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Search Engine Optimization Manager Jobs in Addison, TX

Neighborly

Sr. Director, Paid Media & SEO

Irving, TX · On-site

Sr. Director, Paid Media & SEO Are you looking for a place where you can bring your experience in ... Experience managing and developing high performing teams. * Education: * Bachelor's degree in ...

Refuel Agency

Be Seen First

SEM Consultant/Specialist

Dallas, TX · Remote

$1.5K - $5.0K/mo

Job Summary The SEM Consultant is responsible for developing, managing, optimizing, and reporting on paid search campaigns across Google Ads, Microsoft Ads, and other search platforms. This role ...

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Search Engine Optimization Manager information

See Addison, TX salary details

$38.7K

$83.5K

$130.2K

How much do search engine optimization manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for search engine optimization manager in Addison, TX is $83,453.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,800.00 and $94,400.00 per year, depending on experience, location, and employer.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs
What cities near Addison, TX are hiring for Search Engine Optimization Manager jobs? Cities near Addison, TX with the most Search Engine Optimization Manager job openings:
Search Engine Optimization Manager jobs near you
Infographic showing various Search Engine Optimization Manager job openings in Addison, TX as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $83,453 per year, or $40.1 per hour.

Sr. Director, Paid Media & SEO

Neighborly

Irving, TX • On-site

Full-time

Re-posted 22 days ago

Job description

Sr. Director, Paid Media & SEO
Are you looking for a place where you can bring your experience in leading integrated media strategy across paid, owned, and emerging discovery platforms?
Welcome to Neighborly-the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.
Bring your experience and be empowered to innovate.
As a Sr. Director, Paid Media & SEO on the Marketing team, a typical day for you will include:
  • Lead integrated media & AI-driven discovery strategy: Own end-to-end visibility and demand generation across paid, owned, earned, and emerging AI channels, including GEO, conversational search, and LLM ecosystems.
  • Translate business goals into performance-driven media plans: Define clear objectives, KPIs, and investment strategies; leverage data, AI, and analytics to optimize campaigns and drive growth.
  • Enable franchise media effectiveness at scale: Build AI-powered frameworks, tools, and playbooks to guide franchise owners in optimizing local media mix, targeting, and ROI across channels.
  • Advance AI innovation in marketing & commerce: Identify and scale AI applications for media optimization, audience targeting, content creation, and prepare the organization for agentic commerce and A2A environments.
  • Strengthen ecosystem partnerships & infrastructure: Collaborate with Product, Martech, and Data teams to enable machine-readable discovery; establish and manage agency frameworks, ensuring accountability for innovation and performance.

Bring your skills and be inspired to achieve success.
(Required qualifications)
  • Experience:
    • 10+ years of experience in media, growth marketing, or digital strategy
    • Experience in defining and executing an integrated media strategy across paid, owned, SEO, and emerging discovery channels, increasing share of voice and driving measurable gains in traffic, engagement, and conversion.
    • Experience leading the evolution from traditional search to AI-driven discovery, developing GEO strategies, optimizing for conversational search, and improving brand visibility across LLMs and AI assistants.
    • Experience translating enterprise growth objectives into data-driven media plans, KPIs, and investment strategies-leveraging advanced analytics and AI to continuously optimize performance and uncover new demand opportunities.
  • Skills:
    • Proven success leading both paid and organic media programs.
    • Strong analytical mindset with experience managing multi million dollar budgets.
    • Proven operational experience building experimentation infrastructure.
    • Experience managing and developing high performing teams.
  • Education:
    • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Schedule / in-office requirements:
    • Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.
    • Our office locations are:
      • 500 E John Carpenter Fwy, Irving, TX
      • 1010 N University Parks Drive, Waco, TX

Bring your goals and be enabled to reach them.
  • Competitive Pay: Commensurate with experience
  • Schedule: Full-time, Monday - Friday, 8 AM - 5 PM local time zone
  • Benefits: Check out our benefits offerings here: Neighborly Benefits
  • Financial Benefits: Equity and bonus opportunities

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.
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Brand:
Neighborly - USA Shared Services

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