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Smith Travel Research Jobs (NOW HIRING)

Home2 Suites Wheat Ridge

Director of Sales

Golden, CO · On-site

Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting. * Ability to understand ...

Highgate Hotels

Director of Sales

Golden, CO · On-site

Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting. * Ability to understand ...

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Smith Travel Research information

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$2.1K

$6.4K

$7.8K

How much do smith travel research jobs pay per month?

As of Jul 27, 2026, the average monthly pay for smith travel research in the United States is $6,439.50, according to ZipRecruiter salary data. Most workers in this role earn between $4,416.67 and $7,666.67 per month, depending on experience, location, and employer.

What is the difference between Smith Travel Research vs Hotel Data Analyst?

AspectSmith Travel ResearchHotel Data Analyst
CredentialsIndustry-specific certifications, data analysis skillsData analysis certifications, hospitality industry knowledge
Work EnvironmentResearch firms, hospitality industry reportsHotels, consulting firms, corporate offices
Employer & Industry UsageUsed by hotel chains, industry analystsEmployed by hotels, resorts, or analytics companies
Search & Comparison IntentUnderstanding industry data sources, market trendsAnalyzing hotel performance, data interpretation

Smith Travel Research focuses on collecting and analyzing hospitality industry data, providing market insights. Hotel Data Analysts interpret this data to support hotel operations and strategy. While both roles involve data analysis within the hospitality sector, Smith Travel Research is a research organization, whereas Hotel Data Analysts work within hotels or analytics firms to apply data insights.

How does a role at Smith Travel Research typically interact with hotel clients and industry partners?

Professionals at Smith Travel Research (STR) frequently collaborate with hotel clients and industry partners by gathering, analyzing, and interpreting hospitality data. This involves regular communication to understand client needs, clarify data submissions, and provide insights through reports or presentations. Team members often work cross-functionally with analysts, client services, and account managers to deliver tailored solutions and maintain strong industry relationships. Effective client interaction is key to ensuring data accuracy and supporting clients in making informed business decisions.

What are the key skills and qualifications needed to thrive as a Smith Travel Research Analyst, and why are they important?

To thrive as a Smith Travel Research Analyst, you need strong analytical abilities, attention to detail, and a background in data analysis or hospitality, often supported by a degree in business, statistics, or a related field. Proficiency with data visualization tools, Excel, and STR’s proprietary software systems is typically required. Excellent communication, critical thinking, and problem-solving skills help analysts interpret data and present actionable insights to clients and stakeholders. These skills are essential for providing accurate market intelligence and supporting strategic decision-making in the hospitality industry.

What is Smith Travel Research (STR) and what do they do?

Smith Travel Research, commonly known as STR, is a company that specializes in data analytics and market research for the hospitality industry, particularly hotels. STR collects, analyzes, and reports on occupancy rates, average daily rates (ADR), and revenue per available room (RevPAR) to help hotel owners, operators, and investors make informed business decisions. Their benchmarking data and industry insights are widely recognized and trusted across the global hotel sector. STR reports are often used to assess performance, identify market trends, and support strategic planning.
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Smith Travel Research jobs near you
Infographic showing various Smith Travel Research job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, 1% Temporary, and 1% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $77,274 per year, or $37.2 per hour.
Hotel Director of Sales - SpringHill Suites OKC Quail Springs

Hotel Director of Sales - SpringHill Suites OKC Quail Springs

Focus Management Group

Oklahoma City, OK • On-site

$65K - $75K/yr

Full-time

Medical, Dental, Vision, PTO

Posted 6 days ago

Job description

About Company:

Focus Management Group is a privately held hospitality management corporation based in Oklahoma and North Texas, established in 2024. With a portfolio of 20 hotels under various franchise agreements, we are committed to excellence in hotel management, targeting emerging markets for growth.

Overview:

The Director of Sales at Springhill Suites Oklahoma City Quail Springs is primarily responsible for leading & driving top line revenue for traditional sales related segments to include group, preferred corporate, government & catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while actively engaging in direct sales to ensure budgeted revenues are met or exceeded. The Director of Sales is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.

Responsibilities:
  • Responsible for leading & driving top line revenue for traditional sales segments to include group, preferred corporate, government & catering.
  • Assesses & reacts to market trends, market share & the competitive hotel environment.
  • Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
  • Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization.
  • Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
  • Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
  • Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
  • Understand GEO source & ability to develop a plan to penetrate the primary markets.
  • Develop/implement key segment strategy & managing key accounts (both existing & target).
  • Meet revenue goals based on sales deployment & market assignments.
  • Meet sales goals designed to achieve budget & market share targets.
  • Manage group pace measurement and sales production goals.
  • Manage sales activity and submit weekly sales reporting generated from CRM.
Qualifications:
  • Bachelor’s degree preferred in Sales & Marketing
  • At least 3 years’ experience as a sales leader, with prior hotel sales experience.
  • Experience dealing with/communicating with ownership groups and asset management in English.
  • Proficient in managing/using sales automation STSR & PMS systems.
  • Experience working collaboratively with revenue management.
  • Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
  • Excellent communication and presentation skills.
  • Strong interpersonal skills and ability to work in a team environment.
  • Ability to direct, lead, train, motivate & drive a direct sales effort; and develop a cooperative & competitive team spirit & winning attitude.
  • Must be proficient in MS Office including Word, Excel, and Power Point.
  • Must be able to multitask and prioritize departmental functions to meet deadlines

Health Insurance; Vision Insurance; Dental Insurance; Paid Time Off; Cell Phone Reimbursement; Bonus Plan