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Segmentation Analyst Jobs (NOW HIRING)

Designer Brands

Sr Segmentation Analyst-REMOTE

Columbus, OH · On-site +1

$82.70K - $109.40K/yr

Senior Segmentation Analyst Reports to: Senior Manager, CRM Operations General Summary Designs and delivers customer audiences that power meaningful, timely marketing across email, mobile, digital ...

Phaxis

J-1146 - Analyst, CRM Segmentation

Orlando, FL · On-site

$38/hr

CRM Segmentation Analyst Department: Digital Operations Job Summary The Segmentation Analyst, will play a crucial part in supporting our marketing campaigns by building and delivering accurate ...

U.S. Bank

CDP Campaign Segment Analyst

Minneapolis, MN · On-site

In collaboration with our Business Banking marketing and analytics teams, you will define audiences, build and execute segments, and optimize campaigns to assure that traits and segments align with ...

US Bank

CDP Campaign Segment Analyst

Los Angeles, CA · Hybrid

In collaboration with our Business Banking marketing and analytics teams, you will define audiences, build and execute segments, and optimize campaigns to assure that traits and segments align with ...

US Bank

CDP Campaign Segment Analyst

Chicago, IL · Hybrid

In collaboration with our Business Banking marketing and analytics teams, you will define audiences, build and execute segments, and optimize campaigns to assure that traits and segments align with ...

US Bank

CDP Campaign Segment Analyst

Minneapolis, MN · Hybrid

In collaboration with our Business Banking marketing and analytics teams, you will define audiences, build and execute segments, and optimize campaigns to assure that traits and segments align with ...

US Bank

CDP Campaign Segment Analyst

Charlotte, NC · Hybrid

In collaboration with our Business Banking marketing and analytics teams, you will define audiences, build and execute segments, and optimize campaigns to assure that traits and segments align with ...

US Bank

CDP Campaign Segment Analyst

Atlanta, GA · Hybrid

In collaboration with our Business Banking marketing and analytics teams, you will define audiences, build and execute segments, and optimize campaigns to assure that traits and segments align with ...

Walgreens

Director, Segmentation

Deerfield, IL · On-site

$136K - $231.30K/yr

The Director of Segmentation is responsible for developing and leading Walgreens' enterprise ... INSIGHTS & ANALYTICS • Leverages advanced analytics, geospatial data, and modeling to identify ...

Target Hospitality

Sr Pricing Analyst

The Woodlands, TX · On-site +1

Develop and optimize pricing strategies across Commercial segments. * Analyze pricing for specialty rental accommodations, modular housing, and integrated hospitality services. * Conduct competitive ...

Patterson-UTI

Senior Finance Analyst NEX

Houston, TX · On-site

$82.80K - $103.20K/yr

Operates as a business partner across West Texas Frac business segment to develop a sound ... Analyze monthly savings, validate savings, and report to senior management * Provides competitive ...

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Segmentation Analyst information

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$5

$30

$48

How much do segmentation analyst jobs pay per hour?

As of Jun 4, 2026, the average hourly pay for segmentation analyst in the United States is $30.38, according to ZipRecruiter salary data. Most workers in this role earn between $20.43 and $36.06 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Segmentation Analyst, and why are they important?

To thrive as a Segmentation Analyst, you need strong analytical skills, experience with data analysis, and a background in statistics or marketing, often supported by a relevant degree. Proficiency in tools such as SQL, Excel, and statistical software like SAS or Python is typically required, along with familiarity with customer relationship management (CRM) systems. Attention to detail, problem-solving abilities, and effective communication are crucial soft skills for interpreting data and presenting actionable insights. These competencies enable accurate customer segmentation, driving targeted marketing strategies and business growth.

How does a Segmentation Analyst typically collaborate with marketing and sales teams to drive business outcomes?

Segmentation Analysts work closely with marketing and sales teams by providing actionable insights into customer groups and behaviors. They often present data-driven recommendations that help shape targeted campaigns, product offerings, or sales strategies. Regular meetings and cross-functional workshops are common, ensuring alignment on goals and the effective application of segmentation models. This collaborative environment not only enhances campaign effectiveness but also offers Segmentation Analysts opportunities to deepen their business understanding and expand their influence within the organization.

What are Segmentation Analysts?

Segmentation Analysts are professionals who specialize in analyzing data to divide a market, customer base, or audience into distinct groups based on specific characteristics or behaviors. Their main goal is to identify meaningful segments so that businesses can tailor marketing strategies, products, or services to target each group more effectively. These analysts use statistical and data analysis tools to interpret large datasets, uncover trends, and provide actionable insights. Their work helps organizations improve customer engagement, optimize marketing spend, and increase overall efficiency.

What are the 4 types of market segmentation?

The four main types of market segmentation are demographic, psychographic, behavioral, and geographic. As a segmentation analyst, understanding these categories helps in identifying target audiences and developing tailored marketing strategies. Skills in data analysis and market research tools are essential for effectively applying these segmentation types.

What is the difference between Segmentation Analyst vs Customer Insights Analyst?

AspectSegmentation AnalystCustomer Insights Analyst
Required CredentialsBachelor's in Marketing, Data Analytics, or related field; proficiency in data analysis toolsBachelor's in Marketing, Business, or related; strong analytical skills
Work EnvironmentData-driven teams within marketing or analytics departmentsMarketing, research, or customer experience teams
Employer & Industry UsageRetail, finance, telecom, and consumer goods companiesConsumer-focused industries, market research firms
Common Search & ComparisonOften compared for their focus on customer segmentation and data analysisBroader customer behavior insights and market research

The main difference is that a Segmentation Analyst specializes in dividing customers into distinct groups based on data, while a Customer Insights Analyst focuses on understanding customer behaviors and preferences to inform business strategies. Both roles require analytical skills and work in similar industries, but their core focus areas differ slightly.

More about Segmentation Analyst jobs
What job categories do people searching Segmentation Analyst jobs look for? The top searched job categories for Segmentation Analyst jobs are:
Segmentation Analyst jobs near you
Infographic showing various Segmentation Analyst job openings in the United States as of May 2026, with employment types broken down into 58% Full Time, 25% Part Time, and 17% Contract. Highlights an 76% Physical, 8% Hybrid, and 16% Remote job distribution, with an average salary of $63,187 per year, or $30.4 per hour.
Marketing Segmentation Analyst

Marketing Segmentation Analyst

Phaxis - Financial Services

Orlando, FL • On-site

$33 - $38/hr

Contractor

Medical, Dental, Vision, Retirement

Posted 14 days ago

Job description

Location: Orlando, FL 32801

Type: Hybrid (3 days in, 2 days remote)

Duration: 12-month contract (5/27/27 end date slated for)

Job Summary:

The Segmentation Analyst, will play a crucial part in supporting our marketing campaigns by building and delivering accurate audience files across multiple channels, including direct mail, email, social media, mobile app, and SMS, using the Simon CDP platform. The Segmentation Analyst will also create reports that guide operational, strategic, and business initiatives while conducting QA testing of segments, flows, and output files to ensure accuracy and performance. Success in this role requires a strong foundation in marketing concepts across digital, social, email, and call center channels. Attention to detail and a commitment to data security are critical, as you will be responsible for ensuring all campaign files are delivered on time, error-free, and in full compliance with State, Federal, and organizational requirements.


Day-to-Days:

• Deliver and post critical campaign data files, in various formats, for various internal and external business partners to a secure file platform and archive them for historical reference

• Develop operational reports and dashboards to support the team’s performance goals, as well as to research data issues and inquiries

• Establish and maintain a daily, monthly, quarterly and annual campaign calendar to ensure file deadlines are documented and understood, and necessary coverage is in place

• Carefully review and test the accuracy and quality of all data files prior to their delivery


What You'll Bring (Must-Haves/Preferred)

• Bachelors Degree in Marketing, Communications, Information Technology, Database Marketing or related field; or equivalent experience

• Expertise with Microsoft Office applications (Power BI, Excel, Power Point)

• Knowledge of database marketing techniques including profiling, segmenting, extracting and data mining from large transactional databases

• Experience working with campaign orchestration technologies (Simon CDP preferred)

• Experience working with marketing channels including ESP, Digital Ads, Push, SMS and Dialers

• Experience mining and analyzing data to drive actionable insights and process improvements

• Experience creating insightful dashboards using Power BI, Tableau, or related visualization tools

• 3+ years of experience delivering targeted audiences within a multi-channel organization

• 3+ years of experience working with campaign orchestration technologies (Simon CDP preferred)

• 3+ years working with reporting/query tools (SQL), visualization tools (PowerBI, Tableau), or project management tools (Jira, etc.)

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About Phaxis

Sourced by ZipRecruiter

Phaxis has been working on behalf of amazing clients and candidates for over 20 years, with much success. We have filled over 94,000 roles across our actively serviced clients. Our team understands how to deliver for our clients while guiding our candidates through their career journey and we all want to get you where you want to be. Your goals are our goals, and we treat them as such. Once you work with us, you’re a part of the team! How can we help you? We’re dedicated to helping you find yours.

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Melville , NY, US

Year founded

2002

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