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Social Media Instructor Jobs (NOW HIRING)

Madisoncollege

This position is responsible for instruction in the Marketing - Social Media program at the college ... Part-time Instructors are hired on a per course basis each semester, and teaching one semester does ...

William Paterson University

We're not only committed to social mobility for our students, but also for our employees. Your work ... Media Instructor in the Department of Art, College of Arts, Humanities and Social Sciences ...

Pyramid Inc.

Computer Instructor

Tallahassee, FL · On-site

$16.50/hr

Pyramid, Inc. is seeking a computer instructor to work with adults with intellectual and ... Microsoft Suite, Adobe, Canva, Social Media, etc.) and the ability to teach are musts.

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How much do social media instructor jobs pay per hour?

As of Jul 14, 2026, the average hourly pay for social media instructor in the United States is $22.94, according to ZipRecruiter salary data. Most workers in this role earn between $20.19 and $24.04 per hour, depending on experience, location, and employer.

What are some common challenges faced by Social Media Instructors when teaching diverse groups of learners?

Social Media Instructors often encounter challenges such as varying levels of digital literacy among students, rapidly changing platform algorithms, and keeping course content up-to-date with industry trends. Additionally, learners may have different goals—some focused on personal branding, others on business marketing—which requires instructors to balance practical examples to meet diverse needs. Effective instructors address these challenges by offering differentiated instruction, incorporating real-world case studies, and fostering a collaborative learning environment where students can share experiences.

What are the key skills and qualifications needed to thrive as a Social Media Instructor, and why are they important?

To thrive as a Social Media Instructor, you need expertise in social media platforms, content strategy, and digital marketing, typically backed by experience in the industry and a relevant degree or certifications. Familiarity with tools such as Hootsuite, Canva, analytics platforms, and learning management systems is commonly required. Strong communication, adaptability, and the ability to motivate and engage learners are essential soft skills. These abilities enable instructors to effectively teach up-to-date practices, foster student success, and adapt to the fast-changing social media landscape.

What does a Social Media Instructor do?

A Social Media Instructor teaches individuals or groups how to use social media platforms effectively for personal, educational, or business purposes. They design and deliver training sessions on topics such as content creation, audience engagement, analytics, and social media strategy. Social Media Instructors often stay updated on the latest trends and platform updates to ensure their students receive current and practical knowledge. Their role may include creating course materials, offering hands-on demonstrations, and providing feedback to help learners improve their social media skills.

What is the difference between Social Media Instructor vs Social Media Coach?

AspectSocial Media InstructorSocial Media Coach
CredentialsRelevant certifications, teaching experienceExperience in social media strategy, coaching certifications
Work EnvironmentClassroom, workshops, online coursesOne-on-one coaching, online sessions
Employer & Industry UsageEducational institutions, training companiesFreelance, consulting firms, personal branding
Search & Comparison IntentLearning social media skills, teaching rolesImproving social media performance, personalized guidance

While both roles focus on social media, a Social Media Instructor primarily teaches groups or individuals in educational settings, focusing on skill development. A Social Media Coach offers personalized guidance to improve social media strategies, often on a one-on-one basis. The choice depends on whether you're seeking formal instruction or tailored coaching to enhance your social media presence.

More about Social Media Instructor jobs
What job categories do people searching Social Media Instructor jobs look for? The top searched job categories for Social Media Instructor jobs are:
Social Media Instructor jobs near you
Infographic showing various Social Media Instructor job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 57% Full Time, 38% Part Time, 2% Temporary, and 2% Contract. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $47,714 per year, or $22.9 per hour.

Social Media Manager - Fitness

BFT West Hollywood

Los Angeles, CA • On-site

Part-time

Retirement

Re-posted 22 days ago

Job description

COMPANY OVERVIEW:

Body Fit Training is the hottest new fitness franchise with advanced group training methodology. We've incorporated scientifically proven strength training techniques into a variety of 50-minute training sessions that are run by accredited coaches in a dynamic group environment. BFT is science backed personal training in a group atmosphere.

Our cutting-edge, globally superior technology combined with our elite periodized programming that incorporates heart rate specific training make us both different and better. With over 300 locations globally and over 12 locations in Southern California alone within the last year, we’re a brand on the move.

We are looking for a Social Media Manager for our newly opened West Hollywood studio.

The franchise group owns multi territory development rights for future locations in Beverly Hills and other neighboring West LA territories. 

Position Overview

The Part-Time Social Media Manager will own all social media content creation, strategy, posting, engagement, and analytics. This role is ideal for someone who loves fitness, thrives in creative environments, and knows how to translate an in-studio vibe into compelling online moments.

This is an excellent opportunity for someone who is interested in joining the studio team in its early days and helping build the studio from the ground up. 

Key Responsibilities

Content Creation & Management

  • Develop and manage monthly social media content calendars (Reels, posts, Stories, carousels).
  • Shoot, edit, and produce high-quality content during classes, events, and member sessions.
  • Write engaging captions aligned with the brand voice and fitness messaging.
  • Schedule and publish content across Instagram, TikTok, Facebook (and others as needed).

Community Engagement

  • Respond to DMs, comments, and mentions; nurture and grow an engaged online community.
  • Interact daily with clients, instructors, partners, and local businesses.
  • Assist in building local business partnerships and collaboration opportunities.

Marketing & Brand Support

  • Highlight promotions, class schedules, challenges, instructor spotlights, and new services.
  • Support studio events, launches, and seasonal campaigns with social media coverage.
  • Create graphics (Canva or similar) for posts and ads.

Analytics & Strategy

  • Track performance metrics (reach, engagement, follower growth, conversions).
  • Identify trends, opportunities, and content types that resonate with our audience.
  • Suggest improvements to boost visibility, client acquisition, and retention.


Qualifications

  • 1–2+ years social media experience (fitness, wellness, lifestyle, or boutique brands preferred).
  • Strong skills in short-form video creation (Reels and TikTok).
  • Confident in capturing content in fast-paced studio environments.
  • Standard graphic design skills (Canva, Adobe Express, etc.).
  • Understanding of social media strategy, analytics, and trends.
  • Excellent communication skills and a positive, community-focused mindset.
  • Passion for fitness, wellness, and authentic storytelling.

Availability

  • Part-time: 10–20 hours/week
  • Must be available to come on site for content capture during peak class times (early mornings, evenings, or weekends as needed).

Compensation

  • $21/Hour with 5% commission on conversion of leads from social media sources.
  • Complementary access to the studio.
  • 401k Plan provided.
  • Employee discount on retail.
  • Growth potential within the company as the franchise ownership expands to other LA locations.

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