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Senior Marketing Associate information

See Kansas salary details

$11

$39

$75

How much do senior marketing associate jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for senior marketing associate in Kansas is $39.09, according to ZipRecruiter salary data. Most workers in this role earn between $26.59 and $42.88 per hour, depending on experience, location, and employer.

What skills and qualifications does a senior marketing associate need?

To thrive as a Senior Marketing Associate, you need expertise in market research, campaign management, digital marketing strategies, and typically a bachelor's degree in marketing or a related field. Proficiency with marketing automation platforms, analytics tools like Google Analytics, and CRM software is commonly required. Strong communication, creativity, and project management skills help differentiate top performers in this role. These competencies drive successful marketing initiatives, support organizational goals, and enable effective collaboration across teams.

How does a senior marketing associate typically collaborate with other departments within an organization?

Senior Marketing Associates often work closely with teams such as Sales, Product Development, and Customer Support to ensure cohesive brand messaging and campaign effectiveness. They frequently participate in cross-functional meetings to align marketing strategies with business objectives, gather product insights, and support lead generation efforts. This collaborative environment helps them better understand customer needs and tailor marketing initiatives for maximum impact. Effective communication and teamwork are key components of success in this role.

What is the difference between Senior Marketing Associate vs Marketing Coordinator?

AspectSenior Marketing AssociateMarketing Coordinator
ResponsibilitiesDevelops marketing strategies, manages campaigns, analyzes dataSupports marketing activities, coordinates events, assists with content creation
Required SkillsMarketing analytics, project management, communicationOrganizational skills, communication, basic marketing knowledge
Experience3-5 years in marketing roles1-3 years in marketing or related roles
Work EnvironmentCollaborates with teams, manages projectsSupports marketing team, handles administrative tasks

The Senior Marketing Associate typically has more experience and handles strategic planning and campaign management, while the Marketing Coordinator focuses on supporting marketing activities and administrative tasks. Both roles are essential in marketing teams but differ in scope and responsibilities.

What does a senior marketing associate do?

A Senior Marketing Associate is responsible for planning and executing marketing campaigns, analyzing market trends, and supporting the development of marketing strategies. They often collaborate with cross-functional teams to ensure campaigns align with company goals and brand messaging. Additionally, they may oversee junior marketing staff, track campaign performance, and manage budgets. Their role is crucial in driving brand awareness and supporting business growth.
What are the most commonly searched types of Senior Marketing jobs in Kansas? The most popular types of Senior Marketing jobs in Kansas are:
What are popular job titles related to Senior Marketing Associate jobs in Kansas? For Senior Marketing Associate jobs in Kansas, the most frequently searched job titles are:
What job categories do people searching Senior Marketing Associate jobs in Kansas look for? The top searched job categories for Senior Marketing Associate jobs in Kansas are:
What cities in Kansas are hiring for Senior Marketing Associate jobs? Cities in Kansas with the most Senior Marketing Associate job openings:
Senior Marketing Associate jobs near you
Infographic showing various Senior Marketing Associate job openings in Kansas as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 25% Part Time, 1% Temporary, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $81,316 per year, or $39.1 per hour.

Senior Marketing Automation Specialist

Security Benefit

Topeka, KS • On-site

$58K - $79K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

Job description

We're Looking for an experienced Senior Email Marketing Automation Specialist!
About the Company:
Security Benefit is a leader in the U.S. retirement market with more than $60 billion in assets under management. We offer opportunities to thrive, innovate, and make an impact. As part of our team, you'll play a key role in driving the future of the U.S. retirement industry. Security Benefit is a PLACE where we promise to help our customers To and Through Retirement®.
We're proud to have been recognized as one of the best in the business:
  • Named to Ward's 50 list of top-performing life-health insurance companies
  • Recognized on list of Ingram's Top 100 Private Companies in the Kansas City area in 2024

About the Role:
As a Senior Email Marketing Automation Specialist youwill be a key member of the Digital Marketing team, supporting company strategy by building, deploying, and optimizing automated email campaigns and customer journeys to key audiences. This role owns campaign workflows, marketing automation platform administration, and performance reporting. The Email Marketing Automation Specialist reports to the Manager, Digital Engagement and works in close partnership with Marketing Operations, Marketing Account Managers, Salesforce administration, and IT.
The Senior Email Marketing Automation Specialist position reports to the Manager Digital Engagement and can be based out of our office in Topeka or Overland Park, Kansas. We work a hybrid schedule, offering flexibility to work both remotely and on-site.
Campaign Strategy & Execution
  • Build and deploy multi-touch email marketing campaigns and automated journeys across key audiences. (Current tech stack platforms include Salesforce Account Engagement (Pardot) and Beefree content builder.)
  • Design and manage lead nurturing programs, drip campaigns, and triggered/behavioral email journeys that guide prospects and clients through the funnel
  • Partner with Marketing Account Managers to build and maintain the communication calendar, ensuring campaigns align with broader marketing and product initiatives

Marketing Automation & CRM
  • Configure CRM elements (Salesforce) needed to support campaign setup, ensuring accurate lead routing, scoring, and field mapping between Account Engagement and Salesforce
  • Partner with Marketing Operations and Salesforce administration to troubleshoot data flow issues and maintain clean, reliable lead records

Reporting & Optimization
  • Track, analyze, and report on campaign performance (open/click rates, conversion, engagement, list health) and translate findings into clear recommendations for stakeholders
  • Run A/B and multivariate tests on subject lines, content, and send times to continuously improve engagement and conversion
  • Monitor deliverability and sender reputation, and apply best practices to maintain list hygiene and compliance with CAN-SPAM, CASL, and other applicable regulations

Cross-Functional Collaboration
  • Work with internal partners to acquire and validate list and data selections for targeted segmentation
  • Ensure proper tracking, version control, and storage of campaign assets and templates
  • Manage end-to-end campaign execution - segmentation, list management, lead management, and data analytics - in partnership with Marketing Account Managers

What We're Looking For:
  • Bachelor's degree in Business, Marketing, Operations, or related field
  • 5+ years of marketing campaign experience preferred
  • Hands-on experience with a marketing automation platform (Salesforce Account Engagement/Pardot preferred) and email design tools (Beefree or similar)
  • Familiarity with CRM systems or databases (i.e., Salesforce)
  • Working knowledge of HTML/CSS for email template development and troubleshooting
  • Exceptional attention to detail, process, and quality
  • Comfortable interpreting campaign analytics and translating data into actionable recommendations
  • Self-learner who adapts quickly to new software and platform updates
  • Excellent organizational skills with the ability to prioritize and manage multiple projects in a fast-paced environment with changing needs
  • Strong verbal and written communication skills
  • Professional demeanor and a collaborative, solutions-oriented attitude
  • Inbound and outbound marketing expertise a plus

Why Choose Security Benefit?
When you join our team, you're not just getting a paycheck - you're getting a career path full of growth opportunities, plus a robust benefits package that puts your well-being first. Here's what you can expect as a full-time Security Benefit associate:
  • Competitive salary and annual incentive bonuses to reward your contributions.
  • 33 days of paid time off (including PTO, holidays, Volunteer Day, and days of significance).
  • Paid parental leave after 90 days of service.
  • Comprehensive medical, dental & vision insurance.
  • 401(k) with company match, plus Profit Sharing & Savings Plan.
  • Short- and Long-Term Disability Insurance to give you peace of mind.
  • Flexible Spending Accounts for medical and dependent care.
  • Life Insurance to protect your loved ones.
  • Educational assistance to support your career development.
  • Associate assistance programs for your personal and professional well-being.

Ready to Make an Impact?
Apply today by visiting our career page to submit your resume. We're excited to meet you!
Security Benefit is an Equal Opportunity Employer.

Apply