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Search Engine Marketing Analyst Jobs (NOW HIRING)

EverQuote

Senior Manager, SEM Analytics

Cambridge, MA · On-site

$146K - $171K/yr

Senior Manager, SEM Analytics Cambridge, MA / Hybrid (This role requires working in-office 3 days per week: Tuesday, Wednesday, and Thursday.) About us: EverQuote is a leading AI-powered growth ...

EverQuote

Senior Manager, SEM Analytics

Cambridge, MA · On-site

$146K - $171K/yr

Senior Manager, SEM Analytics Cambridge, MA / Hybrid (This role requires working in-office 3 days per week: Tuesday, Wednesday, and Thursday.) About us: EverQuote is a leading AI-powered growth ...

Refuel Agency

Be Seen First

SEM Consultant/Specialist

Miami, FL · Remote

$1.5K - $5.0K/mo

Job Summary The SEM Consultant is responsible for developing, managing, optimizing, and reporting ... This role works closely with account management, analytics, creative, and media teams to drive ...

Hearst Newspapers

SEM Strategist

Amherst, NY · Remote

$38K/yr

Makes campaign, ad copy and keyword optimization changes based on analyzing key performance indicators such as CPC, CPL, and CTC. * Provides monthly updates to clients regarding performance of SEM ...

Hearst

SEM Strategist

Amherst, NY · Remote

$38K/yr

Makes campaign, ad copy and keyword optimization changes based on analyzing key performance indicators such as CPC, CPL, and CTC. * Provides monthly updates to clients regarding performance of SEM ...

Refuel Agency

SEM Consultant/Specialist

Dallas, TX · Remote

$1.5K - $5.0K/mo

Job Summary The SEM Consultant is responsible for developing, managing, optimizing, and reporting ... This role works closely with account management, analytics, creative, and media teams to drive ...

Special Event Management LLC

SEM Hiring

Las Vegas, NV · On-site

Event Staff - Nationwide Special Event Management (SEM) is hiring reliable and hard-working crew members across the U.S. for upcoming shows, productions, and live events. Based in Las Vegas , we ...

iPostal1

SEM Manager

Suffern, NY · Hybrid

Analyze and report on SEM performance and identify opportunities for ongoing growth and optimization * Demonstrate expertise and thought leadership, while staying current with best practices, across ...

Hearst Newspapers

SEM Strategist

Amherst, NY · On-site

$38K/yr

Makes campaign, ad copy and keyword optimization changes based on analyzing key performance indicators such as CPC, CPL, and CTC. * Provides monthly updates to clients regarding performance of SEM ...

Hearst

SEM Strategist

Amherst, NY · Remote

$38K/yr

Makes campaign, ad copy and keyword optimization changes based on analyzing key performance indicators such as CPC, CPL, and CTC. * Provides monthly updates to clients regarding performance of SEM ...

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Search Engine Marketing Analyst information

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$59.5K

$70.8K

$83.5K

How much do search engine marketing analyst jobs pay per year?

As of Sep 2, 2026, the average yearly pay for search engine marketing analyst in the United States is $70,833.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $75,500.00 per year, depending on experience, location, and employer.

What does a search engine marketing analyst do?

A Search Engine Marketing (SEM) Analyst is responsible for planning, executing, and optimizing online paid advertising campaigns, primarily on search engines like Google and Bing. Their main goal is to drive targeted traffic to websites, increase conversions, and maximize return on investment (ROI) through effective keyword research, ad copywriting, bid management, and performance analysis. They also monitor campaign metrics, generate reports, and recommend strategies to continually improve campaign results. SEM Analysts often collaborate with marketing teams to align campaigns with broader business objectives.

What are some common challenges search engine marketing analysts face when managing multiple campaigns simultaneously?

Search Engine Marketing Analysts often juggle several campaigns at once, which can make it challenging to allocate budgets effectively, keep track of performance metrics, and ensure timely optimization. Balancing priorities between short-term results and long-term strategies is essential, especially when campaigns have different goals or target audiences. Strong organizational skills, adept use of analytics tools, and clear communication with team members and stakeholders can help manage these challenges and drive successful outcomes.

What are the key skills and qualifications needed to thrive as a search engine marketing analyst, and why are they important?

To thrive as a Search Engine Marketing Analyst, you need a solid understanding of digital marketing principles, keyword research, data analysis, and a relevant degree in marketing or a related field. Familiarity with tools like Google Ads, Google Analytics, SEMrush, and certification in Google Ads or Bing Ads is typically expected. Excellent analytical thinking, attention to detail, and strong communication skills help set top candidates apart. These skills and qualifications are vital for optimizing campaigns, interpreting performance data, and delivering measurable ROI in a competitive digital landscape.

What is the difference between Search Engine Marketing Analyst vs PPC Specialist?

AspectSearch Engine Marketing AnalystPPC Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications like Google Ads CertificationBachelor's in Marketing, Advertising, or related; certifications like Google Ads Certification
Work EnvironmentOffice or remote, analyzing data, developing strategiesOffice or remote, managing paid campaigns, optimizing ads
Employer & Industry UsageMarketing agencies, e-commerce, tech companiesDigital marketing agencies, e-commerce, retail brands
Common Search & Comparison IntentUnderstanding roles, responsibilities, and skillsJob responsibilities, campaign management, skills required

Both roles require similar credentials and work in digital marketing environments. The Search Engine Marketing Analyst focuses on analyzing data and developing strategies, while the PPC Specialist primarily manages and optimizes paid advertising campaigns. They often collaborate but have distinct focuses within the SEM field.

More about Search Engine Marketing Analyst jobs

What cities are hiring for Search Engine Marketing Analyst jobs?

Cities with the most Search Engine Marketing Analyst job openings:

What states have the most Search Engine Marketing Analyst jobs?

States with the most job openings for Search Engine Marketing Analyst jobs include:

Search Engine Marketing Analyst jobs near you
Infographic showing various Search Engine Marketing Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $70,833 per year, or $34.1 per hour.

SEM Marketing Specialist III

Thermo Fisher Scientific

Carlsbad, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago

Thermo Fisher Scientific rating

7.8

Company rating: 7.8 out of 10

Based on 429 frontline employees who took The Breakroom Quiz

169th of 545 rated manufacturers

Job description

Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
How will you make an impact?
We need a highly motivated, analytical SEM Marketing Specialist III to own, plan, launch, maintain, and optimize paid search and shopping programs in support of global SEM efforts for the Biosciences Division and Genetic Sciences Division, within the Life Sciences Solutions Group. This role will support a critical revenue-driving channel, helping deliver measurable revenue growth, Search roadmap priorities, and scalable SEM capabilities across the business.
The ideal candidate has deep hands-on experience leading enterprise-level paid search programs, with the ability to move quickly, make data-informed decisions, and prioritize work based on business impact. This person will bring a balanced mix of marketing strategy, platform expertise, analytical rigor, and sound business judgment.
We offer the opportunity to manage large advertising budgets, influence future-state Search capabilities, and drive performance as part of a collaborative digital marketing team using industry-leading platforms. Together, we can make a difference through innovative, analytical, and scalable campaign optimization.
This is an on-site position
What will you do?
  • Serve as the internal SEM channel owner for assigned business units, leading day-to-day strategy, execution, measurement, and optimization of paid search and shopping programs that support revenue growth, and business priorities.

  • Lead multiple, simultaneous Search roadmap priorities, translating business needs into channel enhancements, testing plans, platform improvements, automation opportunities, and scalable operating processes.

  • Monitor campaign performance, conduct investigative analyses, and find opportunities to improve and optimize search campaign performance.

  • Analyze, experiment with, and refine existing SEM account structures, campaign types, bid strategies, budgets, targeting methods, and creative assets to improve performance across core paid search programs.

  • Evaluate, pilot, and scale emerging Search capabilities, including Performance Max, AI Max for Search, feed-based campaigns, feed readiness, creative automation, and audience signal strategies, to advance the future-state Search roadmap.

  • Own SEM performance narratives for stakeholders and leadership, including forecasting, budget recommendations, spend pacing, attribution insights, and executive-ready reporting.

  • Lead SEM knowledge-sharing sessions covering standard methodologies, strategy, industry updates, platform changes, automation, AI Search, Shopping, measurement, and testing learnings.

  • Participate in scrum ceremonies and follow agile principles as part of an agile team, using project management software.

How will you get here?
Education
  • The minimum educational requirement is a Bachelor's degree

Required Experience:
  • 5+ years of hands-on paid search experience, including experience managing enterprise-scale Google Ads and Microsoft Advertising programs, large budgets, and cross-functional business stakeholders.

  • Experience managing a variety of campaign types, including Search, Dynamic Search Ads, Shopping Ads, Performance Max, and other automated or AI-enabled campaign types.

  • Deep understanding of automated bidding, Smart Bidding, budget pacing, audience signals, match types, query management, campaign structure, and performance tradeoffs.

  • Proficiency with analytics platforms such as Google Analytics or Adobe Analytics.

  • Intermediate proficiency in Microsoft Excel.

  • Experience with A/B testing and implementing resulting actions.

Knowledge, Skills, Abilities:
  • Excellent communication skills, with the ability to translate complex SEM performance insights into clear business recommendations.

  • Ability to present to a variety of partners and leadership.

  • Analytical and problem-solving skills and ability to analyze large data sets from multiple sources.

  • Ability to leverage AI-enabled tools, automation, and platform recommendations to improve campaign performance, workflow efficiency, testing velocity, and decision-making while applying sound business judgment and appropriate human oversight.

  • Use data, dashboards, and performance narratives to communicate actionable insights that improve critical metrics and inform business decisions.

  • Strong time management, planning, and prioritization skills.

  • Self-starter who identifies and leads process or channel improvement efforts.

  • Standout colleague with a positive demeanor who goes above and beyond to accomplish business objectives.

  • Attention to detail.

  • Experience in agile methodology within a marketing organization is a plus.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status
Compensation and Benefits
The salary range estimated for this position based in California is $83,300.00-$110,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs
  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement
  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
  • Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards

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