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Retail Wine Sales Representative Jobs (NOW HIRING)

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Retail Wine Sales Representative information

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$21

$50

How much do retail wine sales representative jobs pay per hour?

As of Sep 9, 2026, the average hourly pay for retail wine sales representative in the United States is $21.25, according to ZipRecruiter salary data. Most workers in this role earn between $14.42 and $21.39 per hour, depending on experience, location, and employer.

What is a retail wine sales representative?

Retail Wine Sales Representatives are professionals who specialize in selling wine to customers in retail settings, such as wine shops, liquor stores, or supermarkets. They use their knowledge of different wine varieties, regions, and tasting notes to assist customers in selecting wines that suit their preferences and budgets. Additionally, they may organize tastings, manage inventory, and stay informed about wine trends and new products to provide excellent customer service. Their goal is to increase sales and build strong relationships with customers and suppliers. This role often requires excellent communication and interpersonal skills, as well as a passion for wine.

What are the key skills and qualifications needed to thrive as a retail wine sales representative?

To excel as a Retail Wine Sales Representative, you need in-depth product knowledge of wines, strong sales abilities, and often a background in hospitality or retail. Familiarity with POS systems, inventory management software, and certifications like WSET or sommelier credentials are commonly valued. Outstanding interpersonal skills, active listening, and persuasive communication help build customer relationships and trust. These skills are crucial for driving sales, providing exceptional service, and enhancing the reputation of the wine retailer.

What are some common challenges faced by retail wine sales representatives, and how can they be addressed?

Retail Wine Sales Representatives often encounter challenges such as keeping up with an evolving product portfolio, educating customers with varying levels of wine knowledge, and meeting sales targets in a competitive market. To address these challenges, representatives typically engage in continuous learning about new wines and vintages, utilize customer relationship management tools, and collaborate closely with both suppliers and in-store staff to stay informed and deliver personalized recommendations. Building strong relationships with customers and leveraging product tastings can also help boost confidence and sales performance.

What is the difference between Retail Wine Sales Representative vs Wine Sales Associate?

AspectRetail Wine Sales RepresentativeWine Sales Associate
CredentialsHigh school diploma; knowledge of wines; sales skillsHigh school diploma; customer service skills; wine knowledge beneficial
Work EnvironmentRetail stores, wine shops, liquor storesRetail stores, wine boutiques, liquor stores
Employer & IndustryWine distributors, retail wine shops, liquor storesWine retailers, specialty wine shops, liquor stores
Search & Comparison IntentYesYes

The main difference is that a Retail Wine Sales Representative often has a broader role, including promoting wines to retail outlets and managing distributor relationships, while a Wine Sales Associate primarily assists customers directly in retail settings. Both roles require wine knowledge and sales skills, but the representative may have more responsibilities related to wholesale and distribution.

What states have the most Retail Wine Sales Representative jobs?

States with the most job openings for Retail Wine Sales Representative jobs include:

What are popular job titles related to Retail Wine Sales Representative jobs?

For Retail Wine Sales Representative jobs, the most frequently searched job titles are:

Infographic showing various Retail Wine Sales Representative job openings in the United States as of August 2026, with employment types broken down into 81% Full Time, 18% Part Time, and 1% Contract. Highlights an 77% Physical, 1% Hybrid, and 22% Remote job distribution, with an average salary of $44,205 per year, or $21.3 per hour.

Wine Sales Representative (1099)

San Diego, CA

Full-time

Posted 18 days ago


Job description

Wine Sales Representative (1099)
Northern California
J. Woods Beverage Group (JWBG) is seeking an experienced, relationship-driven Wine Sales Representative to develop new business within an assigned Northern California territory.
This opportunity is ideal for an established sales professional already calling on restaurants, retailers, grocery, and hospitality accounts who is looking to add a well-supported wine portfolio.
What We OfferALL Competitive commission structure with consistent payments
Distributor-level back-office support
Next-day delivery (when available)
Marketing materials and samples
Exclusive private label programs with low minimums
Family-owned company with responsive support
Responsibilities
Prospect and open new accounts within your assigned territory
Present JWBG wines and beverage programs
Introduce private label opportunities
Conduct tastings and product presentations
Build long-term customer relationships
Qualifications
Wine sales experience preferred
Existing on- and off-premise relationships strongly preferred
Self-motivated, organized, and entrepreneurial
Strong communication and follow-through
This is a true business development role. Representatives are expected to prospect, develop, and grow new customer relationships within their assigned territory.
If you're passionate about wine, enjoy building relationships, and are looking for the support of a distributor with the flexibility and responsiveness of a family-owned company, we'd love to hear from you.
***This is an Independent 1099 Contractor position. The pay range below is determined by our competitive commission structure, not what is shown below.
1099 Contractor Position
Job category: Sales and Marketing