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Senior Content Operations Jobs in Baltimore, MD (NOW HIRING)

If you want to do ambitious work, take real responsibility, and help define the future of AI-native content operations, you'll do your best work here. The Role Gradial is hiring a Senior Integrations ...

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Senior Content Operations information

See Baltimore, MD salary details

$45.7K

$114.7K

$171.4K

How much do senior content operations jobs pay per year?

As of Aug 24, 2026, the average yearly pay for senior content operations in Baltimore, MD is $114,704.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $133,100.00 per year, depending on experience, location, and employer.

What is the difference between Senior Content Operations vs Content Strategist?

AspectSenior Content OperationsContent Strategist
Primary FocusManaging content workflows, processes, and team coordinationDeveloping content plans, messaging, and audience targeting
Required SkillsProject management, content management systems, team leadershipContent planning, SEO, audience analysis
Work EnvironmentCollaborates with content creators, editors, and marketing teamsWorks closely with marketing, branding, and product teams
Common UsageUsed across digital media, publishing, and corporate content teamsPrimarily in marketing, branding, and digital strategy

While Senior Content Operations focuses on managing content workflows and team coordination, Content Strategists concentrate on planning and developing content strategies to reach target audiences. Both roles are essential in content creation but serve different functions within the content lifecycle.

What are the most commonly searched types of Content Operations jobs in Baltimore, MD?

The most popular types of Content Operations jobs in Baltimore, MD are:

What are popular job titles related to Senior Content Operations jobs in Baltimore, MD?

For Senior Content Operations jobs in Baltimore, MD, the most frequently searched job titles are:

What job categories do people searching Senior Content Operations jobs in Baltimore, MD look for?

The top searched job categories for Senior Content Operations jobs in Baltimore, MD are:

Social Media Content Manager

Baltimore, MD • On-site


OneMain Financial
Finance and Insurance • 5 - 10K employees

7.4

Company rating: 7.4 out of 10

Based on 102 frontline employees who took The Breakroom Quiz

119th of 151 rated financial services

Good employer

Recommended by parents

Respectful managers


$90K - $110K/yr

Full-time

Re-posted 3 days ago


Job description

The Role
We are seeking a strategic marketing leader to own OneMain's organic brand content strategy across social and other reputation-building channels. This role is responsible for shaping how OneMain is experienced by customers, prospective employees, community partners and other key external audiences through compelling content, audience engagement and data-driven optimization.
As the enterprise owner of OneMain's organic brand content ecosystem, this role develops integrated content strategies that strengthen brand reputation, activate our Employer Value Proposition (EVP), expand audience reach and support OneMain's visibility across both traditional and emerging discovery platforms, including AI-powered search experiences.
This role partners closely with Corporate Communications, HR, Talent Acquisition, Legal/Compliance and business leaders to ensure content aligns with enterprise messaging, brand standards and regulatory requirements. While highly collaborative, this role serves as the strategic owner of organic brand content-operating independently from strategy through execution and continuously evolving how OneMain shows up across owned channels.
This role does not manage paid media or advertising. It does oversee content production budgets, including photography, video production and freelance/contractor resources supporting organic content.
Key Responsibilities
  • Develop and lead OneMain's integrated organic brand content strategy across owned channels.
  • Define the enterprise editorial strategy and content roadmap aligned to business and brand priorities.
  • Lead end-to-end content planning, creation and execution across LinkedIn, Meta, YouTube, Glassdoor, Handshake and future platforms.
  • Ensure a consistent, differentiated brand voice across customer, employer and reputation content.
  • Identify opportunities to strengthen OneMain's reputation and reach with existing and emerging audiences.
  • Collaborate with Corporate Communications, HR, Legal/Compliance and business stakeholders to ensure alignment with enterprise messaging and regulatory requirements.

Audience Growth & Brand Reputation
  • Translate OneMain's EVP into compelling employee and recruiting content.
  • Partner with HR to elevate employee stories, executive voices and authentic brand advocacy.
  • Manage community engagement across owned channels using consistent brand voice and sound judgment.
  • Monitor audience sentiment, industry trends and competitive activity to inform strategy.
  • Identify opportunities to expand organic reach through employee advocacy, peer amplification and new platform capabilities.
Content Operations
  • Own the enterprise editorial calendar and cross-functional content governance process.
  • Manage photography, video and freelance production budgets and external partners.
  • Build relationships with internal subject matter experts to source and develop brand stories.
  • Operate independently across multiple initiatives, balancing strategic priorities with flawless execution.

Performance, Innovation & AI Visibility
  • Own reporting and performance measurement across organic channels.
  • Translate data into actionable recommendations for senior leaders.
  • Continuously test new formats, platform features and storytelling approaches.
  • Partner with SEO/GEO initiatives to strengthen OneMain's visibility within AI-generated search and discovery experiences.

Qualifications
  • 7+ years of experience in brand marketing, brand reputation, content strategy or organic social strategy for enterprise brands.
  • Demonstrated success leading cross-functional initiatives from strategy through execution.
  • Experience developing employer brand and recruitment marketing content.
  • Strong stakeholder management and influencing skills across matrixed organizations.
  • Excellent writing, editing and brand storytelling abilities.
  • Experience with social publishing/listening platforms and analytics tools.
  • AI fluency and sound editorial judgment.
  • Experience presenting recommendations and performance insights to senior leadership.
  • Strong project management skills and ability to manage multiple priorities independently.
  • Bachelor's degree in Marketing, Communications or a related field.

What Success Looks Like
  • Strengthens OneMain's brand reputation across key external audiences.
  • Serves as a trusted strategic partner across Marketing, HR and Corporate Communications.
  • Owns initiatives independently from strategy through execution.
  • Uses performance insights to continuously improve content effectiveness.
  • Keeps OneMain's brand presence modern, relevant and visible across evolving digital and AI-driven channels.

Target base salary range is $90,000-110,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.


What OneMain Financial employees say

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