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Search Rater Jobs in Massachusetts (NOW HIRING)

IANS

SEO & Website Manager

Boston, MA · On-site

SEO & Website Manager Role Overview We are looking for an SEO & Website Manager to manage the ... Optimize landing pages, forms, and CTAs to improve conversion rates * Design and run A/B tests ...

MERGE

SEO Strategist

Boston, MA · On-site

Test and optimize landing pages, conversion funnels, and user journeys to maximize organic traffic conversion rates and revenue. * Understandably communicate complex SEO concepts to clients, ensuring ...

MERGE

SEO Strategist

Boston, MA · Hybrid

$73.50K - $88.20K/yr

Test and optimize landing pages, conversion funnels, and user journeys to maximize organic traffic conversion rates and revenue. * Understandably communicate complex SEO concepts to clients, ensuring ...

MarketBridge

Specialist, SEM

Boston, MA · On-site +1

$65K - $80K/yr

Write, test, and optimize ad copy to improve CTR and conversion rates * Manage bids, budgets, and ... paid search / SEM experience * Hands-on experience with Google Ads and Microsoft Ads * Strong ...

Hometap

Manage a $10-30M annual search budget with full accountability for CPL, conversion rate, and contribution to capital deployment targets * Build and maintain keyword architecture, match type strategy ...

Insurify

SEO Content Analyst

Cambridge, MA

$70K - $80K/yr

Optimize on-page SEO elements including titles, meta descriptions, headers, internal linking, and structured content to improve rankings, click-through rates, and AI/LLM comprehension. * Collaborate ...

Insurify

SEO Content Analyst

Cambridge, MA · On-site +1

$70K - $80K/yr

Optimize on-page SEO elements including titles, meta descriptions, headers, internal linking, and structured content to improve rankings, click-through rates, and AI/LLM comprehension. * Collaborate ...

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Search Rater information

What are the key skills and qualifications needed to thrive as a Search Rater, and why are they important?

To thrive as a Search Rater, you need strong analytical thinking, attention to detail, and proficiency in web research, often supported by a high school diploma or higher education. Familiarity with search engines, rating platforms, and sometimes proprietary evaluation tools is typically required. Excellent written communication, time management, and the ability to follow detailed guidelines make someone stand out in this position. These skills are crucial for accurately assessing search engine results and ensuring the quality and relevance of online information.

What are some common challenges Search Raters face, and how can they overcome them?

Search Raters often encounter challenges such as interpreting ambiguous queries, staying updated with evolving guidelines, and maintaining consistency across large volumes of ratings. To overcome these, it's important to regularly review training materials, participate in any available refresher courses, and refer to official documentation when in doubt. Engaging with support forums or team discussions can also help clarify uncertainties and improve accuracy while working independently.

What are Search Raters?

Search Raters are individuals who evaluate the quality and relevance of search engine results. They typically work remotely and are tasked with assessing whether search results meet specific guidelines and match user intent. Their feedback helps improve search algorithms, ensuring users get accurate and helpful information when they search online. Search Raters must follow detailed criteria set by the search engine and often review a variety of content, including web pages, images, and videos.
What are popular job titles related to Search Rater jobs in Massachusetts? For Search Rater jobs in Massachusetts, the most frequently searched job titles are:
What job categories do people searching Search Rater jobs in Massachusetts look for? The top searched job categories for Search Rater jobs in Massachusetts are:
Search Rater jobs near you
Infographic showing various Search Rater job openings in Massachusetts as of May 2026, with employment types broken down into 1% Locum Tenens, 77% Full Time, 18% Part Time, and 4% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution.

Search & AI Optimization Associate

Careers at KKR

Boston, MA • On-site

Other

Posted 15 days ago

Job description

We are seeking a performance and growth marketing Associate with deep expertise in search, content strategy, and conversion optimization to drive scalable digital growth. This role will lead acquisition across paid and organic search, while advancing KKR's visibility in emerging AI-driven discovery environments.

The role will partner closely with Marketing, Content, Web Product, and Analytics teams to develop and execute strategies across SEO, paid search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). This individual will be responsible for optimizing the full digital funnel from search visibility through conversion while leveraging data, experimentation, and modern AI-enabled capabilities.

We are looking for a strategic and hands on expert with strong analytical rigor, a deep understanding of search ecosystems, and a forward-looking perspective on how AI is transforming digital discovery and engagement.

RESPONSIBILITIES

  • Develop and execute integrated digital acquisition strategies across paid search, organic search, and AI-driven discovery platforms.
  • Own paid search (SEM/PPC) programs across platforms such as Google Ads, including campaign development, budget management, and performance optimization.
  • Lead SEO strategy, including keyword research, technical optimization, on-page improvements, and content gap analysis to drive high-intent organic traffic.
  • Advance Answer Engine Optimization (AEO) efforts to improve visibility in featured snippets, knowledge panels, and zero-click search experiences.
  • Develop and implement Generative Engine Optimization (GEO) strategies to enhance presence across AI-powered platforms (e.g., Google AI Overviews, Gemini, ChatGPT, Claude, Perplexity, Copilot).
  • Partner with content and editorial teams to develop and optimize high-quality, authoritative content aligned to search intent and AI retrieval.
  • Drive content optimization initiatives to improve discoverability, engagement, and performance across digital channels.
  • Lead conversion rate optimization (CRO) initiatives, including A/B and multivariate testing of landing pages, forms, and user journeys.
  • Collaborate with UX/UI and product teams to enhance digital experiences and improve conversion performance.
  • Define KPIs and performance benchmarks across acquisition channels and optimization initiatives.
  • Stay current on industry trends across search, AI, and digital marketing, and evaluate new opportunities for growth.
  • Partner with external agencies and vendors to support execution and extend capabilities.

QUALIFICATIONS

  • Bachelor's degree in marketing, business, communications, or a related field.
  • 5+ years of experience in digital acquisition, performance marketing, or growth marketing.
  • Deep expertise in paid search platforms (Google Ads, Microsoft Ads) and performance optimization.
  • Strong understanding of SEO, technical SEO, and content-driven organic growth strategies.
  • Experience with conversion rate optimization, experimentation, and landing page optimization.
  • Familiarity with AEO and emerging GEO/AI-driven search optimization approaches.
  • Proficiency in Adobe Analytics, Google Search Console, SEMrush (or similar tools), and attribution platforms.
  • Strong analytical mindset with the ability to translate data into actionable insights.
  • Experience managing budgets and optimizing ROI across channels.
  • Ability to operate both strategically and tactically in a fast-paced environment.
  • Strong collaboration and stakeholder management skills.

Preferred Qualifications 

  • MBA or advanced degree in Marketing, Business, or a related field.
  • Experience with AI-powered search platforms and LLM optimization strategies.
  • Background in financial services, asset management, or B2B marketing.
  • Experience working in regulated environments with compliance requirements.
  • Certifications in Google Ads or related platforms.

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