Search Engine Optimization Jobs in Springfield, OR

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Job Description

When you join Thermo Fisher Scientific as a Global Market Development Manager, you'll be part of a team making a positive impact on a global scale. This is an outstanding opportunity to develop and implement marketing strategies that will improve our Antibody portfolio's market presence and accelerate the purchasing journey for scientists worldwide.

Responsibilities

• Develop and implement strategic marketing plans through product portfolio positioning, analysis of customer segments, and customer journey mapping
• Strong focus on paid and organic digital strategy, including SEM, SEO, social media, email marketing, and website optimization
• Build engaging content in various formats (email, social media, video, events, webinars) to boost brand awareness, consideration, and purchasing preference
• Lead participation in key industry and company-organized conferences, webinars, and virtual events, showcasing Antibody products, services, and data
• Collaborate with regional marketing to develop and implement marketing programs tailored to geographic regions
• Collaborate with technical teams to translate customer insights and market opportunities into data and content reinforcing value propositions
• Manage marketing budget to align with the annual operating plan
• Travel may be required (up to 25%)

Education

• Bachelor’s degree or equivalent experience in Biology, Cell Biology, related life science category, or business/marketing specialization
• Preferred experience with antibodies in previous scientific roles

Technical/Marketing Qualifications

• 5+ years of experience in life science product marketing or related fields, with a focus on digital marketing; Understanding of research workflows and exposure to biotech, pharmaceutical, or academic markets strongly preferred
• Proven experience in developing digital marketing initiatives, including content for webpages, display advertising, SEM/SEO, social media, video, and automation, with a strong understanding of online ordering and eCommerce
• Demonstrated expertise in marketing fundamentals: 4Ps, marketing mix, audience segmentation, product positioning, value propositions, and marketing program execution
• Proven product commercialization experience with go-to-market strategy development and execution
• Strong track record in organic digital marketing strategy and data-driven decision-making

Professional Skills

• Excellent presentation, verbal, and written communication skills
• Ability to work collaboratively in a matrixed, global organization
• Strong analytical skills for identifying problems and driving continuous improvement
• Outstanding interpersonal and relationship-building skills

Thermo Fisher Scientific offers an innovative and forward-thinking work environment, excellent career development prospects, competitive remuneration, an annual incentive plan, healthcare, company pension, and a range of employee benefits!

Thermo Fisher Scientific is an equal opportunity employer that does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other legally protected status. We provide reasonable accommodations for individuals with disabilities during the job application and interview process.

Compensation and Benefits

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs

• Employee assistance and family support programs, including commuter benefits and tuition reimbursement

• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards