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Segmentation Analyst Jobs (NOW HIRING)

Data Analytics Analyst

Melville, NY · Hybrid

$69K - $103K/yr

Business Strategy & Profitability Analytics - Customer Segmentation: Analyze and define our customer base to identify "Who are our customers?" and categorize them by behavior, size, and loyalty ...

Data Analytics Analyst

Glendale, CA · Hybrid

$69K - $103K/yr

Business Strategy & Profitability Analytics - Customer Segmentation: Analyze and define our customer base to identify "Who are our customers?" and categorize them by behavior, size, and loyalty ...

Data Analytics Analyst

Irvine, CA · Hybrid

$69K - $103K/yr

Business Strategy & Profitability Analytics - Customer Segmentation: Analyze and define our customer base to identify "Who are our customers?" and categorize them by behavior, size, and loyalty ...

Data Analytics Analyst

Burlington, NJ · Hybrid

$69K - $103K/yr

Business Strategy & Profitability Analytics - Customer Segmentation: Analyze and define our customer base to identify "Who are our customers?" and categorize them by behavior, size, and loyalty ...

Data Analytics Analyst

Burlington, NJ · Hybrid

$69K - $103K/yr

Business Strategy & Profitability Analytics - Customer Segmentation: Analyze and define our customer base to identify "Who are our customers?" and categorize them by behavior, size, and loyalty ...

Sr Analyst - Customer Research

Melville, NY · Hybrid

$119K - $119K/yr

In this role, the analyst will be supporting the ongoing tracking studies with ad hoc research ... Conducting market research studies to support customer segmentation strategies, and help in ...

Data Analytics Analyst

Glendale, CA · Hybrid

$69K - $103K/yr

Business Strategy & Profitability Analytics - Customer Segmentation: Analyze and define our customer base to identify "Who are our customers?" and categorize them by behavior, size, and loyalty ...

Data Analytics Analyst

Melville, NY · Hybrid

$69K - $103K/yr

Business Strategy & Profitability Analytics - Customer Segmentation: Analyze and define our customer base to identify "Who are our customers?" and categorize them by behavior, size, and loyalty ...

Data Analytics Analyst

Melville, NY · Hybrid

$69K - $103K/yr

Business Strategy & Profitability Analytics - Customer Segmentation: Analyze and define our customer base to identify "Who are our customers?" and categorize them by behavior, size, and loyalty ...

Data Analytics Analyst

Irvine, CA · On-site

$69K - $103K/yr

Your Impact 1. Business Strategy & Profitability Analytics - Customer Segmentation: Analyze and define our customer base to identify "Who are our customers?" and categorize them by behavior, size ...

Data Analytics Analyst

Irvine, CA · Hybrid

$69K - $103K/yr

Business Strategy & Profitability Analytics - Customer Segmentation: Analyze and define our customer base to identify "Who are our customers?" and categorize them by behavior, size, and loyalty ...

Data Analytics Analyst

Burlington, NJ · Hybrid

$69K - $103K/yr

Business Strategy & Profitability Analytics - Customer Segmentation: Analyze and define our customer base to identify "Who are our customers?" and categorize them by behavior, size, and loyalty ...

Data Analytics Analyst

Irvine, CA · Hybrid

$69K - $103K/yr

Business Strategy & Profitability Analytics - Customer Segmentation: Analyze and define our customer base to identify "Who are our customers?" and categorize them by behavior, size, and loyalty ...

Planning, Operations and Evaluation Analysis Supports highly complex research, process improvement, feasibility studies, market analysis, segmentation analysis, economic impact studies, and data ...

Customer segmentation analysis * Survey design and consumer research * Knowledge of industry-specific datasets * Excel, analytics Preferred Experience * Experience in real estate, energy, IoT devices ...

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Segmentation Analyst information

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$48

How much do segmentation analyst jobs pay per hour?

As of Jun 24, 2026, the average hourly pay for segmentation analyst in the United States is $30.38, according to ZipRecruiter salary data. Most workers in this role earn between $20.43 and $36.06 per hour, depending on experience, location, and employer.

How does a Segmentation Analyst typically collaborate with marketing and sales teams to drive business outcomes?

Segmentation Analysts work closely with marketing and sales teams by providing actionable insights into customer groups and behaviors. They often present data-driven recommendations that help shape targeted campaigns, product offerings, or sales strategies. Regular meetings and cross-functional workshops are common, ensuring alignment on goals and the effective application of segmentation models. This collaborative environment not only enhances campaign effectiveness but also offers Segmentation Analysts opportunities to deepen their business understanding and expand their influence within the organization.

What are the key skills and qualifications needed to thrive as a Segmentation Analyst, and why are they important?

To thrive as a Segmentation Analyst, you need strong analytical skills, experience with data analysis, and a background in statistics or marketing, often supported by a relevant degree. Proficiency in tools such as SQL, Excel, and statistical software like SAS or Python is typically required, along with familiarity with customer relationship management (CRM) systems. Attention to detail, problem-solving abilities, and effective communication are crucial soft skills for interpreting data and presenting actionable insights. These competencies enable accurate customer segmentation, driving targeted marketing strategies and business growth.

What does a segment analyst do?

A segmentation analyst analyzes customer data to identify distinct groups based on behaviors, demographics, or preferences. They use tools like SQL, Excel, or data visualization software to develop targeted marketing strategies and improve customer engagement. Strong analytical skills and knowledge of data segmentation techniques are essential for this role.

What is the difference between Segmentation Analyst vs Customer Insights Analyst?

AspectSegmentation AnalystCustomer Insights Analyst
Required CredentialsBachelor's in Marketing, Data Analytics, or related field; proficiency in data analysis toolsBachelor's in Marketing, Business, or related; strong analytical skills
Work EnvironmentData-driven teams within marketing or analytics departmentsMarketing, research, or customer experience teams
Employer & Industry UsageRetail, finance, telecom, and consumer goods companiesConsumer-focused industries, market research firms
Common Search & ComparisonOften compared for their focus on customer segmentation and data analysisBroader customer behavior insights and market research

The main difference is that a Segmentation Analyst specializes in dividing customers into distinct groups based on data, while a Customer Insights Analyst focuses on understanding customer behaviors and preferences to inform business strategies. Both roles require analytical skills and work in similar industries, but their core focus areas differ slightly.

Do marketing analysts get paid well?

Marketing analysts, including segmentation analysts, typically earn competitive salaries that vary by experience, location, and industry. Entry-level positions may start lower, but experienced analysts with skills in data analysis tools like Excel, SQL, or Tableau can command higher pay, often reflecting their analytical expertise and business impact.

What are Segmentation Analysts?

Segmentation Analysts are professionals who specialize in analyzing data to divide a market, customer base, or audience into distinct groups based on specific characteristics or behaviors. Their main goal is to identify meaningful segments so that businesses can tailor marketing strategies, products, or services to target each group more effectively. These analysts use statistical and data analysis tools to interpret large datasets, uncover trends, and provide actionable insights. Their work helps organizations improve customer engagement, optimize marketing spend, and increase overall efficiency.

Is a pricing analyst entry-level?

A pricing analyst role is often considered entry-level, especially for those with a bachelor's degree in finance, marketing, or related fields. However, some positions may require prior experience or specialized skills in data analysis, Excel, or pricing software. Entry-level roles typically involve supporting senior analysts and learning industry-specific pricing strategies.

What type of analyst gets paid the most?

Senior or specialized analysts, such as data scientists or financial analysts, tend to earn the highest salaries among analyst roles. Factors like industry, experience, certifications, and technical skills such as proficiency in SQL or Python influence compensation levels.
More about Segmentation Analyst jobs
Infographic showing various Segmentation Analyst job openings in the United States as of June 2026, with employment types broken down into 9% Locum Tenens, 85% Full Time, 4% Part Time, and 2% Contract. Highlights an 78% Physical, 7% Hybrid, and 15% Remote job distribution, with an average salary of $63,187 per year, or $30.4 per hour.
Data Analytics Analyst

Data Analytics Analyst

Canon U.S.A., Inc.

Melville, NY • Hybrid

$69K - $103K/yr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 9 days ago


Canon U.S.A. rating

7.6

Company rating: 7.6 out of 10

Based on 64 frontline employees who took The Breakroom Quiz

64th of 139 rated electronics manufacturers


Job description

About the RoleCanon USA in Melville, NY is currently seeking a Data Analytics Analyst (Analyst, Data Analytics). As a Data Analyst within the Revenue Operations team, you will serve as a vital technical link between product planning, strategic pricing, and sales execution for direct sales. This role is specialized within the RevOps ecosystem: you will focus on internal business unit reporting, program utilization, pricing efficacy, and deep-dive business analytics to drive informed decision-making. Success in this role requires a candidate who understands the B2B sales cycle and how Salesforce.com (SFDC) serves as the backbone of sales reporting. While you will manage essential workflows involving legacy enterprise systems, you will also be a primary architect for our future reporting landscape in Looker Studio, Microsoft Fabric and Power BI. You will play a key role in our department's digital transformation. We value technological agility and look for candidates who leverage modern tools-including Generative AI (GenAI)-to accelerate coding, automate manual processes, and navigate complex data environments.   This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days).  Note that work schedules and office reporting requirements may change from time to time based on business needs.Your Impact1. Business Strategy & Profitability Analytics - Customer Segmentation: Analyze and define our customer base to identify "Who are our customers?" and categorize them by behavior, size, and loyalty - Profitability Modeling: Perform deep-dive analysis into sales data to identify which customers and accounts yield the highest profit margins - Vertical Performance: Track and report on Gross Profit (GP) by Vertical, identifying trends in specific industries to help leadership pivot strategy - Predictive Insights: Use historical data to forecast which programs or product mixes will drive the most significant ROI for the direct sales force 2. Strategic Pricing & Business Intelligence - Reporting Architecture: Own and evolve the Power BI reporting suite that supports all business units - Financial Modeling: Analyze internal program usage (credit/discount programs) and perform ROI modeling to identify business opportunities - Executive Summaries: Consolidate data from disparate sources to provide "big picture" summaries and storytelling for Product Planning and Strategic Pricing leadership 3. Data Engineering & Workflow Automation - Technical Stack: Use SQL and Python to extract, consolidate, and analyze data from disparate sources - Process Automation: Utilize Google Apps Script and other automation tools to streamline data collection and bridge gaps between Google Workspace and Microsoft-based legacy tools - AI-Augmented Productivity: Leverage Generative AI tools to assist in writing/debugging code (SQL/Python/Apps Script) and documenting complex legacy workflows 4. Sales Ecosystem Integration - CRM & Sales Cycle Alignment: Apply an understanding of the B2B sales cycle and Salesforce.com (SFDC) to ensure that item codes, pricing logic, and reporting structures align with field sales requirements About You: The Skills & Expertise You Bring- Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience - Technical Proficiency: - Data Tools: Strong proficiency in SQL and Python for data manipulation - Visualization: Experience building advanced reports in Power BI (specifically for GP and Vertical analysis), Looker experience a plus - Modern Ecosystems: Familiarity with Microsoft Fabric and Google Apps Script and bridging Google/Microsoft environments - Systems: Working knowledge of Salesforce.com (SFDC) and legacy ERP environments - Business Acumen: - Strong Financial Literacy, specifically in calculating Gross Profit, ROI, and margin analysis - Solid understanding of B2B sales cycle and customer segmentation strategies - Experience: 3 to 5 years in a highly technical Data or Revenue Operations role. Experience in a product/solutions sales environment is highly preferred - GenAI Literacy: Familiarity with using Generative AI platforms to optimize technical workflows - Detail Orientation: Extreme attention to detail is required   We are providing the anticipated salary range for this role: $69,300 - $103,770 annuallyCompany OverviewAbout our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa.

Who We Are

Where Talent Fosters Innovation. Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work? Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic, creativity, and a cooperative spirit. We believe in integrity, respect, empowerment, and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.

What We Offer

You'll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.

And Even More Perks!

-Employee referral bonus -Employee discounts -"Dress for Your Day" attire program (casual is welcome, based on your job function) -Volunteer opportunities to give back to our local community -Swag! A Canon welcome kit and official merch you can't get anywhere else Based on weekly patent counts issued by United States Patent and Trademark Office. All referenced product names, and other marks, are trademarks of their respective owners. Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor. You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are not reviewing this job posting on our Careers' site https://www.usa.canon.com/about-us/life-at-canon, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/about-us/life-at-canon. #CUSA Workstyle DescriptionHybrid - This position is full time and offers a hybrid work schedule requiring you to be in the office three days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.Posting Tags#PM19 #LI-AV1 #LI-HYBRIDQualifications:- Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience- Technical Proficiency:- Data Tools: Strong proficiency in SQL and Python for data manipulation- Visualization: Experience building advanced reports in Power BI (specifically for GP and Vertical analysis), Looker experience a plus- Modern Ecosystems: Familiarity with Microsoft Fabric and Google Apps Script and bridging Google/Microsoft environments- Systems: Working knowledge of Salesforce.com (SFDC) and legacy ERP environments- Business Acumen:- Strong Financial Literacy, specifically in calculating Gross Profit, ROI, and margin analysis- Solid understanding of B2B sales cycle and customer segmentation strategies- Experience: 3 to 5 years in a highly technical Data or Revenue Operations role. Experience in a product/solutions sales environment is highly preferred- GenAI Literacy: Familiarity with using Generative AI platforms to optimize technical workflows- Detail Orientation: Extreme attention to detail is requiredWe are providing the anticipated salary range for this role: $69,300 - $103,770 annuallyEmployment Type: OTHER

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