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Segmentation Analyst Jobs (NOW HIRING)

T Rowe Price

Data Analyst

Owings Mills, MD · Hybrid

About this Position We are seeking a Data Ana lyst, Individual Investor (II) Segment Marketing who ... Analysts don't just analyze marketing outcomes; they are active in the creation and delivery of ...

Patterson-UTI

Senior Finance Analyst NEX

Houston, TX

$82.80K - $103.20K/yr

Operates as a business partner across West Texas Frac business segment to develop a sound ... Analyze monthly savings, validate savings, and report to senior management * Provides competitive ...

Target Hospitality

Sr Pricing Analyst

The Woodlands, TX · On-site

Develop and optimize pricing strategies across Commercial segments. * Analyze pricing for specialty rental accommodations, modular housing, and integrated hospitality services. * Conduct competitive ...

subway

Sr. Analyst, Customer Analytics

Miami, FL · On-site

$84.20K - $111.40K/yr

Build segment-level insights to power targeted marketing, product, and loyalty strategies. Partner with CRM analytics to ensure strategic alignment. * Run cohort, lifecycle, and behavioral ...

subway

Sr. Analyst, Customer Analytics

Miami, FL · On-site

$84.20K - $111.40K/yr

Build segment-level insights to power targeted marketing, product, and loyalty strategies. Partner with CRM analytics to ensure strategic alignment. * Run cohort, lifecycle, and behavioral ...

The Subway

Sr. Analyst, Customer Analytics

Miami, FL · On-site

$84.20K - $111.40K/yr

Build segment-level insights to power targeted marketing, product, and loyalty strategies. Partner with CRM analytics to ensure strategic alignment. * Run cohort, lifecycle, and behavioral ...

subway

Sr. Analyst, Customer Analytics

Miami, FL

$84.20K - $111.40K/yr

Build segment-level insights to power targeted marketing, product, and loyalty strategies. Partner with CRM analytics to ensure strategic alignment. * Run cohort, lifecycle, and behavioral ...

subway

Sr. Analyst, Customer Analytics

Miami, FL · On-site

$84.20K - $111.40K/yr

Build segment-level insights to power targeted marketing, product, and loyalty strategies. Partner with CRM analytics to ensure strategic alignment. * Run cohort, lifecycle, and behavioral ...

subway

Sr. Analyst, Customer Analytics

Miami, FL

$84.20K - $111.40K/yr

Build segment-level insights to power targeted marketing, product, and loyalty strategies. Partner with CRM analytics to ensure strategic alignment. * Run cohort, lifecycle, and behavioral ...

subway

Sr. Analyst, Customer Analytics

Miami, FL

$84.20K - $111.40K/yr

Build segment-level insights to power targeted marketing, product, and loyalty strategies. Partner with CRM analytics to ensure strategic alignment. * Run cohort, lifecycle, and behavioral ...

subway

Sr. Analyst, Customer Analytics

Miami, FL

$84.20K - $111.40K/yr

Build segment-level insights to power targeted marketing, product, and loyalty strategies. Partner with CRM analytics to ensure strategic alignment. * Run cohort, lifecycle, and behavioral ...

subway

Sr. Analyst, Customer Analytics

Miami, FL · On-site

$84.20K - $111.40K/yr

Build segment-level insights to power targeted marketing, product, and loyalty strategies. Partner with CRM analytics to ensure strategic alignment. * Run cohort, lifecycle, and behavioral ...

subway

Sr. Analyst, Customer Analytics

Miami, FL

$84.20K - $111.40K/yr

Build segment-level insights to power targeted marketing, product, and loyalty strategies. Partner with CRM analytics to ensure strategic alignment. * Run cohort, lifecycle, and behavioral ...

subway

Sr. Analyst, Customer Analytics

Miami, FL

$84.20K - $111.40K/yr

Build segment-level insights to power targeted marketing, product, and loyalty strategies. Partner with CRM analytics to ensure strategic alignment. * Run cohort, lifecycle, and behavioral ...

subway

Sr. Analyst, Customer Analytics

Miami, FL · On-site

$84.20K - $111.40K/yr

Build segment-level insights to power targeted marketing, product, and loyalty strategies. Partner with CRM analytics to ensure strategic alignment. * Run cohort, lifecycle, and behavioral ...

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Segmentation Analyst information

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How much do segmentation analyst jobs pay per hour?

As of Jun 4, 2026, the average hourly pay for segmentation analyst in the United States is $30.38, according to ZipRecruiter salary data. Most workers in this role earn between $20.43 and $36.06 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Segmentation Analyst, and why are they important?

To thrive as a Segmentation Analyst, you need strong analytical skills, experience with data analysis, and a background in statistics or marketing, often supported by a relevant degree. Proficiency in tools such as SQL, Excel, and statistical software like SAS or Python is typically required, along with familiarity with customer relationship management (CRM) systems. Attention to detail, problem-solving abilities, and effective communication are crucial soft skills for interpreting data and presenting actionable insights. These competencies enable accurate customer segmentation, driving targeted marketing strategies and business growth.

How does a Segmentation Analyst typically collaborate with marketing and sales teams to drive business outcomes?

Segmentation Analysts work closely with marketing and sales teams by providing actionable insights into customer groups and behaviors. They often present data-driven recommendations that help shape targeted campaigns, product offerings, or sales strategies. Regular meetings and cross-functional workshops are common, ensuring alignment on goals and the effective application of segmentation models. This collaborative environment not only enhances campaign effectiveness but also offers Segmentation Analysts opportunities to deepen their business understanding and expand their influence within the organization.

What are Segmentation Analysts?

Segmentation Analysts are professionals who specialize in analyzing data to divide a market, customer base, or audience into distinct groups based on specific characteristics or behaviors. Their main goal is to identify meaningful segments so that businesses can tailor marketing strategies, products, or services to target each group more effectively. These analysts use statistical and data analysis tools to interpret large datasets, uncover trends, and provide actionable insights. Their work helps organizations improve customer engagement, optimize marketing spend, and increase overall efficiency.

What are the 4 types of market segmentation?

The four main types of market segmentation are demographic, psychographic, behavioral, and geographic. As a segmentation analyst, understanding these categories helps in identifying target audiences and developing tailored marketing strategies. Skills in data analysis and market research tools are essential for effectively applying these segmentation types.

What is the difference between Segmentation Analyst vs Customer Insights Analyst?

AspectSegmentation AnalystCustomer Insights Analyst
Required CredentialsBachelor's in Marketing, Data Analytics, or related field; proficiency in data analysis toolsBachelor's in Marketing, Business, or related; strong analytical skills
Work EnvironmentData-driven teams within marketing or analytics departmentsMarketing, research, or customer experience teams
Employer & Industry UsageRetail, finance, telecom, and consumer goods companiesConsumer-focused industries, market research firms
Common Search & ComparisonOften compared for their focus on customer segmentation and data analysisBroader customer behavior insights and market research

The main difference is that a Segmentation Analyst specializes in dividing customers into distinct groups based on data, while a Customer Insights Analyst focuses on understanding customer behaviors and preferences to inform business strategies. Both roles require analytical skills and work in similar industries, but their core focus areas differ slightly.

More about Segmentation Analyst jobs
What job categories do people searching Segmentation Analyst jobs look for? The top searched job categories for Segmentation Analyst jobs are:
Segmentation Analyst jobs near you
Infographic showing various Segmentation Analyst job openings in the United States as of May 2026, with employment types broken down into 58% Full Time, 25% Part Time, and 17% Contract. Highlights an 76% Physical, 8% Hybrid, and 16% Remote job distribution, with an average salary of $63,187 per year, or $30.4 per hour.
Data Analyst

Data Analyst

T Rowe Price

Owings Mills, MD • Hybrid

Other

Posted 20 days ago

T. Rowe Price rating

9.1

Company rating: 9.1 out of 10

Based on 21 frontline employees who took The Breakroom Quiz

Job description

About this Position

We are seeking a Data Analyst, Individual Investor (II) Segment Marketing who will provide strong quantitative and critical thinking skills to help deliver a high-impact strategy for II client segments.

Analysts don't just analyze marketing outcomes; they are active in the creation and delivery of data driven marketing campaigns.This end-to-end view is essential in building evidence and intuition on the overall effectiveness of our marketing efforts.

Role Summary

Marketing analysts play a key role in the overall growth value chain in the Individual Investors distribution team. This role is accountable for delivering value through unearthing client insights, driving testing in marketing and experiences, and assessing campaign and segment level performance.

If you are curious about human behavior, thrive in hypothesis driven environments, and enjoy combining creativity with evidence-based thinking, this is a role for you!

Responsibilities

  • Test Design, execution, and post testing analysis: Working primarily in our marketing technology platforms, build and tests single and multi-campaigns to drive greater client engagement and mutual benefit.Execute components of multichannel marketing plans aligned to specific populations of prospects and clients.

  • Channel Performance Analysis: Continuously monitor and analyze the performance of various distribution channels. Identify trends, assess the effectiveness of strategies, and provide recommendations for optimization.

  • Analytical Reporting: Prepare detailed analytical reports and presentations, translating complex data into clear, actionable insights for stakeholders.Measure success and impact of channel and segment marketing plans by monitoring key performance indicators to inform future development of programs. May provide recommendations on additional key performance indicators, benchmarks, and tactical marketing plan adjustments.

  • Modeling and Forecasting: Develop, adapt, and refine forecasting models to support strategic planning and goal setting. Utilize advanced data modeling techniques to provide actionable insights and guide decision-making processes.

  • Supports internal and external elements necessary to the successful execution of segment marketing plans, including working with necessary internal marketing and distribution partners, ensuring all legal and compliance obligations are satisfied, and sharing all necessary content with external partners for review and approval.

Qualifications

Required:

  • Bachelor's degree or the equivalent combination of education and relevant experience AND

  • 2+ years of total relevant work experience

Preferred:

  • Demonstrate creativity, curiosity, and passion for data analysis, with proficiency in Excel, Power BI, Tableau, or SQL; Python experience is a plus.

  • Possess strong quantitative analytical skills, effective problem-solving abilities, and the capability to work independently and collaboratively.

  • Exhibit excellent communication skills and a proven ability to cultivate and nurture relationships; results-oriented with accountability and ownership.

  • Bachelor's degree in Business, Finance, Economics, or Math, with eagerness to learn, especially in marketing.

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to one day per week from home.

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