain confidentiality where required; exercise professional and academic judgment; and uphold ethical standards in the use of technology for teaching, learning, and service.
  • Two (2) years related work experience.

Preferred Qualifications:
Additional Preferred Qualifications:
  • Recent, successful, post-secondary teaching experience in Business courses.

Posting Date:
11/20/2025
Closing Date:
Open Until Filled
Yes
Special Instructions to Applicants:
Please complete all sections of the application and submit required documents.
Our college strives to make a positive difference in people's lives through accessible and excellent educational programs and services.
Washtenaw Community College seeks to recruit and retain a productive workforce as a reflection of our commitment to serve our community and to build on the success of our students, faculty & staff. Washtenaw Community College is committed to creating a welcoming environment.
Washtenaw Community College is an Equal Opportunity Employer.
Salary/Hourly Rate:
$69.66
Salary Comments:
Publicly available compensation information can be found: Here

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