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Summary:
The Leisure Sales Manager is responsible for generating qualified luxury leisure demand and revenue for Miraval Resorts & Spas within an assigned regional territory. This role develops new accounts, grows existing relationships, and represents Miraval Austin, Miraval Berkshires, and Miraval Tucson to luxury travel advisors, preferred partner networks, transient negotiated accounts, and other high-value leisure channels.
The Leisure Sales Manager executes a disciplined territory plan through outbound prospecting, total account management, sales calls, educational presentations, webinars, trade shows, familiarization trips, site inspections, and client entertainment. The role partners closely with the Area Director of Leisure Sales, Director of Commercial Services, Revenue Management, Reservations, Marketing, Operations, Sales Support, property teams, and Hyatt colleagues to align account activity with commercial priorities and deliver exceptional client and guest experiences.
As an ambassador of the Miraval wellbeing brand, the Leisure Sales Manager uses consultative selling, strong emotional intelligence, and compelling storytelling to differentiate the Miraval experience, convert new sources of business, and build long-term relationships that support sustainable revenue growth.
Key Responsibilities
Luxury Leisure Strategy & Territory Development
• Develop and execute an annual territory sales plan aligned with Miraval America commercial strategy, approved revenue goals, resort need periods, seasonal priorities, packages, promotions, and market opportunities.
• Own performance for the assigned territory and account portfolio, with a consistent focus on year-over-year growth in qualified demand, bookings, revenue, and account production.
• Analyze market trends, account performance, booking patterns, competitive positioning, and client feedback to identify emerging opportunities and refine sales priorities.
• Translate resort offerings, wellbeing experiences, packages, and business needs into targeted account plans, outreach strategies, and compelling sales presentations.
• Maintain current knowledge of all Miraval resorts, Hyatt resources, luxury leisure trends, and relevant market developments to represent the portfolio accurately and confidently.
Prospecting, Account Acquisition & Relationship Management
• Maintain a strong and consistent outbound prospecting cadence to uncover new luxury travel advisors, agencies, consortia accounts, transient negotiated opportunities, and other qualified sources of business.
• Establish, maintain, and strengthen relationships with prospective and existing partners through total account management, thoughtful follow-up, and responsive service.
• Qualify and prioritize prospects based on strategic fit, production potential, guest profile, market influence, and alignment with Miraval brand positioning.
• Develop account-specific action plans that include education, engagement, conversion, retention, and growth strategies.
• Communicate programs, promotions, packages, services, and property updates accurately and consistently to support confident selling by travel partners.
Preferred Partner Networks & Sales Channels
• Support and grow relationships with Signature, Ensemble, and other approved preferred partner networks, luxury travel communities, and relevant industry organizations.
• Maintain accurate, current, and compelling resort information within approved partner portals, account resources, sales tools, and brand-standard documents.
• Identify opportunities to increase partner engagement, training participation, qualified referrals, and production across preferred channels.
• Coordinate with Marketing, Revenue Management, Reservations, and property teams to ensure partner offers, packages, amenities, and selling details are accurate and operationally executable.
• Assist with the growth and maintenance of the travel industry contact and email database in accordance with applicable standards and privacy requirements.
Sales Trips, Trade Shows & Client Engagement
• Plan and execute monthly sales trips throughout the assigned territory using clear objectives, prioritized appointments, disciplined expense management, and timely post-trip follow-up.
• Organize and deliver outside sales calls, prospecting calls, educational webinars, presentations, and other account engagement activities that build awareness and conversion.
• Professionally represent Miraval and Hyatt at targeted conferences, trade shows, networking events, and industry meetings as assigned.
• Develop and host familiarization trips, site inspections, VIP client visits, and client entertainment that deepen product understanding and position the Miraval experience effectively.
• Set measurable goals for sales activities and evaluate outcomes, conversion, account advancement, and return on investment to improve future planning.
Cross-Functional Partnership & Guest Experience
• Partner with Sales Support, Reservations, Revenue Management, Marketing, Operations, and property teams to coordinate account needs, booking requirements, client visits, and guest service details.
• Communicate VIP, advisor, and client expectations clearly and early to help ensure seamless execution at every guest touchpoint.
• Collaborate with resort teams to resolve service issues, protect client relationships, and identify opportunities to strengthen future experiences.
• Maintain strong, productive relationships with Hyatt colleagues and enterprise partners while leveraging relevant tools, programs, and commercial resources.
• Ensure all client-facing information is accurate, brand-consistent, and aligned with current operational capabilities, policies, and approved commercial strategy.
CRM, Reporting & Commercial Discipline
• Maintain complete and timely CRM records, including account profiles, contacts, sales activities, opportunities, production, commitments, and follow-up actions.
• Prepare monthly sales activity and performance reporting that clearly summarizes results, pipeline health, account development, market insights, risks, and next steps.
• Monitor performance against individual and organizational goals and recommend focused actions to improve conversion, production, and account engagement.
• Communicate regularly with leisure sales leadership and commercial partners regarding customer relationships, new prospects, market activity, and opportunities within the assigned territory.
• Adhere to departmental budgets, travel and entertainment guidelines, brand standards, and required administrative processes while managing time and resources effectively.
Qualifications:
Qualifications
• 3-5 years of progressive experience in luxury hotel or resort sales, leisure sales, business development, travel industry sales, or a related hospitality discipline.
• Demonstrated success in outbound prospecting, new account acquisition, relationship management, and achievement of sales or revenue goals.
• Experience working with luxury travel advisors, agencies, consortia or preferred partner networks, transient negotiated accounts, and industry contacts preferred.
• Experience in luxury resorts, wellness, destination hospitality, or a comparable service environment strongly preferred.
• Strong product knowledge and the ability to articulate complex resort experiences, packages, and differentiators in a clear and compelling manner.
• Proficiency with CRM platforms, Microsoft Office products, virtual presentation tools, and standard sales reporting technology.
• Exceptional written, verbal, electronic communication, presentation, organization, time management, and follow-through skills.
• Ability to maintain a flexible schedule and travel extensively by air and car, including monthly territory travel and on-property responsibilities for tours, site inspections, client entertainment, and familiarization groups.
• Valid driver's license required; a passport may be required periodically. Ability to lift and move up to 25 pounds and perform the essential functions of the role, with or without reasonable accommodation.
• Bachelor's degree in Hospitality, Business, Sales, Marketing, or a related field preferred; equivalent experience may be considered.
Skills & Competencies
• Strategic prospecting, account development, consultative selling, and disciplined territory management.
• Exceptional emotional intelligence, relationship-building, networking, and client service capability.
• Compelling presentation, storytelling, and product-positioning skills with the ability to differentiate the Miraval experience.
• Strong commercial awareness, including understanding of account production, demand patterns, revenue goals, and profitable business mix.
• Excellent organization, travel planning, prioritization, budget management, and follow-through in a fast-paced remote environment.
• Accurate CRM management, activity reporting, pipeline discipline, and confidence using relevant sales technology.
• Collaborative, compassionate, self-directed, persistent, adaptable, and solutions-oriented approach with a passion for luxury hospitality, wellbeing, and exceptional guest experiences.
Success Metrics
• Achievement of assigned territory revenue, booking, account-production, and year-over-year growth goals.
• Quantity, quality, and conversion of new accounts, qualified prospects, and incremental sources of business.
• Growth and productivity of luxury travel advisor, preferred partner, consortia, and transient negotiated relationships.
• Effectiveness and return on investment of sales trips, trade shows, webinars, presentations, familiarization trips, site inspections, and client entertainment.
• Accuracy, timeliness, and actionability of CRM records, pipeline management, monthly reporting, and follow-up commitments.
• Quality of cross-functional coordination and successful execution of advisor, VIP, client, and guest requirements.
• Adherence to approved budgets, brand standards, commercial priorities, travel guidelines, and Hyatt and Miraval expectations.
Organizational Impact
The Leisure Sales Manager expands Miraval America's reach within the luxury travel community by developing trusted relationships, educating partners, and converting qualified demand across all three resorts. Through disciplined prospecting, account management, client engagement, and cross-functional collaboration, this role supports sustainable revenue growth while ensuring Miraval is represented accurately, distinctively, and in a manner consistent with its purpose and luxury wellbeing positioning.