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Senior Media Analytics Jobs (NOW HIRING)

Gupta Media

Senior Media Analyst

Boston, MA · On-site

We are looking for Senior Media Analysts to join our team. Qualified candidates should have ... Analytics and/or Google Data Studio and be able to create custom data models in Sheets/Excel;

Gupta Media

Senior Media Analyst

Boston, MA

$90K - $105K/yr

We are looking for Senior Media Analysts to join our team. Qualified candidates should have ... Analytics and/or Google Data Studio and be able to create custom data models in Sheets/Excel;

Sellers & Associates

Senior Media Analyst

Arlington, VA · On-site

$101K - $134K/yr

Position Description Job Title / Labor Category Title Senior Media Analyst Location Arlington, VA 22201 US (Primary) Security Clearance Requirements Secret We are seeking a Senior Media Analyst to ...

Sellers & Associates

Senior Media Analyst

Arlington, VA

$101K - $134K/yr

We are seeking a Senior Media Analyst to work in Arlington, VA to conduct open-source research and message assessment for a high-profile government customer. This role is on-site with occasional ...

Sellers & Associates

Senior Media Analyst

Arlington, VA · On-site

$68K - $73K/yr

Sellers & Associates LLC is seeking a versatile and detail-oriented  Senior Media Analyst to join ... Factiva, Lexis-Nexis, TVEyes, Talkwalker, Meltwater, Cision, Sprinklr, or another social analytics ...

Lowe's

Manager, Media Analytics

Mooresville, NC

Your Impact The Manager, Media Analytics leads the measurement, optimization, and insight ... Communicate and advise senior leadership and cross-functional stakeholders with strategic insights ...

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Senior Media Analytics information

What are senior media analytics professionals?

Senior media analytics professionals are experts who analyze and interpret data related to media campaigns, audience engagement, and marketing performance. They use advanced analytical tools to assess the effectiveness of various media channels, such as TV, digital, and social media. Their insights help organizations optimize media strategies, allocate budgets efficiently, and achieve better return on investment. Typically, they also mentor junior analysts and collaborate with marketing, sales, and creative teams to drive data-informed decision making.

What are the key skills and qualifications needed to thrive as a Senior Media Analytics professional, and why are they important?

To thrive as a Senior Media Analytics professional, you need expertise in data analysis, digital marketing, and media measurement, often supported by a degree in marketing, statistics, or a related field. Familiarity with analytics platforms such as Google Analytics, Adobe Analytics, and data visualization tools like Tableau or Power BI is typically expected. Strong problem-solving, communication, and leadership abilities help you translate complex insights into actionable strategies and effectively guide teams. These skills are essential for driving data-informed decisions that optimize media performance and achieve business objectives.

What is the difference between Senior Media Analytics vs Media Analyst?

AspectSenior Media AnalyticsMedia Analyst
Required CredentialsBachelor's degree, experience in media analytics, possibly certifications in data analysis or marketingBachelor's degree, entry to mid-level experience in media or data analysis
Work EnvironmentCollaborates with marketing, media planning teams, often in corporate or agency settingsSupports media campaigns, works under supervision, in marketing or media agencies
Employer & Industry UsageUsed in advertising agencies, media companies, and corporate marketing teamsCommonly employed in similar environments, often as entry or mid-level roles

Senior Media Analytics professionals typically have more experience, advanced skills, and responsibilities compared to Media Analysts. They lead data-driven media strategies, interpret complex analytics, and influence campaign decisions, whereas Media Analysts focus on data collection, reporting, and supporting media planning activities.

How does a Senior Media Analytics professional typically collaborate with marketing and creative teams?

Senior Media Analytics professionals work closely with marketing and creative teams by translating complex data insights into actionable strategies. They often participate in campaign planning meetings, provide recommendations based on performance metrics, and help optimize content for targeted audiences. Regular collaboration ensures that campaign objectives are data-driven, and analytics experts are key in monitoring outcomes to suggest real-time adjustments. This cross-functional teamwork is essential for maximizing ROI and achieving business goals.
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Senior Media Analytics jobs near you
Infographic showing various Senior Media Analytics job openings in the United States as of June 2026, with employment types broken down into 91% Full Time, 3% Part Time, 1% Temporary, and 5% Contract. Highlights an 87% Physical, 5% Hybrid, and 8% Remote job distribution.
Senior Media Analyst

Senior Media Analyst

Gupta Media

Boston, MA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago

Job description

Salary:

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage in our clients' businesses. Our work initially focused on the entertainment industry, specifically live events and recorded music (SXSW, Sony Music, Universal Music, and Disney Music Group are all clients). We have grown to include global brands (Amazon, Sophia Learning), major sports franchises (X Games, Florida Panthers, Washington Commanders, Cleveland Cavaliers, Womens Tennis Association), as well as public sector institutions (City of Boston, Massachusetts Office of Travel and Tourism).

We are looking for Senior Media Analysts to join our team. Qualified candidates should have extensive experience in digital media planning, buying and reporting, and managing high-priority campaigns for global clients. Experience in leading results-driven e-commerce and lead generation programs is highly desired.


We pride ourselves on being innovative, competitive, and disruptive in the digital space. Weve built tools and developed strategies to make digital marketing better. We work closely with vendors to make sure that their products align with the goals of our clients. Senior Media Analysts are expected to perform at a high level, managing high-priority campaigns through all phases of planning, buying, and reporting while helping to drive our strategy forward.


Specific job responsibilities include:

  • Plan, build, and optimize campaigns across digital platforms like Meta Ads and Google Ads;
  • Analyze campaign performance, prepare and present to clients key insights, performance metrics, and optimization recommendations regularly. Weve built an in-house reporting suite to help with this, but you should have an understanding of platforms like Google Analytics and/or Google Data Studio and be able to create custom data models in Sheets/Excel;
  • Building strong client relationships through effective communications and insights, leading client presentations.
  • Stay current on trends in digital marketing and sharing best practices, emerging products and platforms;
  • Internally provide insights to help impact and improve team strategy, including supporting thetraining and mentoring of new hires and junior staff.


Required Skills and Education:

  • Bachelors degree or higher;
  • 3+ years of experience in managing ROI-focused digital media campaigns, experience in e-commerce and lead generation is an added plus;
  • Advanced knowledge of Meta Ads and Google Ads is required, and experience with Snap Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager preferred;
  • Strong analytical skills and technical competency using data and metrics to measure impact and determine improvements;
  • Ability to multitask and prioritize workload across multiple projects;
  • High level of enthusiasm and professionalism;
  • Curiosity An important trait in every role on every team within our organization.


Work Environment
Gupta Media is an office-first organization.


Our Commitment
At Gupta Media, we work hard every day to be better at all that we do and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences, and ideas.


Compensation
At Gupta Media, base salary is one component of our total compensation and benefits package. For this role, the anticipated base salary range is $90,000 - $105,000, depending on relevant experience, skills, and qualifications. This role is eligible to participate in our annual bonus plan, which is based on the company's performance.


We offer a competitive benefits package including health, dental, vision, and pet insurance; Flexible and Dependent Care Savings Accounts; a 401(k) with up to 5% Safe Harbor contributions; paid time off; paid family leave; commuting and wellness stipends; and opportunities for professional development and career growth.


Candidates must be authorized to work in the US for at least 3 years.