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Social Media Director Jobs in Racine, WI (NOW HIRING)

landmarkcu

Social Media Lead

Brookfield, WI

Reporting to the Public Relations, Partnerships & Social Media Director, the Social Media Lead is responsible for managing and enhancing Landmark's online presence, guiding the organic social media ...

Landmark Credit Union

Social Media Lead

Brookfield, WI · On-site

Reporting to the Public Relations, Partnerships & Social Media Director, the Social Media Lead is responsible for managing and enhancing Landmark's online presence, guiding the organic social media ...

Best Version Media

Social Media Specialist

Brookfield, WI · On-site

$50K - $60K/yr

The Social Media Specialist will build a repeatable content engine, elevate our brand across platforms and turn social into a measurable business driver while partnering closely with Marketing, Sales ...

ATIA Ltd

Social Media Engineer

Milwaukee, WI

Proven working experience in social media or related field ( Minimum 5 years ) * Excellent knowledge of Facebook, LinkedIn and Twitter * Demonstrable social networking experience and social analytics ...

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Social Media Director information

See Racine, WI salary details

$27.7K

$88.6K

$141.1K

How much do social media director jobs pay per year?

As of Aug 28, 2026, the average yearly pay for social media director in Racine, WI is $88,617.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,900.00 and $110,600.00 per year, depending on experience, location, and employer.

What does a social media director do?

A Social Media Director is responsible for overseeing an organization's overall social media strategy and presence across multiple platforms. They lead social media teams, plan campaigns, analyze engagement data, and ensure the brand's voice is consistent and effective online. Their role includes collaborating with marketing, PR, and creative departments to create compelling content that aligns with business goals. Additionally, they monitor trends, manage budgets, and often handle crisis communication on social channels.

What are the key skills and qualifications needed to thrive as a social media director?

To thrive as a Social Media Director, you need expertise in digital marketing strategy, content creation, analytics, and a deep understanding of various social media platforms, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Hootsuite, Sprout Social, Google Analytics, and advertising platforms such as Facebook Ads Manager is essential. Strong leadership, creativity, and excellent communication skills set top candidates apart in this role. These skills and qualities are crucial for driving brand engagement, managing teams, and achieving measurable business growth through social media channels.

How does a social media director typically collaborate with other departments within a company?

A Social Media Director works closely with various departments, such as marketing, public relations, and customer service, to ensure that brand messaging is consistent across all platforms. They often coordinate with creative teams to develop engaging content and partner with analytics teams to measure campaign performance. Regular cross-departmental meetings and collaborative planning sessions are common to align on business objectives, product launches, and promotional events. This collaborative approach helps maximize the impact of social media strategies and ensures that organizational goals are met.

What is the difference between Social Media Director vs Social Media Manager?

AspectSocial Media DirectorSocial Media Manager
ResponsibilitiesOversees overall social media strategy, brand positioning, and team leadershipExecutes daily content creation, posting, and engagement activities
Required SkillsStrategic planning, leadership, analytics, and cross-department coordinationContent creation, community management, analytics, and platform-specific skills
Work EnvironmentSenior-level, often in marketing or communications departmentsOperational role, often reporting to the director or marketing manager
Common UsageUsed in larger organizations with dedicated teamsFound in small to medium businesses and agencies

The main difference between a Social Media Director and a Social Media Manager lies in scope and seniority. The director focuses on strategic planning and leadership, while the manager handles daily content execution. Both roles require strong social media skills, but the director's role is more about guiding overall brand presence.

More about Social Media Director jobs

What are the most commonly searched types of Social Media jobs in Racine, WI?

The most popular types of Social Media jobs in Racine, WI are:

What job categories do people searching Social Media Director jobs in Racine, WI look for?

The top searched job categories for Social Media Director jobs in Racine, WI are:

What cities near Racine, WI are hiring for Social Media Director jobs?

Cities near Racine, WI with the most Social Media Director job openings:

Social Media Director jobs near you
Infographic showing various Social Media Director job openings in Racine, WI as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 20% Part Time, 2% Contract, and 3% Nights. Highlights an 76% Physical, 2% Hybrid, and 22% Remote job distribution, with an average salary of $88,617 per year, or $42.6 per hour.

Social Media Lead

Brookfield, WI

landmarkcu
See more jobs at landmarkcuexternal

Full-time

Posted 4 days ago

Job description

At Landmark Credit Union, we succeed by putting people first - and that starts with you. Our culture of inclusion and collaboration enables us to support our members’ financial wellbeing, positively impact the communities we serve, and help our associates grow their careers. Bring your authentic self to work as part of an organization where you’ll feel valued for your unique qualities, are enabled to reach your full potential, and are recognized for your contributions to our success. We strive to ensure you feel empowered to grow and succeed, while also feeling valued and taken care of, as we all do our part to put people first. We invite you to learn more about this and other opportunities at Landmark Credit Union.

NATURE AND SCOPE:
Reporting to the Public Relations, Partnerships & Social Media Director, the Social Media Lead is responsible for managing and enhancing Landmark’s online presence, guiding the organic social media content strategy and tracking the performance of that content to grow brand awareness and audience engagement. This role bridges strategic marketing initiatives and day-to-day execution across Landmark’s social channels, including Facebook, Instagram and LinkedIn. In collaboration with cross-functional stakeholders, the Social Media Lead will bring the Landmark brand to life through creative storytelling and differentiated content that resonates with current and prospective members. This role will also ensure that content matches the brand voice and leverages digital trends, while managing monthly content calendars. Tracking/reporting against key metrics is a must and adjusting content to maximize reach is expected from this role. A passion for community building and a strong understanding of social media trends, tools, and best practices are essential to success in this role.

REQUIREMENTS:
1. A bachelor’s degree in Marketing, Communications, Journalism, or a related field is required, along with four years of hands-on social media experience. ,This role must have deep knowledge of major social media platforms (Facebook, Instagram, LinkedIn, X, TikTok). Familiarity with financial industry is preferred. A combination of education and experience may also be considered.
2. Superior writing and editing skills.
3. Hands-on experience with design tools such as Photoshop, Illustrator, InDesign, Canva.
4. Strong project management capabilities, and must be able to manage multiple projects at the same time.
5. Direct experience using social media management tools such as Hootsuite or Sprout Social.
6. Clear understanding of each social channels’ audience and their effectiveness in driving results.
7. Experience leading the strategy, execution and reporting of social media metrics; ability to interpret the results and take action to increase social media campaign success.
8. Strong understanding of Meta Business Manager/Suite.
9. Validated demonstration of excellent communication skills, problem-solving skills, organizational skills, attention to detail, and the ability to work independently.
10. Competency with Microsoft Office products with proficiency in Excel, Word, and PowerPoint.
11. Must develop a thorough understanding of company policies and procedures as they relate to this position. Must comply with all company policies, procedures, and job-related state and federal laws and regulations.

KEY RESPONSIBILITIES:
1. Sets the strategy and owns and leads the day-to-day management and optimization of Landmark’s organic social media content.
2. Generates ideas that increase brand visibility and supports business goals through organic social media.
3. Leads the capturing/creation of engaging content across platforms including but not limited to static imagery, video, copy, etc.
4. Drives audience engagement while ensuring all social content is on brand (style, quality, and tone of voice).
5. Support and maintain digital standards, techniques, and methods for social media marketing and monitor trends and best practices in the social space.
6. Develop and manage content calendars for social media, including planning, scheduling and organizing multi-platform initiatives/content.
7. Monitor social media channels and respond to private and public comments..
8. Ability to identify content on social channels that puts the Landmark brand reputation at high risk and escalate to manager for additional support/guidance.
9. Proactively analyze organic social performance and present performance data to multiple stakeholders. Additionally, provide insights/recommendations on how to increase performance and social engagement.
10. Drive cross-channel efforts by partnering with PR, community and product and service teams to leverage into appropriate social content.
11. Create engaging copy and graphics; direct and capture photos; and develop short-form video for use organically on social media. Prepare content for publishing with images, video, tracking codes, tagging, etc.
12. Detail-oriented approach with the ability to work under pressure to meet deadlines.
13. Operates independently and proactively meets deliverables and deadlines.
14. Perform other duties as assigned.

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