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Senior Marketing Manager Jobs in Reston, VA (NOW HIRING)

BakerHostetler

Senior Marketing Specialist

Washington, DC · Hybrid

$88K - $109K/yr

The Senior Marketing Specialist is an exempt position that reports to the Marketing Manager ("MM ... Manage all aspects of office, practice and/or industry team events in the region including private ...

Granicus

Senior Segment Marketing Manager

Washington, DC · On-site

$110K - $135K/yr

Job Summary The Senior Marketing Manager - Federal develops and executes integrated marketing programs that grow brand awareness, demand, sales pipeline, and bookings across the U.S. federal ...

Remitly, Inc.

Senior Marketing Analyst

Arlington, VA · On-site

$132K - $165K/yr

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money ... Remitly is looking for a Senior Marketing Analyst, who will report to our Senior Manager of ...

Remitly

Senior Marketing Analyst

Arlington, VA

$132K - $165K/yr

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money ... Remitly is looking for a Senior Marketing Analyst, who will report to our Senior Manager of ...

Verisign

Sr Product Marketing Manager

Reston, VA · Hybrid

$135K - $183K/yr

The Sr Product Marketing Manager will help drive market preference and demand for Verisign's top-level domains (TLDs) and related products and services globally. A successful candidate will have the ...

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All JobsMarketing JobsSenior Marketing Manager JobsSenior Marketing Manager Jobs in Reston, VA

Senior Marketing Manager information

See Reston, VA salary details

$65K

$120.1K

$190.2K

How much do senior marketing manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for senior marketing manager in Reston, VA is $120,117.00, according to ZipRecruiter salary data. Most workers in this role earn between $95,100.00 and $138,400.00 per year, depending on experience, location, and employer.

What is a senior marketing manager?

Senior Marketing Managers are experienced professionals responsible for developing and executing high-level marketing strategies to drive a company's growth and brand awareness. They oversee marketing teams, manage budgets, and analyze market trends to identify new opportunities. Senior Marketing Managers also collaborate with other departments, such as sales and product development, to ensure cohesive and effective campaigns. Their role often involves leadership, strategic planning, and decision-making to achieve business objectives.

What are the key skills and qualifications needed to thrive as a senior marketing manager?

To thrive as a Senior Marketing Manager, you need expertise in strategic marketing, campaign management, and data analysis, typically supported by a bachelor’s or master’s degree in marketing or a related field. Proficiency with digital marketing platforms (such as Google Analytics, HubSpot, and CRM systems) and relevant certifications like Google Ads or HubSpot Inbound Marketing is valuable. Outstanding leadership, communication, and project management skills help drive team performance and stakeholder alignment. These capabilities are crucial for developing effective marketing strategies, achieving organizational goals, and maintaining a competitive edge.

What are some common challenges faced by senior marketing managers when leading cross-functional campaigns?

Senior Marketing Managers often collaborate with teams from sales, product development, design, and analytics to execute integrated campaigns. A common challenge is aligning diverse goals, timelines, and communication styles across departments, which requires strong project management and negotiation skills. Additionally, ensuring consistent messaging and brand voice while tailoring strategies for different channels can be complex. Successful Senior Marketing Managers prioritize clear communication, regular check-ins, and adaptability to keep projects on track and achieve campaign objectives.

What is the difference between Senior Marketing Manager vs Marketing Director?

AspectSenior Marketing ManagerMarketing Director
ResponsibilitiesOversees marketing campaigns, manages teams, executes strategiesSets overall marketing strategy, leads multiple teams, aligns with executive goals
Required CredentialsBachelor's degree in Marketing or related field, 5+ years experienceBachelor's or Master's degree, 8+ years experience, leadership skills
Work EnvironmentCollaborates with managers and teams, reports to Marketing VP or DirectorWorks with executive leadership, oversees senior managers

While both roles focus on marketing strategies, a Senior Marketing Manager typically manages campaigns and teams directly, whereas a Marketing Director develops overarching strategies and guides multiple departments. The Director role involves higher-level planning and leadership within the marketing hierarchy.

How much does a senior marketing manager get paid?

A senior marketing manager's average salary typically ranges from $80,000 to $150,000 annually, depending on experience, industry, and location. They often have advanced skills in digital marketing, data analysis, and leadership, which can influence compensation levels.

What are the most commonly searched types of Senior Marketing jobs in Reston, VA?

The most popular types of Senior Marketing jobs in Reston, VA are:

What are popular job titles related to Senior Marketing Manager jobs in Reston, VA?

For Senior Marketing Manager jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Senior Marketing Manager jobs in Reston, VA look for?

The top searched job categories for Senior Marketing Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Senior Marketing Manager jobs?

Cities near Reston, VA with the most Senior Marketing Manager job openings:

Senior Marketing Manager jobs near you
Infographic showing various Senior Marketing Manager job openings in Reston, VA as of August 2026, with employment types broken down into 85% Full Time, 14% Part Time, and 1% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $118,462 per year, or $57 per hour.

Sr. Marketing Manager, Digital Products & Professional Learning

ISTE+ASCD

Arlington, VA • On-site

$90 - $95/hr

Other

Posted 15 days ago

Job description

Job Details

Job Location: 2111 WILSON BLVD SUITE 300 - ARLINGTON, VA 22201Position Type: Full TimeEducation Level: Not SpecifiedTravel Percentage: Up to 25%Job Shift: DayJob Category: Marketing

POSITION SUMMARY

The Sr. Marketing Manager, Digital Products and Professional Learning is responsible for spearheading marketing efforts to drive revenue for ASCD and ISTE’s digital platforms and Professional Learning Product Portfolio. This role demands a solid blend of marketing skills and experience, including product marketing, lead generation and demand generation, go-to-market strategies, content marketing, email marketing, social media marketing, as well as marketing analytics. Experience with software-as-a-service is highly preferred.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
  • Coordinate with the Senior Director, Product Marketing on the development of the overall marketing strategy for professional development products and services.
  • Plan and implement creative, go-to-market strategies and integrated marketing plans across various channels.
  • Collaborate closely with digital marketing counterparts to execute multi-channel marketing campaigns.
  • Partner with Sales leaders to develop training programs and customer-facing sales materials.
  • Conduct market analysis for professional learning products and services.
  • Create upsell and cross-sell opportunities in coordination with relevant stakeholders.
  • Analyze and report on marketing activities, campaign effectiveness, and customer engagement to refine strategies and tactics.
  • Optimize product positioning for different market segments based on web analytics and customer feedback.
  • Draft key messaging to strategically position and promote the Professional Development Product portfolio.
  • Assist in staffing ISTE+ASCD exhibit booths at conferences, promoting products and engaging with customers.

Salary: $90,000-$95,000

PRIORITY WILL BE PROVIDED TO CANDIDATES LIVING IN THE DC METRO AREA (MD, DC, or Northern VA); you will be REQUIRED to come into the Arlington, VA office one day per week.

QualificationsKnowledge
  • A four-year college degree in marketing or a related field is preferred.
  • Knowledge of product marketing, advertising, communications, direct mail, digital marketing, and marketing metrics. Familiarity with database marketing is useful.
  • Required background in the education field and strong preference for experience in the K–12 EdTech market.
Skills and Abilities
  • Strong communication and collaboration skills.
  • Strong presentation skills.
  • Excellent project management skills, capable of managing multiple projects simultaneously.
  • Well versed in using Microsoft Office tools, internet browsers, and web-based office applications for collaboration and project management.
  • Ability to analyze campaign data and use it to inform strategy.
Experience
  • 7 or more years of relevant work experience in creating and measuring product marketing campaigns, developing promotional materials, and content marketing.
WORK ENVIRONMENT

Normal demands associated with a deadline-driven office environment. The noise level is generally quiet to moderate. Daily contact with external customers, vendors, colleagues, associates, supervisors, and staff at all levels of the organization.

PHYSICAL DEMANDS

Ability to remain at a desk for extended periods of time. Ability to communicate and exchange information with others. Ability to move about to coordinate work in areas of varying heights. Ability to perceive and inspect records in a document management system. Ability to operate general office equipment. Ability to travel to off-site meetings. Ability to lift, carry, move, or position objects weighing up to 10 pounds.

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