Remote field work, U.S.based (some domestic travel required, prefer someone that lives in MO, AR ... Excellent copywriting skills and comfort with on-the-fly content creation. * Data-driven mindset ...
Remote field work, U.S.based (some domestic travel required, prefer someone that lives in MO, AR ... Excellent copywriting skills and comfort with on-the-fly content creation. * Data-driven mindset ...
Remote Travel Copywriter information
What are the key skills and qualifications needed to thrive as a Remote Travel Copywriter, and why are they important?
To thrive as a Remote Travel Copywriter, you need strong writing skills, in-depth knowledge of travel destinations, SEO expertise, and typically a degree in communications, journalism, or a related field. Familiarity with content management systems (CMS), keyword research tools, and analytics platforms is often required. Creativity, adaptability, and excellent communication are standout soft skills for engaging diverse audiences and collaborating remotely. These skills ensure compelling, optimized content that drives engagement and meets the marketing objectives of travel brands.
How does a Remote Travel Copywriter typically collaborate with travel brands and marketing teams while working off-site?
As a Remote Travel Copywriter, you'll frequently collaborate with travel brands, marketing teams, and sometimes designers or photographers through digital communication tools like email, project management platforms, and video calls. Clear communication is essential, as you'll receive briefs, provide content drafts, and incorporate feedback—all remotely. Regular check-ins and shared content calendars help ensure your writing aligns with campaign goals and brand voice. This collaborative, often asynchronous workflow allows for flexibility, but also requires strong organizational skills and proactive updates to keep projects moving smoothly.
What is a Remote Travel Copywriter?
A Remote Travel Copywriter is a professional who writes engaging and persuasive travel-related content from a remote location. Their work includes creating articles, blog posts, website copy, advertisements, and social media content for travel agencies, tour operators, hotels, and tourism boards. They use their writing skills to inspire and inform readers about destinations, travel experiences, and services. Working remotely allows them to collaborate with clients and teams from anywhere in the world, providing flexibility and access to a global job market.
What is the difference between Remote Travel Copywriter vs Remote Content Writer?
| Aspect | Remote Travel Copywriter | Remote Content Writer |
|---|---|---|
| Credentials | Writing experience, travel knowledge, SEO skills | General writing skills, SEO knowledge |
| Work Environment | Travel agencies, tourism boards, travel brands | Various industries, online publications, corporate websites |
| Industry Usage | Common in travel and hospitality sectors | Widespread across multiple industries |
| Search Intent | Travel-specific content creation | General content creation across topics |
Remote Travel Copywriters focus on creating travel-related content for tourism and hospitality brands, requiring travel knowledge and SEO skills. Remote Content Writers produce a broader range of topics for various industries, emphasizing versatile writing skills. While both roles involve remote work and SEO, the Travel Copywriter specializes in travel, making their expertise more niche.
What are popular job titles related to Remote Travel Copywriter jobs in Arkansas? For Remote Travel Copywriter jobs in Arkansas, the most frequently searched job titles are:
What job categories do people searching Remote Travel Copywriter jobs in Arkansas look for? The top searched job categories for Remote Travel Copywriter jobs in Arkansas are:
What cities in Arkansas are hiring for Remote Travel Copywriter jobs? Cities in Arkansas with the most Remote Travel Copywriter job openings:
Job description
At World Kinect, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive.
Retail and Cardlock Marketing LeadLocation: Remote field work, U.S.based (some domestic travel required, prefer someone that lives in MO, AR, or the central US.
Retail and Cardlock Marketing LeadLocation: Remote field work, U.S.based (some domestic travel required, prefer someone that lives in MO, AR, or the central US.
As World Fuel expands into providing additional fuel solutions and programs to its network of C-stores and cardlock sites, we are seeking a highly motivated Retail and Cardlock Marketing Lead to drive consumer and business traffic, build local brand presence, and activate engagement across a diverse set of store and site geographies.
This role blends hands-on digital execution, localized field marketing and data-driven experimentation. You'll partner closely with our commercial teams to ensure each site-whether located in a dense urban corridor or a rural highway stop-has a tailored marketing plan that attracts fuel customers, increases site visits, and builds long-term loyalty.
This role is ideal for someone who thrives at the intersection of digital marketing, hyperlocal targeting, and local activation, with a strong understanding of how to promote our offerings in different markets.
Key Responsibilities
Store-by-Store Marketing Support
- Develop individual site marketing plans tailored to store demographics, traffic patterns, and competitive landscape.
- Coordinate with store managers and regional operations leaders to implement promotions and gather on-the-ground feedback.
- Periodically visit store locations to understand local dynamics and assess marketing effectiveness.
- Manage production and placement of billboard campaigns, particularly for rural and highway site locations.
- Coordinate window clings, pump toppers, outdoor banners, and other POP materials aligned to promotions or seasonality.
Localized Digital Marketing
- Develop, launch, and optimize hyperlocal social media campaigns to drive store traffic and promote in-store promotions.
- Build and manage location-specific audience segments using platform tools for targeting radius, demographic filters, and interests.
- Manage store presence and promotions on GasBuddy, ensuring strong visibility and performance in fuel price search.
- Build and execute promotional campaigns through Upside, including onboarding new stores and tracking performance.
- Experiment with multi-channels (SMS, geo-fencing, Waze ads, etc.) based on site-level opportunities. Create visibility on Google maps and other platforms.
Reporting & Optimization
- Track campaign performance across all channels and identify actionable insights.
- Measure store-level impact, including fuel volume trends, inside-store traffic, and coupon redemption.
- Iterate quick-running tests, optimizing creative where performance is strongest.
Required Skills & Experience
- 3-5+ years of marketing experience, ideally in multi-location retail, QSR, C-stores, fuel, or local field marketing.
- Familiarity with major oil c-store branded marketing programs
- Experience managing campaigns on GasBuddy, Upside, or similar fuel/offer-driven platforms.
- Ability to develop multi-channel campaigns, ie i.e. billboards, digital channels, direct mail.
- Comfortable coordinating with local groups and community partners.
- Excellent copywriting skills and comfort with on-the-fly content creation.
- Data-driven mindset with the ability to interpret performance results and adjust strategies.
Nice-to-Have Experience
- Familiarity with convenience store, fuel retailers, or multi-site operational environments.
- Familiarity with Facebook Ads Manager, including audience building and location-based targeting.
- Understanding of local SEO, Google Business Profile optimization and creating online map visibility.
- Experience with geo-targeting tools (e.g., geofencing platforms, Waze)
- Event planning or experiential marketing background.
Success Looks Like
- Increased site-level fuel volume and store traffic tied to targeted marketing campaigns.
- Growth of engaged local audiences across social channels.
- Strong community presence established around each location.
- Building efficient, repeatable marketing playbooks built for urban, suburban, and rural store types and cardlock sites.
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World Kinect is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.World Fuel Services, Inc.