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Retail Wine Sales Representative Jobs (NOW HIRING)

Meadows Estate Vineyard and Winery

Be Seen First

Wine Sales Representative

Los Angeles, CA · On-site

$24K - $72K/yr (+ commission)

NOW RECRUITING -- EXPERIENCED WINE SALES REPRESENTATIVES We are actively seeking highly motivated, relationship-driven wine industry professionals to expand our market presence across key territories.

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Retail Wine Sales Representative information

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How much do retail wine sales representative jobs pay per hour?

As of Sep 8, 2026, the average hourly pay for retail wine sales representative in the United States is $21.25, according to ZipRecruiter salary data. Most workers in this role earn between $14.42 and $21.39 per hour, depending on experience, location, and employer.

What is a retail wine sales representative?

Retail Wine Sales Representatives are professionals who specialize in selling wine to customers in retail settings, such as wine shops, liquor stores, or supermarkets. They use their knowledge of different wine varieties, regions, and tasting notes to assist customers in selecting wines that suit their preferences and budgets. Additionally, they may organize tastings, manage inventory, and stay informed about wine trends and new products to provide excellent customer service. Their goal is to increase sales and build strong relationships with customers and suppliers. This role often requires excellent communication and interpersonal skills, as well as a passion for wine.

What are the key skills and qualifications needed to thrive as a retail wine sales representative?

To excel as a Retail Wine Sales Representative, you need in-depth product knowledge of wines, strong sales abilities, and often a background in hospitality or retail. Familiarity with POS systems, inventory management software, and certifications like WSET or sommelier credentials are commonly valued. Outstanding interpersonal skills, active listening, and persuasive communication help build customer relationships and trust. These skills are crucial for driving sales, providing exceptional service, and enhancing the reputation of the wine retailer.

What are some common challenges faced by retail wine sales representatives, and how can they be addressed?

Retail Wine Sales Representatives often encounter challenges such as keeping up with an evolving product portfolio, educating customers with varying levels of wine knowledge, and meeting sales targets in a competitive market. To address these challenges, representatives typically engage in continuous learning about new wines and vintages, utilize customer relationship management tools, and collaborate closely with both suppliers and in-store staff to stay informed and deliver personalized recommendations. Building strong relationships with customers and leveraging product tastings can also help boost confidence and sales performance.

What is the difference between Retail Wine Sales Representative vs Wine Sales Associate?

AspectRetail Wine Sales RepresentativeWine Sales Associate
CredentialsHigh school diploma; knowledge of wines; sales skillsHigh school diploma; customer service skills; wine knowledge beneficial
Work EnvironmentRetail stores, wine shops, liquor storesRetail stores, wine boutiques, liquor stores
Employer & IndustryWine distributors, retail wine shops, liquor storesWine retailers, specialty wine shops, liquor stores
Search & Comparison IntentYesYes

The main difference is that a Retail Wine Sales Representative often has a broader role, including promoting wines to retail outlets and managing distributor relationships, while a Wine Sales Associate primarily assists customers directly in retail settings. Both roles require wine knowledge and sales skills, but the representative may have more responsibilities related to wholesale and distribution.

What states have the most Retail Wine Sales Representative jobs?

States with the most job openings for Retail Wine Sales Representative jobs include:

What are popular job titles related to Retail Wine Sales Representative jobs?

For Retail Wine Sales Representative jobs, the most frequently searched job titles are:

Retail Wine Sales Representative jobs near you
Infographic showing various Retail Wine Sales Representative job openings in the United States as of August 2026, with employment types broken down into 81% Full Time, 18% Part Time, and 1% Contract. Highlights an 77% Physical, 1% Hybrid, and 22% Remote job distribution, with an average salary of $44,205 per year, or $21.3 per hour.

Entry level Wine Sales Representative

Springfield, NJ • On-site

Wine Library
Retail • 51 - 200 employees
Learn more about Wine Libraryexternal

$18 - $20/hr

Other

Medical, Dental, Vision, Retirement

Posted 8 days ago

Job description

Company Description Wine Library is one of the leading wine retail stores in the United States, known for its wide selection and competitive pricing. Driven by a strong focus on value and customer experience, Wine Library is committed to offering some of the best deals on wine available anywhere, appealing to both casual buyers and dedicated enthusiasts. Team members join a dynamic retail environment that combines e-commerce innovation with deep expertise in wine and spirits.


Role Description The Wine Sales Representative is a full-time, on-site role based in Springfield, NJ. This role is responsible for engaging with customers and recommending wines and related products that meet their needs and budget. Day-to-day tasks include providing knowledgeable product guidance, assisting with tastings and promotions, managing in-store merchandising, and creating content for sales and marketing campaigns. The Wine Sales Representative works closely with our complete staff to ensure a welcoming shopping experience, support ongoing sales campaigns, and contribute to overall store performance.


Qualifications

  • Candidates should possess skills in Wine Sales and a solid understanding of the Wine & Spirits Industry.
  • Candidates should possess proven Sales skills and the ability to meet or exceed sales targets.
  • Strong interpersonal and communication skills, with the ability to explain products clearly and confidently.
  • Ability to work on-site in Springfield, NJ, including evenings, weekends, and holidays as needed.
  • Previous retail or hospitality experience is beneficial; certification in wine education (e.g., WSET or similar) is a plus.
  • Reliable, organized, and able to handle a fast-paced environment and multi-tasking responsibilities.


Physical Requirements (with or without accommodations):

  • Walk, bend down repeatedly, and be on feet for 8-10 hours a day
  • Lift 50 lbs. overhead and repeatedly.

Job Type: Full-time


Benefits:

  • 401(k)
  • Dental insurance
  • Employee discount
  • Flexible schedule
  • Health insurance
  • Vision insurance


Pay Rate:

$18-$20 per hour

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