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What are the key skills and qualifications needed to thrive in the Reputation Specialist position, and why are they important?

To thrive as a Reputation Specialist, you need a solid understanding of online reputation management, digital marketing, and brand communication, often supported by a degree in marketing, communications, or a related field. Familiarity with review monitoring platforms, social media management tools, and search engine optimization (SEO) analytics is typically required. Strong communication, crisis management, and problem-solving skills help resolve negative feedback and maintain a positive brand image. These competencies are crucial for effectively managing a company’s public perception and addressing reputational risks in a fast-paced digital landscape.

What does a typical day look like for a Reputation Specialist?

A typical day for a Reputation Specialist involves monitoring online reviews, social media platforms, and news outlets for brand mentions and customer feedback. They respond to both positive and negative comments, coordinate with customer service and marketing teams to address issues, and create strategies to enhance the organization's public image. Reputation Specialists may also draft statements, analyze sentiment data, and prepare reports for management. This role requires staying alert to emerging issues and collaborating closely with various departments to ensure a cohesive approach to reputation management.

What is a Reputation Specialist job?

A Reputation Specialist is responsible for managing and improving the public perception of a person, company, or brand. They monitor online reviews, social media mentions, and other digital content to identify potential issues and address them proactively. Their work often includes responding to customer feedback, implementing reputation management strategies, and improving overall brand image. Reputation Specialists may also collaborate with marketing and PR teams to enhance positive online visibility. The goal is to maintain a strong, trustworthy reputation that supports business growth and credibility.

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What are the most commonly searched types of Reputation Specialist jobs? The most popular types of Reputation Specialist jobs are:
What job categories do people searching Reputation Specialist jobs look for? The top searched job categories for Reputation Specialist jobs are:
Reputation Specialist jobs near you
Infographic showing various Reputation Specialist job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 84% Full Time, 10% Part Time, and 5% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution.
Brand and Reputation Marketing Specialist

Brand and Reputation Marketing Specialist

Bath Fitter

Enola, PA • On-site

Full-time

Posted 22 days ago

Job description

Brand amp; Reputation Specialist

Department: Marketing
Reports To: VP, Marketing
Employment Type: Full-Time | Salary/Exempt

**This is an in office position based in Lewisberry PA**
About the Role

We’re looking for a strategic, detail-oriented Brand amp; Reputation Specialist to own and elevate how our brand is perceived across every customer touchpoint—nationally and at the local level.

In this role, you’ll lead efforts to build, manage, and protect our online reputation, while driving programs that increase review volume, improve customer sentiment, and deliver actionable insights across the organization.

If you thrive at the intersection of brand management, customer experience, and analytics, this is your opportunity to make a measurable impact.

What You’ll DoReputation Management amp; Response Strategy
  • Oversee brand presence across major platforms including Google, Facebook, Yelp, BBB, and more
  • Ensure timely, thoughtful, and brand-aligned responses to customer reviews
  • Own response strategy, including handling high-visibility or sensitive situations
Review Generation amp; Program Management
  • Lead and scale an employee-driven review generation program by:
    • Increasing participation across locations
    • Tracking performance and adoption
    • Ensuring fairness and consistency
  • Drive improvements in review volume, velocity, and quality
  • Partner with Sales, CX, and Operations to integrate review generation into the customer journey
Office-Level Performance amp; Insights
  • Monitor reputation performance at the individual location level
  • Identify trends, risks, and opportunities for improvement
  • Provide actionable recommendations to enhance customer experience and outcomes
  • Influence local teams to drive improvement without direct authority
Review Management amp; Escalation
  • Establish and manage processes for review response and issue escalation
  • Partner cross-functionally to resolve customer issues and reduce recurring problems
Additional ResponsibilitiesVoice of Customer amp; Insights
  • Analyze reviews, surveys, and NPS data to uncover key customer insights
  • Translate feedback into recommendations for Marketing, CX, and Operations
  • Help drive continuous improvement across the organization
Brand Authority amp; Visibility
  • Identify opportunities for awards, rankings, and brand recognition
  • Leverage reviews and testimonials across marketing channels
  • Partner with internal teams and agencies to strengthen brand trust signals across search and emerging platforms
✅ What You Bring
  • Bachelor’s degree in Marketing, Communications, or related field
  • 3–5+ years of experience in brand, reputation, customer experience, or marketing roles
  • Experience managing online reviews across platforms (Google, BBB, Yelp, etc.)
  • Strong written communication skills, especially in handling sensitive or complex responses
  • Proven ability to work cross-functionally and influence outcomes
  • Experience in multi-location, DTC, or home services environments (preferred)
  • Familiarity with reputation management tools (e.g., Broadly, Sprout Social)
  • Experience with NPS or Voice of Customer programs
Work Environment

This role operates in a professional office setting with standard equipment and conditions, requiring extended periods of computer-based work.

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