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Senior Ppc Manager Jobs in Rochester, NY (NOW HIRING)

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Senior Ppc Manager information

See Rochester, NY salary details

$24.7K

$79.2K

$161.3K

How much do senior ppc manager jobs pay per year?

As of Aug 2, 2026, the average yearly pay for senior ppc manager in Rochester, NY is $79,217.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,900.00 and $101,600.00 per year, depending on experience, location, and employer.

Is PPC a stressful job?

A Senior PPC Manager role can be stressful due to tight deadlines, campaign performance pressures, and the need for constant optimization using tools like Google Ads and analytics platforms. Managing multiple campaigns and adapting to industry changes can contribute to workload and stress levels, but effective planning and experience can help mitigate these factors.

What is a PPC manager's salary?

A PPC manager's salary typically ranges from $50,000 to $100,000 annually, depending on experience, location, and company size. Senior PPC managers with specialized skills and certifications can earn higher salaries, often exceeding $100,000 per year.

What kind of jobs in media bring in $150,000 a year?

Senior PPC Managers and digital advertising roles in media companies can earn $150,000 or more annually, especially with extensive experience, advanced certifications, and proficiency in tools like Google Ads and analytics platforms. High-level roles in media agencies or in-house marketing teams often offer such compensation for strategic, data-driven advertising expertise.

What are the key skills and qualifications needed to thrive as a Senior PPC Manager, and why are they important?

To thrive as a Senior PPC Manager, you need deep expertise in pay-per-click advertising, data analysis, campaign optimization, and a relevant degree or Google Ads certification. Mastery of tools like Google Ads, Microsoft Advertising, Google Analytics, and bid management platforms is essential. Strong communication, strategic thinking, and leadership skills help you collaborate with teams and effectively manage client relationships. These skills ensure campaigns deliver measurable ROI, stay ahead of industry trends, and drive business growth.

How does a Senior PPC Manager typically collaborate with other departments to achieve campaign goals?

A Senior PPC Manager often works closely with teams such as marketing, creative, analytics, and sales to ensure pay-per-click campaigns are aligned with overall business objectives. Collaboration includes sharing campaign data with analytics for performance insights, coordinating with the creative team for ad copy and visuals, and discussing lead quality with the sales team. This cross-functional approach helps optimize campaigns for better ROI and ensures messaging consistency across all channels. Regular meetings and transparent communication are key to successful collaboration in this role.

What are Senior PPC Managers?

Senior PPC Managers are experienced digital marketing professionals who specialize in managing pay-per-click (PPC) advertising campaigns across platforms like Google Ads, Bing Ads, and social media. They develop strategies to maximize ROI, oversee campaign performance, and analyze data to make informed decisions. Their responsibilities often include team leadership, budget management, keyword research, and staying current with industry trends to drive effective advertising outcomes.

What does a PPC manager do?

A PPC manager is responsible for planning, executing, and optimizing pay-per-click advertising campaigns across platforms like Google Ads and Bing Ads. They analyze performance data, manage budgets, and use tools such as Google Analytics to improve ad effectiveness and ROI. Strong analytical skills and knowledge of digital marketing are essential for this role.

What is the difference between Senior Ppc Manager vs Digital Marketing Manager?

AspectSenior Ppc ManagerDigital Marketing Manager
Required CredentialsCertifications in PPC platforms (Google Ads, Bing Ads)Broader marketing certifications (Google Analytics, HubSpot)
Work EnvironmentFocus on paid advertising campaigns, SEM teamsOversees multiple marketing channels including SEO, content, social media
Employer & Industry UsageCommon in digital advertising agencies, e-commerce, tech firmsUsed across various industries for overall marketing strategy

The Senior Ppc Manager specializes in managing paid search campaigns with specific PPC certifications, focusing on SEM platforms. In contrast, a Digital Marketing Manager oversees a broader range of marketing activities, including SEO, content, and social media, often requiring a wider skill set. Both roles are vital in digital marketing but differ in scope and focus.

What are popular job titles related to Senior Ppc Manager jobs in Rochester, NY? For Senior Ppc Manager jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Senior Ppc Manager jobs in Rochester, NY look for? The top searched job categories for Senior Ppc Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Senior Ppc Manager jobs? Cities near Rochester, NY with the most Senior Ppc Manager job openings:
Senior Ppc Manager jobs near you
Infographic showing various Senior Ppc Manager job openings in Rochester, NY as of July 2026, with employment types broken down into 100% Full Time. Highlights an 73% In-person, and 27% Remote job distribution, with an average salary of $79,217 per year, or $38.1 per hour.

Senior Marketing Specialist

Adams Limitless Inc

Rochester, NY • On-site

$65K - $75K/yr

Full-time

Re-posted yesterday

Job description

\n <\/head>\n \n

Senior Marketing Specialist<\/b>
<\/p>\n

\n Industry:<\/b> Construction Products \/ Building Systems \/ E\-commerce & B2B
\n <\/div>\n
\n Location:<\/b> On\-site - Rochester, NY
\n <\/div>\n
\n Travel:<\/b> Occasional (up to 5%)
\n <\/div>\n
\n Reporting To:<\/b> Marketing Manager
\n <\/div>\n
\n Salary Range:<\/b> $65,000 - $75,000
\n <\/div>\n
\n Experience Required:<\/b> 5-7 years in digital marketing or e\-commerce marketing
\n <\/div>

About the Opportunity<\/b>
<\/p>\n

\n Our client is a growing organization in the construction and building solutions industry, operating across both e\-commerce and B2B project\-based sales. The company is expanding its marketing capabilities and is seeking a hands\-on, strategic marketing professional to support continued growth.
\n <\/div>

This role is being recruited confidentially.
<\/p>\n

\n Role Summary<\/b>
\n <\/div>\n
\n The Senior Marketing Specialist will be responsible for executing and optimizing marketing strategies across multiple brands. This role focuses on lead generation, e\-commerce revenue growth, and brand awareness through digital and traditional marketing channels.
\n <\/div>


<\/p>

The position works closely with leadership, manages external vendors, collaborates cross\-functionally, and owns campaign execution, reporting, and optimization.
<\/p>

Key Responsibilities<\/b>
<\/p>

Marketing Strategy & Execution
<\/p>\n

    \n

  • Execute marketing strategies across multiple brands
    <\/p><\/li>\n

  • Drive lead generation and e\-commerce sales growth
    <\/p><\/li>\n

  • Increase brand awareness through PPC, SEO, social media, and content marketing
    <\/p><\/li>\n

  • Align weekly and monthly marketing plans with leadership objectives
    <\/p><\/li>\n

  • Support both high\-volume e\-commerce sales and a B2B project pipeline
    <\/p><\/li>\n <\/ul>

    Team & Vendor Management
    <\/p>\n

      \n

    • Support internal teams and cross\-functional leaders to meet marketing goals
      <\/p><\/li>\n

    • Manage relationships with external vendors (PPC, creative, and design agencies)
      <\/p><\/li>\n

    • Track and report monthly marketing expenses in collaboration with finance
      <\/p><\/li>\n <\/ul>

      Content & Campaign Management
      <\/p>\n

        \n

      • Plan and execute campaigns across PPC, shopping ads, SEO, email, and social media
        <\/p><\/li>\n

      • Write and manage ad copy, landing pages, and product descriptions
        <\/p><\/li>\n

      • Manage product feeds and optimize performance in merchant platforms
        <\/p><\/li>\n

      • Collaborate with sales teams and vendors to achieve campaign KPIs
        <\/p><\/li>\n

      • Maintain and update website and product content across CMS and e\-commerce platforms
        <\/p><\/li>\n

      • Manage product photography and video assets
        <\/p><\/li>\n <\/ul>

        Reporting & Planning<\/b>
        <\/p>

        Monthly
        <\/p>\n

          \n

        • Deliver marketing performance reports including leads generated, quotes created, website traffic, and content output
          <\/p><\/li>\n

        • Provide insights and recommendations to guide future strategy
          <\/p><\/li>\n

        • Participate in leadership planning meetings
          <\/p><\/li>\n

        • Manage and forecast the monthly marketing budget
          <\/p><\/li>\n <\/ul>

          Weekly
          <\/p>\n

            \n

          • Coordinate weekly marketing priorities
            <\/p><\/li>\n

          • Support content development and campaign execution
            <\/p><\/li>\n

          • Assist internal departments with marketing initiatives as needed
            <\/p><\/li>\n <\/ul>

            Technology & Tools<\/b>
            <\/p>\n

              \n

            • E\-commerce platforms (Magneto or similar)
              <\/p><\/li>\n

            • CRM and analytics tools
              <\/p><\/li>\n

            • Project management and collaboration software
              <\/p><\/li>\n

            • SEO and competitive research tools
              <\/p><\/li>\n <\/ul>

              Experience with Shopify, WooCommerce, or similar platforms is a plus.
              <\/p>

              Marketing Channels<\/b>
              <\/p>\n

                \n

              • Paid search (Google Ads, Microsoft Ads)
                <\/p><\/li>\n

              • SEO and product feed optimization
                <\/p><\/li>\n

              • Social platforms including LinkedIn, Facebook, Instagram, Pinterest, and YouTube
                <\/p><\/li>\n <\/ul>

                Required Skills & Qualifications<\/b>
                <\/p>\n

                  \n

                • 5-7 years of experience in digital marketing, e\-commerce, or performance marketing
                  <\/p><\/li>\n

                • Strong project management and prioritization skills
                  <\/p><\/li>\n

                • Excellent written and verbal communication abilities
                  <\/p><\/li>\n

                • Data\-driven mindset with strong analytical skills
                  <\/p><\/li>\n

                • Self\-starter with a strong sense of ownership and accountability
                  <\/p><\/li>\n

                • Ability to work effectively in a fast\-paced environment
                  <\/p><\/li>\n <\/ul>

                  Ideal Candidate Profile<\/b>
                  <\/p>\n

                    \n

                  • Confident and professional communicator across all levels of the organization
                    <\/p><\/li>\n

                  • Highly organized with strong attention to detail
                    <\/p><\/li>\n

                  • Comfortable managing multiple projects simultaneously
                    <\/p><\/li>\n

                  • Collaborative and team\-oriented mindset
                    <\/p><\/li>\n

                  • Adaptable and able to respond quickly to changing priorities
                    <\/p><\/li>\n <\/ul>

                    Hiring Process
                    <\/b>
                    <\/p>\n

                      \n
                    • Apply for a confidential career video call with our team.
                      <\/span><\/li>\n
                    • Those who are most qualified will go through 2 interviews, a behavior assessment, and 1 in\-person interview at their HQ.
                      <\/span><\/li>\n
                    • References from previous managers will be conducted, as well as criminal background checks.
                      <\/span><\/li>\n <\/ul>\n
                      \n Thanks to all those who apply, and if you're not contacted for this, feel free to check out all of our career opportunities at AdamsLimitless.com<\/b> and Constructionsalestalent.com\/careers<\/b>.
                      \n <\/div>\n
                      \n
                      \n <\/div>\n
                      \n Be Bold. Be Limitless.<\/b>
                      <\/b>\n <\/div>\n
                      \n
                      \n <\/div><\/span>
                      \n <\/body>\n<\/html>

Apply