... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
Quick apply
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
Quick apply
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
$70K - $140K/yr
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
$70K - $140K/yr
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
$70K - $140K/yr
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
$70K - $140K/yr
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
Conduct keyword research and competitive analysis to identify growth opportunities. * Optimize website content, landing pages, and paid search copy for search engine marketing. * Manage and optimize ...
Conduct keyword research and competitive analysis to identify growth opportunities. * Optimize website content, landing pages, and paid search copy for search engine marketing. * Manage and optimize ...
$70K - $140K/yr
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
$70K - $140K/yr
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
$70K - $140K/yr
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
$70K - $140K/yr
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
Manhattan, NY · Remote
Senior Analyst, SEM About CMI Media Group: At CMI Media Group, innovation isn't just a buzzword - it's our driving force in the pharmaceutical and healthcare industries. We channel this passion to ...
Quick apply
Manhattan, NY · Remote
Senior Analyst, SEM About CMI Media Group: At CMI Media Group, innovation isn't just a buzzword - it's our driving force in the pharmaceutical and healthcare industries. We channel this passion to ...
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
Quick apply
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
Conduct keyword research and competitive analysis to identify growth opportunities. * Optimize website content, landing pages, and paid search copy for search engine marketing. * Manage and optimize ...
Quick apply
Conduct keyword research and competitive analysis to identify growth opportunities. * Optimize website content, landing pages, and paid search copy for search engine marketing. * Manage and optimize ...
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
Quick apply
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
Cincinnati, OH · On-site
Conduct keyword research and competitive analysis to identify growth opportunities. * Optimize website content, landing pages, and paid search copy for search engine marketing. * Manage and optimize ...
Cincinnati, OH · On-site
Conduct keyword research and competitive analysis to identify growth opportunities. * Optimize website content, landing pages, and paid search copy for search engine marketing. * Manage and optimize ...
$70K - $140K/yr
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
$70K - $140K/yr
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
$70K - $140K/yr
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
$70K - $140K/yr
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
Philadelphia, PA · On-site
$70K - $140K/yr
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
Philadelphia, PA · On-site
$70K - $140K/yr
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
Parsippany, NJ · Remote
$50K - $90K/yr
Senior Analyst, SEM About CMI Media Group: At CMI Media Group, innovation isn't just a buzzword - it's our driving force in the pharmaceutical and healthcare industries. We channel this passion to ...
Parsippany, NJ · Remote
$50K - $90K/yr
Senior Analyst, SEM About CMI Media Group: At CMI Media Group, innovation isn't just a buzzword - it's our driving force in the pharmaceutical and healthcare industries. We channel this passion to ...
Wayne, PA · Remote
Senior Analyst, SEM About CMI Media Group: At CMI Media Group, innovation isn't just a buzzword - it's our driving force in the pharmaceutical and healthcare industries. We channel this passion to ...
Quick apply
Wayne, PA · Remote
Senior Analyst, SEM About CMI Media Group: At CMI Media Group, innovation isn't just a buzzword - it's our driving force in the pharmaceutical and healthcare industries. We channel this passion to ...
Parsippany, NJ · Remote
Senior Analyst, SEM About CMI Media Group: At CMI Media Group, innovation isn't just a buzzword - it's our driving force in the pharmaceutical and healthcare industries. We channel this passion to ...
Quick apply
Parsippany, NJ · Remote
Senior Analyst, SEM About CMI Media Group: At CMI Media Group, innovation isn't just a buzzword - it's our driving force in the pharmaceutical and healthcare industries. We channel this passion to ...
Chesterbrook, PA · Remote
$50K - $90K/yr
Senior Analyst, SEM About CMI Media Group: At CMI Media Group, innovation isn't just a buzzword - it's our driving force in the pharmaceutical and healthcare industries. We channel this passion to ...
Chesterbrook, PA · Remote
$50K - $90K/yr
Senior Analyst, SEM About CMI Media Group: At CMI Media Group, innovation isn't just a buzzword - it's our driving force in the pharmaceutical and healthcare industries. We channel this passion to ...
Philadelphia, PA · On-site
$50K - $90K/yr
Description Position at CMI Media Group Senior Analyst, SEM About CMI Media Group: At CMI Media Group, innovation isn't just a buzzword - it's our driving force in the pharmaceutical and healthcare ...
Philadelphia, PA · On-site
$50K - $90K/yr
Description Position at CMI Media Group Senior Analyst, SEM About CMI Media Group: At CMI Media Group, innovation isn't just a buzzword - it's our driving force in the pharmaceutical and healthcare ...
$70K - $140K/yr
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
$70K - $140K/yr
... Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and ... SEM, Programmatic, Contextual and YouTube; support onboarding • When needed, execute keyword ...
$59.5K - $61.7K
7% of jobs
$61.7K - $63.9K
13% of jobs
$64.9K is the 25th percentile. Wages below this are outliers.
$63.9K - $66K
11% of jobs
$66K - $68.2K
11% of jobs
The median wage is $70.1K / yr.
$68.2K - $70.4K
11% of jobs
$70.4K - $72.6K
13% of jobs
$72.6K - $74.8K
11% of jobs
$74.9K is the 75th percentile. Wages above this are outliers.
$74.8K - $77K
7% of jobs
$77K - $79.1K
5% of jobs
$79.1K - $81.3K
7% of jobs
$81.3K - $83.5K
5% of jobs
$59.5K
$70.8K
$83.5K
| Aspect | Search Engine Marketing Analyst | PPC Specialist |
|---|---|---|
| Required Credentials | Bachelor's in Marketing, Business, or related field; certifications like Google Ads Certification | Bachelor's in Marketing, Advertising, or related; certifications like Google Ads Certification |
| Work Environment | Office or remote, analyzing data, developing strategies | Office or remote, managing paid campaigns, optimizing ads |
| Employer & Industry Usage | Marketing agencies, e-commerce, tech companies | Digital marketing agencies, e-commerce, retail brands |
| Common Search & Comparison Intent | Understanding roles, responsibilities, and skills | Job responsibilities, campaign management, skills required |
Both roles require similar credentials and work in digital marketing environments. The Search Engine Marketing Analyst focuses on analyzing data and developing strategies, while the PPC Specialist primarily manages and optimizes paid advertising campaigns. They often collaborate but have distinct focuses within the SEM field.

• Own strategy and performance for SEM, Programmatic, YouTube, Contextual and emerging channels; set KPIs aligned to brand goals
• Lead client strategy and reporting discussions; tell a clear results story with insights and next best actions
• Direct junior team workflow and QA deliverables to hit deadlines and exceed performance targets
• Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and qualified conversions
• Partner with analytics and media teams to design measurement plans and dashboards
• Collaborate with partner agencies to align on strategy, activation, and optimization roadmaps
• Mentor and upskill the team on best practices across SEM, Programmatic, Contextual and YouTube; support onboarding
• When needed, execute keyword research, write ad copy, and fine-tune campaigns hands-on
• Contribute thought leadership on marketplace shifts, privacy, and platform updates impacting clients and CMI
• Identify integration opportunities across SEM, SEO, and Social to strengthen full-funnel performance
• Evolve processes, capabilities, and deliverables across SEM & Emerging Media
• 4+ years leading Paid Search or Programmatic campaigns; deep platform fluency (Google Ads, Bing, SA360; DSPs such as The Trade Desk)
• Proven leadership: mentoring, workflow management, quality control, and stakeholder management
• Strong quantitative analysis, web analytics proficiency (Google Analytics, Adobe/Omniture), and advanced Excel (pivot tables, v-lookups)
• Expert communication and presentation skills; concise storytelling for technical and non-technical audiences
• Experience defining KPIs, building measurement plans, and making data-driven decisions
• Contextual, video/YouTube, and programmatic experience; organic SEO knowledge is a plus
• Healthcare/pharma experience or strong aptitude for regulated markets and privacy-first practices
The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Sourced by ZipRecruiter
Marketing
1,001 - 5,000 Employees
Philadelphia, PA, US
1989