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Search Engine Optimization Manager Jobs in Indianapolis, IN

Mission Pre-born In

SEO Analyst

Indianapolis, IN · On-site

$52K - $60K/yr

The SEO & Digital Marketing Analyst supports PreBorn!'s digital marketing efforts through search ... Working closely with the Digital Marketing Manager, this position will help drive measurable ...

CertaSite

Digital Marketing Manager

Zionsville, IN

We are looking for a self-starter Digital Marketing Manager with a passion for the customer and life safety to develop, implement, track and optimize our lead nurture, customer marketing, SEO, SEM, ...

City Of Carmel

Marketing Specialist

Carmel, IN · On-site

$72K - $87K/yr

Manage email marketing campaigns, audience segmentation, and campaign analytics. * Support website content, SEO, and SEM initiatives to expand the City's digital reach. * Monitor campaign performance ...

CMP.jobs

Senior Webflow Developer

Zionsville, IN

$52.75 - $69.75/hr

... and SEO best practices. • Collaborate with the marketing team to rapidly build and launch A/B testing variants and campaign landing pages. • Own and optimize the Ada chatbot -- manage ...

OPENLANE

Sr. Front-End Marketing Engineer

Carmel, IN

You'll help manage and evolve OPENLANE's marketing website ecosystem using GitHub, managed hosting ... You care about clean code, visual accuracy, performance, accessibility, SEO, security, and the ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Indianapolis, IN

Search Engine Optimization Manager information

See Indianapolis, IN salary details

$38.2K

$82.4K

$128.6K

How much do search engine optimization manager jobs pay per year?

As of Aug 19, 2026, the average yearly pay for search engine optimization manager in Indianapolis, IN is $82,402.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,900.00 and $93,200.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near Indianapolis, IN are hiring for Search Engine Optimization Manager jobs?

Cities near Indianapolis, IN with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you

SEO Analyst

Mission Pre-born In

Indianapolis, IN • On-site

$52K - $60K/yr

Full-time

Re-posted 6 days ago

Job description

Description:

The SEO & Digital Marketing Analyst supports PreBorn!’s digital marketing efforts through search engine optimization (SEO), paid advertising support, conversion tracking, reporting, and website performance analysis.

This role is ideal for a developing digital marketer who enjoys working with data, analytics, search marketing, and technology. The Analyst will assist with improving search visibility, generating qualified leads, optimizing advertising campaigns, and ensuring accurate performance reporting across digital channels.

Working closely with the Digital Marketing Manager, this position will help drive measurable ministry growth by increasing online engagement, lead generation, and digital effectiveness.

Essential Responsibilities

SEO Support & Search Visibility

  • Assist in implementing SEO strategies that improve organic search rankings.
  • Conduct keyword research and competitive analysis.
  • Monitor website rankings and identify optimization opportunities.
  • Support technical SEO audits and corrective actions.
  • Optimize website content, metadata, and page structure for search performance.
  • Monitor Google Search Console and other SEO tools.

Google Ads Support

  • Assist with the management and optimization of Google Ads campaigns.
  • Monitor campaign performance and provide recommendations for improvement.
  • Support keyword research, ad creation, and audience targeting.
  • Track lead generation metrics and advertising performance.
  • Help manage campaign budgets and reporting.

Conversion Tracking & Analytics

  • Assist with maintaining Google Analytics 4 and Google Tag Manager configurations.
  • Support implementation and testing of conversion tracking.
  • Help validate lead attribution and reporting accuracy.
  • Assist with offline conversion upload processes.
  • Troubleshoot tracking issues alongside marketing and development teams.

Call Tracking & Lead Attribution

  • Support administration of CallRail tracking systems.
  • Monitor call conversion reporting.
  • Assist with call attribution analysis and reporting.
  • Help ensure lead sources are accurately tracked and reported.

Meta Advertising Support

  • Assist with Meta advertising campaigns.
  • Monitor campaign performance and audience engagement.
  • Support implementation of Meta Pixel and Conversion API tracking.
  • Assist with campaign reporting and optimization recommendations.

AI Search & Emerging Technologies

  • Stay informed on emerging AI search trends and technologies.
  • Assist with initiatives that improve visibility in AI-generated search results.
  • Learn and apply Generative Engine Optimization (GEO) concepts.
  • Support content optimization efforts for evolving search platforms.

Conversion Rate Optimization

  • Analyze landing page and website performance.
  • Identify opportunities to improve user experience and conversion rates.
  • Assist with A/B testing initiatives.
  • Monitor website engagement metrics and conversion funnels.

Reporting & Data Analysis

  • Build and maintain reports using Google Sheets, Excel, GA4, and Looker Studio.
  • Track key performance indicators and marketing metrics.
  • Analyze trends and provide insights to support decision-making.
  • Prepare recurring marketing performance reports.

Website Support

  • Maintain a basic working knowledge of HTML and website structure.
  • Assist with website updates and quality assurance testing.
  • Support implementation of tracking scripts and marketing tags.
  • Partner with developers to troubleshoot technical issues.

Key Competencies


  • Analytical Mindset - Enjoys working with data and identifying trends that drive better outcomes.
  • Curiosity & Learning Agility - Demonstrates a desire to continually learn digital marketing technologies and best practices.
  • Attention to Detail - Maintains accuracy in reporting, campaign setup, and tracking.
  • Technical Aptitude - Comfortable learning marketing platforms, analytics tools, and website technologies.
  • Collaboration - Works effectively with marketing, technology, and content teams.

Faith & Culture Requirements

  • Demonstrates a growing personal relationship with Jesus Christ.
  • Supports and adheres to PreBorn!’s Statement of Faith.
  • Passionately committed to the sanctity of human life and PreBorn!’s mission.
  • Models PreBorn!’s Core Values of Steadfast, Adaptable, Integrity, Fruitful, and Prayerful.

Success Measures

Within the first 12 months, the SEO & Digital Marketing Analyst will:

  • Improve rankings for targeted search terms.
  • Contribute to increases in qualified lead generation.
  • Maintain accurate reporting and conversion tracking.
  • Support optimization of Google Ads and Meta campaigns.
  • Develop proficiency in SEO, paid media, and AI search optimization.
  • Deliver timely and accurate marketing insights that support ministry growth.

MISSION PRE-BORN INC is an EEO Employer - M/F/Disability/Protected Veteran Status


Requirements:

Required Qualifications
Education & Experience

  • Bachelor's degree in Marketing, Communications, Business, Information Technology, or related field preferred.
  • 1–3 years of experience in digital marketing, SEO, paid search, or analytics.
  • Experience working with Google Ads, SEO, or website analytics.
  • Internship or agency experience may be considered.

Technical Skills

  • Familiarity with Google Ads.
  • Familiarity with Google Analytics 4.
  • Basic understanding of SEO principles.
  • Basic understanding of conversion tracking.
  • Experience using Microsoft Excel and/or Google Sheets.
  • Ability to analyze and interpret marketing data.
  • Basic understanding of HTML and website structure.
  • Strong attention to detail and organizational skills.

Preferred Qualifications

  • Google Ads Certification.
  • Google Analytics Certification.
  • Experience with CallRail.
  • Experience with Meta Ads Manager.
  • Experience with Google Tag Manager.
  • Experience with Looker Studio.
  • Exposure to AI search optimization concept

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