Search Engine Optimization Jobs in Roanoke, VA (NOW HIRING)

Introduction to Position:

The Digital Strategist at Modea is a high-impact consultant responsible for leading digital product strategy initiatives for our healthcare clients, ranging from regional systems to large academic medical centers. This individual acts as the bridge between complex client needs and actionable product visions, utilizing deep research, collaborative workshops, and data-driven insights to guide C-level executives through the digital transformation of the patient experience.

We are looking for a master of organizational dynamics who can navigate complex stakeholder environments to build genuine consensus and alignment. Simultaneously, this person must be a student of the market, constantly scanning the horizon for trends in healthcare and technology to bring fresh, and actionable ideas to our customers.

Essential Duties and Responsibilities:

• Primary Researcher: Lead and conduct qualitative and quantitative research initiatives, including stakeholder interviews and user surveys, to uncover organizational goals and user needs.
• Competitive Analysis: Own the evaluation of the competitive landscape, identifying market gaps and opportunities for differentiation.
• Workshop Facilitation: Design and execute collaborative workshops and deep-dive sessions that balance empathy for user needs with the hard data required for executive decision-making.
• Strategic Engagement Ownership: Serve as the primary architect and owner of the strategic narrative from discovery through final recommendation. Through partnership with domain experts, Project Managers and client stakeholders, maintain the rigor, quality, and communication of the final vision and all supporting deliverables.
• Unified Vision Delivery: Demonstrate the ability to take disparate technical and design inputs (SEO/GEO, Data Analysis, Content, Architecture, UX) and weave them into a single, coherent digital transformation strategy and roadmap.

• Strategy Reports: Author the Final Strategy Report, synthesizing all findings into a coherent, actionable narrative.
• Executive Presentation: Develop and deliver high-stakes presentations to C-level stakeholders, articulating the "why" behind the product vision with confidence and clarity.
• Product Visioning: Translate complex research into succinct, "smart" messaging and actionable product roadmaps that drive large-scale digital transformations.

• Expert Analysis and Synthesis: Work closely with specialized experts across SEO, Content Strategy, Technical Architecture, and UX Design to ingest their domain-specific insights into the overarching customer web product strategy.
• Practice Evolution: Adopt and master Modea’s existing strategy approach while proactively identifying opportunities to augment our practice with new methodologies and consulting standards.

Critical Competencies:

• Organizational Diplomacy: Proven ability to navigate conflicting priorities and dynamics to reach a unified goal.
• Research & Synthesis: Strong ability to conduct interviews/surveys and distill massive amounts of information into succinct and actionable plans.
• Executive Presence: Ability to influence senior leadership through data-backed insights and compelling storytelling.
• Strategic Integration: Ability to understand and synthesize the languages of SEO, development, design, and content strategy.

Minimum Requirements:

• Management or Technology Consulting in a client facing setting: 8+ years of applicable experience in a professional services or management consulting environment, specifically serving in an external client-facing capacity. Must demonstrate a track record of applying structured problem-solving and strategic frameworks to solve complex challenges for outside organizations.
• Executive Stakeholder Management: Proven experience interfacing directly with and influencing C-level executives and senior leadership teams.
• Strategic Facilitation: Proven experience in designing and leading at least three high-stakes strategy workshops (e.g., Visioning sessions, Design Sprints, or Discovery workshops). Must demonstrate the ability to manage and align 10+ cross-functional stakeholders toward actionable outcomes.
• Agency/Consultancy Background: Previous experience in a client-facing agency or consulting firm is highly preferred.
• Platform Knowledge: Experience working with large-scale digital products or enterprise-level web platforms.
• Travel: Ability to travel occasionally (approx. 15-25%) to customer sites for on-site workshops, focus groups, and executive presentations.

Healthcare Domain Knowledge: Preferred but not mandatory; must demonstrate an ability to quickly learn complex industries and regulatory environments.

Who is Modea?
We are a technology consultancy with a mission to infuse greater control, transparency, and choice into the consumer healthcare experience. To do this, we work with large healthcare providers to help them build out a digital roadmap, then design and build mobile, web, and other digital experiences. We fundamentally believe that this work helps consumers have better information and access to care, and our clients to build stronger customer relationships.
Here are a few ways to get to know our work in healthcare:

• Learn about our award-winning EHR-integrated mobile app development for Children’s Wisconsin. This app delivers a fully integrated MyChart to allow parents to manage their children’s health in one place.
• Discover Luminis Health’s website development that was built with a firm accessibility standard and patient-centric solutions.
• If you’re interested in learning more, we encourage you to dive into some of our other work.

Here are a few other reasons why you should apply:
First, you’ll love the work we do and the people you’ll get to do it with. We’ve assembled an exceptionally smart and hardworking team and you’ll enjoy the work associations and general camaraderie with other “Modeans.” We also work with great clients who value our contributions and work side-by-side with us.
Second, Modea offers a great benefits package that provides both a fun and enjoyable workplace and great perks that will improve your quality of life:

• Generous paid time off
• Generous health, dental, and vision insurance
• 401k with fully vested company matching
• Long-term & short-term disability

Some of these benefits, like parties and snacks, have had to adapt to the remote work environment we are currently in, but our operations team has found innovative ways to support our employees. We take care of our team.

Estimated Salary Range: $150,000 - $185,000. The posted range represents the employer’s good-faith estimate of the breadth of the compensation for this position at the time of posting, based on applicable factors. Actual starting compensation may vary based on factors including experience, qualifications, specific skills, internal equity considerations, and business needs.

Work environment:

Modeans are able to work at any location in Virginia, Tennessee, or North Carolina, unless as otherwise required by job responsibilities. Our office in Blacksburg, VA provides an indoor space with moderate temperatures and noise levels. This allows employees to choose a fully-office, fully-remote, or hybrid work experience. Employees may occasionally need to travel to our offices or other locations for items such as training or client visits. We will also provide employees with tools to do their job at home as well as in the office. 

Physical Demands:

Must be able to remain in a stationary position during the duration of the workday. Individuals must have the ability to constantly operate a computer. Must have the ability to converse with and exchange information to clients and coworkers both in person and through a computer. Capable of occasionally transporting items of 10 lbs or less to and from the office.

You must be legally authorized to work in the United States for this position. 

Modea participates in the E-Verify program.

Modea is committed to a diverse and inclusive workplace. Modea is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national origin, gender, gender identity, gender expression, sexual orientation, veteran status, disability, age, or other legally protected status.

We aspire to be an highly inclusive employer – providing fair and appropriate opportunities to as many people from different backgrounds as possible, being welcoming and meeting their needs as best we can. We are committed to keeping great people representative of a variety of backgrounds, perspectives, and skills, not just because it's the right thing to do, but because we believe it makes Modea stronger.

You must be legally authorized to work in the United States for this position.

Modea participates in the E-Verify program.

Modea is committed to a diverse and inclusive workplace. Modea is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national origin, gender, gender identity, gender expression, sexual orientation, veteran status, disability, age, or other legally protected status.

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