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Retail Counter Manager Jobs in Virginia (NOW HIRING)

Belk

Estee Lauder Counter Manager - Full Time

Williamsburg, VA · On-site

$17.25 - $20.50/hr

The Beauty Counter Manager drives personal and team results within an assigned brand, demonstrating ... of retail experience and a dedication to customer service excellence. * Available to work a ...

Belk

Estee Lauder Counter Manager - Full Time

Lynchburg, VA · On-site

$17.50 - $21/hr

The Beauty Counter Manager drives personal and team results within an assigned brand, demonstrating ... of retail experience and a dedication to customer service excellence. * Available to work a ...

Belk

Estee Lauder Counter Manager - Full Time

Williamsburg, VA · On-site

$16.25 - $19.50/hr

The Beauty Counter Manager drives personal and team results within an assigned brand, demonstrating ... of retail experience and a dedication to customer service excellence. * Available to work a ...

Belk

Estee Lauder Counter Manager - Full Time

Lynchburg, VA · On-site

$17.50 - $21/hr

The Beauty Counter Manager drives personal and team results within an assigned brand, demonstrating ... of retail experience and a dedication to customer service excellence. * Available to work a ...

Belk

The Fine Jewelry Counter Manager drives personal and team results by demonstrating a passion for ... of retail experience and a dedication to customer service excellence. * Available to work a ...

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Retail Counter Manager information

What is a retail counter manager?

A Retail Counter Manager is responsible for overseeing the operations and sales of a specific counter or department within a retail store, such as cosmetics, jewelry, or electronics. They lead a team of sales associates, manage inventory, and ensure that customer service standards are met. Retail Counter Managers also develop sales strategies, train staff, and maintain the appearance of their designated counter to attract customers. Their goal is to maximize sales and provide an excellent shopping experience for customers.

What are the key skills and qualifications needed to thrive as a retail counter manager, and why are they important?

To thrive as a Retail Counter Manager, you need expertise in sales, inventory management, and customer service, often supported by experience in retail or supervisory roles. Familiarity with point-of-sale (POS) systems, merchandising software, and basic financial reporting tools is typically required. Strong leadership, interpersonal communication, and problem-solving skills help you motivate staff and resolve customer issues effectively. These skills ensure efficient store operations, enhanced customer satisfaction, and the achievement of sales targets.

What are some common challenges a retail counter manager might face, and how can they effectively address them?

Retail Counter Managers often encounter challenges such as meeting sales targets, managing staff performance, and ensuring exceptional customer service in a fast-paced environment. To effectively address these, successful managers focus on clear communication with their team, ongoing product training, and adapting sales strategies to customer needs. Staying organized and fostering a positive team culture can help overcome daily operational hurdles and drive store success.

What is the difference between Retail Counter Manager vs Retail Sales Associate?

AspectRetail Counter ManagerRetail Sales Associate
ResponsibilitiesOversees counter operations, manages staff, handles customer complaints, and ensures sales targets are met.Assists customers, processes transactions, stocks shelves, and promotes products.
Required SkillsLeadership, customer service, inventory management, and sales skills.Customer service, communication, product knowledge, and sales techniques.
Work EnvironmentFront-of-store, managerial setting, often in retail outlets like electronics, cosmetics, or jewelry stores.

The Retail Counter Manager typically has supervisory duties, manages staff, and handles operational tasks, while the Retail Sales Associate focuses on assisting customers and selling products. Both roles require strong customer service skills, but the manager position involves leadership and oversight responsibilities.

Retail Counter Manager jobs near you
Infographic showing various Retail Counter Manager job openings in Virginia as of September 2026, with employment types broken down into 71% Full Time, and 29% Part Time. Highlights an 100% In-person job distribution.

Estee Lauder Counter Manager - Full Time

Williamsburg, VA • On-site

Belk, Inc. & Belk eCommerce LLC
Furniture and Home Furnishings Stores • 10K+ employees
Learn more about Belk, Inc. & Belk eCommerce LLCexternal

$17.25 - $20.50/hr

Full-time

Re-posted 20 days ago

Belk rating

5.0

Company rating: 5.0 out of 10

Based on 257 frontline employees who took The Breakroom Quiz

17th of 21 rated department stores

Job description

The Beauty Counter Manager drives personal and team results within an assigned brand, demonstrating a passion for building personalized client relationships and sharing a genuine enthusiasm for cosmetic, beauty, and fragrance trends. This role utilizes engaging selling behaviors and strategies to enhance customer experience, while executing promotions, special events, and customer outreach initiatives. The Beauty Counter Manager possesses a competitive drive and entrepreneurial confidence to excel in a fast-paced commission environment. This is an hourly position, with monthly bonus eligibility.
What you will do
  • Demonstrate a high level of ownership, accountability, and initiative in achieving store objectives and driving the accomplishment of personal and store key metrics.

  • Create memorable store experiences through building genuine team, vendor, customer, and community relationships.

  • Lead team in providing excellent customer service, driving sales, achieving goals, and executing successful promotions, special events, and customer outreach to advance beauty business. Foster a positive store culture by sharing team successes, celebrating associate achievements, and modeling behaviors that strengthen performance and enhance customer service.

  • Build personal and team product knowledge, suggestive selling behaviors, artistry skills, and expertise in the latest industry tips and beauty trends to create exciting customer engagement. Drive repeat client interactions as a knowledgeable and trusted resource.

  • Enhance team's selling skills by assisting with onboarding, initiating teaching opportunities, and supporting associate continued learning. Connect with Beauty Advisors through team meetings and one-on-one touch bases to review goals and performance results.

  • Ensure associates are well-informed and confident in speaking to available inventory and assortment. Leverage clienteling tools and technology to provide a personalized and seamless omnichannel experience. Support store fulfillment in designated areas by accurately and efficiently executing omni processes.

  • Support team with merchandising product, replenishment, recovery, and cleanliness to maintain visual merchandising and beauty hygiene standards daily. Align presentations with vendor and company directives.

  • Partner with store leaders to ensure team schedules align with business needs, traffic plans, and event strategies to maximize associate and department productivity.

  • Demonstrate adaptability and respond to changing circumstances, adjusting tactics and shifting focus based on evolving business needs.

  • Lead shortage control and inventory accuracy in designated areas by executing price changes, product transfers, and processing damaged items timely. Champion team knowledge of inventory management, asset protection procedures, and safety guidelines.

Skills and Abilities
  • Ability to use data, guidance, and judgement to support timely and effective decisions that contribute to team and business success.

  • Skills and experience to perform in the role and a commitment to continuously learn.

  • Ability to take ownership of assigned tasks and contribute to store success by teaching, partnering, and encouraging others.

  • Self-directed and able to work with minimal supervision in a deadline-driven environment.

  • Communicate with excellence.

  • Comfortable with technology, including smart phones, tablet computers and Windows-based operating systems.

  • 1+ years of retail experience and a dedication to customer service excellence.

  • Available to work a flexible schedule based on business needs, including nights, weekends, and holidays.

  • Must regularly move around all store areas and be accessible to customers.

  • Must bend, reach, stretch for product as well as lift, carry, and move at least 40 lbs.

  • Comfortable with and enjoy assisting customers with makeup application and skincare services.
  • Associates must maintain all required professional licenses and certifications, including any state-specific demonstrator or cosmetology licenses, as required by applicable state and local regulatory boards.

The job posting highlights the most relevant / essential responsibilities and requirements of the role. It is not all-inclusive. There may be additional duties, responsibilities, and qualifications for this job.

What Belk employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Belk

Sourced by ZipRecruiter

What started as two brothers in business has now grown into one big family of associates, customers and the communities we serve. Throughout the years, we've changed and grown in so many ways. We've added exciting products, changed the way we work and made it easier to shop with new technology and services. The future is bright as we continue to grow - and we can't wait!

Industry

Furniture and home furnishings stores

Company size

10,000+ Employees

Headquarters location

Charlotte, NC, US

Year founded

1888

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