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Segmentation Analyst Jobs (NOW HIRING)

Qualys

Product Management Intern

Foster City, CA · On-site

$20/hr

... segmentation, analyst RFI responses, and competitive research. You will also have space to bring a fresh idea of your own, propose it, build the business case, and present it to the team. We expect ...

New

Charlestowne Hotels

Revenue Analyst

Mount Pleasant, SC · On-site

Accurate preparation and timely distribution of daily, weekly, monthly revenue reports - the reports include market segmentation analysis, production reports, source contribution analysis, daily pick ...

BCU

Sr Analyst, Marketing & Retention

Vernon Hills, IL · On-site

$80K - $120K/yr

Analyze member behavior, lifecycle journeys, and segment performance to identify high-value and high-risk members, uncover root causes of attrition, and surface retention and re-engagement ...

Mercury Insurance Services, LLC

Product Analyst II

$76.83K - $142.21K/yr

Product Performance & Competitiveness Monitor and analyze product performance (growth, profitability, mix, retention, and segment results) for assigned states and lines of business. Identify emerging ...

Visa

Sales Operations Analyst

Atlanta, GA · Hybrid

$89.20K/yr

Support client segmentation analysis and internal coverage model for all the regions. Client Feedback Surveys & NPS Programs * Execute analytical components of global client feedback surveys ...

Visa

Sales Operations Analyst

Atlanta, GA · On-site

$89.20K/yr

Support client segmentation analysis and internal coverage model for all the regions. Client Feedback Surveys & NPS Programs * Execute analytical components of global client feedback surveys ...

PSEG

Sr Analyst - Customer Research

Melville, NY · On-site

$79.40K - $125.60K/yr

Sr Analyst - Customer Research Requisition : 82340 PSEG Company : PSEG Long Island Salary Range ... Conducting market research studies to support customer segmentation strategies, and help in ...

PSEG

Sr Analyst - Customer Research

Melville, NY

$79.40K - $125.60K/yr

Sr Analyst - Customer Research Requisition : 82340 PSEG Company : PSEG Long Island Salary Range ... Conducting market research studies to support customer segmentation strategies, and help in ...

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Segmentation Analyst information

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How much do segmentation analyst jobs pay per hour?

As of Jun 4, 2026, the average hourly pay for segmentation analyst in the United States is $30.38, according to ZipRecruiter salary data. Most workers in this role earn between $20.43 and $36.06 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Segmentation Analyst, and why are they important?

To thrive as a Segmentation Analyst, you need strong analytical skills, experience with data analysis, and a background in statistics or marketing, often supported by a relevant degree. Proficiency in tools such as SQL, Excel, and statistical software like SAS or Python is typically required, along with familiarity with customer relationship management (CRM) systems. Attention to detail, problem-solving abilities, and effective communication are crucial soft skills for interpreting data and presenting actionable insights. These competencies enable accurate customer segmentation, driving targeted marketing strategies and business growth.

How does a Segmentation Analyst typically collaborate with marketing and sales teams to drive business outcomes?

Segmentation Analysts work closely with marketing and sales teams by providing actionable insights into customer groups and behaviors. They often present data-driven recommendations that help shape targeted campaigns, product offerings, or sales strategies. Regular meetings and cross-functional workshops are common, ensuring alignment on goals and the effective application of segmentation models. This collaborative environment not only enhances campaign effectiveness but also offers Segmentation Analysts opportunities to deepen their business understanding and expand their influence within the organization.

What are Segmentation Analysts?

Segmentation Analysts are professionals who specialize in analyzing data to divide a market, customer base, or audience into distinct groups based on specific characteristics or behaviors. Their main goal is to identify meaningful segments so that businesses can tailor marketing strategies, products, or services to target each group more effectively. These analysts use statistical and data analysis tools to interpret large datasets, uncover trends, and provide actionable insights. Their work helps organizations improve customer engagement, optimize marketing spend, and increase overall efficiency.

What are the 4 types of market segmentation?

The four main types of market segmentation are demographic, psychographic, behavioral, and geographic. As a segmentation analyst, understanding these categories helps in identifying target audiences and developing tailored marketing strategies. Skills in data analysis and market research tools are essential for effectively applying these segmentation types.

What is the difference between Segmentation Analyst vs Customer Insights Analyst?

AspectSegmentation AnalystCustomer Insights Analyst
Required CredentialsBachelor's in Marketing, Data Analytics, or related field; proficiency in data analysis toolsBachelor's in Marketing, Business, or related; strong analytical skills
Work EnvironmentData-driven teams within marketing or analytics departmentsMarketing, research, or customer experience teams
Employer & Industry UsageRetail, finance, telecom, and consumer goods companiesConsumer-focused industries, market research firms
Common Search & ComparisonOften compared for their focus on customer segmentation and data analysisBroader customer behavior insights and market research

The main difference is that a Segmentation Analyst specializes in dividing customers into distinct groups based on data, while a Customer Insights Analyst focuses on understanding customer behaviors and preferences to inform business strategies. Both roles require analytical skills and work in similar industries, but their core focus areas differ slightly.

More about Segmentation Analyst jobs
What job categories do people searching Segmentation Analyst jobs look for? The top searched job categories for Segmentation Analyst jobs are:
Segmentation Analyst jobs near you
Infographic showing various Segmentation Analyst job openings in the United States as of May 2026, with employment types broken down into 58% Full Time, 25% Part Time, and 17% Contract. Highlights an 76% Physical, 8% Hybrid, and 16% Remote job distribution, with an average salary of $63,187 per year, or $30.4 per hour.
Business Support Analyst

Business Support Analyst

Software Technology Inc

San Ramon, CA

Other

Posted 27 days ago

Job description

Business Support Analyst

Location: Houston, TX or San Ramon, CA

The Business Support Analyst is a Trusted Advisor in the Business, one who develops meaningful business insights to drive faster, better decision making and recommendations to improve business performance. The analyst is curious, proactive, and collaborative, with a penchant for action and an ability to sell her/his ideas to colleagues and leaders to drive change. The analyst provides support to Lubricants and Retail, such as Sales, Marketing, and various Leadership Team members. The analyst routinely engages with Sales, Marketing, Pricing, Customer Support, Supply Chain, and Finance, along with colleagues in Planning & Business Support to ensure timely, accurate, reliable financial analysis, forecasting, and keen business insights to uncover opportunities for improved business results (volume, opex, margins, earnings, cash flow).

Responsibilities for this position may include but are not limited to:

  • Deliver timely, accurate, reliable analysis, investigation, and reporting of business performance (financial, operational, key performance indicators, etc.)
  • Provide fit for purpose market segment analysis and ad-hoc support for Sales and/or Marketing (portfolio analysis, business case development, etc.) May develop non-standard reports requiring in-depth analysis and commentary.
  • Support data gathering and analysis on competitors and the markets we serve.
  • Identify opportunities and develop recommendations or initiatives to improve the business (i.e., emerging sales trends by market segment, margin improvement opportunities for product lines, competitiveness of customer programs, etc.)
  • Develop new analytical tools or processes to simplify reporting, analysis, or uncover unique insights to the business.
  • May work on projects of bigger scope and wider impact such as ROCE analysis of various product lines, strategic assessments, or comparison of data gathered from competitor intelligence.
  • Support the development of annual business plans, special projects, and various ad-hoc analytical needs of the business.

Required Qualifications:

  • 5+ years related experience
  • Experience in data analysis and reporting. Strong user of Excel and Office applications and ability to master new applications readily.
  • Excellent communication, presentation and organizational skills.

Preferred Qualifications:

  • Familiarity with various reporting tools for business analysis (SAP BI, MOS, DMR, Salesforce Analytics, Power BI, etc.)

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