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Search Engine Optimization Manager Jobs in Scranton, PA

The Beauty Institute

Marketing Manager

Stroudsburg, PA · Remote

Monitor performance metrics across SEO, paid advertising (Facebook Ads, Google Ads), Social Media, and CRM * Meet goals for leads, with weekly reporting on performance metrics * Help identify, select ...

EXCAB INC

Excab Marketing Manager

Honesdale, PA · On-site

Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/ social media etc.) and market research methods. * Ability to manage multiple projects, meet ...

EXCAB INC

Excab Marketing Manager

Honesdale, PA

Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/ social media etc.) and market research methods. * Ability to manage multiple projects, meet ...

Bentley Systems

VP, Communications

New Milford, PA · On-site +1

Impact on GEO/SEO search * Share of voice vs. key competitors You will report regularly to the CMO ... Expertise in managing communications for complex corporate situations, including M&A. * Strong ...

Prime, Inc.

Oil & Lube Technician

Pittston, PA · On-site

$13.25 - $18.25/hr

... management, by performing the following duties: * Applies lubricants to moving parts of engines of vehicles for preventing premature engine wear and ensuring optimal performance of engine. • ...

Prime, Inc.

Oil & Lube Technician

Pittston, PA · On-site

$13.25 - $18.25/hr

... management, by performing the following duties: * Applies lubricants to moving parts of engines of vehicles for preventing premature engine wear and ensuring optimal performance of engine. · ...

Prime, Inc.

Oil & Lube Technician

Pittston, PA

$13.25 - $18.25/hr

... by management, by performing the following duties: * Applies lubricants to moving parts of engines of vehicles for preventing premature engine wear and ensuring optimal performance of engine.

Banfield

Veterinary Leadership

Cresco, PA · On-site

$130K - $185K/yr

Please log into Workday and click on the Jobs Hub app or search for Browse Jobs. AREA CHIEF OF ... Responsible for the ownership and management of the controlled substance inventory for relief ...

Banfield

Area Chief of Staff Veterinarian

White Haven, PA · On-site

$130K - $185K/yr

Please log into Workday and click on the Jobs Hub app or search for Browse Jobs. AREA CHIEF OF ... Responsible for the ownership and management of the controlled substance inventory for relief ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Scranton, PA

Search Engine Optimization Manager information

See Scranton, PA salary details

$39.6K

$85.3K

$133.1K

How much do search engine optimization manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for search engine optimization manager in Scranton, PA is $85,335.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,300.00 and $96,500.00 per year, depending on experience, location, and employer.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs
What cities near Scranton, PA are hiring for Search Engine Optimization Manager jobs? Cities near Scranton, PA with the most Search Engine Optimization Manager job openings:
Search Engine Optimization Manager jobs near you

Marketing Manager

The Beauty Institute

Stroudsburg, PA • Remote

Full-time

Re-posted 22 days ago

Job description

We are a multi-campus cosmetology school in the Philadelphia metropolitan area. We are looking for a Digital Marketing Manager (remote position). You’ll be responsible for lead generation and branding.
 
Responsibilities:
  • Oversee lead generation across social media, company websites, and other advertisement platforms
  • Monitor performance metrics across SEO, paid advertising (Facebook Ads, Google Ads), Social Media, and CRM
  • Meet goals for leads, with weekly reporting on performance metrics
  • Help identify, select and manage marketing agencies/vendors to ensure implementation and performance
  • Monitor reviews/comments on Google, Facebook, Instagram, and other social media platforms
  • Generate ideas for marketing campaigns
  • Manage our CRM (Velocify)
  • Manage budgets for marketing campaigns
  • Direct Social Media strategies
  • Help Build and Maintain Websites as needed
  • Assist with various projects
Qualifications
  • Minimum 2 years of relevant digital marketing experience
  • Analytical and detailed oriented
  • Strategic thinking: ability to see the big picture and come up with solutions
  • Enthusiasm and persistence: exhibit passion and energy and has a can-do attitude.  Follow through on tasks and goals
  • Strong computer, reporting, and communication skills

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