ZipRecruiter

Log In

1

Senior Marketing Manager Jobs in Reston, VA (NOW HIRING)

Rover.com

Senior Marketing Manager

Washington, DC · Remote

As a Sr. Marketing Manager, you are the definitive architect of Rover's consideration engine. While a separate Brand team defines our identity, you own the strategic deployment of that identity ...

Hksinc

Senior Marketing Manager

Washington, DC · On-site

$95K - $130K/yr

Oversees regional project information, stories and milestones for use in marketing materials, in collaboration with practice marketers and marketing resource manager Qualifications: * Professional ...

Granicus

Senior Marketing Manager - Federal

Washington, DC · On-site +1

$110K - $135K/yr

Job Summary The Senior Marketing Manager - Federal develops and executes integrated marketing programs that grow brand awareness, demand, sales pipeline, and bookings across the U.S. federal ...

Artisan Talent

Search Marketing Manager

Reston, VA · On-site

$60/hr

Senior Marketing Manager Reston, VA (Hybrid) | Contract-to-Hire About the Role Our client, a well-established global organization, is seeking a Senior Marketing Manager to develop and execute ...

next page

Showing results 1-20

All JobsMarketing JobsSenior Marketing Manager JobsSenior Marketing Manager Jobs in Reston, VA

Senior Marketing Manager information

See Reston, VA salary details

$64.1K

$118.5K

$187.6K

How much do senior marketing manager jobs pay per year?

As of Aug 26, 2026, the average yearly pay for senior marketing manager in Reston, VA is $118,462.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,800.00 and $136,500.00 per year, depending on experience, location, and employer.

What is a senior marketing manager?

Senior Marketing Managers are experienced professionals responsible for developing and executing high-level marketing strategies to drive a company's growth and brand awareness. They oversee marketing teams, manage budgets, and analyze market trends to identify new opportunities. Senior Marketing Managers also collaborate with other departments, such as sales and product development, to ensure cohesive and effective campaigns. Their role often involves leadership, strategic planning, and decision-making to achieve business objectives.

What are the key skills and qualifications needed to thrive as a senior marketing manager?

To thrive as a Senior Marketing Manager, you need expertise in strategic marketing, campaign management, and data analysis, typically supported by a bachelor’s or master’s degree in marketing or a related field. Proficiency with digital marketing platforms (such as Google Analytics, HubSpot, and CRM systems) and relevant certifications like Google Ads or HubSpot Inbound Marketing is valuable. Outstanding leadership, communication, and project management skills help drive team performance and stakeholder alignment. These capabilities are crucial for developing effective marketing strategies, achieving organizational goals, and maintaining a competitive edge.

What are some common challenges faced by senior marketing managers when leading cross-functional campaigns?

Senior Marketing Managers often collaborate with teams from sales, product development, design, and analytics to execute integrated campaigns. A common challenge is aligning diverse goals, timelines, and communication styles across departments, which requires strong project management and negotiation skills. Additionally, ensuring consistent messaging and brand voice while tailoring strategies for different channels can be complex. Successful Senior Marketing Managers prioritize clear communication, regular check-ins, and adaptability to keep projects on track and achieve campaign objectives.

What is the difference between Senior Marketing Manager vs Marketing Director?

AspectSenior Marketing ManagerMarketing Director
ResponsibilitiesOversees marketing campaigns, manages teams, executes strategiesSets overall marketing strategy, leads multiple teams, aligns with executive goals
Required CredentialsBachelor's degree in Marketing or related field, 5+ years experienceBachelor's or Master's degree, 8+ years experience, leadership skills
Work EnvironmentCollaborates with managers and teams, reports to Marketing VP or DirectorWorks with executive leadership, oversees senior managers

While both roles focus on marketing strategies, a Senior Marketing Manager typically manages campaigns and teams directly, whereas a Marketing Director develops overarching strategies and guides multiple departments. The Director role involves higher-level planning and leadership within the marketing hierarchy.

How much does a senior marketing manager get paid?

A senior marketing manager's average salary typically ranges from $80,000 to $150,000 annually, depending on experience, industry, and location. They often have advanced skills in digital marketing, data analysis, and leadership, which can influence compensation levels.

What are the most commonly searched types of Senior Marketing jobs in Reston, VA?

The most popular types of Senior Marketing jobs in Reston, VA are:

What are popular job titles related to Senior Marketing Manager jobs in Reston, VA?

For Senior Marketing Manager jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Senior Marketing Manager jobs in Reston, VA look for?

The top searched job categories for Senior Marketing Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Senior Marketing Manager jobs?

Cities near Reston, VA with the most Senior Marketing Manager job openings:

Senior Marketing Manager jobs near you
Infographic showing various Senior Marketing Manager job openings in Reston, VA as of August 2026, with employment types broken down into 85% Full Time, 14% Part Time, and 1% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $118,462 per year, or $57 per hour.

Sr Marketing Manager

Washington, DC • On-site

Software Technology, Inc.
See more jobs at Software Technology, Inc.external

Other

This job post has expired today. Applications are no longer accepted.

Job description

Strategic Marketing Manager

Strategic Planning and Execution: Develop and implement strategic marketing plans that support business objectives and increase market share.

Branding and Analyst Relations: Elevate Tavants market presence through strategic analyst engagements, ensuring our services and solutions are well-represented in industry analyses and reports.

Public Relations: Oversee public relations strategies, manage press releases, handle media relations, and build relationships with key industry journalists and influencers.

Lead Generation: Design and execute innovative lead generation campaigns to cultivate a robust pipeline of new prospects.

Partner with Pre-Sales: Team up with our pre-sales and solution leader teams to continually enhance our offers and value propositions.

Customer Engagement: Develop marketing campaigns for existing customers to enhance awareness of new services and solutions and drive retention and loyalty.

Partnership Marketing: Collaborate with strategic partners to create co-marketing strategies that leverage joint capabilities and expand market reach.

Campaign Analytics: Utilize advanced analytics to assess campaign performance and adapt strategies to maximize effectiveness.

Market Research: Conduct ongoing market research to stay ahead of industry trends and adjust marketing strategies accordingly.

Reporting: Regularly report to senior management on marketing performance, providing insights and recommendations for continuous improvement.

Requirements: Bachelors degree in Marketing, Business Administration, or related field; Masters degree preferred. At least 8 years of experience in a marketing role with a strong emphasis on developing and positioning a brand in the IT services space through analytics, public relations, and strategic marketing partnerships. Demonstrated ability to develop and execute integrated marketing campaigns. Excellent analytical, organizational, and creative thinking skills. Proficiency in digital marketing tools and platforms, including CRM and marketing automation systems. Strong communication and interpersonal skills, capable of working independently and navigating complex scenarios.

Apply