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Sales Development Representative Jobs in Franklin, MA

The Mathworks

Sales Development Representative

Natick, MA · On-site

$63K - $94K/yr

As a sales development representative, you will focus on driving revenue growth by generating new business opportunities to support the sales funnel. This role will manage a high volume of available ...

BAO, Inc

Sales Development Representative

Norwood, MA · On-site

$50K - $95K/yr

Sales Development Representative Hybrid Role (3 days in office / 2 days WFH) Join BAO and start your career in tech sales while earning uncapped commission and working with companies like SAP, Amazon ...

Starburst

Sales Development Representative

Boston, MA · On-site

As a Sales Development Representative at Starburst you will: * Reach out to prospective customers with a well-researched hypothesis on how we can solve their pain * Meticulously track and nurture ...

BAO, Inc

Sales Development Representative

Norwood, MA · Hybrid

$50K - $95K/yr

Sales Development Representative Hybrid Role (3 days in office / 2 days WFH) Join BAO and start your career in tech sales while earning uncapped commission and working with companies like SAP, Amazon ...

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All JobsSales Development Representative JobsSales Development Representative Jobs in Franklin, MA

Sales Development Representative information

See Franklin, MA salary details

$28.8K

$55.6K

$90K

How much do sales development representative jobs pay per year?

As of Sep 5, 2026, the average yearly pay for sales development representative in Franklin, MA is $55,611.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $61,700.00 per year, depending on experience, location, and employer.

What is a sales development representative?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.

What does a sales development representative do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a sales development representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

What are some common challenges sales development representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

Do sales development representatives make good money?

Sales development representatives (SDRs) typically earn a base salary plus commissions or bonuses based on their performance, with total compensation often ranging from $40,000 to $70,000 annually. Experienced SDRs or those working in high-demand industries can earn higher incomes, especially with strong sales skills and effective use of customer relationship management (CRM) tools.

Is a sales development representative an entry level role?

Yes, a sales development representative (SDR) is typically an entry-level position in sales. It often requires strong communication skills, basic knowledge of sales tools like CRM software, and is a common starting point for careers in sales or business development.
More about Sales Development Representative jobs

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The top searched job categories for Sales Development Representative jobs in Franklin, MA are:

What cities near Franklin, MA are hiring for Sales Development Representative jobs?

Cities near Franklin, MA with the most Sales Development Representative job openings:

Sales Development Representative jobs near you
Infographic showing various Sales Development Representative job openings in Franklin, MA as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 19% Part Time, 1% Temporary, and 2% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $55,611 per year, or $26.7 per hour.

Sales Development Representative

The Mathworks

Natick, MA • On-site

$63K - $94K/yr

Full-time

Re-posted 8 days ago

Job description

Job Summary
MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More: https://www.mathworks.com/company/jobs/resources/applying-and-interviewing.html#onboarding.
Tired of cold calling to find your sales opportunities? Looking for a stable organization and products you can be proud of? Join the MathWorks sales team and sell products that change the world! You will talk to people who are developing cutting edge technologies and are looking to MathWorks products to help them succeed.
As a sales development representative, you will focus on driving revenue growth by generating new business opportunities to support the sales funnel. This role will manage a high volume of available leads across a wide variety of industries and applications by leveraging advanced phone qualification skills and product, service, industry and workflow knowledge. Working with technical end users and key purchasing contacts, you will create new opportunities that allow sales representatives to cultivate through the sales cycle to achieve individual and/or team specific goals.
MathWorks nurtures growth, appreciates inclusivity, encourages initiative, values teamwork, shares success, and rewards excellence.
Responsibilities
  • Achieve or exceed monthly targets and quota of qualified opportunities with revenue.
  • Respond to inbound web inquiries and help improve sales efficiency and effectiveness targets.
  • Fully qualify marketing and sales leads and support prospecting initiatives and campaigns assigned.
  • Successfully pursue new customers through outbound calling strategies.
  • Leverage advanced qualification along with product, services, industry or workflow knowledge to thoroughly qualify and identify new sales opportunities.
  • Prioritize and manage the lead queue volume effectively to maximize new sales opportunities.
  • Assign qualified opportunities to appropriate sales representatives by capturing all relevant customer information and sales activities completely into the CRM system in order to advance the sales cycle
  • Collaborate with peers and sales representatives to ensure customer responsiveness and attainment of goals.
  • Leverage internal resources to develop and expand your lead qualification skills.
  • Participate in staff meetings and contribute to sales and marketing meetings on calling efforts to advance the sales cycle.

Minimum Qualifications
  • A bachelor's degree and 2 years of experience (or equivalent experience) with one year in a customer facing role is required.

Additional Qualifications
  • A bachelor's degree and 2-4 years post college experience; 1-2 years customer facing experience.
  • Demonstrated success understanding business objectives and meeting or exceeding goals.
  • Must be customer focused and highly responsive.
  • Exceptional persuasive verbal and written communication skills with excellent telephone skills and a high level of attention to detail.
  • Experience working in fast-paced, disciplined, process-driven, sales and/or marketing environment
  • Strong time management and prioritization skills
  • Completion of sales skills and/or phone skills training is preferred.
  • Proficient working with a CRM system to facilitate lead qualification and advancement of sales cycle.

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