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Social Marketing Jobs (NOW HIRING)

The Opportunity Join Adobe as a Growth Data Scientist, Social Marketing, and be part of a world-class team that thrives on innovation and collaboration! This is an outstanding chance to create a ...

Social Marketing Manager About Bombas: Bombas is a comfort focused premium basics brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks are ...

Our strategic health communications and social marketing work tackles some of society's greatest challenges and drives audiences to make positive attitudinal and behavioral changes. A growing ...

Social Marketing Channel Manager Location: Hybrid 3 days onsite (Manhattan, NY or Bethesda, MD) Reports To: Senior Manager, Content Strategy About the Role Within Marketing at GEICO a team in the ...

GEICO Social Marketing Channel Manager Location: Hybrid - 3 days onsite (Manhattan, NY or Bethesda, MD) Reports To: Senior Manager, Content Strategy About the Role Within Marketing at GEICO - a team ...

GEICO Social Marketing Channel Manager Location: Hybrid - 3 days onsite (Manhattan, NY or Bethesda, MD) Reports To: Senior Manager, Content Strategy About the Role Within Marketing at GEICO - a team ...

GEICO Social Marketing Channel Manager Location: Hybrid - 3 days onsite (Manhattan, NY or Bethesda, MD) Reports To: Senior Manager, Content Strategy About the Role Within Marketing at GEICO - a team ...

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Social Marketing information

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$24.5K

$64.8K

$109.5K

How much do social marketing jobs pay per year?

As of Sep 3, 2026, the average yearly pay for social marketing in the United States is $64,845.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,500.00 and $76,500.00 per year, depending on experience, location, and employer.

What is a social marketing?

A Social Marketing job involves creating, managing, and optimizing marketing campaigns on social media platforms to engage audiences and promote a brand, product, or service. Professionals in this role develop content strategies, analyze performance metrics, and interact with followers to build brand awareness and drive conversions. They often use tools like Meta (Facebook) Ads, Instagram, LinkedIn, Twitter, and TikTok to execute campaigns effectively. Strong analytical skills, creativity, and knowledge of social media trends are essential for success in this field.

What are the typical daily responsibilities of a social marketing professional?

A Social Marketing professional is usually responsible for planning, creating, and scheduling content across various social media platforms, engaging with followers, monitoring trending topics, and analyzing campaign performance data. They collaborate closely with design, content, and product teams to ensure consistent messaging and align social campaigns with broader marketing goals. Additionally, they may manage paid advertising campaigns, respond to customer inquiries, and track key performance metrics for reporting. This role requires staying up to date on social media trends and constantly optimizing strategies to maximize audience engagement and brand visibility.

What are the key skills and qualifications needed to thrive in social marketing, and why are they important?

To thrive in Social Marketing, you need a solid grasp of content creation, digital advertising, analytics, and social media strategy, usually supported by a degree in marketing, communications, or a related field. Familiarity with platforms like Hootsuite, Sprout Social, Meta Ads Manager, and Google Analytics, as well as certifications in digital marketing, are often expected. Creativity, adaptability, and strong communication skills help you connect with audiences and collaborate effectively with team members. These capabilities enable you to build engaging campaigns, measure impact, and quickly respond to the dynamic nature of social media landscapes.

What do social marketers do?

Social marketers develop and implement strategies to promote products, services, or brands through social media platforms. They create content, analyze engagement metrics, and use tools like analytics software to optimize campaigns and reach target audiences effectively.

What cities are hiring for Social Marketing jobs?

Cities with the most Social Marketing job openings:

What are the most commonly searched types of Social Marketing jobs?

The most popular types of Social Marketing jobs are:

What states have the most Social Marketing jobs?

States with the most job openings for Social Marketing jobs include:

Infographic showing various Social Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 18% Part Time, and 3% Contract. Highlights an 76% Physical, 2% Hybrid, and 22% Remote job distribution, with an average salary of $64,845 per year, or $31.2 per hour.

Growth Analyst, Social Marketing

Adobe

San Jose, CA • On-site

Full-time

Re-posted 6 days ago


Key responsibilities

  • Assess performance across social channels and identify opportunities for improvement.

  • Support the development and evaluation of experiments related to social and influencer marketing.

  • Define, monitor, and report on key metrics to guide day-to-day social marketing decisions.


Adobe rating

8.9

Company rating: 8.9 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

39th of 247 rated software companies


Job description

The Opportunity

Join Adobe as a Growth Data Scientist, Social Marketing, and be part of a world-class team that thrives on innovation and collaboration! This is an outstanding chance to create a significant impact by using your data science expertise to drive growth in social and influencer marketing. You will be at the forefront of analyzing performance, crafting experiments, and translating insights into actionable strategies that guide our social and influencer channels.

What you'll Do
  • Assess performance across organic social, influencer partnerships, and paid social to find opportunities for improvement.
  • Support experiment development (e.g., creative, audience, influencer selection) and evaluate results.
  • Define and evolve optimizable metrics (e.g., engagement rate, cost efficiency) to guide day-to-day decisions.
  • Set quarterly targets, monitor weekly performance, and deliver actionable insights to channel owners and marketing collaborators.
  • Translate data into actionable recommendations for content, messaging, and creator strategy.
  • Build scorecards and visualization tools to enable ongoing performance tracking and faster iteration.
  • Collaborate closely with Organic Social, Influencer, and Paid Social teams to coordinate priorities and insights.
What you need to succeed
  • 5+ years in applied data science, analytics, or growth-focused roles with experience in social or digital marketing.
  • Strong bias toward action, translating data into changes that improve content and campaign performance.
  • Experience with social marketing metrics (e.g., reach, engagement, conversion) and basic attribution concepts.
  • Structured problem solver who can break down questions and deliver practical recommendations.
  • Ability to translate analysis into clear mentorship for non-technical partners (e.g., content creators, marketers).
  • Strong collaboration skills; comfortable partnering closely with channel owners and marketing teams.
Nice to Have
  • Experience working with social media platforms, influencer campaigns, or paid social analytics.
  • Familiarity with analyzing content performance or unstructured data (e.g., captions, comments) with emerging AI capabilities.
  • Exposure to experimentation (A/B testing) and basic measurement concepts (Incrementality, Attribution, etc.).

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.


Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $109,000 -- $200,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $138,600 - $200,700

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.


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About Adobe

Sourced by ZipRecruiter

Adobe for All is our vision to advance diversity, equity, and inclusion (DEI) across our company and in our communities. We’re focused on creating a more diverse and inclusive workforce; unleashing the full potential of every employee; and driving meaningful impact for Adobe, our industry, and society at large. Creativity has the power to unite us and inspire us to change the world. Through a vision we call Creativity for All, we’re empowering millions of people of all ages and backgrounds to express themselves, reach their full potential, and share their diverse perspectives with the world. We’re committed to advancing the responsible use of technology and driving a positive environmental impact through sustainability and climate action. Our innovations are making a significant impact across AI ethics, security, privacy, trust and safety, accessibility, and sustainability.

Industry

Computer and computer peripheral equipment and software wholesalers

Company size

10,000+ Employees

Headquarters location

San Jose, CA, US

Year founded

1982