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Search Engine Optimization Manager Jobs in Topeka, KS

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Search Engine Optimization Manager information

See Topeka, KS salary details

$37.6K

$81.1K

$126.6K

How much do search engine optimization manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for search engine optimization manager in Topeka, KS is $81,128.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,900.00 and $91,800.00 per year, depending on experience, location, and employer.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
What cities near Topeka, KS are hiring for Search Engine Optimization Manager jobs? Cities near Topeka, KS with the most Search Engine Optimization Manager job openings:
Infographic showing various Search Engine Optimization Manager job openings in Topeka, KS as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $81,128 per year, or $39 per hour.

Director, Demand Generation

IT Solutions Consulting LLC

Baldwin, KS • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 15 days ago


Job description

Description
About ITS:
Do you have the CHOPS? IT Solutions lives its values: Client Success is Our Success, Hungry for the Journey, Ownership Thinking, Passionate Problem Solving, and Surrender the Ego. If your values align, we want you to be a part of a fast-growing Managed Service Provider specializing in providing high-end technology solutions to small and mid-market businesses. IT Solutions is a nationally recognized leader in the IT space, with over 25 years of experience and thousands of satisfied clients. Join and grow with us, as we continue to innovate new ways to help businesses Experience Excellence.
Job Summary: The Director, Demand Generation leads the strategy, execution, and optimization of revenue-focused marketing programs that generate qualified demand, accelerate pipeline creation, and drive growth across new logo acquisition and existing client expansion. This role is responsible for building a modern demand generation engine within a growing MSP/MSSP business, owning integrated campaign strategy, account-based engagement, digital demand programs, marketing automation, lead management, and performance reporting. The Director partners closely with sales leadership, revenue operations, account management, and service line leaders to align marketing efforts directly to pipeline, bookings, and revenue outcomes.
Requirements
Responsibilities:
  • Direct, manage, and oversee the development and execution of demand generation campaigns focused on generating and nurturing qualified leads
  • Establish and execute a comprehensive demand generation strategy aligned to marketing and sales objectives, with a focus on pipeline growth and revenue impact
  • Lead account-based marketing (ABM) strategies to target ICP accounts, activate buying groups, and deliver high-intent engagement
  • Own integrated campaign planning across digital channels, content, events, and outbound programs
  • Optimize marketing programs continuously based on performance data, market conditions, and emerging opportunities
  • Develop and manage marketing automation, lead lifecycle processes, and funnel optimization strategies
  • Define KPIs, forecast lead generation, and build dashboards to monitor and report on performance
  • Lead, mentor, and develop a team of marketing professionals, fostering a collaborative and results-driven environment
  • Analyze campaign effectiveness and ROI, including impact on pipeline, bookings revenue, and conversion metrics
  • Partner cross-functionally with CRO, Sales Teams, Solutions Enablement Team, Finance, and Operational Leadership to ensure alignment on growth priorities
  • Support executive leadership in defining marketing strategy, organizational goals, and long-term growth plans
  • Build and develop a high-performing demand generation team and scalable marketing infrastructure

Knowledge, Skills & Abilities
  • Proven success driving measurable pipeline growth and revenue outcomes
  • Strong knowledge of marketing automation platforms, CRM systems, and analytics tools
  • Experience with funnel management, lead scoring, and buyer journey optimization
  • Demonstrated ability to partner effectively with sales leadership and revenue teams
  • Data-driven mindset with strong analytical and problem-solving skills
  • Hands-on leadership style with the ability to balance strategy and execution
  • Strategic thinker with the ability to translate business goals into actionable marketing plans
  • Strong business acumen and understanding of revenue drivers and sales processes
  • Collaborative leader with influence across cross-functional stakeholders
  • Results-oriented with a focus on accountability and continuous improvement
  • Skilled communicator with the ability to present insights and recommendations to executive leadership

Experience
Experience:
  • 5+ years of B2B marketing experience, with deep expertise in demand generation and account-based marketing
  • Experience in technology services, cybersecurity, MSP, or MSSP environments
  • 1-2 years experience with direct people leadership responsibilities

Certificates, Licenses, Registrations:
  • N/A

Compensation Package
ITS offers a full benefits package, including:
  • Rich Medical and prescription plans
  • Dental & Vision
  • Paid Holidays and Flexible Paid Time Off
  • 401K/401K Roth with Safe Harbor matching
  • Stock Appreciation Rights
  • Company-paid life insurance, long-term and short-term disability insurance
  • Company-paid mental health support & financial wellness services
  • FSA for medical and dependent care
  • HSA option with compatible medical plan
  • Company-paid training, materials, and exams
  • Performance-based bonuses

IT Solutions is an equal employment opportunity employer that provides opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.