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Search Engine Optimization Manager Jobs in Philadelphia, TN

Smith and Wesson

Web Content Specialist I

Maryville, TN · On-site

Hands-on experience with SEO best practices, web analytics tools, and content management systems (CMS). Experience working cross-functionally with developers, designers, and digital marketing teams ...

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Search Engine Optimization Manager information

See Philadelphia, TN salary details

$35.3K

$76.2K

$118.8K

How much do search engine optimization manager jobs pay per year?

As of Sep 11, 2026, the average yearly pay for search engine optimization manager in Philadelphia, TN is $76,174.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,900.00 and $86,200.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near Philadelphia, TN are hiring for Search Engine Optimization Manager jobs?

Cities near Philadelphia, TN with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you

Web Content Specialist I

Maryville, TN • On-site

Smith & Wesson Brands, Inc.
1 - 5K employees
Learn more about Smith & Wesson Brands, Inc.external

Full-time

Re-posted 24 days ago

Job description

Position Overview:

The Web Content Specialist is the creative and strategic owner of content on the company's websites, responsible for delivering exceptional user experiences and high-performing content that drives results.

You will own the site's content strategy, search visibility, and continuous optimization. This position plays a key role in strengthening the brand, boosting e-commerce performance, and fueling overall business growth.

The ideal candidate lives at the intersection of persuasive storytelling and data-driven detail. You know how to craft marketing copy that converts humans while structuring data that feeds AI models like Perplexity, Gemini, ChatGPT, and Claude, and the ever-evolving ecosystem of generative and agentic AI.

Your goal is to maximize brand visibility, conversions, and growth across the entire digital discovery funnel. You won't just be managing basic keywords, you'll be architecting authority.

Essential Duties and Responsibilities:

Own and manage the content of the company websites, ensuring optimal performance to increase traffic, engagement rates, conversion, and other key metrics.

Develop and execute search, generative, and answer engine optimization strategies backed by data and research.

Partner with web developers and Web Data Specialist on the technical foundation (schema markup, site speed, entity relationship) to ensure content is discoverable by both crawler and generative agents, and implement performance enhancements & design improvements.

Use Web Analytics (GA4, Search Console, etc.) to identify friction points in the user journey and deploy copy/UX fixes.

Leverage tools to help scale content production, perform deep sentiment analysis, and optimize for LLM citations.

Collaborate with Brand, ECommerce, and Digital teams to ensure a consistent look, feel, and messaging across the websites.

Utilize emerging AI tools to enhance efficiency.

Regularly monitor and analyze website performance metrics, reporting out on a regular basis.

NOTE: This list presents only the principal duties of the position and is not intended to be comprehensive. Duties may be changed or supplemented based on business needs.

Education and Experience:

Bachelor's degree in Marketing, Digital Media, Web Development, Communications, or related field preferred.

2+ years of experience managing or supporting websites, digital platforms, or web optimization initiatives.

Hands-on experience with SEO best practices, web analytics tools, and content management systems (CMS).

Experience working crossfunctionally with developers, designers, and digital marketing teams preferred.

Competencies and Skills:

Advanced Search Strategy (SEO, AEO, GEO)

Performance Copywriting

Analytics (Generative AI Analytics, Attribution Modeling, Schema Markup & Structured Data, A/B Testing)

AI Tool (LLM Prompting, Automated Content Audits)

Cross-Functional Communication

Basic Understanding of UI/UX and Website Architecture

Strategic thinker with attention to detail and a performance-driven mindset.

Ability to manage multiple projects in a fast-paced, deadline-oriented environment.

Advanced skills in Word, PowerPoint, and Excel required.

Physical Demands:

Extended time in a sitting position, prolonged use of a computer, and possible eye strain.

Occasional: walking, standing, bending, kneeling, squatting, reaching, fine and gross upper body motor movement.

Occasional lift: 0 to 30 pounds

NOTE: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment and Personal Protective Equipment:

Office: Typical office environment and lighting with some exposure to plant environment, with fork lift and other general hazards.

Manufacturing/Warehouse: Within the Smith & Wesson manufacturing facility, employees may be exposed to manufacturing noise, airborne liquid chemicals, fine particulate dust, ambient temperatures, and industrial lighting. Work environment is similar to most manufacturing operations. May be exposed to excessive noise, temperatures, hazards associated with working around moving machinery, work in confined quarters, exposure to vibrations and shop lighting, continuous exposure to hot temperatures, may be humid, odors, dust, continuous exposure to mechanical hazards, and occasional exposure to chemical hazards.

RECRUITING FRAUD ALERT

At Smith & Wesson, your personal information and online safety are our top priorities. Our recruiters will only direct candidates to apply through our official career page www.smith-wesson.com/careers. We will never request payments, financial account details, or sensitive information such as Social Security numbers. If you're unsure about the legitimacy of a message, please contact HRRecruiting@smith-wesson.com for verification.

Updated 8/18/2026

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