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Search Engine Optimization Manager Jobs in Addison, TX

W3Global Inc.

Growth Marketing - SEM

Frisco, TX · On-site

$150K - $180K/yr

Growth Marketer, SEM Overview We are seeking a highly hands-on, data-driven Growth Marketer focused ... You will be responsible for building, managing, and optimizing paid search campaigns across ...

TalentBurst, Inc.

GEO SPECIALIST

Plano, TX

This role sits at the intersection of content, technical SEO, and community -- executing the near ... Manage Reddit participation across relevant communities -- authentic engagement, answering product ...

W3Global Inc.

Growth Marketing - SEM

Frisco, TX · On-site

$150K - $180K/yr

Growth Marketer, SEM Overview We are seeking a highly hands-on, data-driven Growth Marketer focused ... You will be responsible for building, managing, and optimizing paid search campaigns across ...

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Search Engine Optimization Manager information

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$38.7K

$83.5K

$130.2K

How much do search engine optimization manager jobs pay per year?

As of Jul 17, 2026, the average yearly pay for search engine optimization manager in Addison, TX is $83,453.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,800.00 and $94,400.00 per year, depending on experience, location, and employer.

Is SEO dead or evolving in 2026?

As a Search Engine Optimization Manager, understanding that SEO is continuously evolving is essential. Search engines update algorithms regularly, emphasizing quality content, user experience, and technical optimization, making SEO an ongoing process rather than a static practice.

How much do SEO managers get paid?

SEO managers typically earn a median annual salary ranging from $60,000 to $100,000, depending on experience, location, and company size. Salaries can increase with certifications, advanced skills in analytics and content strategy, and leadership responsibilities.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What does a Search Engine Optimization (SEO) Manager do?

A Search Engine Optimization (SEO) Manager is responsible for developing and implementing strategies to increase a website’s visibility on search engines like Google. They analyze website performance, conduct keyword research, optimize website content, and track metrics to improve rankings and drive organic traffic. SEO Managers also stay updated on search engine algorithm changes and collaborate with content creators, web developers, and marketing teams to ensure best practices are followed.

What is SEO Manager salary?

The salary for an SEO Manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand markets may offer higher compensation, and proficiency with tools like Google Analytics and SEO best practices can influence pay levels.

What are some common challenges faced by Search Engine Optimization Managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

Is SEO a high paying skill?

Search Engine Optimization (SEO) management is considered a well-paying skill within digital marketing, with salaries often increasing with experience, certifications, and expertise in tools like Google Analytics and SEMrush. SEO managers who develop strong analytical and technical skills can command higher salaries, especially in competitive industries or larger organizations.

What Does a Search Engine Optimization Manager Do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization Manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs
What cities near Addison, TX are hiring for Search Engine Optimization Manager jobs? Cities near Addison, TX with the most Search Engine Optimization Manager job openings:
Search Engine Optimization Manager jobs near you
AI Visibility & Search Strategy Specialist | GEO/SEO

AI Visibility & Search Strategy Specialist | GEO/SEO

Texas Instruments

Dallas, TX • On-site

Full-time

Re-posted 13 days ago

Texas Instruments rating

8.1

Company rating: 8.1 out of 10

Based on 86 frontline employees who took The Breakroom Quiz

42nd of 143 rated electronics manufacturers

Job description


Change the world. Love your job.
Texas Instruments is seeking a AI Visibility & Search Strategy Specialist. In this role, you will contribute to the strategy for how our technology is perceived by LLMs and Search Engines. This isn't just about keywords; it's about Generative Experience Optimization (GEO) and high-level content strategy. You will use advanced visibility tools to track scores and insights across a strategic list of prompts, translating those scores into actionable recommendations for the business. On the day to day you will monitor and analyze our Web and AI visibility performance, own specific projects that will improve this visibility and interact with various stakeholders (internal and external) to drive execution.
Key Responsibilities
  • Strategy & Execution: Develop and refine SEO, GEO, and LLM visibility strategies to improve our share in LLM response for our semiconductor portfolio.
  • Defining the Unknown: Help us define new KPIs. Since traditional metrics (like immediate revenue) don't always capture the impact of AI visibility, you will help create the metrics that prove our success.
  • Cross-Functional Collaboration: We depend on many teams for execution. You will act as the "bridge," communicating priorities and creating collaborative touchpoints with content, web, and engineering teams.
  • Fail Fast & Learn: Propose bold, new ideas and testing protocols. We value the "positive failure", learning quickly from what doesn't work to double down on what does.
  • Data Storytelling: Analyze visibility scores and insights, making the data "speak" to stakeholders through clear, high-impact presentations and recommendations.

Texas Instruments will not sponsor job applicants for visas or work authorization for this position.
Qualifications
Minimum requirements:
  • Bachelor's degree in Business, Engineering, Marketing, Data Science, Management Information Systems, or a related field.
  • 3 years of experience in SEO, GEO, LLM, Digital Strategy, or Data Analytics and Visualization with a proven track record of solving "unstructured" problems.
  • Technical Savvy: Familiarity with LLM architectures, Search Engine algorithms, and web optimization strategies. Since LLMs rely on structured data, someone who understands how to make a website "readable" for a bot (using JSON-LD or Schema) would be a plus.
  • Strategic Mindset: Experience in GEO or a deep curiosity to lead in this specific space.

Preferred qualifications:
  • Agile & Curious: You have a "startup" mindset within a large organization. You aren't waiting for a manual; you are writing it
  • Data-Driven: You are comfortable with ambiguity but obsessed with data. You can find the signal in the noise of visibility scores.
  • Proactive Communicator: You can influence teams you don't manage and present complex AI concepts to diverse audiences.
  • LLM Industry thinker: you have a natural curiosity about the evolution of LLM and stay in sync with the search industry evolution.
  • Customer experience mindset: You won't just execute; you will provide the "human judgment" to ensure our prompts reflect customer needs. You can understand our customer design development journey and are curious about improving it asking question beyond the scope of the AI visibility team and teaming up with other members of the Digital Selling group.
  • Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
  • Strong verbal and written communication skills
  • Ability to quickly ramp on new systems and processes
  • Demonstrated strong interpersonal, analytical and problem-solving skills
  • Ability to work in teams and collaborate effectively with people in different functions
  • Ability to take the initiative and drive for results
  • Strong time management skills that enable on-time project delivery

About Us
Why TI?
  • Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
  • We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
  • Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here

About Texas Instruments
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.
If you are interested in this position, please apply to this requisition.
About the Team
TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

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About Texas Instruments

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As a global semiconductor company, we design, manufacture, test and sell analog and embedded processing chips to nearly 100,000 customers. Our products enable electronics everywhere and in things you experience every day - from health care, smart homes and connected cars to drones, smart phones and more. Our passion to create a better and more sustainable world by making electronics more affordable through semiconductors drives us to make our technology smaller, more efficient, more reliable and more affordable.

Industry

Semiconductor and electronic component manufacturing

Company size

10,000+ Employees

Headquarters location

Dallas, TX, US

Year founded

1930

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