ZipRecruiter

Log In

1

Search Engine Optimization Manager Jobs in Cleveland, MN

Gustavus Adolphus College

Front End Web Developer

Saint Peter, MN · On-site

$55K - $70K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Own the college's on-site SEO program: keyword research, metadata strategy, heading hierarchy ... Experience managing content in a large-scale CMS: building templates, supporting content editors ...

Funcom Inc

Influencer Marketing Intern

North Mankato, MN · On-site

$16/hr

... website SEO traffic by applying best practices to earned media placements • Help evaluate ... Management, Communications, Public Relations, Journalism and/or equivalent experience in related ...

Townsquare Media

Multi-Media Account Executive

Faribault, MN · On-site

$48K - $54K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

... SEO, web design, and programmatic marketing. What You'll Do: As a key member of our Faribault/ Owatonna sales team, you'll take full ownership of building and managing a book of business. You'll ...

Townsquare Media

Multi-Media Account Executive

Faribault, MN

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

... SEO, web design, and programmatic marketing. What You'll Do: As a key member of our Faribault/ Owatonna sales team, you'll take full ownership of building and managing a book of business. You'll ...

Townsquare Media

Multi-Media Account Executive

Faribault, MN · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

... SEO, web design, and programmatic marketing. What You'll Do: As a key member of our Faribault/ Owatonna sales team, you'll take full ownership of building and managing a book of business. You'll ...

J&R Schugel Trucking, Inc.

Truck Technician

New Ulm, MN

$19 - $25/hr

... in optimal operating condition. ESSENTIAL FUNCTIONS Ensures that all company trucks are in a safe ... Diagnoses faults or malfunctions to determine required repairs using engine diagnostic equipment ...

J&R Schugel

Truck Technician

New Ulm, MN · On-site

$19 - $25/hr

... in optimal operating condition. ESSENTIAL FUNCTIONS · Ensures that all company trucks are in a ... engine diagnostic equipment such as computerized testing equipment and calibration devices. · ...

J&R SCHUGEL

Truck Technician

New Ulm, MN · On-site

$19 - $25/hr

... in optimal operating condition. ESSENTIAL FUNCTIONS • Ensures that all company trucks are in a ... engine diagnostic equipment such as computerized testing equipment and calibration devices. • ...

Rolls-Royce

Process Engineer

Mankato, MN · On-site

$73K - $118K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Process Engineer is responsible for designing, implementing, and optimizing industrial ... Design, develop and implement protective packaging containers, dunnage and engine shipping systems

Rollsroyce

Process Engineer

Mankato, MN · On-site

$73K - $118K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Process Engineer is responsible for designing, implementing, and optimizing industrial ... Design, develop and implement protective packaging containers, dunnage and engine shipping systems

Hatch Global Search

Physical Therapist (PT)

Mankato, MN · On-site

$1.6K - $2.1K/wk

... optimal health. Physical Therapist (PT) PRIMARY FUNCTION The Physical Therapy (PT) Case Manager provides and oversees home health services for clients within the community. Collaborates with the ...

All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Cleveland, MN

Search Engine Optimization Manager information

See Cleveland, MN salary details

$43.9K

$94.6K

$147.6K

How much do search engine optimization manager jobs pay per year?

As of Aug 14, 2026, the average yearly pay for search engine optimization manager in Cleveland, MN is $94,623.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,800.00 and $107,000.00 per year, depending on experience, location, and employer.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs

What cities near Cleveland, MN are hiring for Search Engine Optimization Manager jobs?

Cities near Cleveland, MN with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you

Front End Web Developer

Gustavus Adolphus College

Saint Peter, MN • On-site

$55K - $70K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 6 days ago

Gustavus Adolphus College rating

7.7

Company rating: 7.7 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

260th of 618 rated colleges and universities

Job description

Description
JOB SUMMARY: The Front End Web Developer is a key member of the Gustavus Adolphus College Marketing & Communications team, responsible for building and maintaining the digital experiences that shape how prospective students, current students, alumni and the broader public encounter the college online. Reporting to the Senior Director of Marketing, this role brings together technical expertise in Drupal development, a strong design sensibility and a working command of content strategy and SEO to ensure the college's web presence is polished, performant and purposeful.
This role works in close, ongoing partnership with the Gustavus internal IT department (Gustavus Technology Services) on infrastructure, security, platform maintenance and technical standards. The ability to collaborate effectively across both teams is essential to the role.
This is a hybrid position with a flexible mix of on-campus and remote work. On-campus presence is expected for key team meetings, collaborative sprints and launch moments; remote flexibility supports focused development work.
Employment Status: Full-Time (1.0 FTE), Exempt (Salaried), Benefits Eligible
Salary Range: $55,000-70,000 annually
How to apply: Continue here or visit https://gustavus.edu/jobs/ to complete the online application and submit a resume. A cover letter is optional. Applications will be reviewed on a rolling basis.
***Visa Sponsorship is not available for this position**
MAIN RESPONSIBILITIES:
Drupal Development & CMS Management
  • Develop, maintain and improve the college's Drupal-based website, including custom theme development (Twig), content type configuration, and front end component work.
  • Serve as a primary CMS resource for content editors across campus; building intuitive templates and paragraph components, maintaining editorial workflows and providing training and documentation for non-technical users.
  • Conduct regular content audits to identify outdated material, structural gaps and opportunities to improve clarity and findability across priority pages.
  • Manage Drupal front end dependencies and ensure theme code is clean, well-documented and version-controlled via Git.
  • Coordinate with Back End Developer and Gustavus Technology Services (GTS), the college's internal IT department and/or external development partners on Drupal updates, security patches, hosting environments and performance optimization; serve as a consistent point of contact between MarCom and GTS on web platform matters.

SEO Strategy & Implementation
  • Own the college's on-site SEO program: keyword research, metadata strategy, heading hierarchy, internal linking and URL structure across priority pages.
  • Implement and maintain technical SEO fundamentals; page speed, crawlability, mobile performance, structured data (schema markup) and XML sitemaps; within the Drupal environment.
  • Conduct regular SEO audits using tools such as Google Search Console or Semrush and translate findings into prioritized action plans.
  • Partner with content and communications colleagues to integrate SEO best practices into the content creation process, including meta descriptions, image alt text and editorial tagging.
  • Track and report on organic search performance, making data-informed recommendations to improve visibility for key enrollment and institutional audiences.

Front End Design & User Experience
  • Translate brand guidelines and designer comps into accurate, responsive, accessible web experiences with close attention to typography, layout and visual consistency.
  • Collaborate with the Creative Director/Senior Graphic Designer to develop and iterate on new page templates, landing pages and campaign microsites that align with institutional brand standards.
  • Champion WCAG 2.1 AA accessibility compliance across all digital properties, conducting periodic audits and driving remediation.
  • Maintain and evolve a shared front end component library that enables consistent, efficient digital production across the team.
  • Bring a design-literate perspective to team reviews, surfacing opportunities to improve visual hierarchy, user flow and overall quality.

Analytics & Digital Performance
  • Support implementation of Google Analytics 4 and Google Tag Manager to ensure accurate tracking of key web events and user behavior.
  • Assist in interpreting site performance data and contribute to regular reporting on traffic, engagement and conversion metrics.
  • Participate in A/B testing and optimization initiatives in collaboration with the broader marketing team.
  • Contribute to strategic discussions about MarCom planning and how it impacts the website, including content, user experience, design, and search engine optimization.

Prerequisites
Minimum Qualifications
  • Bachelor's degree in Web Development, Digital Communications, Computer Science or a related field; equivalent professional experience considered.
  • 3+ years of professional front end web development experience, with at least 2 years of hands-on Drupal development (version 9 or 10 strongly preferred).
  • Experience working in a higher education, nonprofit, or other mission-driven institutional environment preferred.
  • Proficiency in HTML5, CSS3, and modern JavaScript (ES6+); experience with Drupal theme development using Twig templating.
  • Demonstrated experience owning or significantly contributing to an SEO program, including technical SEO, metadata strategy, and use of tools such as Google Search Console or Semrush.
  • Experience managing content in a large-scale CMS: building templates, supporting content editors, and maintaining editorial workflows.
  • Familiarity with Drupal tooling including Composer, Drush, and Git-based version control workflows.
  • Working knowledge of web accessibility standards (WCAG 2.1 AA) and responsive design principles.
  • Familiarity with Google Analytics (GA4) and Google Tag Manager.
  • Ability to translate technical concepts clearly for non-technical colleagues across marketing, enrollment and academic departments.
  • Experience collaborating with a central IT or technology services team; comfortable navigating shared ownership of infrastructure, security and platform decisions.
  • Strong design sensibility: ability to work from designer comps and apply brand guidelines with care and consistency.
  • Comfortable working cross-functionally in a collaborative, deadline-driven environment.

Preferred Qualifications
  • Experience in higher education marketing or enrollment management contexts, with an understanding of student recruitment communications and lifecycle marketing.
  • Familiarity with CSS preprocessors (Sass) and front end build tools (Webpack, Vite).
  • Experience with email marketing platforms (Salesforce Marketing Cloud, Mailchimp, or similar) and HTML email template development.
  • Familiarity with local Drupal development environments such as DDEV or Lando.
  • Drupal certification or equivalent demonstrated expertise.
  • Exposure to UX research methods, usability testing, or information architecture work.

Schedule & Work Environment
This is a hybrid position, with a mix of on-campus work and flexibility for remote work. Specific hybrid arrangements are established in coordination with the supervisor and subject to departmental needs.
Benefits
Gustavus offers competitive and comprehensive benefits which include:
  • Medical insurance (which includes access to Nice Healthcare) as well as dental, vision, and life insurance
  • Workplace accommodations for physical or mental health concerns
  • Onsite health services
  • Free parking, exercise classes, and use of library and athletic facilities
  • Paid parental leave
  • Employer contribution to retirement savings plan (after one year of employment)
  • Tuition scholarships for dependents
  • Tuition benefit plan for employees and spouse
  • 13 paid Holidays + generous PTO plan

Gustavus Adolphus College does not discriminate on the basis of race, color, national origin, ancestry, sex, disability, religion, age, sexual orientation, gender identity, or veteran status in its education or employment programs or activities.
Gustavus Adolphus College is one of the nation's leading private liberal arts colleges serving approximately 1,800 students. The College aspires to be a community of persons from diverse backgrounds who respect and affirm the dignity of all people. Known for its strong science, writing, music, athletics, study-away, and service-learning programs, Gustavus is located on a scenic 340-acre hill in St. Peter, Minnesota only one hour southwest of the Twin Cities.
Contact
Kim Frisch | kfrisch@gustavus.edu | 507-933-7683
Posted: Fri Jul 10, 2026

What Gustavus Adolphus College employees say

Pay

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply