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Smith Travel Research Jobs (NOW HIRING)

Director Sales & Marketing

Austin, TX · On-site

$110 - $170/hr

Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting. * Ability to understand ...

NY · On-site

$85 - $110/hr

Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting. * Ability to understand ...

New

Analyze the Smith Travel Research (STR) weekly and monthly reports and report findings to the General Manager, Revenue Manager, and Sales and Operations Manager. * Assist in preparation of department ...

Analyze the Smith Travel Research (STR) weekly and monthly reports and report findings to the General Manager, Revenue Manager, and Sales and Operations Manager. * Assist in preparation of department ...

Analyze the Smith Travel Research (STR) weekly and monthly reports and report findings to the General Manager, Revenue Manager, and Sales and Operations Manager. * Participate in preparation of ...

Analyze the Smith Travel Research (STR) weekly and monthly reports and report findings to the General Manager, Revenue Manager, and Sales and Operations Manager. * Participate in preparation of ...

Analyze the Smith Travel Research (STR) weekly and monthly reports and report findings to the General Manager, Revenue Manager, and Sales and Operations Manager. * Participate in preparation of ...

Reviews the Smith Travel Research STAR report, competitive shopping reports, and uses other resources to maintain an awareness of the hotel's market position. * Researches competitor's Sales team ...

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Smith Travel Research information

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$2.1K

$6.4K

$7.8K

How much do smith travel research jobs pay per month?

As of Aug 20, 2026, the average monthly pay for smith travel research in the United States is $6,439.50, according to ZipRecruiter salary data. Most workers in this role earn between $4,416.67 and $7,666.67 per month, depending on experience, location, and employer.

What is Smith Travel Research?

Smith Travel Research, commonly known as STR, is a company that specializes in data analytics and market research for the hospitality industry, particularly hotels. STR collects, analyzes, and reports on occupancy rates, average daily rates (ADR), and revenue per available room (RevPAR) to help hotel owners, operators, and investors make informed business decisions. Their benchmarking data and industry insights are widely recognized and trusted across the global hotel sector. STR reports are often used to assess performance, identify market trends, and support strategic planning.

How does a role at Smith Travel Research typically interact with hotel clients and industry partners?

Professionals at Smith Travel Research (STR) frequently collaborate with hotel clients and industry partners by gathering, analyzing, and interpreting hospitality data. This involves regular communication to understand client needs, clarify data submissions, and provide insights through reports or presentations. Team members often work cross-functionally with analysts, client services, and account managers to deliver tailored solutions and maintain strong industry relationships. Effective client interaction is key to ensuring data accuracy and supporting clients in making informed business decisions.

What are the key skills and qualifications needed to thrive as a Smith Travel Research analyst, and why are they important?

To thrive as a Smith Travel Research Analyst, you need strong analytical abilities, attention to detail, and a background in data analysis or hospitality, often supported by a degree in business, statistics, or a related field. Proficiency with data visualization tools, Excel, and STR’s proprietary software systems is typically required. Excellent communication, critical thinking, and problem-solving skills help analysts interpret data and present actionable insights to clients and stakeholders. These skills are essential for providing accurate market intelligence and supporting strategic decision-making in the hospitality industry.

What is the difference between Smith Travel Research vs Hotel Data Analyst?

AspectSmith Travel ResearchHotel Data Analyst
CredentialsIndustry-specific certifications, data analysis skillsData analysis certifications, hospitality industry knowledge
Work EnvironmentResearch firms, hospitality industry reportsHotels, consulting firms, corporate offices
Employer & Industry UsageUsed by hotel chains, industry analystsEmployed by hotels, resorts, or analytics companies
Search & Comparison IntentUnderstanding industry data sources, market trendsAnalyzing hotel performance, data interpretation

Smith Travel Research focuses on collecting and analyzing hospitality industry data, providing market insights. Hotel Data Analysts interpret this data to support hotel operations and strategy. While both roles involve data analysis within the hospitality sector, Smith Travel Research is a research organization, whereas Hotel Data Analysts work within hotels or analytics firms to apply data insights.

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What cities are hiring for Smith Travel Research jobs?

Cities with the most Smith Travel Research job openings:

What states have the most Smith Travel Research jobs?

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The top searched job categories for Smith Travel Research jobs are:

Infographic showing various Smith Travel Research job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 10% Part Time, and 20% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $77,274 per year, or $37.2 per hour.

Director Sales & Marketing

Highgate Hotels L.P.

Islandia, NY • On-site

$95 - $160/hr

Other

Posted 8 days ago


Highgate Hotels rating

6.4

Company rating: 6.4 out of 10

Based on 52 frontline employees who took The Breakroom Quiz

54th of 108 rated hotels


Job description

Compensation Type

Yearly

Highgate Hotels

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands.www.highgate.com

Location

Hampton Inn Islandia

1600 Veterans Mem HwyIslandia, NY 11749

Overview

The Director of Sales & Marketingis primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to insure budgeted revenues are met or exceeded.The Director of Sales & Marketingis also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.

Responsibilities
  • Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient & catering.
  • Assesses & reacts to market trends, market share & the competitive hotel environment.
  • Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
  • Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization.
  • Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
  • Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
  • Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
  • Understand GEO source & ability to develop a plan to penetrate the primary markets.
  • Develop/implement key segment strategy & managing key accounts (both existing & target).
  • Design effective sales deployment schemes & market assignments.
  • Develop sales goals designed to achieve budget & market share targets.
  • Manage group pace measurement and set sales production goals.
  • Manage sales activity & travel schedule.
Qualifications
  • Bachelor’s degree preferred in Marketing
  • At least 3 years’ experience as a sales leader, with prior hotel sales experience.
  • Experience dealing with/communicating with ownership groups and asset management.
  • Proficient in managing/using sales automation (DELPHI) & PMS systems.
  • Experience working collaboratively with revenue management.
  • Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
  • Excellent communication and presentation skills.
  • Strong interpersonal skills and ability to work in a team environment.
  • Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.
  • Must be proficient in MS Office including Word, Excel, and Power Point.
  • Must be able to multitask and prioritize departmental functions to meet deadlines
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What Highgate Hotels employees say

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Benefits

Hours and flexibility

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About Highgate Hotels

Sourced by ZipRecruiter

Highgate Hotels, based in New York, NY, US, is a preeminent real estate investment and hospitality management firm with a substantial presence in the hospitality industry. Founded in the 1980s, Highgate has grown to manage over 160 hotels around the world, providing comprehensive hospitality services including hotel operations, asset management, and project management. Their portfolio includes an array of upscale, luxury, and budget hotels, extending their services across various market segments in the hospitality industry. Highgate commits to its mission of delivering superior returns for owners and investors while providing eclectic experiences for guests.

Industry

Hospitality services

Company size

10,000+ Employees

Headquarters location

New York, NY, US

Year founded

1988

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