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Commercial Strategy Manager Cpg Jobs (NOW HIRING)

Engagement Manager (CPG + Retail) HRforGrowth ® is engaged as the talent acquisition partner to ... strategic pursuits, proposals, and pre‑sales activities. * Strong commercial acumen and ability ...

Commercial Strategy Manager

New York, NY · Hybrid

$123K - $153K/yr

About the Role The Commercial Strategy Manager will play a critical role in building data-driven payor narratives that demonstrate Charlie Health's clinical and financial value proposition to our ...

Engagement Manager - CPG + Retail Fractal is a strategic AI partner to Fortune 500 companies with a ... Strong commercial acumen and solution-oriented mindset * Comfortable working in fast-paced ...

Commercial Strategy Manager

New York, NY · Hybrid

$136K - $168K/yr

About the Role The Commercial Strategy Manager will play a critical role in building data-driven payor narratives that demonstrate Charlie Health's clinical and financial value proposition to our ...

In this role, you will manage the ads strategy across a focused portfolio of accounts, and drive ... You will report into a CPG Industry Manager in our Enterprise Sales & Business Development ...

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Commercial Strategy Manager Cpg information

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$27.5K

$65.3K

$135.5K

How much do commercial strategy manager cpg jobs pay per year?

As of Sep 10, 2026, the average yearly pay for commercial strategy manager cpg in the United States is $65,270.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,000.00 and $85,000.00 per year, depending on experience, location, and employer.

What does a commercial strategy manager in CPG do?

A Commercial Strategy Manager in the Consumer Packaged Goods (CPG) industry is responsible for developing and executing strategies to drive sales, market share, and profitability. They analyze market trends, customer insights, and internal performance data to identify growth opportunities and improve commercial effectiveness. Their role often involves cross-functional collaboration with sales, marketing, finance, and supply chain teams to ensure alignment with business objectives. Ultimately, they help shape the company's go-to-market approach, pricing strategies, and promotional tactics to maximize competitiveness and ROI.

What skills and qualifications are needed to thrive as a commercial strategy manager in CPG?

To thrive as a Commercial Strategy Manager in CPG, you need strong analytical skills, business acumen, and experience in sales or marketing, typically supported by a bachelor's or master's degree in business or a related field. Familiarity with data analysis tools like Excel, Tableau, and CRM systems, as well as experience with syndicated data sources (e.g., Nielsen, IRI), is crucial. Exceptional communication, strategic thinking, and stakeholder management abilities are standout soft skills in this role. These skills enable effective market analysis, informed decision-making, and alignment of commercial objectives with overall business growth.

How does a commercial strategy manager in CPG typically collaborate with cross-functional teams to drive business initiatives?

As a Commercial Strategy Manager in the Consumer Packaged Goods (CPG) industry, you'll frequently work alongside marketing, sales, finance, and supply chain teams to align on business goals and develop go-to-market strategies. Collaboration often involves leading cross-functional meetings, gathering market insights, and ensuring that commercial plans are executable and support overall business objectives. Effective communication and stakeholder management are critical, as you'll be responsible for aligning diverse teams and ensuring resources are coordinated for successful product launches or promotional campaigns.

What is the difference between Commercial Strategy Manager Cpg vs Brand Manager?

AspectCommercial Strategy Manager CpgBrand Manager
Primary FocusDeveloping and executing commercial strategies to drive sales and market share in CPGManaging brand identity, positioning, and marketing campaigns
Required SkillsMarket analysis, sales strategy, cross-functional collaborationBrand development, advertising, consumer insights
Work EnvironmentCross-departmental teams, sales, marketing, product developmentMarketing teams, creative agencies, consumer research

The Commercial Strategy Manager Cpg focuses on creating strategies to boost sales and market presence in the consumer packaged goods industry, while the Brand Manager concentrates on building and maintaining a strong brand identity. Both roles require strategic thinking and industry knowledge but differ in their core objectives and daily activities.

What are popular job titles related to Commercial Strategy Manager Cpg jobs?

For Commercial Strategy Manager Cpg jobs, the most frequently searched job titles are:

Infographic showing various Commercial Strategy Manager Cpg job openings in the United States as of September 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $65,270 per year, or $31.4 per hour.

Senior Commercial Strategy Manager

White Plains, NY • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 24 days ago


Key responsibilities

  • Support the execution of category and commercial strategies by translating brand priorities into channel and customer-specific plans.

  • Develop insight-led selling stories and analyze business performance to identify growth opportunities and risks.

  • Partner cross-functionally with Sales, Marketing, Planning, and Global teams to ensure successful in-market execution and support commercial priorities.


Job description

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.
As proud bakers and chocolatiers and custodians of iconic global brands, we don't compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.
To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact
Click "Apply" to get started.
PURPOSE:
This role supports the execution of pladis NA's category and commercial strategies, translating brand priorities into actionable channel and customer plans that drive profitable growth.
The Senior Manager Commercial Strategy develops insight-led selling stories, analyzes business performance, identifies opportunities to drive profitable growth, and translates insights into actionable commercial recommendations.
This role partners cross-functionally with Sales, Marketing, Planning, Category Management and Global teams to deliver strong in-market execution, support key commercial priorities, and ensure innovation and commercial strategies are successfully translated into customer execution plans.
KEY ACCOUNTABILITIES AND DELIVERABLES:
Commercial Strategy
  • Support commercialization of brand strategies into channel and customer-specific plans aligned to segmentation priorities.
  • Support the integration of innovation into customer and channel plans, ensuring alignment with commercial and regional priorities while supporting innovation volume validation and commercialization planning.
  • Develop insight-led selling stories using syndicated data, shopper insights, category trends, and competitive intelligence.
  • Analyze business performance across distribution, velocity, pricing, promotion, and assortment to identify growth opportunities and commercial risks.
  • Translate data into clear, actionable recommendations that improve in-market execution and support commercial decision-making.
  • Manage and continuously enhance weekly and monthly commercial performance reporting, leveraging key KPIs and business insights to identify trends, support business decision-making, and drive continuous improvement.
  • Monitor competitive activity, category trends, and customer dynamics to identify whitespace opportunities and inform go-to-market strategies.
  • Partner with Commercial Marketing to prioritize customer-specific opportunities and activation strategies aligned with commercial objectives.
  • Serve as the commercial strategy representative for Sweets & Snacks Expo, coordinating commercial priorities and partnering with Sales and Marketing to support customer engagement and commercialization initiatives.

Price Pack Architecture Support
  • Support pricing and pack architecture analysis to ensure competitiveness across channels and customers.
  • Provide data-driven insights and recommendations to support pricing and pack architecture decisions.
  • Monitor everyday retail pricing trends, price tiers, and competitive positioning to identify opportunities and maintain marketplace competitiveness.
  • Partner with Commercial Marketing to identify customer and channel-specific pack architecture opportunities, recommending optimal assortment and pack configurations aligned with shopper needs, commercial strategy, and customer priorities.

Sales Planning Support
  • Assess competitive promotional activity by channel and pack type to identify market gaps and opportunities
  • Identify and assess key drivers of performance vs plan and provide actionable recommendations to improve results
  • Support innovation forecasting with data inputs and assumptions
  • Partner with Sales and Planning to monitor business performance, identify risks and opportunities, and support commercial decision-making

SKILLS AND EXPERIENCE REQUIRED:
  • 5+ years of experience in CPG, preferably in Category Management, Sales Analytics, Commercial Strategy, or a related field
  • Experience supporting commercialization of innovation and go-to-market strategies across channels and customers.
  • Experience leveraging syndicated data (e.g. Circana/Nielsen) and shopper insights to develop commercial recommendations
  • Strong analytical and strategic thinking skills with the ability to translate complex data into actionable business insights
  • Experience developing insight-led selling stories and customer-facing commercial materials using data, shopper insights, and category trends
  • Demonstrated ability to influence cross-functional teams and drive alignment across Sales, Marketing, Planning, and Commercial functions
  • Experience managing multiple priorities and delivering high-quality work in a fast-paced environment
  • Advanced proficiency in Microsoft Excel and PowerPoint

QUALIFICATIONS REQUIRED:
Bachelor's degree in Category Management, Sales Analytics, Commercial Strategy or related field; advanced degree preferred.
PERSONAL ATTRIBUTES REQUIRED:
  • Strong collaborator who builds trusted cross-functional partnerships and influences without direct authority
  • Strategic thinker with the ability to connect data, customer needs, and commercial objectives into actionable recommendations
  • Proactive problem solver who identifies opportunities, anticipates business risks, and drives continuous improvement
  • Excellent communication and storytelling skills with the ability to tailor insights for diverse audiences
  • Highly organized and adaptable, with the ability to manage multiple priorities in a dynamic environment
  • Comfortable navigating ambiguity while maintaining a strong sense of ownership and accountability

ADDITIONAL JOB DETAILS:
Base starting salary ranges from $150,000 - $180,000 per year. The base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. This role is also eligible for an annual incentive opportunity, awarded based on individual and company performance.
At pladis, our people are at the heart of everything we do. That's why we offer a competitive and comprehensive benefits package designed to support your health and well-being, including but not limited to:
  • Medical, Prescription Drug, Dental, and Vision Coverage
  • Life and Disability Insurance
  • Voluntary Supplemental Benefits, including Hospital Indemnity, Accident, and Critical Illness Coverage
  • 401(k) Retirement Plan with Company Match
  • Education Assistance, including Tuition Reimbursement and Student Loan Repayment Programs
  • Paid Time Off
  • Generous Paid Parental Leave
  • Employee Assistance Program (EAP)
  • Wellness reimbursement program
  • Employee Product Discounts

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.
We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.