ZipRecruiter

Log In

1

Search Engine Rater Jobs in Massachusetts (NOW HIRING)

Insurify

SEO Content Analyst

Cambridge, MA · On-site

$70K - $80K/yr

Optimize on-page SEO elements including titles, meta descriptions, headers, internal linking, and structured content to improve rankings, click-through rates, and AI/LLM comprehension. * Collaborate ...

Insurify

SEO Content Analyst

Cambridge, MA · On-site +1

$70K - $80K/yr

Optimize on-page SEO elements including titles, meta descriptions, headers, internal linking, and structured content to improve rankings, click-through rates, and AI/LLM comprehension. * Collaborate ...

Travelers

Senior Manager, SEO & GEO

Boston, MA · Remote

$114K - $189K/yr

... top-rated insurance providers, customize their coverage, and purchase and access their policies ... Simply Business is seeking a visionary Senior Manager, SEO & GEO to lead our search strategy into ...

New

Bevi

Growth Content Marketing Manager

Boston, MA · On-site

Own Bevi's SEO and AEO/GEO strategy end-to-end from keyword research, technical audits, and ... conversion rate for each. * Act as the hands-on lead for emerging owned and earned channels ...

Coralogix

$120K - $170K/yr

... AI content/SEO agency day-to-day (calendar, brief quality, output accountability). * Build and maintain GEO measurement: AI referral traffic and brand citation rate in AI-generated responses.

Redemption Plus

Web Content Specialist

Taunton, MA

This position sits at the intersection of content, ecommerce, SEO, analytics, and technology. You ... rates, and support the ongoing growth of our digital platform. What You'll Do Content & Ecommerce ...

Redemption Plus

Web Content Specialist

Taunton, MA · On-site

This position sits at the intersection of content, ecommerce, SEO, analytics, and technology. You ... rates, and support the ongoing growth of our digital platform. What You'll Do Content & Ecommerce ...

Redemption Plus

Web Content Specialist

Taunton, MA · On-site

This position sits at the intersection of content, ecommerce, SEO, analytics, and technology. You ... rates, and support the ongoing growth of our digital platform. What You'll Do Content & Ecommerce ...

next page

Showing results 1-20

All JobsSearch Engine Rater JobsSearch Engine Rater Jobs in Massachusetts

Search Engine Rater information

What are the key skills and qualifications needed to thrive as a Search Engine Rater, and why are they important?

To thrive as a Search Engine Rater, you need strong analytical skills, attention to detail, and a good understanding of web search and internet culture, often supported by a high school diploma or higher. Familiarity with online evaluation tools, search engines, and sometimes proprietary rating guidelines is typically required. Excellent communication, time management, and the ability to follow complex instructions set top performers apart. These abilities ensure that search results are accurately evaluated, improving the quality and relevance of information presented to users.

What are some common challenges faced by Search Engine Raters, and how can they be managed?

Search Engine Raters often encounter the challenge of interpreting complex guidelines and applying them consistently across a wide range of search queries and content. Staying up-to-date with frequent updates to these guidelines requires attention to detail and adaptability. Managing productivity within strict deadlines while avoiding repetitive strain can also be difficult. To succeed, it helps to review guideline updates regularly, take scheduled breaks, and engage with available support forums or training resources to clarify uncertainties.

What are Search Engine Raters?

Search Engine Raters are individuals who evaluate and rate the quality and relevance of search engine results. They help companies like Google and Bing improve their algorithms by providing feedback on how well search results meet user intent. Raters follow detailed guidelines to assess webpages, images, videos, and other content, ensuring search results are useful and accurate. This role typically involves working from home on a flexible schedule and requires attention to detail and strong analytical skills.

What is the difference between Search Engine Rater vs Search Engine Evaluator?

AspectSearch Engine RaterSearch Engine Evaluator
CredentialsTypically no formal certifications requiredOften similar, with some roles preferring familiarity with search algorithms
Work EnvironmentRemote, flexible hoursRemote, flexible hours
Industry UsageUsed by companies like Google and Bing for quality assessmentSimilar, used for improving search results quality
Job FocusRating search results based on relevance and qualityEvaluating and improving search engine algorithms and results

While both roles involve assessing search results, Search Engine Raters primarily rate the relevance and quality of search results, whereas Search Engine Evaluators may have a broader role in testing and improving search engine algorithms. Both positions are remote and require similar skills, making them closely related but distinct in scope.

What are popular job titles related to Search Engine Rater jobs in Massachusetts? For Search Engine Rater jobs in Massachusetts, the most frequently searched job titles are:
What job categories do people searching Search Engine Rater jobs in Massachusetts look for? The top searched job categories for Search Engine Rater jobs in Massachusetts are:
Search Engine Rater jobs near you

Search & AI Optimization Associate

Careers at KKR

Boston, MA • On-site

Other

Re-posted 26 days ago

Job description

We are seeking a performance and growth marketing Associate with deep expertise in search, content strategy, and conversion optimization to drive scalable digital growth. This role will lead acquisition across paid and organic search, while advancing KKR's visibility in emerging AI-driven discovery environments.

The role will partner closely with Marketing, Content, Web Product, and Analytics teams to develop and execute strategies across SEO, paid search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). This individual will be responsible for optimizing the full digital funnel from search visibility through conversion while leveraging data, experimentation, and modern AI-enabled capabilities.

We are looking for a strategic and hands on expert with strong analytical rigor, a deep understanding of search ecosystems, and a forward-looking perspective on how AI is transforming digital discovery and engagement.

RESPONSIBILITIES

  • Develop and execute integrated digital acquisition strategies across paid search, organic search, and AI-driven discovery platforms.
  • Own paid search (SEM/PPC) programs across platforms such as Google Ads, including campaign development, budget management, and performance optimization.
  • Lead SEO strategy, including keyword research, technical optimization, on-page improvements, and content gap analysis to drive high-intent organic traffic.
  • Advance Answer Engine Optimization (AEO) efforts to improve visibility in featured snippets, knowledge panels, and zero-click search experiences.
  • Develop and implement Generative Engine Optimization (GEO) strategies to enhance presence across AI-powered platforms (e.g., Google AI Overviews, Gemini, ChatGPT, Claude, Perplexity, Copilot).
  • Partner with content and editorial teams to develop and optimize high-quality, authoritative content aligned to search intent and AI retrieval.
  • Drive content optimization initiatives to improve discoverability, engagement, and performance across digital channels.
  • Lead conversion rate optimization (CRO) initiatives, including A/B and multivariate testing of landing pages, forms, and user journeys.
  • Collaborate with UX/UI and product teams to enhance digital experiences and improve conversion performance.
  • Define KPIs and performance benchmarks across acquisition channels and optimization initiatives.
  • Stay current on industry trends across search, AI, and digital marketing, and evaluate new opportunities for growth.
  • Partner with external agencies and vendors to support execution and extend capabilities.

QUALIFICATIONS

  • Bachelor's degree in marketing, business, communications, or a related field.
  • 5+ years of experience in digital acquisition, performance marketing, or growth marketing.
  • Deep expertise in paid search platforms (Google Ads, Microsoft Ads) and performance optimization.
  • Strong understanding of SEO, technical SEO, and content-driven organic growth strategies.
  • Experience with conversion rate optimization, experimentation, and landing page optimization.
  • Familiarity with AEO and emerging GEO/AI-driven search optimization approaches.
  • Proficiency in Adobe Analytics, Google Search Console, SEMrush (or similar tools), and attribution platforms.
  • Strong analytical mindset with the ability to translate data into actionable insights.
  • Experience managing budgets and optimizing ROI across channels.
  • Ability to operate both strategically and tactically in a fast-paced environment.
  • Strong collaboration and stakeholder management skills.

Preferred Qualifications 

  • MBA or advanced degree in Marketing, Business, or a related field.
  • Experience with AI-powered search platforms and LLM optimization strategies.
  • Background in financial services, asset management, or B2B marketing.
  • Experience working in regulated environments with compliance requirements.
  • Certifications in Google Ads or related platforms.

Apply