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Retail Associate Jobs in Santa Rosa, CA (NOW HIRING)

DICK'S Sporting Goods

Retail Associate

Petaluma, CA · On-site

$17.50 - $20.25/hr

  • PTO

Lead a dynamic retail team focused on delivering exceptional service through product knowledge and athlete engagement across footwear and apparel. As a Team Captain - Footwear & Apparel , you will ...

DICK'S Sporting Goods

Retail Associate

Petaluma, CA · On-site

$17.50 - $20.25/hr

  • PTO

Previous retail/customer-facing experience required. * Previous people leadership experience preferred VIRTUAL REQUIREMENTS: At DICK'S, we thrive on innovation and authenticity. That said, to protect ...

Burgers & Half Bottles

Retail Associate / Cashier

Yountville, CA

$17 - $20.25/hr

  • Medical

  • Vision

  • Life

  • Retirement

Chef Thomas Keller's Burgers & Half Bottles is seeking enthusiastic and capable individuals who are passionate about food, beverage and hospitality to join our team as a Cashier / Retail Associate.

TJX Companies

Retail Associate Part Time Now Hiring

Petaluma, CA · On-site

$18.31 - $18.81/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Retail customer experience preferred Benefits include: Associate discount; EAP; smoking cessation; bereavement; 401(k) Associate contributions; child care & cell phone discounts; pet & legal ...

Tjx

Retail Associate Part Time Now Hiring

Petaluma, CA

$18.31 - $18.81/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Retail customer experience preferred Benefits include: Associate discount; EAP; smoking cessation; bereavement; 401(k) Associate contributions; child care & cell phone discounts; pet & legal ...

TJX Companies

Retail Associate Part Time Now Hiring

Petaluma, CA · On-site

$18.31 - $18.81/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Retail customer experience preferred Benefits include: Associate discount; EAP; smoking cessation; bereavement; 401(k) Associate contributions; child care & cell phone discounts; pet & legal ...

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All JobsRetail Associate JobsRetail Associate Jobs in Santa Rosa, CA

Retail Associate information

See Santa Rosa, CA salary details

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$17

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How much do retail associate jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for retail associate in Santa Rosa, CA is $17.25, according to ZipRecruiter salary data. Most workers in this role earn between $16.01 and $18.41 per hour, depending on experience, location, and employer.

What is the difference between Retail Associate vs Cashier?

AspectRetail AssociateCashier
Primary RoleAssisting customers, stocking shelves, and maintaining store displaysProcessing transactions and handling payments at checkout
Required SkillsCustomer service, product knowledge, communicationCash handling, basic math, customer service
Work EnvironmentSales floor, retail storeCheckout counters, retail store
Common CertificationsNone typically requiredCash handling certification optional

While both roles are essential in retail, a Retail Associate has broader responsibilities including customer assistance and stock management, whereas a Cashier primarily focuses on transaction processing. Retail Associates often engage with customers throughout the store, while Cashiers work mainly at the checkout area. Understanding these differences helps job seekers identify the right position based on their skills and interests.

What is a retail associate?

Retail Associates are employees who work in retail stores to assist customers, manage merchandise, and ensure a positive shopping experience. Their responsibilities may include greeting customers, answering questions, stocking shelves, operating cash registers, and maintaining store cleanliness. Retail Associates play a key role in providing customer service and supporting the overall operations of the store. They often work flexible hours, including evenings and weekends, to accommodate store needs. Strong communication skills and a friendly attitude are important for success in this role.

What are the key skills and qualifications needed to thrive as a retail associate, and why are they important?

To thrive as a Retail Associate, you need strong customer service skills, basic math abilities, and often a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, inventory management tools, and mobile payment technologies is typically required. Excellent communication, teamwork, and a positive attitude help you engage customers and handle challenging situations effectively. These skills ensure a smooth shopping experience, drive sales, and contribute to overall store success.

What is the easiest retail associate job to get into?

Entry-level retail associate positions are generally the easiest to obtain, as they often require minimal prior experience and focus on basic customer service and stocking tasks. These jobs typically have straightforward application processes and may not require formal certifications, making them accessible for many job seekers.

What are some common challenges retail associates face during busy seasons, and how can they effectively manage them?

During busy seasons, Retail Associates often face high customer volumes, increased restocking demands, and frequent multitasking. Managing these challenges involves maintaining a positive attitude, staying organized, and communicating clearly with both team members and customers. Effective Associates prioritize tasks, use downtime wisely to prepare for rush periods, and aren't afraid to ask for help when needed. Building strong teamwork and staying flexible are key to ensuring smooth operations during peak times.
More about Retail Associate jobs

What are the most commonly searched types of Retail jobs in Santa Rosa, CA?

The most popular types of Retail jobs in Santa Rosa, CA are:

What are popular job titles related to Retail Associate jobs in Santa Rosa, CA?

For Retail Associate jobs in Santa Rosa, CA, the most frequently searched job titles are:

What job categories do people searching Retail Associate jobs in Santa Rosa, CA look for?

The top searched job categories for Retail Associate jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Retail Associate jobs?

Cities near Santa Rosa, CA with the most Retail Associate job openings:

Retail Associate jobs near you
Infographic showing various Retail Associate job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% As Needed, 65% Full Time, 31% Part Time, 2% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $35,871 per year, or $17.2 per hour.

Retail Associate

DICK'S Sporting Goods

Petaluma, CA • On-site

$17.50 - $20.25/hr

Full-time

PTO

Posted 16 days ago

Dick's Sporting Goods rating

6.5

Company rating: 6.5 out of 10

Based on 1,149 frontline employees who took The Breakroom Quiz

15th of 39 rated national retailers

Job description

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

Sport inspires us.  Innovation drives us. Come Win With Us at DICK’S Sporting Goods as part of a team that redefines what’s possible.

Whether you live for sport or cozy fashion, you’ll love building your career at DICK’S. It’s more than a job — it’s a chance to be part of a team where you’re welcomed, supported, and empowered from day one. In our stores, you’ll make a real difference by delivering exceptional experiences to athletes of all abilities. If you’re coachable, accountable, collaborative, and trustworthy, this is the place for you. Win with us every time you step onto the floor.

Lead a dynamic retail team focused on delivering exceptional service through product knowledge and athlete engagement across footwear and apparel. As a Team Captain – Footwear & Apparel, you will coach teammates, drive sales, and ensure athletes find the right products for performance and style. Grow your leadership impact in a fast paced, team first environment.

Job Duties & Responsibilities

  • Deliver outstanding athlete experiences by anticipating athlete needs and providing clear, accurate, and knowledgeable information about products and assortment. Uphold company merchandising and presentation standards by following established floor sets, signage requirements, price changes, inventory presentation, replenishment standards, etc. Promote and lead company programs (i.e., customer loyalty program participation, warranty sales, private label credit card enrollment, etc.).
  • Together with the SM and ASM, contribute to the development of 30-60-90 day plans to support business priorities for assigned department(s). Help establish working plans related to operational initiatives, staffing, hiring needs, operational and merchandising sets, etc. in accordance with established budgets and financial goals. Execute plans and make adjustments as needed throughout plan duration using independent judgment and analysis of plan effectiveness. When sole leader in building, act as Head Coach and perform general store oversight including opening and closing procedures, Front End and Cash Office functions, teammate supervision, etc.
  • Daily/weekly, communicate departmental goals and plans to direct reports and assign workload based on skill levels to maximize efficiencies. Monitor progress against plans and changes to store goals and pivot accordingly to ensure uninterrupted operations and athlete support while still meeting payroll and financial goals. Includes developing effective schedules for direct reports and making adjustments as needed to meet athlete traffic demands while also ensuring successful completion of operational and merchandising initiatives.
  • Build and lead a strong, effective team that successfully delivers positive athlete experiences. Includes taking the lead on sourcing, interviewing, hiring, onboarding, and retaining appropriate number of direct reports in area(s) of oversight. Ensure all teammates are properly trained and provide coaching, feedback, development, recognition, and motivation throughout teammate lifecycle. Also responsible for performance management, including annual reviews and promotional recommendations, and for holding teammates accountable for compliance with policies and procedures, including termination recommendations. Create a store environment where everyone, both teammates and athletes, are always welcome and treated with respect.
  • Adhere to and enforce established policies and procedures related to safety, loss prevention and standard operating procedures, as well as to laws/guidelines of external governing entities. Hold teammates who fail to meet or comply with expectations accountable.

QUALIFICATIONS:

  • High School Diploma or Equivalent
  • 1-3 years of experience
  • Previous retail/customer-facing experience required.
  • Previous people leadership experience preferred

VIRTUAL REQUIREMENTS:

At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.

To ensure a smooth and secure experience, please note the following:

  • Cameras must be on during all virtual interviews.

  • AI tools are not permitted to be used by the candidate during any part of the interview process.

  • Offers are contingent upon a satisfactory background check which may include ID verification.

If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!

Targeted Pay Range: $53,500.00 - $67,500.00. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com.

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