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Seasonal Localization Specialist Jobs (NOW HIRING)

NearU

Marketing Specialist

Charlotte, NC · On-site

Overview The Marketing Specialist will be a key player in supporting NearU's local branch marketing ... localization of enterprise campaigns across HVAC, Plumbing, and Electrical. * Ensure seasonal ...

Blue Bottle Coffee

... seasonal coffee campaigns and overall business objectives. * Track Performance & Optimize ... Lead the localization of global product information and guide internal communications, aligning ...

Petco

Manager, Store & Services Marketing

San Diego, CA · On-site

$58K - $74K/yr

Integrated Campaign Localization: Partner closely with the Integrated & Seasonal Marketing Planning ... Specialist Management & Support: Oversee the day-to-day work, career development, and priority ...

Primrose School

Senior Manager, Field Marketing

Denver, CO · On-site

$104K - $129K/yr

Deliver ongoing education, coaching, and seasonal guidance through individual consultations, group ... Champion brand consistency in local markets while respecting the need for localization and ...

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Seasonal Localization Specialist information

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How much do seasonal localization specialist jobs pay per hour?

As of Jul 26, 2026, the average hourly pay for seasonal localization specialist in the United States is $23.75, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $29.09 per hour, depending on experience, location, and employer.
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Seasonal Localization Specialist jobs near you
Marketing Specialist

Marketing Specialist

NearU

Charlotte, NC • On-site

Full-time

Posted 29 days ago

NearU rating

6.0

Company rating: 6.0 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

236th of 276 rated repair and maintenance companies

Job description

Overview
The Marketing Specialist will be a key player in supporting NearU's local branch marketing efforts across HVAC, Plumbing, and Electrical services. This role bridges corporate strategy and branch-level execution, ensuring our teams have the marketing tools, events, and activations they need to drive customer acquisition and retention. Because our services are demand-based (not everyday purchases), the ideal candidate will understand how to market across multiple service areas, tailoring activations to create urgency, trust, and long-term customer loyalty.
Key Responsibilities
Branch & Field Leadership Support
  • Serve as the primary marketing partner for assigned branch General Managers and Operations leaders.
  • Align marketing initiatives with revenue goals and seasonal demand
  • Conduct regular check-ins with field leadership to identify opportunities in HVAC, Plumbing, and Electrical service lines.
  • Ensure branch and internal teams understand promotions, financing offers, memberships, and cross-trade opportunities.
  • Support local market competitiveness through structured planning and proactive communication.

Campaign Strategy & Execution
  • Lead rollout and localization of enterprise campaigns across HVAC, Plumbing, and Electrical.
  • Ensure seasonal promotions (tune-ups, inspections, replacements, tax incentives, water heaters, etc.) align with operational readiness.
  • Drive cross-trade marketing initiatives to increase lifetime customer value.
  • Coordinate with digital, paid media, CRM, and call center teams to ensure campaigns convert to booked revenue.

Demand Generation & Revenue Support
  • Partner with operations to ensure marketing supports both demand creation and demand capture.
  • Monitor inbound lead flow, booking rates, average ticket trends, and install pipeline.
  • Identify underperforming markets and implement corrective marketing actions.
  • Support membership growth and retention initiatives.
  • Assist with technician enablement materials

Community & Local Market Activation
  • Oversee planning and execution of:
    • Home shows
    • Community events
    • Sponsorships
    • Grassroots activations
  • Standardize local activation playbooks for scalability.

Performance Tracking & Budget Accountability
  • Manage local marketing budgets across assigned markets.
  • Track campaign performance, cost per lead, booked revenue, and ROI.
  • Provide structured reporting and actionable insights to leadership.
  • Recommend reallocation of spend based on performance and market dynamics.

Qualifications
  • 2+ years of marketing, field support, or administrative coordination experience (multi-unit, service-based, or demand-driven industries strongly preferred).
  • Highly organized, energetic, and detail-focused with excellent time management skills.
  • Strong communication and interpersonal skills with the ability to build relationships across multiple teams.
  • Experience with customer-facing service or retail businesses, especially those requiring trust-building in non-recurring, demand-based purchase cycles.
  • Comfortable juggling multiple projects and deadlines in a fast-paced, high-growth environment.
  • Willingness and ability to travel to support branch marketing activations as needed.

What NearU employees say

Benefits

Hours and flexibility

Workplace

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