1

Retail Strategy Manager Jobs in Appleton, WI (NOW HIRING)

Drive the future of automotive retail: Are you a strategic, data-driven merchant with a passion for ... We're seeking a Category Manager - Automotive Parts & Accessories to take ownership of high ...

E-commerce best practices, Digital merchandising, Retail media, Digital shelf management, Omnichannel retail strategies * Advanced analytical and problem-solving skills. * Strong communication and ...

Retail Merchandiser

New London, WI · On-site

$14 - $16/hr

Develop and implement effective merchandising strategies that align with company and store ... Manage monthly scheduling to ensure store visits and merchandising deliverables are completed by ...

Are you an experienced Product Manager excited by shaping products that stand out in crowded retail ... Develop and execute strategic growth plans for assigned product category to grow the business.

Retail Store Manager About Life at PetSmart Our associates are the heart of Team PetSmart. Together ... Deliver corporate strategy and profitability goals by executing the direction set leadership.

Retail Store Manager

Green Bay, WI · On-site

$55K - $116K/yr

Retail Store Manager About Life at PetSmart Our associates are the heart of Team PetSmart. Together ... Deliver corporate strategy and profitability goals by executing the direction set leadership.

Retail Store Manager About Life at PetSmart Our associates are the heart of Team PetSmart. Together ... Deliver corporate strategy and profitability goals by executing the direction set leadership.

Retail Store Manager

Green Bay, WI · On-site

$55K - $116K/yr

Retail Store Manager About Life at PetSmart Our associates are the heart of Team PetSmart. Together ... Deliver corporate strategy and profitability goals by executing the direction set leadership.

Retail Store Manager About Life at PetSmart Our associates are the heart of Team PetSmart. Together ... Deliver corporate strategy and profitability goals by executing the direction set leadership.

Retail Store Manager About Life at PetSmart Our associates are the heart of Team PetSmart. Together ... Deliver corporate strategy and profitability goals by executing the direction set leadership.

Retail Store Manager About Life at PetSmart Our associates are the heart of Team PetSmart. Together ... Deliver corporate strategy and profitability goals by executing the direction set leadership.

Retail Store Manager About Life at PetSmart Our associates are the heart of Team PetSmart. Together ... Deliver corporate strategy and profitability goals by executing the direction set leadership.

Retail Store Manager About Life at PetSmart Our associates are the heart of Team PetSmart. Together ... Deliver corporate strategy and profitability goals by executing the direction set leadership.

Retail Store Manager About Life at PetSmart Our associates are the heart of Team PetSmart. Together ... Deliver corporate strategy and profitability goals by executing the direction set leadership.

Retail Store Manager

Grand Chute, WI · On-site

$55K - $116K/yr

Retail Store Manager About Life at PetSmart Our associates are the heart of Team PetSmart. Together ... Deliver corporate strategy and profitability goals by executing the direction set leadership.

Retail Store Manager About Life at PetSmart Our associates are the heart of Team PetSmart. Together ... Deliver corporate strategy and profitability goals by executing the direction set leadership.

Retail Store Manager

Oshkosh, WI · On-site

$55K - $116K/yr

Retail Store Manager About Life at PetSmart Our associates are the heart of Team PetSmart. Together ... Deliver corporate strategy and profitability goals by executing the direction set leadership.

Retail Store Manager About Life at PetSmart Our associates are the heart of Team PetSmart. Together ... Deliver corporate strategy and profitability goals by executing the direction set leadership.

next page

Showing results 1-20

Retail Strategy Manager information

See Appleton, WI salary details

$11

$22

$34

How much do retail strategy manager jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for retail strategy manager in Appleton, WI is $22.32, according to ZipRecruiter salary data. Most workers in this role earn between $16.88 and $26.06 per hour, depending on experience, location, and employer.

What does a retail strategy manager do?

A Retail Strategy Manager is responsible for developing and implementing strategies to improve a retailer’s performance and competitive positioning. They analyze market trends, customer data, and business operations to identify opportunities for growth and efficiency. Their work often involves overseeing projects related to merchandising, pricing, store formats, and customer experience. Additionally, they collaborate with cross-functional teams to ensure alignment with the company’s overall objectives. Ultimately, their goal is to drive sales, profitability, and customer satisfaction in the retail environment.

How does a retail strategy manager typically collaborate with merchandising and operations teams to drive business results?

Retail Strategy Managers work closely with both merchandising and operations teams to align strategic initiatives with day-to-day execution. They often facilitate cross-functional meetings to ensure that new strategies, such as assortment changes or pricing adjustments, are feasible and understood by all stakeholders. By analyzing sales data and operational feedback, they help identify areas for improvement and coordinate the rollout of pilot programs or process enhancements. This collaborative approach ensures that strategic goals are translated into actionable plans that positively impact store performance and customer experience.

What are the key skills and qualifications needed to thrive as a retail strategy manager, and why are they important?

To thrive as a Retail Strategy Manager, you need strong analytical skills, a solid background in business or finance, and experience in retail operations, often supported by a bachelor’s or master’s degree in business administration or a related field. Familiarity with data analytics platforms, CRM systems, and tools like Excel or Tableau is commonly required, along with knowledge of retail analytics or project management certifications. Exceptional communication, leadership, and problem-solving abilities are standout soft skills for influencing stakeholders and driving change. These competencies are crucial for developing data-driven strategies that enhance retail performance, customer experience, and profitability.

What is the difference between Retail Strategy Manager vs Retail Buyer?

AspectRetail Strategy ManagerRetail Buyer
Primary FocusDeveloping long-term retail strategies, market analysis, and business growth plansSelecting and purchasing products to meet consumer demand and maximize sales
Required SkillsStrategic planning, market research, data analysis, leadershipProduct knowledge, negotiation, vendor relations, trend analysis
Work EnvironmentCorporate offices, retail chains, strategic planning teamsRetail stores, purchasing departments, supplier meetings
Common UsageUsed by companies to plan overall retail growth and positioningUsed by retail companies to manage inventory and product assortment

The Retail Strategy Manager focuses on creating and implementing strategies to grow retail businesses, while the Retail Buyer concentrates on selecting products to meet customer demand. Both roles require analytical skills and industry knowledge but serve different functions within the retail industry.

How do I become a retail strategy manager?

To become a retail strategy manager, candidates typically need a bachelor's degree in business, marketing, or a related field, along with several years of experience in retail, sales, or strategic planning. Strong analytical skills, knowledge of retail operations, and proficiency with data analysis tools are essential, and some roles may require an MBA or relevant certifications. Developing expertise in market research, financial analysis, and strategic development is also beneficial for advancement in this role.

What are popular job titles related to Retail Strategy Manager jobs in Appleton, WI?

For Retail Strategy Manager jobs in Appleton, WI, the most frequently searched job titles are:

What job categories do people searching Retail Strategy Manager jobs in Appleton, WI look for?

The top searched job categories for Retail Strategy Manager jobs in Appleton, WI are:

What cities near Appleton, WI are hiring for Retail Strategy Manager jobs?

Cities near Appleton, WI with the most Retail Strategy Manager job openings:

Category Manager - Automotive

Fleet Farm

Appleton, WI • On-site

Full-time

Re-posted 11 days ago


Fleet Farm rating

5.4

Company rating: 5.4 out of 10

Based on 229 frontline employees who took The Breakroom Quiz

537th of 739 rated retailers


Job description

Drive the future of automotive retail:
Are you a strategic, data-driven merchant with a passion for the automotive industry? Join a fast-growing, customer-focused retailer that blends tradition with innovation. We're seeking a Category Manager - Automotive Parts & Accessories to take ownership of high-performing product categories, shaping everything from assortment strategy to pricing, vendor negotiations, and merchandising.
As a Category Manager, you'll be the engine behind our category growth - using data and market trends to build competitive, customer-centric assortments that maximize sales and profitability across our stores and online platforms.
Key Responsibilities:
  • Own Category Strategy
    Develop and execute long-term category plans that drive revenue, margin, and market share across automotive parts, accessories, and tools.
  • Data-Driven Decision Making
    Analyze customer behavior, market trends, and category performance to make informed recommendations on pricing, promotions, and assortment.
  • Assortment & Merchandising
    Build compelling product assortments across private label and national brands. Partner with visual merchandising and planogram teams to bring strategies to life in-store and online.
  • Vendor Management
    Negotiate contracts and maintain strong supplier relationships to secure competitive costs, reliable inventory, and exclusive offerings.
  • Forecasting & Inventory Optimization
    Collaborate with inventory planning to ensure accurate demand forecasting and timely product availability, especially for seasonal and promotional cycles.
  • Cross-Functional Leadership
    Work across merchandising, marketing, supply chain, and store operations teams to deliver seamless category execution and performance.
  • Customer Focus
    Stay attuned to consumer preferences and industry trends to ensure we're delivering what automotive enthusiasts and DIYers want most.

What You Bring:
  • Bachelor's degree or equivalent work experience
  • 3-5+ years in retail merchandising, category management, or product management - ideally in automotive or hardlines retail
  • Strong understanding of retail P&L concepts (revenue, margin, turnover, etc.)
  • Experience negotiating supplier contracts and managing vendor relationships
  • Excellent analytical skills - comfortable working with Excel, data dashboards, and category performance reports
  • Familiarity with planogramming, promotional planning, and eCommerce retail strategy
  • Proven ability to thrive in a fast-paced, collaborative environment

Why Join Us?
  • Lead one of the dynamic merchandise categories in automotive
  • Collaborate with industry veterans and retail innovators
  • Competitive salary, hybrid work schedule, full benefits, Team Member discounts, and growth opportunities

Ready to shift your career into high gear? Apply now and help us drive what's next in automotive retail.
Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

What Fleet Farm employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom


Fleet Farm logo

About Fleet Farm

Sourced by ZipRecruiter

Fleet Farm, headquartered in Appleton, Wisconsin, is a retail chain catering to life in the North Central United States. The company was founded by Stewart Mills Sr. and his sons, Stewart Jr. and Henry, in 1955. Introducing a one-stop comprehensive “fleet pricing” model, the company has since grown into over 40 locations across several states, becoming an iconic brand in the region. Fleet Farm operates within the retail industry, offering a comprehensive range of products and services that cater to customers' needs outdoor gear, farming and pet supplies, home improvement tools, automotive goods, hunting and fishing equipment, and even snacks and clothing.

Industry

Retail

Company size

5,001 - 10,000 Employees

Headquarters location

Appleton, WI, US

Year founded

1955