Segment Manager Jobs in Utah (NOW HIRING)

What We Do
We help Financial Professionals build and grow their business in a variety of different ways. With over 40,000 clients benefiting from our innovative solutions, we are dedicated to transforming their marketing efforts into growth engines. FMG is the leading all-in-one digital marketing platform empowering financial advisors, insurance agents, and enterprises with scalable and compliant marketing solutions designed to drive organic growth.
Consistently ranked #1 in market share and customer satisfaction in the T3 Software Survey Report, FMG helps clients stay ahead of evolving trends and effectively implement marketing best practices. Through an intuitive, centralized platform, FMG enables users to efficiently manage websites, email, texting, social media, events, blogs, videos, and more-all in one place.
About Our Culture
At FMG, we have crafted an extraordinary work environment that perfectly balances hard work with an incredible team spirit. Since our inception over a decade ago, we've grown into a thriving community of 450+ dedicated employees spread across the globe. Our fast-paced, results-driven culture is matched by our commitment to maintaining a healthy work/life balance, ensuring that our team members feel fulfilled both personally and professionally.
Collaboration and open, thoughtful communication are at the heart of what we do. Our mission is to invest in motivated, successful individuals, supporting them as they excel both inside and outside of the workplace.
We're building a winning team of A+ players, and we invite you to be a part of this amazing journey. At FMG, you'll find an environment that champions growth, celebrates achievements, and fosters a sense of belonging. Join us, and let's create something extraordinary together!
Our Employee Benefits
At FMG, we're serious about being an awesome place to work! We've earned the USA Top Workplace award four years running now, and we're always looking for ways to keep things great-like regularly checking in on our benefits and pay to make sure you're getting a truly competitive package.

• Enjoy a generous paid holiday schedule, including a full week off for our Winter Holiday Shutdown.
• Our comprehensive paid time off policies cover vacation, sick days, parental leave, and bereavement leave.
• Our robust insurance plan includes:
  • Medical with $0 co-pay Telehealth plan
  • Dental
  • Vision
  • Health Savings Account (HSA) with generous employer contributions
  • Flexible Spending Accounts (FSA)
  • Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
  • Company-paid Short & Long Term Disability coverage
  • Company-paid Employee Assistance Program (EAP)
• Matching 401(k) with immediate full vesting
• On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit
• Internet & Gym Reimbursement!
• We'll provide you with the work computer equipment you need to set you up for success!
• Our Employee Events Committee and managers are always planning a mix of fun in-person and virtual events to keep us all connected-plus we also love to throw in some FMG swag, so you can show off your company spirit in style!

About the Role
We're looking for a highly organized, execution-oriented marketer to own the demand generation engine for the Protection & Benefits (Agency Revolution) segment.
In this role, you'll be responsible for turning marketing strategy into execution across campaigns, content, webinars, social media, partnerships, and events - driving awareness, qualified leads, and new business growth. You'll manage the full campaign lifecycle from planning and copywriting through launch, optimization, and reporting.
This is a hands-on role for someone who loves building, launching, and improving marketing programs. The ideal candidate is a strong writer, skilled project manager, curious adopter of AI, and data-driven marketer who takes ownership, moves quickly, and consistently delivers results. They are constantly looking for ways to use AI and automation to work smarter, move faster, and improve outcomes.
Compensation This position offers $80,000-$90,000 depending on experience.
Primary Responsibilities & Expectations
Campaign Management & Demand Generation

• Plan, build, execute, and optimize multi-channel demand generation campaigns across email, paid advertising, social media, content, webinars, and events.
• Own the full campaign lifecycle from strategy and copywriting through launch, reporting, and optimization.
• Write, build, and schedule marketing emails in HubSpot while maintaining a consistent campaign cadence.
• Conduct A/B testing on subject lines, messaging, CTAs, landing pages, and campaign flows to improve performance.
• Leverage AI tools to accelerate campaign creation, content development, audience research, reporting, and workflow efficiency.

Content & Messaging

• Produce high-quality marketing copy for emails, landing pages, blogs, downloadable resources, webinars, social media, and sales enablement materials.
• Develop and maintain a content calendar aligned to business priorities and buyer journeys.
• Collaborate with product, sales, and marketing leadership to ensure messaging clearly communicates customer value and market differentiation.

Webinars, Events & Partnerships

• Own webinar execution from planning through post-event follow-up, including registration pages, promotion, hosting, reporting, and on-demand distribution.
• Manage conference and event marketing activities, including campaign setup, pre- and post-event communications, lead management, and performance tracking.
• Coordinate partner marketing initiatives including co-hosted webinars, guest content, advertising placements, and shared campaigns.
• Build and maintain relationships with partners, influencers, and industry organizations to expand reach and create new opportunities.

Social Media & Brand Execution

• Manage Protection & Benefits social channels, including content creation, scheduling, community engagement, and reputation management.
• Partner with the design team to develop compelling campaign assets that align with brand standards.

Analytics & Performance

• Track and report on campaign performance across all channels with a focus on pipeline, MQLs, conversion rates, and revenue impact.
• Analyze campaign results, identify trends, and provide recommendations to improve performance.
• Regularly review performance with sales and marketing leadership to align priorities and optimize results.

Marketing Operations & Team Support

• Manage ClickUp as the team's project management system, ensuring campaigns stay organized and on schedule.
• Perform lead review and routing activities to support timely sales follow-up and data quality.
• Track marketing spend and budget utilization, ensuring visibility into campaign investments and performance.
• Access to a private & secure workspace, free from distractions.
• Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor.
• An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps).

Skills and Qualifications

• 5-7 years of experience in demand generation, campaign marketing, or a related B2B marketing role.
• Experience in the insurance industry is a plus, particularly working with independent agencies, brokers, or related financial services organizations.
• Proven ability to run the full campaign lifecycle independently - from strategy and copy through execution and reporting.
• Strong HubSpot proficiency (email, workflows, landing pages, reporting); experience with ClickUp or similar project management tools is a plus.
• Experience leveraging AI tools to improve content creation, campaign execution, research, and productivity.
• Excellent writer - comfortable producing first drafts of emails, blogs, social posts, and sales collateral without heavy oversight.
• Comfortable presenting and hosting live webinars and virtual events.
• An analytical mindset with the ability to pull insights from campaign data and translate them into action.
• Highly organized, self-directed, and calm under the pressure of competing deadlines.

At FMG, we believe in the wholehearted acceptance of each other regardless of our differences. We strive to foster an environment that allows everyone to contribute to our mission in their unique ways. With the belief that diversity propels innovation, we are continually finding ways to cultivate a commitment to inclusion in our employees, services, and products, as well as in the communities in which we live and work.
We are proud to be an equal opportunity employer committed to providing employment opportunities regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, and genetic information. If you require accommodation to complete the application or interview process, please contact [email protected].
You can find out more about what it's like to work at FMG, by visiting https://fmgsuite.com/about-us/