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Retail Store Manager Jobs in Santa Rosa, CA (NOW HIRING)

United Pacific

Assistant Store Manager

Cotati, CA · On-site

Qualifications Include : * 2-4 years of experience as a Supervisor, or Team Lead at a retail store. * Must be at least 18 years of age (unless otherwise indicated by the hiring manager due to local ...

Alta Convenience

Assistant Store Manager

Cotati, CA · On-site

Qualifications Include : * 2-4 years of experience as a Supervisor, or Team Lead at a retail store. * Must be at least 18 years of age (unless otherwise indicated by the hiring manager due to local ...

Rocket

Assistant Store Manager

Fulton, CA

Qualifications Include : * 2-4 years of experience as a Supervisor, or Team Lead at a retail store. * Must be at least 18 years of age (unless otherwise indicated by the hiring manager due to local ...

Rocket

Assistant Store Manager

Novato, CA

Qualifications Include : * 2-4 years of experience as a Supervisor, or Team Lead at a retail store. * Must be at least 18 years of age (unless otherwise indicated by the hiring manager due to local ...

Rocket

Assistant Store Manager

Windsor, CA

Qualifications Include : * 2-4 years of experience as a Supervisor, or Team Lead at a retail store. * Must be at least 18 years of age (unless otherwise indicated by the hiring manager due to local ...

Rocket

Assistant Store Manager

Vineburg, CA

Qualifications Include : * 2-4 years of experience as a Supervisor, or Team Lead at a retail store. * Must be at least 18 years of age (unless otherwise indicated by the hiring manager due to local ...

Rocket

Assistant Store Manager

Graton, CA

Qualifications Include : * 2-4 years of experience as a Supervisor, or Team Lead at a retail store. * Must be at least 18 years of age (unless otherwise indicated by the hiring manager due to local ...

Rocket

Assistant Store Manager

Napa, CA

Qualifications Include : * 2-4 years of experience as a Supervisor, or Team Lead at a retail store. * Must be at least 18 years of age (unless otherwise indicated by the hiring manager due to local ...

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All JobsRetail Store JobsRetail Store Manager JobsRetail Store Manager Jobs in Santa Rosa, CA

Retail Store Manager information

See Santa Rosa, CA salary details

$12

$25

$38

How much do retail store manager jobs pay per hour?

As of Jun 14, 2026, the average hourly pay for retail store manager in Santa Rosa, CA is $25.01, according to ZipRecruiter salary data. Most workers in this role earn between $18.94 and $29.18 per hour, depending on experience, location, and employer.

What does a manager do at a retail store?

A retail store manager oversees daily operations, manages staff, ensures customer satisfaction, and maintains sales goals. They handle staffing, inventory, and store policies, often using point-of-sale systems and scheduling tools to ensure smooth store functioning.

Who is a store manager's salary?

The salary of a retail store manager typically ranges from $40,000 to $70,000 annually, depending on factors such as location, store size, and experience. Many managers also receive bonuses, commissions, or benefits as part of their compensation package.

What are some common challenges faced by Retail Store Managers and how can they be effectively addressed?

Retail Store Managers often face challenges such as managing staff turnover, maintaining inventory accuracy, and meeting sales targets. Effective communication and consistent training can help reduce turnover by fostering a positive team environment. Implementing robust inventory management systems and regularly reviewing sales data can help address inventory and sales challenges. Building strong relationships with both employees and customers is also key to creating a productive and engaging retail environment.

What Does a Retail Store Manager Do?

A retail store manager is responsible for organizing employees, payroll, and schedules at a retail store. It is their job to hire new employees, provide training, manage current employees, and maintain the proper appearance of the store. If the retail store is part of a large chain, the retail store manager will present corporate changes and sales quota expectations to the staff. A retail store manager will also be responsible for monitoring security, handling money matters, and making sure the store is orderly and welcoming.

What is the role of a retail store manager?

A retail store manager oversees daily store operations, manages staff, ensures customer satisfaction, and meets sales targets. They handle inventory, implement company policies, and often use point-of-sale systems to track sales and manage staff schedules.

What retail store pays managers the most?

Retail store managers at large, well-established companies such as Costco, The Home Depot, and Lowe's tend to earn higher salaries due to their scale and profitability. These companies often offer competitive pay, bonuses, and benefits, especially for managers with experience and certifications in retail management. Compensation can vary based on location, store size, and individual performance.

What are Retail Store Managers?

Retail Store Managers are responsible for overseeing the daily operations of a retail store. Their duties include managing staff, ensuring excellent customer service, monitoring inventory, meeting sales targets, and handling administrative tasks such as budgeting and scheduling. They play a key role in maintaining store standards and driving business growth. Retail Store Managers also address customer concerns and implement company policies to create a productive and positive shopping environment.

What are the key skills and qualifications needed to thrive as a Retail Store Manager, and why are they important?

To thrive as a Retail Store Manager, you need strong leadership, inventory management, sales acumen, and typically a background in retail or business administration. Familiarity with point-of-sale (POS) systems, inventory tracking software, and scheduling tools is essential. Excellent communication, problem-solving, and customer service skills help you motivate teams and resolve issues effectively. These abilities ensure efficient store operations, satisfied customers, and achievement of sales and performance targets.
More about Retail Store Manager jobs
What are the most commonly searched types of Retail Store jobs in Santa Rosa, CA? The most popular types of Retail Store jobs in Santa Rosa, CA are:
What are popular job titles related to Retail Store Manager jobs in Santa Rosa, CA? For Retail Store Manager jobs in Santa Rosa, CA, the most frequently searched job titles are:
What job categories do people searching Retail Store Manager jobs in Santa Rosa, CA look for? The top searched job categories for Retail Store Manager jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Retail Store Manager jobs? Cities near Santa Rosa, CA with the most Retail Store Manager job openings:
Retail Store Manager jobs near you
Infographic showing various Retail Store Manager job openings in Santa Rosa, CA as of June 2026, with employment types broken down into 61% Full Time, and 39% Part Time. Highlights an 100% In-person job distribution, with an average salary of $52,014 per year, or $25 per hour.
Retail Assistant Manager - PT/FT

Retail Assistant Manager - PT/FT

Goodwill - Redwood Empire

Petaluma, CA

$23/hr

Full-time, Part-time

Posted 20 days ago

Job description

POSITION TITLE:             Retail Assistant Manager
STATUS:                           Non-Exempt
DEPARTMENT:                 Donated Goods Retail (DGR)
REPORTS TO:                  Retail Store Manager
SAFETY SENSITIVE:        HIGH – Position is subject to pre-employment physical and, drug & alcohol screening
The starting wage for this position is $23.00 per hour.
CHARACTERISTICS OF THE JOB:
The Assistant Store Manager (ASM) will play a key role by significantly contributing to
the leadership and operational success of the store.  In coordination with the Store
Manager, the Assistant Store Manager will help oversee all daily operations, drive
performance goals, and support training and supervision of staff and volunteers while
creating a positive image of GIRE in the community.  The ASM serves as the Manager
on duty in the absence of the Store Manager.  The specific distribution of time and
priorities may vary based on store location.
PROVIDES SUPERVISION TO: The Assistant Store Manager provides direct supervision of Store Leads, Retail Associates, clients, and volunteers assigned to the location, in alignment with GIRE management principles.
ESSENTIAL FUNCTIONS
  • Adhere to and champion the 1-Touch process to maximize efficiency, safety, production, and sales goals.
  • Maintain inventory quality standards; set standards for each department.
  • Support the store budget and financial objectives under the direction of the Store Manager.
  • Train employees and clients in proper work habits, job responsibilities, and policies/procedures.
  • Complete and submit accurate and timely employee and client payroll records.
  • Effectively resolve issues with DGR team members, clients, and donors, and to hold accountability with timely feedback that includes formal documentation up to and including recommendations for terminations.
  • Identify and communicate recommendations to Store Manager opportunities to improve store operations, performance, and outcomes.
  • Manage the store in accordance with high professional work ethics and integrity as well as Goodwill policies and procedures.
  • Perform frequent bank deposits and change runs in support of business needs, as assigned.
  • Ensure the condition of facility and grounds are neat, clean, and safe.
  • Promptly report and communicate safety concerns, including needed repairs or replacements to the Store Manager.
  • Follow and enforce safety procedures at all times to provide a safe work environment.

ANCILLARY FUNCTIONS:
  • Back up any position in the store as needed to accomplish goals.
  • Exhibit positive leadership resulting in a positive work atmosphere for customers, clients, participants, co-workers, and management.
  • Respond to facility needs outside regular business hours (e.g., alarm calls, emergencies, etc.).
  • Provide support and management to other GIRE Retail Store locations, as assigned.
  • Attend management meetings, as assigned.
  • Perform other job-related duties as assigned by Management.

QUALIFICATIONS:
  • Minimum of two years’ experience in an increasingly responsible supervisory/management position.
  • High School diploma, or equivalent. 
  • Good math skills.
  • Experience supervising or training employees, clients, or volunteers, including delivering instructions and providing regular feedback.
  • Ability to handle and resolve customer inquiries and complaints tactfully and professionally.
  • Able to positively influence and motivate assigned staff through clear communication and management.
  • Computer skills in Word, Excel and Outlook at a beginning to intermediate level.
  • Organized and able to work independently.
  • Good communication skills, both in writing, and orally.
  • Valid CA Class C Driver’s License and proof of personal auto insurance.
  • Must have access to a reliable passenger vehicle that supports completion of essential and ancillary functions of the position.
  • Must have access to a phone to receive emergency and coverage calls.

DESIRED TRAITS AND COMPETENCIES
  • Respect of others.
  • Ability to perform effectively and cooperatively as part of a team.
  • Excellent interpersonal skills and the ability to interact effectively with a diverse population.
  • Excellent attention to detail.
  • Prior experience in a donated goods environment.
  • Bilingual, English and Spanish preferred.

WORK ENVIRONMENT: Exposure to constant low-level noise.  Temperate climate with both indoor and outdoor exposures. Varies walking surfaces - to include tile, carpet, linoleum, concrete, or asphalt.   Overhead and natural lighting.  High level of interaction with the general public.  May be exposed to moderate levels of dust.
PHYSICAL REQUIREMENTS: Continuous bending, stooping, stretching, walking with mobility throughout the store.  Continuous simple grasping.  Frequent to continuous fine finger movement to operate cash register and computer.  Ability to lift up to 50 pounds. Continuous speech and visual skills required.  Occasional vehicle travel.
PROMOTIONAL & DEVELOPMENTAL OPPORTUNITIES:
Position may be promotable to Store Manager with demonstrated mastery of skills, relevant trainings including supervision, administrative tasks, and understanding business needs, goals, and objectives. All promotions are based on business needs.

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