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Retention Marketing Manager Jobs in Baton Rouge, LA

SASSO

Marketing Manager

Baton Rouge, LA

... retention. * Track project progress, flag potential risks, and proactively address challenges to ... marketing metrics such as CAC and ROAS. * Proven ability to manage multiple projects in a fast ...

SASSO

Marketing Manager

Baton Rouge, LA · On-site

... retention. * Track project progress, flag potential risks, and proactively address challenges to ... marketing metrics such as CAC and ROAS. * Proven ability to manage multiple projects in a fast ...

SASSO

Marketing Manager

Baton Rouge, LA · On-site

... retention. * Track project progress, flag potential risks, and proactively address challenges to ... marketing metrics such as CAC and ROAS. * Proven ability to manage multiple projects in a fast ...

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All JobsRetention Marketing JobsRetention Marketing Manager JobsRetention Marketing Manager Jobs in Baton Rouge, LA

Retention Marketing Manager information

See Baton Rouge, LA salary details

$45.3K

$82.7K

$111.3K

How much do retention marketing manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for retention marketing manager in Baton Rouge, LA is $82,733.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,304.00 and $95,639.00 per year, depending on experience, location, and employer.

What is a retention marketing manager?

A Retention Marketing Manager is a professional responsible for developing and executing strategies to keep existing customers engaged with a brand or product. Their main goal is to increase customer loyalty, minimize churn, and maximize the lifetime value of customers through targeted campaigns, personalized communications, and loyalty programs. They often analyze customer data to identify trends and opportunities for improving the overall customer experience. Retention Marketing Managers work closely with teams across marketing, product, and customer support to ensure cohesive retention initiatives. This role is vital for companies looking to build lasting relationships with their customers.

What are the key skills and qualifications needed to thrive as a retention marketing manager?

To thrive as a Retention Marketing Manager, you need expertise in customer lifecycle strategies, data analysis, and campaign management, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM systems, email marketing platforms, and analytics tools like Google Analytics is essential. Strong communication, creativity, and problem-solving skills help you effectively engage customers and collaborate across teams. These skills are crucial for driving customer loyalty, increasing retention rates, and maximizing long-term revenue.

How does a retention marketing manager typically collaborate with product and customer success teams to improve customer loyalty?

A Retention Marketing Manager frequently works closely with product and customer success teams to align retention strategies with the overall customer experience. By sharing insights from customer behavior and feedback, they help inform product updates and tailor communications to address pain points. Regular cross-functional meetings and shared performance metrics ensure that efforts are coordinated, resulting in more effective campaigns and a stronger focus on customer satisfaction. This collaboration is key to identifying opportunities to enhance loyalty and reduce churn.

What is the difference between Retention Marketing Manager vs Email Marketing Manager?

AspectRetention Marketing ManagerEmail Marketing Manager
Primary FocusCustomer retention and loyalty strategiesDesigning and executing email campaigns
Required SkillsData analysis, CRM tools, customer segmentationEmail platform expertise, copywriting, campaign management
Work EnvironmentCross-channel marketing teams, customer insightsMarketing or digital teams, email platforms
Common UsageUsed in industries focusing on customer lifetime valueUsed across industries for direct email outreach

The Retention Marketing Manager and Email Marketing Manager roles overlap in digital marketing but differ mainly in scope. The Retention Marketing Manager focuses on overall customer loyalty and retention strategies, often utilizing multiple channels, while the Email Marketing Manager specializes in creating and managing email campaigns. Both roles require knowledge of marketing tools and data analysis, but the Retention Marketing Manager typically has a broader strategic focus.

What are popular job titles related to Retention Marketing Manager jobs in Baton Rouge, LA?

For Retention Marketing Manager jobs in Baton Rouge, LA, the most frequently searched job titles are:

What job categories do people searching Retention Marketing Manager jobs in Baton Rouge, LA look for?

The top searched job categories for Retention Marketing Manager jobs in Baton Rouge, LA are:

Retention Marketing Manager jobs near you
Infographic showing various Retention Marketing Manager job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 86% Full Time, 11% Part Time, 2% Temporary, and 1% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $82,733 per year, or $39.8 per hour.

Marketing Manager

SASSO

Baton Rouge, LA

Full-time

Re-posted 13 days ago

Job description

SASSO is partnering with one of our clients to identify a Marketing Manager to support the planning, coordination, and execution of marketing initiatives for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This role will serve as a key connector between internal stakeholders, agency partners, and vendors to ensure campaigns are delivered on time, on brand, and on budget. The ideal candidate has a strong background in sports marketing, thrives in fast-paced environments, and brings the confidence, adaptability and organizational skills to coordinate multiple projects while building trusted relationships with diverse stakeholders.
ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Serve as the central point of coordination for brand marketing initiatives, aligning strategies across creative, digital, and retail channels.
  • Collaborate with cross-functional teams to ensure marketing campaigns support direct-to-consumer, retail sales and direct-to-organization goals.
  • Partner with creative teams to brief projects, review deliverables, and provide actionable feedback to maintain brand consistency.
  • Manage campaign timelines, budgets, and deliverables across multiple stakeholders including agencies, vendors, and internal teams.
  • Support execution of integrated marketing campaigns across paid, owned, and earned channels, ensuring alignment with brand positioning and product launches.
  • Assist in managing influencer partnerships, affiliate programs, and social content initiatives to amplify reach and engagement.
  • Coordinate email and SMS marketing efforts in collaboration with creative and e-commerce teams to drive customer engagement and retention.
  • Track project progress, flag potential risks, and proactively address challenges to maintain schedules.
  • Monitor market trends, competitor activity, and audience insights to inform campaign planning.
  • Contribute to campaign reporting, helping analyze key performance metrics and providing recommendations for optimization.

QUALIFICATIONS

Education and Experience:

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 3-5 years of marketing experience, ideally with a focus on sports marketing, agency collaboration, or e-commerce brands.
  • Familiarity with e-commerce environments, conversion optimization concepts, and performance marketing metrics such as CAC and ROAS.
  • Proven ability to manage multiple projects in a fast-paced, deadline-driven environment.
  • Strong organizational and communication skills with the ability to coordinate cross-functional teams.
  • Experience working with external agencies and vendors to deliver integrated campaigns.
  • Knowledge of digital marketing channels, including social media, paid media, influencer marketing, and affiliate programs, is preferred.

Behavioral Competencies:

  • Project and campaign management
  • Stakeholder communication and relationship building
  • Time management and prioritization
  • Adaptability in fast-paced environments
  • Attention to detail and brand alignment
  • Collaborative problem solving
  • Initiative and resourcefulness


WORK ENVIRONMENT AND PHYSICAL DEMANDS

  • This is an in-office role based in Baton Rouge, LA. Candidates in New Orleans, Lafayette and surrounding areas are encouraged to apply, with the expectation of frequent in-person collaboration to support team integration and strategic alignment.
  • Frequent travel may be required for internal or client meetings, engagement events, or project related initiatives.
  • Requires extended periods of computer use and virtual meeting participation.

Apply