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Director of Business Development/Sales For Fast Growing National SEO / Digital Marketing Firm
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Quick apply
[MARKETING] Product Copywriter, AI & Search Performance
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[MARKETING] Product Copywriter, AI & Search Performance
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Quick apply
Head of Marketing - AI-Native Ecommerce Growth Lead
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Director of Product Management, Acquisition and Search
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ZipRecruiter has the #1 rated job search app on iOS & Android. Summary: We are looking for a high ... This includes SEO, Generate Engine Optimization (GEO), SEM, etc... You'll also be expected to ...
Quick apply
Director of Product Management, Acquisition and Search
San Francisco, CA · Remote
$250K - $302K/yr
ZipRecruiter has the #1 rated job search app on iOS & Android. Summary: We are looking for a high ... This includes SEO, Generate Engine Optimization (GEO), SEM, etc... You'll also be expected to ...
Search Engine Rater information
What are the key skills and qualifications needed to thrive as a Search Engine Rater, and why are they important?
What are some common challenges faced by Search Engine Raters, and how can they be managed?
What are Search Engine Raters?
What is the difference between Search Engine Rater vs Search Engine Evaluator?
| Aspect | Search Engine Rater | Search Engine Evaluator |
|---|---|---|
| Credentials | Typically no formal certifications required | Often similar, with some roles preferring familiarity with search algorithms |
| Work Environment | Remote, flexible hours | Remote, flexible hours |
| Industry Usage | Used by companies like Google and Bing for quality assessment | Similar, used for improving search results quality |
| Job Focus | Rating search results based on relevance and quality | Evaluating and improving search engine algorithms and results |
While both roles involve assessing search results, Search Engine Raters primarily rate the relevance and quality of search results, whereas Search Engine Evaluators may have a broader role in testing and improving search engine algorithms. Both positions are remote and require similar skills, making them closely related but distinct in scope.

Full-time
Medical, Dental, Vision, Retirement, PTO
Re-posted 12 days ago
Skims rating
7.5
Based on 10 frontline employees who took The Breakroom Quiz
Job description
SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.
SKIMS is seeking a highly analytical and performance-driven Manager, Paid Search to lead the strategy, execution, and optimization of global paid search campaigns across Google, Bing, Shopping, and emerging search platforms. This role will be responsible for driving efficient customer acquisition, revenue growth, and marketing performance while maintaining a premium, brand-right customer experience.
- Own and manage the global paid search strategy across Google Ads, Microsoft Ads, Shopping, and emerging search channels
- Execute and optimize campaigns across branded, non-branded, shopping, performance max, video, and remarketing initiatives
- Manage and optimize multi-million-dollar paid search budgets to achieve revenue and efficiency goals
- Drive customer acquisition, conversion growth, and incremental return on ad spend (iROAS) through full-funnel search marketing programs
- Develop keyword, bidding, audience, and campaign structure strategies to improve performance and scalability
- Partner closely with Ecommerce and Product teams to optimize landing page experiences and conversion opportunities
- Collaborate with Creative teams to develop and test high-performing ad copy, creative assets, and messaging strategies
- Analyze campaign performance and consumer behavior to identify insights, trends, and optimization opportunities
- Build and execute testing roadmaps across bidding strategies, creative, audiences, feed optimizations, and measurement methodologies
- Monitor pacing, forecasting, budget allocation, and performance reporting across all paid search initiatives
- Partner with Analytics and Data teams to strengthen attribution, incrementality testing, and performance measurement frameworks
- Stay informed on platform changes, search trends, AI-driven advertising innovations, and competitive activity
- Support agency and vendor relationships while ensuring operational excellence and accountability
- 5+ years of experience in paid search, performance marketing, or digital media, preferably within ecommerce, fashion, beauty, or DTC brands
- Deep expertise managing campaigns within Google Ads, Microsoft Ads, Google Shopping, YouTube, and Performance Max
- Proven track record scaling paid search programs with measurable business impact
- Strong understanding of SEM metrics including iROAS, CAC, CPA, CTR, conversion rate, impression share, and incrementality
- Experience managing substantial paid media budgets with strong financial discipline
- Strong analytical and quantitative skills with experience using reporting and analytics tools
- Familiarity with feed management platforms, attribution tools, and web analytics platforms
- Experience partnering cross-functionally across Growth, Ecommerce, Creative, Analytics, and Finance teams
- Highly organized with strong project management and communication skills
- Ability to thrive in a fast-paced, entrepreneurial, and highly collaborative environment
- Passion for digital marketing innovation, consumer behavior, and performance optimization
- Up to 100% Company Paid Healthcare (medical, dental, vision)
- Kind Body Fertility Benefits
- 401(k) savings plan with up to 4% match
- Unlimited PTO
- Full Access to LinkedIn learning
- Employee Discounts
- Free weekly catered lunch at HQ - M/T/W/Th
- Dog-Friendly office on a Thursday and Friday
- Free Swag Giveaways
- Annual Holiday Party
- Annual Summer Party
- Invitations to pop-ups and other company events
- Complimentary daily office snacks and beverages
About SKIMS
Sourced by ZipRecruiter
Industry
Apparel and accessories stores
Company size
201 - 500 Employees
Headquarters location
Culver City, CA, US
Year founded
2019