Rochester, NY · On-site
$65K - $75K/yr
The company is expanding its marketing capabilities and is seeking a hands\-on, strategic marketing ... Increase brand awareness through PPC, SEO, social media, and content marketing \n * Align weekly ...
Rochester, NY · On-site
$65K - $75K/yr
The company is expanding its marketing capabilities and is seeking a hands\-on, strategic marketing ... Increase brand awareness through PPC, SEO, social media, and content marketing \n * Align weekly ...
$60K - $80K/yr
... to the company's Chief Marketing Officer and will be at the forefront of CEIPAL's efforts to ... , PPC, Paid Social, Email, re-marketing, and software review sites such as Capterra, Software ...
Quick apply
$60K - $80K/yr
... to the company's Chief Marketing Officer and will be at the forefront of CEIPAL's efforts to ... , PPC, Paid Social, Email, re-marketing, and software review sites such as Capterra, Software ...
East Rochester, NY · On-site
$50K - $65K/yr
PPC, Vendor Management and Performance Reporting • Monitor paid media and digital performance ... 401(k) with company match • Paid time off and holidays • Employee discounts on vehicles ...
East Rochester, NY · On-site
$50K - $65K/yr
PPC, Vendor Management and Performance Reporting • Monitor paid media and digital performance ... 401(k) with company match • Paid time off and holidays • Employee discounts on vehicles ...
| Aspect | Ppc Company | PPC Specialist |
|---|---|---|
| Role Focus | Manages multiple PPC campaigns for clients or products at an organizational level | Executes and optimizes individual PPC campaigns |
| Credentials | Typically requires marketing or advertising experience, sometimes agency certifications | Requires Google Ads certification, digital marketing knowledge |
| Work Environment | Agency or in-house marketing teams, collaborative setting | Digital marketing teams, freelance or in-house roles |
| Responsibilities | Strategy development, client communication, campaign oversight | Keyword research, ad creation, bid management |
While a Ppc Company oversees multiple campaigns and manages client relationships, a PPC Specialist focuses on executing and optimizing individual campaigns. Both roles require digital marketing skills and certifications, but the company role involves broader strategic responsibilities.
$65K - $75K/yr
Full-time
Re-posted yesterday
Senior Marketing Specialist<\/b> About the Opportunity<\/b> This role is being recruited confidentially. The position works closely with leadership, manages external vendors, collaborates cross\-functionally, and owns campaign execution, reporting, and optimization. Key Responsibilities<\/b> Marketing Strategy & Execution Execute marketing strategies across multiple brands Drive lead generation and e\-commerce sales growth Increase brand awareness through PPC, SEO, social media, and content marketing Align weekly and monthly marketing plans with leadership objectives Support both high\-volume e\-commerce sales and a B2B project pipeline Team & Vendor Management Support internal teams and cross\-functional leaders to meet marketing goals Manage relationships with external vendors (PPC, creative, and design agencies) Track and report monthly marketing expenses in collaboration with finance Content & Campaign Management Plan and execute campaigns across PPC, shopping ads, SEO, email, and social media Write and manage ad copy, landing pages, and product descriptions Manage product feeds and optimize performance in merchant platforms Collaborate with sales teams and vendors to achieve campaign KPIs Maintain and update website and product content across CMS and e\-commerce platforms Manage product photography and video assets Reporting & Planning<\/b> Monthly Deliver marketing performance reports including leads generated, quotes created, website traffic, and content output Provide insights and recommendations to guide future strategy Participate in leadership planning meetings Manage and forecast the monthly marketing budget Weekly Coordinate weekly marketing priorities Support content development and campaign execution Assist internal departments with marketing initiatives as needed Technology & Tools<\/b> E\-commerce platforms (Magneto or similar) CRM and analytics tools Project management and collaboration software SEO and competitive research tools Experience with Shopify, WooCommerce, or similar platforms is a plus. Marketing Channels<\/b> Paid search (Google Ads, Microsoft Ads) SEO and product feed optimization Social platforms including LinkedIn, Facebook, Instagram, Pinterest, and YouTube Required Skills & Qualifications<\/b> 5-7 years of experience in digital marketing, e\-commerce, or performance marketing Strong project management and prioritization skills Excellent written and verbal communication abilities Data\-driven mindset with strong analytical skills Self\-starter with a strong sense of ownership and accountability Ability to work effectively in a fast\-paced environment Ideal Candidate Profile<\/b> Confident and professional communicator across all levels of the organization Highly organized with strong attention to detail Comfortable managing multiple projects simultaneously Collaborative and team\-oriented mindset Adaptable and able to respond quickly to changing priorities Hiring Process
<\/p>\n \n Industry:<\/b> Construction Products \/ Building Systems \/ E\-commerce & B2B
\n <\/div>\n \n Location:<\/b> On\-site - Rochester, NY
\n <\/div>\n \n Travel:<\/b> Occasional (up to 5%)
\n <\/div>\n \n Reporting To:<\/b> Marketing Manager
\n <\/div>\n \n Salary Range:<\/b> $65,000 - $75,000
\n <\/div>\n \n Experience Required:<\/b> 5-7 years in digital marketing or e\-commerce marketing
\n <\/div>
<\/p>\n \n Our client is a growing organization in the construction and building solutions industry, operating across both e\-commerce and B2B project\-based sales. The company is expanding its marketing capabilities and is seeking a hands\-on, strategic marketing professional to support continued growth.
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<\/p>\n \n Role Summary<\/b>
\n <\/div>\n \n The Senior Marketing Specialist will be responsible for executing and optimizing marketing strategies across multiple brands. This role focuses on lead generation, e\-commerce revenue growth, and brand awareness through digital and traditional marketing channels.
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<\/span><\/li>\n <\/ul>\n \n Thanks to all those who apply, and if you're not contacted for this, feel free to check out all of our career opportunities at AdamsLimitless.com<\/b> and Constructionsalestalent.com\/careers<\/b>.
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\n <\/div>\n \n Be Bold. Be Limitless.<\/b>
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