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Reputation Specialist Jobs (NOW HIRING)

Bath Fitter

Marketing Specialist

York, PA · On-site

$55K - $65K/yr

Reputation Specialist Department: Marketing Reports To: VP, Marketing Employment Type: Full-Time | Salary/Exempt **This is an in office position based in Lewisberry PA** About the Role We're looking ...

Bath Fitter

Marketing Specialist

York, PA · On-site

Brand & Reputation Specialist Department: Marketing Reports To: VP, Marketing Employment Type: Full-Time | Salary/Exempt This is an in office position based in Lewisberry PA About the Role We're ...

asburyauto

Brand Reputation Manager

Sandy Springs, GA · On-site

The Brand Reputation Manager supervises two FTE specialists, contributes both strategically and operationally, and is accountable to executive management for promoting and protecting the company ...

asburyauto

Brand Reputation Manager

Sandy Springs, GA · On-site

The Brand Reputation Manager supervises two FTE specialists, contributes both strategically and operationally, and is accountable to executive management for promoting and protecting the company ...

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Reputation Specialist information

What is a reputation specialist?

A Reputation Specialist is responsible for managing and improving the public perception of a person, company, or brand. They monitor online reviews, social media mentions, and other digital content to identify potential issues and address them proactively. Their work often includes responding to customer feedback, implementing reputation management strategies, and improving overall brand image. Reputation Specialists may also collaborate with marketing and PR teams to enhance positive online visibility. The goal is to maintain a strong, trustworthy reputation that supports business growth and credibility.

What does a reputation specialist do?

A typical day for a Reputation Specialist involves monitoring online reviews, social media platforms, and news outlets for brand mentions and customer feedback. They respond to both positive and negative comments, coordinate with customer service and marketing teams to address issues, and create strategies to enhance the organization's public image. Reputation Specialists may also draft statements, analyze sentiment data, and prepare reports for management. This role requires staying alert to emerging issues and collaborating closely with various departments to ensure a cohesive approach to reputation management.

What are the key skills and qualifications needed to thrive as a reputation specialist?

To thrive as a Reputation Specialist, you need a solid understanding of online reputation management, digital marketing, and brand communication, often supported by a degree in marketing, communications, or a related field. Familiarity with review monitoring platforms, social media management tools, and search engine optimization (SEO) analytics is typically required. Strong communication, crisis management, and problem-solving skills help resolve negative feedback and maintain a positive brand image. These competencies are crucial for effectively managing a company’s public perception and addressing reputational risks in a fast-paced digital landscape.

What skills are needed for reputation specialist management?

A reputation specialist needs strong communication and interpersonal skills to manage public perception effectively. They should be proficient in online monitoring tools, have good problem-solving abilities, and understand digital media platforms. Attention to detail and the ability to analyze feedback are also important for successful reputation management.
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Reputation Specialist jobs near you
Infographic showing various Reputation Specialist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution.

Brand Reputation Specialist

asburyauto

Sandy Springs, GA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 days ago

Asbury Automotive rating

6.2

Company rating: 6.2 out of 10

Based on 85 frontline employees who took The Breakroom Quiz

102nd of 155 rated car dealerships

Job description

The Brand Reputation Specialist monitors numerous social media platforms, reputation software, and review sites for customer reviews, messages and comments. They are attentive to online "buzz" surrounding various business partners. This role can include duties ranging from fielding customer phone calls to monitoring business listings (sales, service, parts) for accuracy of information and making necessary updates to pertinent information.

Duties/Responsibilities

Develops and demonstrates subject matter knowledge:

  • Demonstrates knowledge of current trends, technology and best practices in how customers and prospects express their opinions about our business partners and brands.
  • Keeps current on store’s hours of operation, location, key contacts and makes updates to sites such as Google business accounts.
  • Demonstrates a deep knowledge of core agency service offerings/capabilities.
  • Possesses working knowledge of Google Business Profiles, 3rd party automotive listing sites, Facebook, Twitter, YouTube, Google, Yelp, etc.
  • Has a working knowledge of social media copywriting techniques and best practices.
  • Performs quality work in support of the organizational North Star: "to be the most guest-centric automotive retailer:
  • Crafts review responses for both positive and negative reviews.
  • Ability to differentiate between negative business feedback vs. potential public relations issue and the ability to escalate accordingly.
  • Collaborates with team members and clients to assist in quick and efficient customer service that matches and reinforces client goals.
  • Measures and reports changes in ratings and identify trends and pain points.
  • Works with third-party reputation management partner to generate performance reports.

Executes responsibilities proactively with professionalism and accountability:

  • Demonstrates ability to handle concurrent tasks/projects.
  • Works within a fast-paced corporate retail environment.
  • Shows the ability to stay calm in all types of situations.
  • Works within structured timelines to meet deadlines.
  • Shows consistent attention to detail and accuracy.
  • Presents him/herself professionally in appearance and demeanor.

Shares information, requests, and acknowledgements professionally and clearly:

  • Coordinates clearly and consistently with other team members involved in marketing projects.
  • Maintains client relationships along with vendor and interdepartmental relationships.
  • Demonstrates excellent communication skills.

Education, Experience and Ability

  • Bachelor’s degree
  • In office expectation with ability to WFH one day out of five pending approval
  • Maintain valid driver’s license and MVR within company policy requirements
  • Must be able to pass pre-employment screens (background & drug test)

Pay and Recognition: 

  • Weekly pay
  • Paid holidays & paid time off 
  • Paid training 
  • Stock Awards (select management and front-line team member’s eligible)

Insurance / Retirement: 

  • Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans 
  • Up to 12 weeks paid pregnancy leave (disability leave) 
  • Paid Parental Leave 
  • Health savings 
  • Flex spending accounts (tax free) 
  • Short-term and Long-term disability plans 
  • Life Insurance (Whole Life and Term) 
  • 401k with company match

Learning, Tuition Assistance and Career Development: 

  • Digital career path tool to assist with career development 
  • Continuous training through Asbury's Internal Learning Management System 

Professional growth and development opportunities Additional advantages: 

  • Student loan relief resources 
  • Employee assistance program 
  • Employee discounts on parts and service repairs 
  • Scholarship awards 
  • Opportunities to join our community service initiatives, which includes paid volunteer hours 
  • Aggressive Employee referral program with bonus opportunities

INDOTHER

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About Asbury Automotive

Sourced by ZipRecruiter

Asbury Automotive Group, based in Duluth, GA, US, is an eminent player in the automotive industry. Founded in 1995, it has evolved into one of the largest automotive retail and service companies in the US as featured on their website, asburyauto.com. Specializing in automotive dealership and related services, the company’s product line ranges across an extensive array of new and used vehicles, offering vehicle financing and insurance, as well as parts and service. Their mission is centered on enhancing the car ownership experience through a strategic blend of best-in-class results, operational excellence, and superior customer satisfaction.

Industry

Automobile dealers

Company size

10,000+ Employees

Headquarters location

Duluth, GA, US

Social media

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