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Retail Banking Jobs in Santa Rosa, CA (NOW HIRING)

Previous retail sales, banking experience and/or lending a plus, preferably commercial real estate knowledge. For purposes of business travel, a valid driver's license as well as a personal vehicle ...

Previous retail sales, banking experience and/or lending a plus, preferably commercial real estate knowledge. For purposes of business travel, a valid driver's license as well as a personal vehicle ...

Previous retail sales, banking experience and/or lending a plus, preferably commercial real estate knowledge. For purposes of business travel, a valid driver's license as well as a personal vehicle ...

Previous retail sales, banking experience and/or lending a plus, preferably commercial real estate knowledge. For purposes of business travel, a valid driver's license as well as a personal vehicle ...

Showing results 21-40

Retail Banking information

See Santa Rosa, CA salary details

$41K

$68.5K

$82K

How much do retail banking jobs pay per year?

As of Sep 3, 2026, the average yearly pay for retail banking in Santa Rosa, CA is $68,519.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,800.00 and $76,500.00 per year, depending on experience, location, and employer.

What is retail banking?

Retail banking refers to the provision of banking services to individual consumers rather than businesses or corporations. Services typically include savings and checking accounts, personal loans, mortgages, credit cards, and other financial products designed for everyday banking needs. Retail banks operate through branch networks, online platforms, and ATMs to make banking accessible and convenient for the general public. The main goal is to help individuals manage their personal finances and access credit when needed.

What are the key skills and qualifications needed to thrive as a retail banker, and why are they important?

To thrive as a Retail Banker, you need a strong understanding of financial products, customer service expertise, and typically a degree in finance, business, or a related field. Familiarity with banking software, CRM systems, and regulatory compliance certifications such as AML/KYC are commonly required. Excellent communication, problem-solving, and relationship-building skills help you connect with clients and resolve their banking needs. These abilities are crucial for delivering high-quality customer service, ensuring regulatory compliance, and driving business growth in a competitive financial environment.

What are some common challenges faced by professionals in retail banking, and how can they be overcome?

Professionals in retail banking often face challenges such as meeting ambitious sales targets, adapting to rapidly changing technology, and managing a diverse customer base with varying needs. Building strong product knowledge, actively seeking customer feedback, and staying current with digital banking trends are essential strategies for overcoming these challenges. Additionally, collaborating closely with team members and participating in ongoing training can help retail bankers deliver excellent customer service and achieve their performance goals.

What is the difference between Retail Banking vs Personal Banker?

AspectRetail BankingPersonal Banker
Primary RoleProvides banking services to individual customers, including accounts, loans, and depositsAssists individual clients with banking needs, offering personalized financial advice and services
CredentialsTypically requires banking or finance certifications, high school diploma or higherSimilar credentials, often with additional sales or customer service experience
Work EnvironmentBranch offices, banks, financial institutionsBank branches, customer service centers
Employer & Industry UsageUsed broadly across retail banks and financial institutionsCommonly employed within retail banks as frontline staff

Retail Banking encompasses a broad range of banking services offered to the general public, while Personal Bankers focus on providing personalized assistance and financial advice to individual clients within retail banking settings. Both roles require similar credentials and work in comparable environments, but Retail Banking is a broader sector, whereas Personal Bankers are specialized frontline staff.

How hard is it to get into retail banking?

Getting into retail banking typically requires a high school diploma or equivalent, with some positions preferring or requiring a college degree in finance, business, or related fields. Entry-level roles often involve customer service skills and basic financial knowledge, and some employers may require relevant certifications or training programs; competition can vary based on location and economic conditions.

What do you do in retail banking?

In retail banking, professionals provide financial services to individual customers, including opening and managing accounts, processing transactions, offering loans and credit products, and advising on savings and investment options. They often work in bank branches and use banking software to serve clients efficiently.

What does a retail banker do?

A retail banker provides banking services to individual customers, including opening and managing accounts, processing transactions, offering loan and mortgage options, and advising on financial products. They often work in bank branches and need strong customer service and financial knowledge to assist clients effectively.

What are the most commonly searched types of Retail Banking jobs in Santa Rosa, CA?

The most popular types of Retail Banking jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Retail Banking jobs?

Cities near Santa Rosa, CA with the most Retail Banking job openings:

Infographic showing various Retail Banking job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 64% Full Time, 35% Part Time, and 1% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $68,519 per year, or $32.9 per hour.

Business Banking Officer

Westamerica Bank

Saint Helena, CA • On-site

$70K - $73K/yr

Full-time

Re-posted 16 days ago


Westamerica Bank rating

7.6

Company rating: 7.6 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

99th of 174 rated banks


Job description

Description:

Westamerica is among the largest commercial banks headquartered in California. We are looking for outstanding people to join our winning team. We reached our current strength because our employees, customers, and shareholders believe in the same fundamental goals: Delivering a wide variety of financial services with a superior customer service guarantee.


 Financial Plan

  • Meet or exceed quarterly and annual deposit and loan production goals. Generate non-interest income through the sale of fee-based services.
  • Attend daily 8 am sales meeting.
  • Consistently deliver excellence in service by adhering to the Bank’s service standards.
  • Adhere to the standards of the Bank’s sales culture as outlined in the current Sales Culture Handbook.
  • Ensure maturing loans assigned to portfolio are renewed.
  • Maintain customer contact with all assigned borrowers to ensure loan retention, relationship expansion and proper pay down forecasting.
  • Work with borrower’s support contacts (CPA’s, attorneys, CFO’s, etc.) to gain referrals and to stay attuned to borrower’s plans.
  • Make yourself available to borrowers to ensure you are the banker of choice.
  • Utilize projected maturity report to renew/extend loans prior to maturity.

Business Development

  • Maintain weekly standard of 15 quality calls. Achieve a 2 to 1 prospect to client ratio.
  • Daily box time is required. A minimum of 3 prospect appointments for each calendar day must be obtained from each daily box time session.
  • Maintain a minimum of 4 pipeline and 7 pre-pipeline deals.
  • Fully utilize all aspects of Sales Logix and Hub Automation including all new releases and components (calendar, client/prospect files, etc.).
  • Develop new deposit and loan totals utilizing industry lead lists generated by the Marketing Department and/or other sources as directed by your RMM.
  • Work existing client base for business expansion and referrals.
  • Develop and leverage referral sources (CPA’s, Attorneys, Physicians, etc.). Position yourself as their banker of choice.
  • Generate 1 SPF referral per month.
  • Generate 2 third party referrals annually.
  • Generate 2 Business Elan applications per month.

Compliance Related Activity

  • Adhere to Reg B/Flood requirements.
  • Complete all assigned tutorials and Compliance Training.
  • Focus on Majority/Minority census tracts as assigned by RMM.
  • Focus on Small Business/Small Farm loans assigned goals.
  • Meet CRA Hours.
  • Meet new CRA loan production goals.
  • Renew all assigned existing CRA loans/lines.
  • Answer regulatory questions correctly during Audit/Branch Review.

Ownership, Accountability and Work Habits

  • As directed by RMM, manage problem loans to minimize risk. Communicate status and developments to RMM.
  • Communicate problems, successes and challenges to RMM/RSM on a timely basis.
  • Consistently adhere to the “No Surprises” standards.
  • Adhere to the Bank’s Guiding Principles.
  • Adhere to established standards and provide superior customer service.
  • Meet attendance guidelines.

MINIMUM KNOWLEDGE, PRIOR WORK EXPERIENCE, AND SKILLS NEEDED TO PERFORM JOB FUNCTIONS:Previous sales experience preferably within a financial services environment. Four (4) year college degree preferred. Previous retail sales, banking experience and/or lending a plus, preferably commercial real estate knowledge. For purposes of business travel, a valid driver’s license as well as a personal vehicle to drive is required. PHYSICAL DEMANDS:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. 

  • Constant travel to conduct outside sales calls.
  • Works non-standard business hours.
  • Drives to sales calls. Must maintain a current driver’s license and proof of insurance.

MENTAL DEMANDS:Effectively communicate with clients and prospects.

  • Retain and shares knowledge of WAB products, services and fees.
  • Obtain enough confidential data to identify client’s financial status.
  • Identify additional service opportunities.
  • Apply basic math skills to determine fees and saving opportunities.
  • Formulate sales action plans.

EQUIPMENT USED TO PERFORM FUNCTIONS:10-key machine, fax, photocopier, Microsoft based computers, smart phones. DECISION MAKING: 

  • Identifies business needs of clients and prospects and identifies ways WAB can meet those requirements.
  • Negotiates service terms and fees of business relationships to provide acceptable return on investment for Bank and client.
  • Determines best service instrument or combination of accounts that provides client with greatest potential to realize financial expectations.
  • Structures credits based on client needs and available bank products.

SUPERVISORY RESPONSIBILITY: Directly Supervised: -0-           Supervised by Subordinates: -0-  

Requirements:


EOE

Westamerica Bank's Privacy Policy may be found at: www.westamerica.com/about/privacy


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