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Segmentation Analyst Jobs (NOW HIRING)

FNA

Supply Analyst

Kansas City, MO · Remote

The Supply Analyst supports the FNA Supply segment by providing analytical, operational, and commercial support to maximize profitability, optimize supply strategies, and ensure continuity of product ...

FNA

Supply Analyst

Kansas City, MO · On-site +1

The Supply Analyst supports the FNA Supply segment by providing analytical, operational, and commercial support to maximize profitability, optimize supply strategies, and ensure continuity of product ...

Ferrellgas

Supply Analyst

Kansas City, MO · Remote

The Supply Analyst supports the FNA Supply segment by providing analytical, operational, and commercial support to maximize profitability, optimize supply strategies, and ensure continuity of product ...

BCU

Sr Analyst, Marketing & Retention

Vernon Hills, IL · On-site

$80K - $120K/yr

Analyze member behavior, lifecycle journeys, and segment performance to identify high-value and high-risk members, uncover root causes of attrition, and surface retention and re-engagement ...

TrueCommerce

Sr Revenue Operations Analyst

Build and maintain pipeline dashboards by stage, source, segment, rep, and region * Track MQL to SAO to Closed Won conversion across cohorts including Channel and direct motions separately * Analyze ...

Mercury Insurance Services, LLC

Product Analyst II

$76K - $142K/yr

Product Performance & Competitiveness Monitor and analyze product performance (growth, profitability, mix, retention, and segment results) for assigned states and lines of business. Identify emerging ...

Mercury Insurance Services, LLC

$76K - $142K/yr

Product Performance & CompetitivenessMonitor and analyze product performance (growth, profitability, mix, retention, and segment results) for assigned states and lines of business.Identify emerging ...

Visa

Sales Operations Analyst

Atlanta, GA · Hybrid

$89K/yr

Support client segmentation analysis and internal coverage model for all the regions. Client Feedback Surveys & NPS Programs * Execute analytical components of global client feedback surveys ...

Visa

Sales Operations Analyst

Atlanta, GA · On-site

$89K/yr

Support client segmentation analysis and internal coverage model for all the regions. Client Feedback Surveys & NPS Programs * Execute analytical components of global client feedback surveys ...

PSEG

Sr Analyst - Customer Research

Melville, NY · On-site

$79K - $125K/yr

Sr Analyst - Customer Research Requisition : 82340 PSEG Company : PSEG Long Island Salary Range ... Conducting market research studies to support customer segmentation strategies, and help in ...

TriMark

Sales Analyst - National Accounts

San Diego, CA · On-site

$57K - $71K/yr

Customer Segmentation: * Analyze customer data to identify segmentation opportunities and targeted marketing strategies. * Collaborate with marketing teams to tailor campaigns to specific customer ...

recrewts

Commercial Data Analyst

Frisco, TX · On-site

... segmentation, and competitive data. • Partner with cross-functional teams to improve processes ... Strong analytical skills with the ability to interpret large data sets and translate findings into ...

Canon Careers

Data Analytics Analyst

Irvine, CA · Hybrid

$69K - $103K/yr

Note that work schedules and office reporting requirements may change from time to time based on business needs. 1. Business Strategy & Profitability Analytics - Customer Segmentation: Analyze and ...

Southern Company

Business Analyst II

Naperville, IL · On-site

Planning, Operations and Evaluation Analysis Supports highly complex research, process improvement, feasibility studies, market analysis, segmentation analysis, economic impact studies, and data ...

Canon U.S.A., Inc.

Data Analytics Analyst

Glendale, CA · Hybrid

$69K - $103K/yr

Business Strategy & Profitability Analytics - Customer Segmentation: Analyze and define our customer base to identify "Who are our customers?" and categorize them by behavior, size, and loyalty ...

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All JobsSegmentation Analyst Jobs

Segmentation Analyst information

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$48

How much do segmentation analyst jobs pay per hour?

As of Jun 24, 2026, the average hourly pay for segmentation analyst in the United States is $30.38, according to ZipRecruiter salary data. Most workers in this role earn between $20.43 and $36.06 per hour, depending on experience, location, and employer.

How does a Segmentation Analyst typically collaborate with marketing and sales teams to drive business outcomes?

Segmentation Analysts work closely with marketing and sales teams by providing actionable insights into customer groups and behaviors. They often present data-driven recommendations that help shape targeted campaigns, product offerings, or sales strategies. Regular meetings and cross-functional workshops are common, ensuring alignment on goals and the effective application of segmentation models. This collaborative environment not only enhances campaign effectiveness but also offers Segmentation Analysts opportunities to deepen their business understanding and expand their influence within the organization.

What are the key skills and qualifications needed to thrive as a Segmentation Analyst, and why are they important?

To thrive as a Segmentation Analyst, you need strong analytical skills, experience with data analysis, and a background in statistics or marketing, often supported by a relevant degree. Proficiency in tools such as SQL, Excel, and statistical software like SAS or Python is typically required, along with familiarity with customer relationship management (CRM) systems. Attention to detail, problem-solving abilities, and effective communication are crucial soft skills for interpreting data and presenting actionable insights. These competencies enable accurate customer segmentation, driving targeted marketing strategies and business growth.

What does a segment analyst do?

A segmentation analyst analyzes customer data to identify distinct groups based on behaviors, demographics, or preferences. They use tools like SQL, Excel, or data visualization software to develop targeted marketing strategies and improve customer engagement. Strong analytical skills and knowledge of data segmentation techniques are essential for this role.

What is the difference between Segmentation Analyst vs Customer Insights Analyst?

AspectSegmentation AnalystCustomer Insights Analyst
Required CredentialsBachelor's in Marketing, Data Analytics, or related field; proficiency in data analysis toolsBachelor's in Marketing, Business, or related; strong analytical skills
Work EnvironmentData-driven teams within marketing or analytics departmentsMarketing, research, or customer experience teams
Employer & Industry UsageRetail, finance, telecom, and consumer goods companiesConsumer-focused industries, market research firms
Common Search & ComparisonOften compared for their focus on customer segmentation and data analysisBroader customer behavior insights and market research

The main difference is that a Segmentation Analyst specializes in dividing customers into distinct groups based on data, while a Customer Insights Analyst focuses on understanding customer behaviors and preferences to inform business strategies. Both roles require analytical skills and work in similar industries, but their core focus areas differ slightly.

Do marketing analysts get paid well?

Marketing analysts, including segmentation analysts, typically earn competitive salaries that vary by experience, location, and industry. Entry-level positions may start lower, but experienced analysts with skills in data analysis tools like Excel, SQL, or Tableau can command higher pay, often reflecting their analytical expertise and business impact.

What are Segmentation Analysts?

Segmentation Analysts are professionals who specialize in analyzing data to divide a market, customer base, or audience into distinct groups based on specific characteristics or behaviors. Their main goal is to identify meaningful segments so that businesses can tailor marketing strategies, products, or services to target each group more effectively. These analysts use statistical and data analysis tools to interpret large datasets, uncover trends, and provide actionable insights. Their work helps organizations improve customer engagement, optimize marketing spend, and increase overall efficiency.

Is a pricing analyst entry-level?

A pricing analyst role is often considered entry-level, especially for those with a bachelor's degree in finance, marketing, or related fields. However, some positions may require prior experience or specialized skills in data analysis, Excel, or pricing software. Entry-level roles typically involve supporting senior analysts and learning industry-specific pricing strategies.

What type of analyst gets paid the most?

Senior or specialized analysts, such as data scientists or financial analysts, tend to earn the highest salaries among analyst roles. Factors like industry, experience, certifications, and technical skills such as proficiency in SQL or Python influence compensation levels.
More about Segmentation Analyst jobs
What job categories do people searching Segmentation Analyst jobs look for? The top searched job categories for Segmentation Analyst jobs are:
Segmentation Analyst jobs near you
Infographic showing various Segmentation Analyst job openings in the United States as of June 2026, with employment types broken down into 9% Locum Tenens, 85% Full Time, 4% Part Time, and 2% Contract. Highlights an 78% Physical, 7% Hybrid, and 15% Remote job distribution, with an average salary of $63,187 per year, or $30.4 per hour.

Senior Marketing Analyst - Adobe CJA/AJO & Databricks

Brightline Trains Florida LLC

Miami, FL • On-site

$98K - $121K/yr

Full-time

Posted 3 days ago

Job description

Your Purpose
We are seeking a highly technical and strategic Senior Marketing Analyst to drive data-informed decision-making across our marketing organization. As a key member of the marketing team, you will leverage advanced analytics to connect marketing investments directly to commercial business outcomes. You will own the end-to-end analytics process, including data aggregation from various sources to create seamless views of consumer segment performance over time. Your expertise in utilizing Adobe Journey Optimizer (AJO), Customer Journey Analytics (CJA), and Databricks will be instrumental in aggregating complex data sets, applying reliable attribution, and deriving insights on business performance.
Key Responsibilities
  • Adobe CJA/AJO & Databricks Expertise: Architect, maintain, and utilize Adobe Customer Journey Analytics (CJA), Adobe Journey Optimizer (AJO), and Databricks to unify data sources, enabling holistic, cross-channel business analysis.
  • Attribution Modeling & ROI: Build and refine multi-touch attribution models to accurately assign credit to paid advertising channels and analyze the impact on conversion, CPA, AOV, and ROAS by customer segment
  • Marketing Activity & Investment Analysis: Link marketing expenditure across campaigns, channels, and content to commercial business outcomes (pipeline, revenue, CAC), providing recommendations for budget and investment optimization across customer segments. Collaborate with agency partners to evaluate paid media campaign effectiveness and recommend budget allocation improvements. Work with internal partners to support website & APP analytics to improve conversion rates. Support A/B testing initiatives & analysis to optimize landing pages, creative, audience segmentation, and promotional offers
  • Databricks Data & Analytics: Perform advanced data analysis within Databricks to extract, normalize, aggregate, and manipulate large datasets for marketing insights.
  • Consumer Segmentation: Analyze customer performance across various demographics and behaviors, linking segment performance to strategic business objectives and personalization efforts. Track segment performance over time and recommend investment strategies and tactics by segment to optimize investment & outcomes.
  • Correlation & Predictive Analysis: Execute in-depth correlation analysis and predictive modeling to identify factors influencing customer conversion, churn, and engagement patterns.
  • Actionable Reporting: Develop interactive dashboards (CJA Workspace/Databricks) that communicate complex marketing insights to executive leadership.

Required Qualifications
  • Education: Bachelor's degree in Statistics, Data Science, Economics, or a related field.
  • Experience: 3-5+ years of experience in marketing analytics, preferably in e-commerce or complex B2C environments. Must include paid media platform familiarity & experience, including Google Ads, Meta, programmatic, CRM/email
  • Adobe Suite: Proven hands-on experience (1-2+ years) with Adobe Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO) for customer journey mapping and audience discovery.
  • Technical Skills: Expert-level proficiency in data manipulation in Databricks.
  • Attribution Expertise: In-depth understanding of multi-touch attribution methodologies, such as algorithmic, time-decay, or custom-built models.
  • Analytical Skills: Demonstrated experience in conducting statistical analysis (correlation, regression) to understand consumer behavior and campaign performance.

Desired Qualifications
  • Experience with Databricks, Adobe Experience Platform (AEP), and Experience Data Model (XDM).
  • Experience implementing text analytics, sentiment analysis, or theme detection within customer feedback programs.
  • Background in data science, using Machine Learning to optimize targeting or forecast customer behavior.

Knowledge Skills & Abilities:
  • Excellent communication and cross-functional team management skills
  • Ability to collaborate effectively with cross-functional teams and external partners
  • Demonstrated abilities to manage complex and disaggregated data sets
  • Strong quantitative and analytical skills with attention to detail and accuracy, and the ability to make data-driven decisions
  • Keen ability to deal effectively with peers, management, teammates, and outside contacts while working under pressure and meeting deadlines
  • Strong communication, critical thinking, and presentation skills, including the ability to provide written and verbal direction effectively
  • Proficient in Microsoft Office applications, specifically, Excel, Word, and PowerPoint
  • Experience working in the Adobe Suite, Databricks, and other data management tools

Combine your experience, innovation, and entrepreneurial spirit by joining our growing team. Brightline is pleased to offer a competitive compensation and benefits package, and the opportunity to make a difference while making history as the only privately funded rapid rail service in the country.
Brightline is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Brightline will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

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