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Sales Strategy Manager Cpg Jobs (NOW HIRING)

Kinder's

Sales Strategy Manager

Walnut Creek, CA · On-site

We're not your typical CPG company. Privately held and founder-led, we like to think of ourselves ... Overview The Sales Strategy Manager will play a pivotal role in shaping and driving execution of ...

Kinder's

Sales Strategy Manager

Walnut Creek, CA · On-site

We're not your typical CPG company. Privately held and founder-led, we like to think of ourselves ... Overview The Sales Strategy Manager will play a pivotal role in shaping and driving execution of ...

Kinder's

Sales Strategy Manager

Walnut Creek, CA · On-site

Overview The Sales Strategy Manager will play a pivotal role in shaping and driving execution of ... Deep understanding of internal selling within a CPG environment, including MAPS, revenue growth ...

Lindt

$119K - $155K/yr

The Sales Strategy Manager will lead the development and deployment of comprehensive sales strategies and plans, collaborating cross-functionally with Marketing, New Product Development & Packaging ...

Lindt & Sprüngli

The Sales Strategy Manager will lead the development and deployment of comprehensive sales strategies and plans, collaborating cross-functionally with Marketing, New Product Development & Packaging ...

Premier Nutrition

Sales Strategy Manager

Emeryville, CA · On-site

The Sales Strategy Manager is responsible for developing and driving commercial strategies to ... Bachelor's Degree required Experience: * 7+ years of experience in the Consumer-Packaged Goods (CPG ...

Fractal

Engagement Manager - CPG+Retail

Manhattan, NY · On-site

## Engagement Manager - CPG+RetailApplylocations: New Yorktime type: Full timeposted on: Posted ... Partner with sales and account leadership teams to drive strategic AI and analytics conversations ...

Advatix Inc.

Engagement Manager (CPG + Retail) HRforGrowth ® is engaged as the talent acquisition partner to ... Partner with sales and account leadership teams to drive strategic AI, data, and analytics ...

DoorDash

Account Manager, CPG

San Francisco, CA · On-site

You will report into a CPG Industry Manager in our Enterprise Sales & Business Development ... customer strategies * Maintain pitch decks and sales content to help produce new business ...

DoorDash

Account Manager, CPG

New York, NY · On-site

You will report into a CPG Industry Manager in our Enterprise Sales & Business Development ... customer strategies * Maintain pitch decks and sales content to help produce new business ...

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Sales Strategy Manager Cpg information

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$100K

$117.7K

$152K

How much do sales strategy manager cpg jobs pay per year?

As of Sep 10, 2026, the average yearly pay for sales strategy manager cpg in the United States is $117,716.00, according to ZipRecruiter salary data. Most workers in this role earn between $110,000.00 and $120,000.00 per year, depending on experience, location, and employer.

What does a sales strategy manager in CPG do?

A Sales Strategy Manager in the Consumer Packaged Goods (CPG) industry is responsible for developing and implementing strategies to drive sales growth and market share. They analyze market trends, assess competitor activities, and work closely with sales, marketing, and product teams to align initiatives with business goals. Their role includes optimizing pricing, promotions, and distribution channels to maximize revenue. They also use data-driven insights to identify opportunities and monitor performance to ensure targets are met.

How does a sales strategy manager in CPG typically collaborate with cross-functional teams to drive business growth?

As a Sales Strategy Manager in the consumer packaged goods (CPG) industry, you will regularly work with marketing, finance, supply chain, and category management teams to align sales initiatives with broader company objectives. This role involves translating market insights into actionable plans, coordinating new product launches, and ensuring that sales strategies are supported by the right resources and data. Effective communication and project management skills are essential, as you'll often lead cross-functional meetings to ensure all stakeholders are aligned on goals, timelines, and key performance metrics. This collaborative environment fosters innovation and helps drive sustained business growth.

What are the key skills and qualifications needed to thrive as a sales strategy manager in CPG, and why are they important?

To thrive as a Sales Strategy Manager in CPG, you need strong analytical skills, business acumen, and experience in sales or marketing, often backed by a bachelor's or MBA degree. Familiarity with data analytics tools, CRM platforms like Salesforce, and syndicated data sources such as Nielsen or IRI is typically required. Exceptional communication, strategic thinking, and leadership skills help drive cross-functional collaboration and effective plan execution. These skills are vital for developing data-driven strategies that maximize market share and revenue growth in the competitive consumer goods industry.

What is the difference between Sales Strategy Manager Cpg vs Sales Operations Manager?

AspectSales Strategy Manager CpgSales Operations Manager
Primary FocusDeveloping sales strategies, market analysis, and driving sales growth in CPG companiesOptimizing sales processes, managing sales data, and supporting sales teams operationally
Required SkillsMarket research, strategic planning, industry knowledge, sales forecastingData analysis, CRM management, process improvement, sales reporting
Work EnvironmentCorporate offices, marketing teams, sales departments in CPG firmsSales teams, operations departments, cross-functional teams in retail or manufacturing

The Sales Strategy Manager Cpg focuses on creating and implementing sales strategies specific to the consumer packaged goods industry, while the Sales Operations Manager concentrates on streamlining sales processes and supporting sales teams operationally. Both roles require analytical skills and industry knowledge but differ in their core responsibilities and daily activities.

What are popular job titles related to Sales Strategy Manager Cpg jobs?

For Sales Strategy Manager Cpg jobs, the most frequently searched job titles are:

Infographic showing various Sales Strategy Manager Cpg job openings in the United States as of September 2026, with employment types broken down into 93% Full Time, and 7% Contract. Highlights an 87% In-person, and 13% Remote job distribution, with an average salary of $117,716 per year, or $56.6 per hour.

Sales Strategy Manager

Walnut Creek, CA • On-site

Kinder's
See more jobs at Kinder'sexternal

Full-time

Medical, Retirement, PTO

Re-posted 17 days ago

Job description

BUILT ON FLAVOR. FUELED BY PEOPLE.
What's it like to work at Kinder's? Well, there's a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there's also plenty of hard work. Because we don't just like flavor, we're obsessed with it.
With over 100 products sold nationwide, we're now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We're not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.
As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you're looking for a place where you can see the real impact of your work... this is it! Every day, you'll be part of a journey to add flavor to millions of meals and lives.
Kinder's is seeking a talented Sales Strategy Manager who is passionate about being part of a team of hard-working people focused on bringing the future of flavor to consumers everywhere.
Overview
The Sales Strategy Manager will play a pivotal role in shaping and driving execution of Kinder's sales strategy, including development of merchandising, assortment, pricing, and shelving (MAPS) strategies and tactics, aligning with business and brand objectives. Reporting to the Director of Sales Strategy, this individual will operate as a highly collaborative individual contributor, partnering closely with Field Sales, Trade Finance, and Marketing teams to ensure sales plans are aligned, customer-ready, and grounded in data.
Key Responsibilities of this Role
Sales Strategy and Planning
  • Contribute to the development and execution of customer and channel level sales strategies aligned to brand and business priorities.
  • Provide customer/sales perspective to the Brand and Innovation teams in support of the development and implementation of product pipeline.
  • Support development and execution of go-to-market strategies for new products, ensuring successful product launch and market penetration.
  • Support account planning to identify opportunities, incorporate category and competitive insights, and integrate brand strategies at the customer level.
  • Advocate internally for customer and channel specific items and programs.

Pricing & Promotional Trade Strategy
  • Lead the development of pricing, promotional, and trade strategies, ensuring alignment with overall business objectives and market dynamics
  • Assist in developing Grocery account level trade targets by product group, in collaboration with Sales Planning and the Director of Sales Strategy
  • Drive the execution of GTM trade strategy to ensure promotional plans and spending are in line with budget and account level trade targets

Category Launch Specialist
  • Develop compelling selling stories leveraging brand/shopper plans and syndicated data to support the Sales team in driving distribution and optimizing in store presence.
  • Clearly communicate our strategic business objectives, SKU priorities, merchandising guidance, and off shelf merch vehicles to our Sales and Broker teams, while holding them accountable via quarterly reviews and KPI tracking.
  • Support execution tracking, reporting, and quarterly business reviews.

Cross Functional Partnership
  • Partner with Field Sales and Sales Ops to drive execution of key Go-To-Market strategies at the channel and account level.
  • Collaborate with Trade Finance and Field Sales to optimize promotional activity and trade spend at the channel and customer level.
  • Report progress through clear communication and KPI dashboards.

Qualifications and Experience
Position-Specific Skills Required
  • Ability to excel in a highly cross-functional and collaborative environment.
  • Strong analytical and problem-solving skills with the ability to translate insights into action.
  • Deep understanding of internal selling within a CPG environment, including MAPS, revenue growth management, category insights, shopper marketing and promotional plans.
  • Ability to work on multiple projects simultaneously; can adapt to a quickly changing market environment.
  • Strong written and verbal communication skills; able to tell a clear story through data
  • Experience with syndicated data (IRI/Nielsen/Spins) or retailer-specific data tools.

Education / Experience
  • Bachelor's Degree required
  • 4-6 years of experience in Sales Strategy, Trade Marketing, or Sales Planning, preferably within CPG.
  • Frozen category experience a plus
  • Track record in agile, creative thinking and ability to work with internal cross-functional partners and external customers to translate into business results.
  • Experience working in and/or supporting Grocery and Natural channel(s) is a plus.
  • Proven strategic thinker excited by a dynamic and high-growth organization.
  • Data-driven decision maker with experience developing / communicating business cases and customer-facing selling materials.
  • Experience developing sales plans / forecasts including projected trade spend impacts.

Personal Characteristics
  • Business builder who owns and drives results.
  • Growth mindset with an excitement to learn (and teach).
  • Thrive in a dynamic, lean, and agile environment.
  • Self-starter who takes initiative and speaks their mind.
  • Excited to be part of a fast-moving team with the ability to be a leader and a follower.
  • Enjoy making decisions and finding ways to say 'yes' as often as possible to impactful and important priorities.

Things About the Way We Work
  • No two days here are the same.
  • We try to be good team members and good communicators, but we don't live by hierarchy and structure - everyone is a difference maker here.
  • We make a lot of decisions in the face of incomplete information - our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.
  • We believe our job is to take smart risk, not to eliminate risk.
  • We believe in growing our skills and becoming a better company with more managerial expertise, but we are an entrepreneurial company at heart.
  • We aren't trying to be average - we want to do exceptional things and we are willing to work hard to achieve them.

Pay Transparency
The expected starting salary range for this role is $113,000- $133,000 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.
SEASONED FOR SUCCESS:
  • No two days here are the same.
  • We try to be good team members and good communicators, but we don't live by hierarchy and structure - everyone is a difference maker here.
  • We make a lot of decisions in the face of incomplete information - our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.
  • We believe our job is to take smart risk, not to eliminate risk.
  • We believe in growing our skills and becoming a better company with more managerial expertise, but we are an entrepreneurial company at heart.
  • We aren't trying to be average - we want to do exceptional things, and we are willing to work hard to achieve them.
BENEFITS THAT BRING MORE TO THE TABLE:
We offer a range of total rewards that may include paid time off, 401k, bonus / incentive eligibility, equity grants, competitive health benefits, and other family-friendly benefits, including parental leave. Kinder's benefits vary based on eligibility and can be reviewed in more detail during the interview process.
OUR RECIPE FOR BALANCE:
We believe great culture starts with people. We're a people-first company built on connection, collaboration, and balance. Most of our work happens in the office to spark creativity and community, but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.
WHERE EVERY INGREDIENT MATTERS:
Kinder's is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need any accommodation during the application process or to perform these job requirements, please reach out to us at careers@kinders.com

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