Senior Marketing Manager Jobs in Rochester, NY (NOW HIRING)

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The position works closely with leadership, manages external vendors, collaborates cross\-functionally, and owns campaign execution, reporting, and optimization.
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Key Responsibilities<\/b>
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Marketing Strategy & Execution
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• Execute marketing strategies across multiple brands
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• Drive lead generation and e\-commerce sales growth
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• Increase brand awareness through PPC, SEO, social media, and content marketing
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• Align weekly and monthly marketing plans with leadership objectives
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• Support both high\-volume e\-commerce sales and a B2B project pipeline
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  Team & Vendor Management
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  • Support internal teams and cross\-functional leaders to meet marketing goals
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  • Manage relationships with external vendors (PPC, creative, and design agencies)
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  • Track and report monthly marketing expenses in collaboration with finance
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    Content & Campaign Management
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    • Plan and execute campaigns across PPC, shopping ads, SEO, email, and social media
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    • Write and manage ad copy, landing pages, and product descriptions
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    • Manage product feeds and optimize performance in merchant platforms
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    • Collaborate with sales teams and vendors to achieve campaign KPIs
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    • Maintain and update website and product content across CMS and e\-commerce platforms
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    • Manage product photography and video assets
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      Reporting & Planning<\/b>
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      Monthly
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      • Deliver marketing performance reports including leads generated, quotes created, website traffic, and content output
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      • Provide insights and recommendations to guide future strategy
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      • Participate in leadership planning meetings
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      • Manage and forecast the monthly marketing budget
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        Weekly
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        • Coordinate weekly marketing priorities
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        • Support content development and campaign execution
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        • Assist internal departments with marketing initiatives as needed
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          Technology & Tools<\/b>
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          • E\-commerce platforms (Magneto or similar)
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          • CRM and analytics tools
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          • Project management and collaboration software
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          • SEO and competitive research tools
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            Experience with Shopify, WooCommerce, or similar platforms is a plus.
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            Marketing Channels<\/b>
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            • Paid search (Google Ads, Microsoft Ads)
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            • SEO and product feed optimization
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            • Social platforms including LinkedIn, Facebook, Instagram, Pinterest, and YouTube
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              Required Skills & Qualifications<\/b>
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              • 5-7 years of experience in digital marketing, e\-commerce, or performance marketing
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              • Strong project management and prioritization skills
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              • Excellent written and verbal communication abilities
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              • Data\-driven mindset with strong analytical skills
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              • Self\-starter with a strong sense of ownership and accountability
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              • Ability to work effectively in a fast\-paced environment
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                Ideal Candidate Profile<\/b>
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                • Confident and professional communicator across all levels of the organization
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                • Highly organized with strong attention to detail
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                • Comfortable managing multiple projects simultaneously
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                • Collaborative and team\-oriented mindset
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                • Adaptable and able to respond quickly to changing priorities
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                  Hiring Process
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                  • Apply for a confidential career video call with our team.
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                  • Those who are most qualified will go through 2 interviews, a behavior assessment, and 1 in\-person interview at their HQ.
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                  • References from previous managers will be conducted, as well as criminal background checks.
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                    \n Thanks to all those who apply, and if you're not contacted for this, feel free to check out all of our career opportunities at AdamsLimitless.com<\/b> and Constructionsalestalent.com\/careers<\/b>.
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                    \n Be Bold. Be Limitless.<\/b>
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