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Social Media Director Jobs in Racine, WI (NOW HIRING)

Best Version Media

Social Media Specialist

Brookfield, WI · On-site

$50K - $60K/yr

The Social Media Specialist will build a repeatable content engine, elevate our brand across platforms and turn social into a measurable business driver while partnering closely with Marketing, Sales ...

ATIA Ltd

Social Media Engineer

Milwaukee, WI

Proven working experience in social media or related field ( Minimum 5 years ) * Excellent knowledge of Facebook, LinkedIn and Twitter * Demonstrable social networking experience and social analytics ...

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Social Media Director information

See Racine, WI salary details

$27.7K

$88.6K

$141.1K

How much do social media director jobs pay per year?

As of Aug 22, 2026, the average yearly pay for social media director in Racine, WI is $88,617.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,900.00 and $110,600.00 per year, depending on experience, location, and employer.

What does a social media director do?

A Social Media Director is responsible for overseeing an organization's overall social media strategy and presence across multiple platforms. They lead social media teams, plan campaigns, analyze engagement data, and ensure the brand's voice is consistent and effective online. Their role includes collaborating with marketing, PR, and creative departments to create compelling content that aligns with business goals. Additionally, they monitor trends, manage budgets, and often handle crisis communication on social channels.

What are the key skills and qualifications needed to thrive as a social media director?

To thrive as a Social Media Director, you need expertise in digital marketing strategy, content creation, analytics, and a deep understanding of various social media platforms, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Hootsuite, Sprout Social, Google Analytics, and advertising platforms such as Facebook Ads Manager is essential. Strong leadership, creativity, and excellent communication skills set top candidates apart in this role. These skills and qualities are crucial for driving brand engagement, managing teams, and achieving measurable business growth through social media channels.

How does a social media director typically collaborate with other departments within a company?

A Social Media Director works closely with various departments, such as marketing, public relations, and customer service, to ensure that brand messaging is consistent across all platforms. They often coordinate with creative teams to develop engaging content and partner with analytics teams to measure campaign performance. Regular cross-departmental meetings and collaborative planning sessions are common to align on business objectives, product launches, and promotional events. This collaborative approach helps maximize the impact of social media strategies and ensures that organizational goals are met.

What is the difference between Social Media Director vs Social Media Manager?

AspectSocial Media DirectorSocial Media Manager
ResponsibilitiesOversees overall social media strategy, brand positioning, and team leadershipExecutes daily content creation, posting, and engagement activities
Required SkillsStrategic planning, leadership, analytics, and cross-department coordinationContent creation, community management, analytics, and platform-specific skills
Work EnvironmentSenior-level, often in marketing or communications departmentsOperational role, often reporting to the director or marketing manager
Common UsageUsed in larger organizations with dedicated teamsFound in small to medium businesses and agencies

The main difference between a Social Media Director and a Social Media Manager lies in scope and seniority. The director focuses on strategic planning and leadership, while the manager handles daily content execution. Both roles require strong social media skills, but the director's role is more about guiding overall brand presence.

More about Social Media Director jobs

What are the most commonly searched types of Social Media jobs in Racine, WI?

The most popular types of Social Media jobs in Racine, WI are:

What job categories do people searching Social Media Director jobs in Racine, WI look for?

The top searched job categories for Social Media Director jobs in Racine, WI are:

What cities near Racine, WI are hiring for Social Media Director jobs?

Cities near Racine, WI with the most Social Media Director job openings:

Social Media Director jobs near you
Infographic showing various Social Media Director job openings in Racine, WI as of August 2026, with employment types broken down into 2% As Needed, 71% Full Time, 21% Part Time, 1% Temporary, 3% Contract, and 2% Nights. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $88,617 per year, or $42.6 per hour.

Social Media Specialist

Best Version Media

Brookfield, WI • On-site

$50K - $60K/yr

Full-time

Re-posted 21 days ago

Job description

Description:

Overview:

Best Version Media was founded in 2007 and now serves over 1,300 communities across the U.S. and Canada. We connect local businesses to customers with a suite of innovative print and digital solutions. Our print magazines, powered by our advertisers and readers, are tailored to the communities we serve by showcasing local families, nonprofits, events, and more. Our digital advertising works with our print campaigns to build brand awareness and help businesses expand their online reach with local customers. We also offer convenient tools to help businesses manage their online presence and enhance searchability.


Our vision is to unite the hearts and minds of communities – one person, one home, one business at a time. We value family, teamwork, and an open exchange of ideas as we strive to become the best versions of ourselves. Our award-winning culture has been recognized countless times by organizations like Fortune, Glassdoor, Great Place to Work, and more.


Summary:


At Best Version Media (BVM), we don’t just post for likes; we post for impact. We are looking for a high-energy, strategic, and creative Social Media Specialist to turn our social presence into a powerhouse growth engine. This role will own and scale Best Version Media’s social presence as a full-funnel channel—driving recruiting, brand awareness, and sales impact.


The Social Media Specialist will build a repeatable content engine, elevate our brand across platforms and turn social into a measurable business driver while partnering closely with Marketing, Sales, Recruiting, and leadership. You will lead the execution and evolution of our social strategy, turning business priorities into high-impact content and measurable results. If you are a storyteller who thinks like a marketer and executes like a creator, we want to talk to you.


Responsibilities:

  • Develop and execute a comprehensive social media strategy that transforms our platforms into measurable growth engines; you will align content with business priorities to drive publisher recruiting, increase product awareness, and establish industry-leading brand credibility.
  • Own the end-to-end development of high-quality, platform-specific assets—including short-form video, professional graphics, and compelling copy—tailored for maximum impact on LinkedIn, Instagram, Facebook, YouTube, and TikTok.
  • Build and maintain a repeatable "content factory" by overseeing the entire lifecycle of our social presence, from long-term editorial calendar planning and daily publishing to the development of scalable content pillars that allow us to move fast without sacrificing quality.
  • Travel to key company events and conferences to capture real-time photo, video, and interview content, effectively turning live milestones into a pipeline of high-value digital assets.
  • Cultivate a vibrant online community by managing daily interactions to build brand trust, while simultaneously serving as a strategic partner to our sales field—guiding them on social best practices, policy adherence, and ways to leverage their own presence for lead generation.
  • Track key metrics—including reach, audience growth, and recruiting indicators—to provide actionable insights and run sophisticated tests on content formats and timing to maximize our ROI.
Requirements:

Skills and Requirements:

  • Bachelor’s degree in Marketing, Communications, PR, or a related field.
  • Strong video editing and design skills (Adobe Creative Suite, Canva, or similar).
  • Highly organized, capable of managing multiple priorities, and thrive in a fast-paced environment.
  • Understand SEO, analytics, and how to turn business goals into high-impact content.

What will make you stand out:

  • 3+ years in social media, content, or digital marketing with a portfolio that proves you can execute from concept to delivery.
  • Experience supporting recruiting, sales, or product marketing initiatives
  • Experience leveraging AI tools for content creation and scaling output
  • Familiarity with organizational tools like monday.com or similar

Don’t just manage a feed—build a legacy. If you’re ready to turn social media into a measurable business powerhouse, we want to meet you.


Best Version Media logo

About Best Version Media

Sourced by ZipRecruiter

Best Version Media has been connecting communities and helping businesses grow since 2007. We started with just six local magazines in the Milwaukee, Wisconsin area before expanding across the U.S. and Canada in 2012. We’re now one of the fastest-growing companies in the industry with tens of thousands of advertisers and millions of monthly readers. Our vision is to unite the hearts and minds of communities – one person, one home, one business at a time. Every new edition brings us closer to our goal of a better tomorrow. BVM publications avoid controversial topics and exclusively focus on sharing positive, family-friendly stories and information every month. Our innovative lineup of print and digital advertising solutions adds value to local businesses by connecting them to customers and keeping them top-of-mind in the community. We’re committed to bringing people together by building and strengthening relationships in over 1,200 local communities.

Industry

Marketing

Company size

51 - 200 Employees

Headquarters location

Brookfield, WI, US

Year founded

2007

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