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Located in Loudonville, New York - just 10 minutes from the state capital of Albany - Siena empowers more than 3,400 students each year through a transformative journey we call the Education for a Lifetime. All members of the Siena University community work together to advance the University's mission to graduate Saints intent on making the world more just, peaceful, and humane. The Franciscan tradition, upon which Siena was founded, permeates throughout campus life. All community members are valued for their unique worth and recognized for their specific contributions toward the greater good. That spirit of belonging and respect reverberates across our 174-acre campus, which is ranked among the 50 most beautiful college campuses in the country by Condé Nast.

Siena is leading the way in Catholic, liberal arts education, and the national rankings help tell our story. Siena ranks number one in New York for job placement; top 10 among all Catholic University in the country; and among the top three percent of all institutions in the U.S according to the Wall Street Journal. It has always been our community of dedicated and passionate Saints who make this campus a coveted destination to work, live, and learn. We hope you'll consider joining us.

The Senior Associate Director of Admissions is a senior enrollment leader responsible for driving undergraduate enrollment growth within Siena University's highest-priority recruitment market. Serving as Siena's lead recruiter for the Capital Region, this role owns territory performance from inquiry through enrollment and is accountable for achieving ambitious application, admit, and enrollment goals.

Success in this role requires a highly motivated, results-driven professional who thrives in a performance-oriented environment. The ideal candidate combines a consultative sales mindset with exceptional relationship-building skills, using thoughtful conversations, disciplined follow-up, and data-informed decision making to help students discover why Siena is the right fit and confidently choose to enroll.

Beyond leading one of Siena's most strategic territories, the Senior Associate Director serves as a coach and mentor to the admissions team, helping elevate recruitment performance through leadership, best-practice sharing, and continuous improvement. This role may include or evolve to include additional management responsibilities, including the opportunity to lead the admissions team.

Territory Leadership & Enrollment Performance

• Own the recruitment strategy and enrollment performance for Siena University's Capital Region territory, with accountability for application, admission, and enrollment results.
• Build, manage, and continuously strengthen a high-performing recruitment pipeline from inquiry through enrollment using personalized outreach, disciplined follow-up, and strategic relationship management.
• Develop and execute territory strategies that increase market share, improve conversion rates, and consistently exceed enrollment goals.
• Monitor territory performance and conversion metrics, using data to identify opportunities, adjust strategy, and improve results throughout the recruitment cycle.

Recruitment & Relationship Management

• Build trusted relationships with prospective students, families, school counselors, community organizations, and other key influencers.
• Conduct compelling one-on-one and group conversations that uncover student goals, address concerns, and help students make confident enrollment decisions.
• Represent Siena University at high schools, college fairs, counselor programs, community events, and on-campus recruitment programs.
• Clearly and persuasively communicate Siena University's distinctive value proposition?including exceptional career outcomes, meaningful faculty mentorship, hands-on experiences, and a community where students are known personally?and connect those strengths to each student's goals and aspirations.
• Utilize Slate, EnrollML, and other enrollment technologies to execute personalized communications, manage recruitment activity, and maximize engagement throughout the enrollment funnel.
• Review undergraduate admissions applications and provide recommendations consistent with institutional admissions standards.
• Model best-in-class territory management, consultative sales techniques, and relationship-building for the admissions team.
• Coach admissions counselors and student ambassadors on outreach strategies, storytelling, follow-up, objection handling, and converting interest into enrollment.
• Lead assigned strategic initiatives, recruitment projects, market segments, or application review processes that advance departmental goals.
• Collaborate closely with Admissions, Financial Aid, Marketing, Athletics, Academic Affairs, and Student Affairs to deliver a coordinated enrollment experience that helps students move confidently from interest to enrollment.
• Participate in evening and weekend recruitment events throughout the admissions cycle.
• Perform other duties as assigned.

WHAT SUCCESS LOOKS LIKE

The most successful people in this role:

• Take complete ownership of their territory and treat it like a business.
• Consistently exceed enrollment goals while maintaining an exceptional experience for prospective students and families.
• Execute the fundamentals every day through disciplined planning, consistent outreach, and relentless follow-up.
• Build authentic relationships that earn trust and lead to commitment.
• Use data to prioritize opportunities, improve conversion, and maximize results.
• Continuously seek feedback, embrace coaching, and look for ways to improve.
• Raise the performance of the entire admissions team by sharing ideas, mentoring colleagues, and leading by example.

Minimum Qualifications:

• Five or more years of progressively responsible experience in undergraduate admissions, consultative sales, territory management, account management, business development, or another relationship-driven, performance-oriented profession.
• Demonstrated record of meeting or exceeding measurable enrollment, sales, or business development goals.
• Experience successfully managing a recruitment territory, customer portfolio, or geographic market with accountability for measurable performance outcomes.
• Demonstrated success leveraging CRM platforms (e.g., Slate, Salesforce, HubSpot, or similar) to build and manage pipelines, execute personalized outreach, and improve conversion outcomes.
• Exceptional relationship-building, communication, and presentation skills.
• Demonstrated ability to influence decisions through consultative conversations and build lasting relationships with prospective students, families, and key partners.
• Strong analytical skills with the ability to use data and performance metrics to inform territory strategy and improve results.
• Outstanding organizational and time management skills with the ability to independently manage competing priorities.
• Demonstrated ability to coach, mentor, and positively influence colleagues in a collaborative environment.
• High degree of initiative, accountability, professionalism, and attention to detail.
• Proficiency with Microsoft Office and the ability to quickly learn new technology platforms.
• Valid driver's license with the ability to travel and work evenings and weekends throughout the recruitment cycle.

Preferred Qualifications:

• Master's degree in Higher Education Administration, Business, Marketing, or a related field.
• Demonstrated record of consistently exceeding enrollment, sales, or business development goals.
• Experience using data to identify growth opportunities and improve conversion performance.

*The hiring salary above represents the University's good faith estimate at the time of posting in compliance with the Albany County Salary Transparency Law.

Siena University offers a generous benefit package to eligible full-time employees. The highlights include:

• Retirement plan contribution equal to 10% of compensation (as defined under the plan) after meeting the plan's eligibility requirements
• Tuition reimbursement and exchange opportunities for eligible employees, spouses, and dependents
• Health, dental and vision insurance
• Eligible University employees enjoy a work schedule that includes half-day Fridays in the summer and an expansive holiday schedule, including up to two weeks off during winter break
• Other perks currently include complimentary breakfast Thursdays in the dining hall, access to University community lectures and productions, complimentary University gym and library memberships, discounted and complimentary tickets to Siena Division I sporting events, and more.

Siena University is a Franciscan and Catholic institution and expects members of its community to be knowledgeable about its mission and to make a positive contribution to that mission.

Siena cares for and values each member of its workforce and actively supports upward mobility. We are a community of Siena Saints, and as we often say, the world needs more Saints!

Siena University is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

A background screening is required for finalist applicants for all University positions.