Sales Performance Consulting Jobs in Wisconsin (NOW HIRING)

Employment Type: Initial 90-Day Performance Engagement (Contract), with the opportunity to transition into a long-term role based on results

About TurFresh

TurFreshis the original and most established artificial turf cleaning and maintenance company, serving homeowners and businesses across multiple states.

For over 26 years,we’vefocused on creating cleaner, safer, more enjoyable outdoor spaces while building lasting customer relationships. Every interaction, from the first call to ongoing service, is designed to earn trust and deliver long-term value.

We continuously improve how we sell, coach,operate, and serve by embracing AI, testingnew ideas, and holding ourselves accountable. We value curiosity and a commitment to getting better every week.

Through ourTurfRescueinitiative, we make regular donations to animal shelters and rescues, supporting the care of dogs and helping the organizations that protect and rehome them.

Our sales teamisn’tbroken.

They’resuccessful, highly coachable, and committed to continuous improvement. They voluntarily attend weekly training, embrace feedback, and activelyseekcoaching because they want to become exceptional at their craft.

We’relooking for someone who shares that mindset.

Your Mission

Improve our inbound sales team’s conversion rate.

Everything else, including coaching, accountability, role-playing, call reviews, AI insights, training reinforcement, and performance management, exists toaccomplishthat goal.

About the Opportunity

This role begins asan Initial90-Day Performance Engagement because we believe leadership should bedemonstratedthrough results, not resumes or titles.

At the end of the engagement, the question should be simple:

Did our sales team improve because you were here?

If the answer is yes,we’llwant to continue building together in a long-term leadership role.

Our Sales Model

Our business is different from most home service companies.

Sales consultants educate, qualify, quote, and close customers entirely over the phone.

Field technicians verify measurements and perform the work. They do not sell.

Marketing generates demand. Salesconvertsdemand.

We are not trying to generate more leads.

We are focused on converting more of the opportunities we already earn.

What Makes This Opportunity Different

TurFreshhas been in business for more than 26 years, but wedon’toperatelike a companythat’ssatisfied with the status quo.

We’reconstantly refining how we sell through AI, call analysis, operational feedback, experimentation, evolvingsalesplaybooks, and continuous learning.

You’lljoin a company that already has a strong operating foundation, including:

• AI-assisted call analysis

• Weekly coaching reports

• CRM dashboards

• Sales scorecards

• Standard operating procedures

• Structured onboarding

• Weekly sales workshops

• KPI reporting

Wedon’texpect you to arrive with a cannedmethodology.

We expect you tolearnour business quickly, contribute ideas, reinforce what works, challenge whatdoesn’t, and help us continuously improve how we coach and how we sell.

What You’ll Do

You will:

• Own the daily performance of our inbound sales team.

• Coach sales consultants through structured one-on-one coaching.

• Reinforce andexpand onconcepts taught during weekly sales workshops.

• Review recorded sales conversations and AI-generated coaching insights.

• Conduct role-play sessions using real customer scenarios.

• Inspect execution to ensure coaching becomes a daily habit.

• Hold salespeople accountable for consistently executing our salesmethodology.

• Improve discovery, qualification, objection handling, follow-up, and closing.

• Accelerate new hire development.

• Reduce sales-created operational issues through betterqualificationand documentation.

• Partner with Sales Operations, Marketing, and Operations to improvethe customerexperience.

• Identifyopportunities to improve both individual performance and our overall sales process.

How You’ll Be Measured

Success is measured by results,notactivity.

Primary KPI

• Team Conversion Rate

Supporting KPIs

• Revenue per Quote

• Maintenance Plan Attachment Rate

• Sales-Created Operational Errors

• New Hire Ramp Time

• CRM Hygiene

• Sales Quality and Consistency

Who Will Thrive Here

This role is for someone who enjoysowningperformance.

You believe great coaching includes reinforcement, inspection, accountability, and follow-through, not just delivering advice.

You know how to earn the respect of talented salespeople while challenging them to continually improve.

You’recomfortable having difficult conversations, coaching through resistance, and ensuring that training becomesconsistentexecution.

You thrive in organizations that are constantly learning, testing, and improving.

Most importantly, you measure your success by one thing:

The measurable improvement of the people you lead.

Experience We’re Looking For

We’refar more interested in how you’veimproved sales performance than where you’veworked.

The ideal candidate has successfully improved the performance of an inbound sales team by coaching better customer conversations, reinforcing consistent execution, and holding people accountable for improvement.

You should have experience:

• Improving conversion rates through coaching and accountability.

• Reviewing recorded sales calls andidentifyingcoaching opportunities.

• Conducting one-on-one coaching and structured role-playing.

• Reinforcing training through consistent follow-up.

• Using CRM data, call recordings, and performance metrics to prioritize coaching.

• Helping salespeople consistently execute a defined sales process.

• Working in an environmentwhereinbound customer conversations, rather than outbound prospecting, drive revenue.

Experience selling to residential consumers is preferred. More importantly,we’relooking for someone who can quicklylearnour business, earn the team’s trust, and measurably improve performance.

By the end of the engagement, we expect you to have:

• Earned the trust and respect of the sales team.

• Establisheda consistentcoaching and accountability cadence.

• Reinforced our training through daily execution.

• Improved individual sales behaviors.

• Begun producing measurable improvements in conversion and overall sales quality.

• Contributed ideas that strengthen our evolving sales process.

Ifyou’vehelped our salespeople improve, and the resultsdemonstratethat impact,we’llbe excited to discuss a permanent leadership opportunity.

We believe performance leaders shoulddemonstratetheir ability to improve people, not simply talk about it.

Our process includes:

Ifyou’reexcited by the opportunity to help great salespeople become elite, and you can prove it,we’dlove to meet you.

TurFresh shares a Lever recruiting platform with our sister company, Express Chipping. As a result, you may see the Express Chipping name in the application URL or automated communications. This position is exclusively with TurFresh.