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Sales Strategy Manager Cpg Jobs (NOW HIRING)

Jobtailor

Digital Shelf Strategy Manager

Manhattan, NY · On-site

CPG Industry * Ecommerce Trends * Digital Content Management * Retailer Platforms * Sales Growth Strategies Tools & Technologies * Salsify * Amazon Vendor Central * Walmart SupplierOne * Target POL

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Amazon

Senior Account Manager, CPG

Chicago, IL · On-site

Key job responsibilities Strategic Account Management - Manage customer relationships across retail ... AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and ...

Amazon

Senior Account Manager, CPG

Chicago, IL · Remote

Key job responsibilities Strategic Account Management - Manage customer relationships across retail ... AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and ...

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Sales Strategy Manager Cpg information

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$100K

$117.7K

$152K

How much do sales strategy manager cpg jobs pay per year?

As of Sep 10, 2026, the average yearly pay for sales strategy manager cpg in the United States is $117,716.00, according to ZipRecruiter salary data. Most workers in this role earn between $110,000.00 and $120,000.00 per year, depending on experience, location, and employer.

What does a sales strategy manager in CPG do?

A Sales Strategy Manager in the Consumer Packaged Goods (CPG) industry is responsible for developing and implementing strategies to drive sales growth and market share. They analyze market trends, assess competitor activities, and work closely with sales, marketing, and product teams to align initiatives with business goals. Their role includes optimizing pricing, promotions, and distribution channels to maximize revenue. They also use data-driven insights to identify opportunities and monitor performance to ensure targets are met.

How does a sales strategy manager in CPG typically collaborate with cross-functional teams to drive business growth?

As a Sales Strategy Manager in the consumer packaged goods (CPG) industry, you will regularly work with marketing, finance, supply chain, and category management teams to align sales initiatives with broader company objectives. This role involves translating market insights into actionable plans, coordinating new product launches, and ensuring that sales strategies are supported by the right resources and data. Effective communication and project management skills are essential, as you'll often lead cross-functional meetings to ensure all stakeholders are aligned on goals, timelines, and key performance metrics. This collaborative environment fosters innovation and helps drive sustained business growth.

What are the key skills and qualifications needed to thrive as a sales strategy manager in CPG, and why are they important?

To thrive as a Sales Strategy Manager in CPG, you need strong analytical skills, business acumen, and experience in sales or marketing, often backed by a bachelor's or MBA degree. Familiarity with data analytics tools, CRM platforms like Salesforce, and syndicated data sources such as Nielsen or IRI is typically required. Exceptional communication, strategic thinking, and leadership skills help drive cross-functional collaboration and effective plan execution. These skills are vital for developing data-driven strategies that maximize market share and revenue growth in the competitive consumer goods industry.

What is the difference between Sales Strategy Manager Cpg vs Sales Operations Manager?

AspectSales Strategy Manager CpgSales Operations Manager
Primary FocusDeveloping sales strategies, market analysis, and driving sales growth in CPG companiesOptimizing sales processes, managing sales data, and supporting sales teams operationally
Required SkillsMarket research, strategic planning, industry knowledge, sales forecastingData analysis, CRM management, process improvement, sales reporting
Work EnvironmentCorporate offices, marketing teams, sales departments in CPG firmsSales teams, operations departments, cross-functional teams in retail or manufacturing

The Sales Strategy Manager Cpg focuses on creating and implementing sales strategies specific to the consumer packaged goods industry, while the Sales Operations Manager concentrates on streamlining sales processes and supporting sales teams operationally. Both roles require analytical skills and industry knowledge but differ in their core responsibilities and daily activities.

What are popular job titles related to Sales Strategy Manager Cpg jobs?

For Sales Strategy Manager Cpg jobs, the most frequently searched job titles are:

Infographic showing various Sales Strategy Manager Cpg job openings in the United States as of September 2026, with employment types broken down into 93% Full Time, and 7% Contract. Highlights an 87% In-person, and 13% Remote job distribution, with an average salary of $117,716 per year, or $56.6 per hour.

Associate Brand Marketing Manager - CPG

Penns Grove, NJ • On-site

LeoForce
Software Development • 51 - 200 employees
Learn more about LeoForceexternal

$80 - $95/hr

Other

Medical, Dental, Vision, Life, Retirement

Posted 10 days ago

Job description

Associate Brand Marketing Manager – CPG

Penns Grove, NJ, US

Experience: Mid Level

Salary: $80,000 - $95,000 per year

Job Details What You'll Do

You'll own the day-to-day execution of marketing initiatives for the U.S. market, working closely with Marketing, Sales, Commercial Strategy, Operations and outside agency partners.

  • Manage the U.S. marketing calendar and execute brand campaigns across digital, retail, foodservice and trade channels
  • Manage agency partners, including briefs, feedback, timelines and deliverables
  • Support new product launches from packaging development through commercialization
  • Own packaging projects, coordinating design, regulatory/QA review and production-ready materials
  • Develop sales tools, sell sheets, category materials, POS collateral and other customer-facing content
  • Support digital shelf content and retailer media initiatives for key accounts
  • Use consumer, shopper and market insights to strengthen campaigns, innovation and brand decisions
  • Track marketing budgets, project timelines and multiple initiatives simultaneously
  • Monitor competitive activity and emerging U.S. consumer and category trends
What We're Looking For
  • 3–5 years of brand-side CPG marketing experience, ideally within food, beverage or another consumer products category
  • Experience supporting or managing brand campaigns and product launches
  • Hands‑on experience with packaging development
  • Experience managing agencies and external creative partners
  • Understanding of the U.S. retail landscape and how marketing supports Sales and retail buyers
  • Strong project management skills with the ability to manage multiple priorities
  • Experience with Circana, Numerator or similar syndicated consumer/category data is a plus
  • Foodservice marketing exposure is a plus
  • Strong PowerPoint and Excel skills

This is an ideal opportunity for a hands‑on CPG marketer who enjoys both the brand‑building and commercial sides of marketing and wants the opportunity to make a visible impact in a growing U.S. business.

A bit about us:

We are a growing North American consumer products company with a portfolio of premium brands sold through major retail and foodservice channels across the U.S. and Canada.

The U.S. represents one of our biggest growth opportunities, and we're investing in building a stronger, more consumer-driven marketing organization. This is a unique opportunity to join as our first dedicated U.S. marketing resource and have a real hand in shaping how our brands grow in the market.

Why join us?
  • $80,000 – $95,000 base salary + discretionary bonus
  • 100% company-paid Medical, Dental & Vision insurance
  • Company-paid Life, Short-Term & Long-Term Disability insurance
  • 401(k) company contribution
  • High-visibility role with direct access to marketing leadership
  • Opportunity to help build the U.S. marketing function
  • Collaborative, entrepreneurial environment with significant growth ahead

#marketing #consumer-insights #cpg #brand-marketing #retail-marketing #shopper-marketing #circana #product-commercialization #agency-management #packaging-development #tier2

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