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Retail Associate Jobs in Santa Rosa, CA (NOW HIRING)

Retail Associate

Yountville, CA · On-site

$17.50 - $20/hr

... as a Retail Associate . A take on the French boulangerie, Bouchon Bakery highlights artisanal breads, pastries and sandwiches with both French and American influences prepared fresh daily.

Retail Associate

Petaluma, CA · On-site

$17.50 - $20.25/hr

Lead a dynamic retail team focused on delivering exceptional service through product knowledge and athlete engagement across footwear and apparel. As a Team Captain - Footwear & Apparel , you will ...

Retail Associate

Petaluma, CA · On-site

$17.50 - $20.25/hr

Previous retail/customer-facing experience required. * Previous people leadership experience preferred VIRTUAL REQUIREMENTS: At DICK'S, we thrive on innovation and authenticity. That said, to protect ...

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Retail Associate information

See Santa Rosa, CA salary details

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How much do retail associate jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for retail associate in Santa Rosa, CA is $17.25, according to ZipRecruiter salary data. Most workers in this role earn between $16.01 and $18.41 per hour, depending on experience, location, and employer.

What is a retail associate?

Retail Associates are employees who work in retail stores to assist customers, manage merchandise, and ensure a positive shopping experience. Their responsibilities may include greeting customers, answering questions, stocking shelves, operating cash registers, and maintaining store cleanliness. Retail Associates play a key role in providing customer service and supporting the overall operations of the store. They often work flexible hours, including evenings and weekends, to accommodate store needs. Strong communication skills and a friendly attitude are important for success in this role.

What are the key skills and qualifications needed to thrive as a retail associate, and why are they important?

To thrive as a Retail Associate, you need strong customer service skills, basic math abilities, and often a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, inventory management tools, and mobile payment technologies is typically required. Excellent communication, teamwork, and a positive attitude help you engage customers and handle challenging situations effectively. These skills ensure a smooth shopping experience, drive sales, and contribute to overall store success.

What are some common challenges retail associates face during busy seasons, and how can they effectively manage them?

During busy seasons, Retail Associates often face high customer volumes, increased restocking demands, and frequent multitasking. Managing these challenges involves maintaining a positive attitude, staying organized, and communicating clearly with both team members and customers. Effective Associates prioritize tasks, use downtime wisely to prepare for rush periods, and aren't afraid to ask for help when needed. Building strong teamwork and staying flexible are key to ensuring smooth operations during peak times.

What is the difference between Retail Associate vs Cashier?

AspectRetail AssociateCashier
Primary RoleAssisting customers, stocking shelves, and maintaining store displaysProcessing transactions and handling payments at checkout
Required SkillsCustomer service, product knowledge, communicationCash handling, basic math, customer service
Work EnvironmentSales floor, retail storeCheckout counters, retail store
Common CertificationsNone typically requiredCash handling certification optional

While both roles are essential in retail, a Retail Associate has broader responsibilities including customer assistance and stock management, whereas a Cashier primarily focuses on transaction processing. Retail Associates often engage with customers throughout the store, while Cashiers work mainly at the checkout area. Understanding these differences helps job seekers identify the right position based on their skills and interests.

What is the easiest retail associate job to get into?

Entry-level retail associate positions are generally the easiest to obtain, as they often require minimal prior experience and focus on basic customer service and stocking tasks. These jobs typically have straightforward application processes and may not require formal certifications, making them accessible for new job seekers.
More about Retail Associate jobs

What are the most commonly searched types of Retail jobs in Santa Rosa, CA?

The most popular types of Retail jobs in Santa Rosa, CA are:

What are popular job titles related to Retail Associate jobs in Santa Rosa, CA?

For Retail Associate jobs in Santa Rosa, CA, the most frequently searched job titles are:

What job categories do people searching Retail Associate jobs in Santa Rosa, CA look for?

The top searched job categories for Retail Associate jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Retail Associate jobs?

Cities near Santa Rosa, CA with the most Retail Associate job openings:

Infographic showing various Retail Associate job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% As Needed, 66% Full Time, 31% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $35,871 per year, or $17.2 per hour.

Retail Associate (Full-Time)

Goodwill - Redwood Empire

Rohnert Park, CA • On-site

$18.31/hr

Full-time

Medical, Dental, Vision, PTO

Posted 7 days ago


Job description

POSITION TITLE:             Retail Associate
STATUS:                           Non-Exempt / Full-Time
DEPARTMENT:                 Donated Goods Retail (DGR)
REPORTS TO:                  Store Manager
SAFETY SENSITIVE:       LOW - Position is not subject to pre-employment physical or, drug & alcohol screening.
This is a full-time 40 hours per week position and is eligible for company benefits, including medical, dental, vision, and paid time off.
Location - Rohnert Park Store - 476 Rohnert Park Expressway, Rohnert Park, CA 94928.
The starting wage for this position is $18.31 per hour.
                              
Characteristics of the job:  As a member of the DGR store team, Retail Associates are expected to provide exceptional customer service while accepting, sorting, pricing and selling donated goods.  Additionally, Retail Associates are required to support all efforts of the DGR team including supporting the transportation team on site, maintaining the work environment in a clean and orderly fashion, and adhering to all GIRE personnel policies.
         
PROVIDES SUPERVISION TO:  None
ESSENTIAL FUNCTIONS:
NOTE:  Based upon an employee’s individual strengths and/or organizational needs, management may deem it appropriate to have an individual work at one specific workstation for an unspecified length of time or at multiple workstations throughout a shift. Assignments may vary by day.

All Workstations:
  • Adhere to all Goodwill personnel policies and procedures
  • Maintain cleanliness of workstation and location
  • Meet standards for assigned Area of Pride
  • Adhere to dress code
  • Attend location meeting as scheduled
  • Follow all safety protocols
  • Report all incidents of injury, safety, theft, or harassment immediately
Receiving, Sorting and Pricing Wares Workstation at Donation Door:
  • Greet donor vehicle courteously and accept donated goods with care
  • Communicate to donors why certain items cannot be accepted by Goodwill (“GIRE Do Not Accept List”) as needed
  • Offer tax receipts to all donors
  • Complete Daily Donation Log timely and accurately
  • Separate soft line goods from hardline goods at receipt of goods
  • Follow production protocols and provide accurate production reporting
  • Sort hardline goods as instructed
  • Price hardline goods appropriate for the sales floor following Unit Pricing Guidelines
  • Deliver donated textile materials to Sorting, Grading & Hanging Workstation
 Sorting, Grading and Hanging Workstation for Textile/Wares:
  • Inspect donated goods for quality to determine marketability
  • Tag donated items according to Goodwill’s rotation system and Unit Pricing Guidelines
  • Hang/tag inspected goods for placement onto sales floor
  • Produce appropriate quality and number of textile/wares items each day to meet Goodwill’s production goals and standards
 Sales Floor/Cashier Workstation:
  • Responsible for the ownership of assigned cash drawer/till
  • Greet all customers within 30 seconds of entering the store and every time they are within 10 feet of you
  • Facilitate sales transactions through accurate cash register operations and in accordance to cash handling and related policies, including voids, employee purchases, voucher redemptions, etc.
  • Knowledgeable of merchandise pricing
  • Maintain the sales floor and inventory in a clean, neat, and properly displayed manner
  • Put away all merchandise that accumulates in the fitting rooms and at the checkout counters
  • Stock shelves and racks as merchandise is moved from the production area to the sales floor
  • Assist in rotating stock as directed by management
  • Give excellent customer service and remain calm and professional under stressful situations
Additional Duties and Responsibilities:
  • Maintain personal workspace to include, but is not limited to: security, cleanliness and energy efficiency to include turning on/off equipment/lights as necessary
  • Provide assistance and support to other Goodwill staff as necessary
  • Work habit expectations include: regular attendance, punctuality, teamwork, focus, efficiency, willingness to learn, dependability, promptness, and integrity
  • Other duties as assigned
Qualifications: 
  • Willingness to learn
  • The ability to maintain productivity and work with a sense of accomplishment and a sense of urgency
  • Proven ability to speak, read, write in English and count
  • Ability to take direction and work independently or with minimal supervision
  • Physical stamina to perform tasks for full work shift
  • Demonstrated ability to provide outstanding customer service
DESIRED TRAITS AND COMPETENCIES:
  • Respect of others
  • Good communication skills, both in writing and orally, to relay information within the business; to respond appropriately to legal and/or sensitive issues
  • Ability to perform effectively and cooperatively as part of a team
  • Excellent interpersonal skills
  • High school diploma or equivalent preferred

WORK ENVIRONMENT:  Exposure to all weather conditions/elements. May be working outside with uneven walking surfaces and cement floors and/or inside on carpet, linoleum, tile or cement floors. Will experience moderate to extreme variations in temperature and weather, exposure to vehicle fumes, moderate to low noise level, and moderate to high levels of dust. May experience overhead lighting as well as both direct and indirect sunlight. Frequent to constant interactions with general public.
PHYSICAL REQUIREMENTS:  Able to withstand frequent standing and walking on concrete and/or uneven surfaces. Ability to perform continuous lifting, bending, stooping, reaching, grasping, pushing, pulling and stretching. Frequent pushing and pulling on varying surfaces. Mobility throughout the location is required. Continuous speech and visual skills required. Must be able to lift up to 30 pounds repetitively, up to 50 pounds occasionally and maneuver up to 400 pounds using assistive equipment.
PROMOTIONAL & DEVELOPMENT OPPORTUNITIES:
Position is promotable to Store Lead with demonstrated mastery of skills and expected behaviors. All promotions are based on business needs and demonstrated skills and achievements.